Post Icon Tips for Transporting Your Bike

Vacation season is in full swing, which means it’s the perfect time to break out your bicycle. Whether you’re looking for a mountain trail to conquer or just out for a leisurely ride at the local park, we’re here to share some tips, tricks and pointers to help you enjoy your bike time.

Tips for Transporting Your Bike

Sometimes the best places to bike are not the closest to where you live. If you want to take advantage of the best trails and parks, you’ll probably have to transport your bike there. Bicycles are bulky and a little cumbersome to stow. But with the right tools and tips, you can minimize the hassle.

Naturally, a bike rack is the easiest way to get your bike from A to B. There are a number of options available to suit just about every vehicle type and level of usage.Ford with bike rack

Hitch Racks use your vehicle’s trailer hitch to transport bikes behind the vehicle, such as these offered by Ford Accessories. Depending on the size of your vehicle, they can be used to haul one or several bikes simultaneously. Hitch mounts are usually easier to install than their roof-mounted counterparts and can generally transport bikes without your first having to remove the front wheel. However, since they require the use of a trailer hitch, they might not be suitable for some smaller vehicles not rated for towing.

Roof-mounted Racks are the most common. As the name suggests, these racks are built onto the top of your vehicle, transporting your bikes overhead. The good news is that roof-mounted racks can generally fit a large number of bikes and even odd-shaped ones. Most are convertible too, and can be used for extra storage. The bad news is that they can be complicated to install and sometimes limit your parking and driving options given the extra height they add to your vehicle.

Regardless of which rack you use, make sure to avoid direct contact between the bike and your vehicle. Friction can cause damage to both. Also be sure to strip your bike of any accessories before mounting it to your rack. You don’t want any gear falling off en route.


The Best Ford Vehicles to Get Your Bike There

Beach Ford has plenty of vehicle options for serious bikers who need a vehicle that can help transport gear.

The Ford Edge delivers a great combination of performance, space and technology.

If your favorite place to ride is off the beaten path, the Ford Escape and Ford Explorer can help get you there. Ample cargo room and an available hitch can make transporting your bikes easy.

For enthusiasts that spend most weekends hitting the road or trail, the Ford Transit Connect Wagon is the ultimate set up.  It has space for your bike and your gear, along with sliding doors and a large tailgate for easy access.


Post Icon How Often Should You Have Your Brakes Checked?

new Ford braking system

Q:  Do I need to check my brakes at every service visit?

A:  Here’s what you need to know about keeping your brakes in great shape.


Brakes wear out at different rates depending on how you drive and your driving environment. Also, brakes get thinner as they get older, and they don’t dissipate heat quite as well, so they may wear a little bit faster.


Having your brakes checked regularly is a good safety measure. It’s smart to have them inspected every time you have your oil changed, around every 5,000 miles. (Check your owner’s manual for the interval for your particular vehicle.)


Consistency is key. If you get your brakes checked at roughly equal intervals, you can keep track of the rate at which they’re wearing down over time. You will be told on your Works Package vehicle report card, how much wear you have left on both your front and back brakes, shown in millimeters.


When you get your brakes checked, it’s important to also have the hoses, master cylinder, wheel cylinders and calipers inspected as well. If you find out your brakes do need to be replaced, visit Beach Ford in Virginia Beach or Suffolk for a complete brake service.

Source: Ford Magazine

Post Icon 2015 F-150, Capability and Performance

All-New 2015 Ford F-150 Delivers Capability and Performance

“The 2015 F-150 is the most capable F-150 yet, while shedding up to 700 pounds,” said Bob Fascetti, vice president, Powertrain Engineering. “These two new V6 engines – the 2.7-liter turbocharged EcoBoost and normally aspirated 3.5-liter Ti-VCT – set a new standard for Ford for capability and efficiency.”2015 Ford F-150 Tows Loaded Trailer in Extreme Heat

Advanced technology, power and efficiency combine to create an engine for F-150 that boasts more than twice the horsepower, torque and towing capability of the Toyota Tacoma midsize pickup truck with identical displacement 2.7-liter four-cylinder engine.

Ford testing shows the 2.7-liter EcoBoost also outperforming Ram 1500 3.0-liter V6 EcoDiesel and Chevrolet Silverado 1500 5.3-liter V8 while towing a 7,000-pound enclosed trailer up Davis Dam in Arizona.

3.5-liter V6 tuned for responsive power

Designed for impressive power and durability, the 24-valve 3.5-liter V6 features a valvetrain with direct-acting polished mechanical buckets with twin independent variable camshaft timing for impressive torque across a wide rpm range. Six-bolt main bearing caps, a fully counterweighted forged steel crankshaft and cast exhaust manifolds are designed for heavy-duty operation.

Both the upper and lower intake manifolds of the 3.5-liter V6 are tuned for responsive power, and both the intake manifolds and cam covers are composite-formed to reduce weight. The die-cast aluminum cylinder block features bay-to-bay breathing to reduce internal pumping losses, while a deep-sump oil pan contributes to extended oil-change intervals.

Advanced materials save weight

Extensive research by Ford engineers led to the use of more advanced materials on the 2015 F-150 than found in previous trucks. Military-grade aluminum alloys make the new truck’s body lighter, stronger and more resistant to dents.

Overall, F-150 is up to 700 pounds lighter – helping the truck tow and haul more, accelerate and stop faster, and operate more efficiently than the previous F-150. High-strength steel in the frame and high-strength aluminum alloy throughout the body produce an inherently stiffer truck with greater dent and ding resistance.

In addition to the new V6 engines, the all-new 2015 F-150 offers the proven 3.5-liter EcoBoost and the 5.0-liter V8 with Ti-VCT, providing a comprehensive, capable and efficient engine lineup to meet the specific needs of Ford truck customers.


Post Icon A Note from Tom Barton: 2014 Gets Even Better

Dear Beach Ford Family,


Tom Barton IIIb

I hope everyone is enjoying their summer! With all the heat and humidity it’s easy to forget that cooler weather and kids back to school are not far away. At Beach Ford, we are very excited about the new cars and trucks being introduced in the coming months. Within the next 60 days, we will be celebrating the 50 anniversary of the iconic Ford Mustang with an all-new 2015 version of the original Pony car and as the year comes to a close, we will begin selling the totally re-designed 2015 Ford F-150! An all-new 2015 Ford Edge debuts and it’s going to be a winner, too. The new Ford Edge will be powered by the new 2.7L Ecoboost engine and will available with Adaptive Steering, a front-facing camera that allows the driver to peek around corners at slow speeds, the Lane Keeping System which alerts drivers who’s Edges accidentally move across their lane, and the super cool Perpendicular Parking Assist that automatically seeks and parks your Edge while all you do is brake, shift, or accelerate – no steering or searching on your part! The new Edge’s sleek new exterior will be a knockout, too! Edge customers will love this new vehicle!

The mighty F-150 will be 750 lbs lighter due to it being made of military-grade aluminum alloy that is actually stronger than steel! The all-new exterior exudes a refined toughness that the truck is known for and it is getting the 2.7L Ecoboost engine that is capable of 28 mpg highway! This engine will join the classic 5.0L V8, the 3.5L Ti-VCT, and the awesome 3.5L Ecoboost engines. This truck is a world-beater and we can’t wait!

The Mustang owns one the best positions in the annals of sports car history. It is the most iconic brand in all of Ford. From the baby-boomers to the gen-Y’s, Mustang still stirs the emotions and the 2015 will not disappoint. This totally redesigned Pony car captures the essence of Mustang, while at the same time, providing a modern look that screams American-made, muscle car! Beach Ford already has customers on waiting lists for a chance at the limited production 50th Anniversary Model, which, as it’s name implies, will truly be something to the car collector.

It’s already a great year, but it’s going to get even better! Come by Beach Ford and see how great the Ford line-up truly is! We look forward to sharing the excitement with you.

Thank you for being a part of the Beach Ford Family,


Tom Barton


Post Icon 2015 Ford Mustang Features All-New Suspension

With new fully independent front and rear suspension systems, the all-new sixth-generation Ford Mustang is expected to be the nimblest and most comfortable example of the breed to date. Mustang EcoBoost® and Mustang GT fastback customers can also add an available performance pack for maximum all-around capability, continuing 50 years of Mustang personalization.

mustang“When we began development of the sixth-generation Mustang, we knew we had a challenge ahead of us to beat ever-increasing customer expectations, as well as new competitors in the marketplace,” said Raj Nair, Ford group vice president, Global Product Development. “We added content where it mattered – including an independent rear suspension for better handling and ride, and bigger brakes for better, shorter and more consistent stops. We also doubled the number of airbags.

“Even with all of that extra hardware, smart engineering throughout every component of this car enabled us to achieve a base curb weight of 3,524 pounds for the new Mustang EcoBoost fastback – just six pounds more than the lightest 2014 Mustang V6, and still the best power-to-weight ratio of any car available in the United States for under $50,000.”

Building on a solid foundation
With an all-new platform and fully independent suspension, the 2015 Ford Mustang sets new handling benchmarks for the brand, achieving world-class performance in both dynamics and ride quality.

With a stronger yet lighter structure to build on, the hardware was added to meet aggressive performance targets. Every new Mustang features an all-new integral-link independent rear suspension. The suspension architecture is based on a lower control arm, integral link, upper camber link and a toe link. The geometry, springs, dampers and bushings have all been specifically modified and tuned to deliver improved mechanical grip for this high-performance application.

The total system now does a much better job of keeping the four Mustang tires in contact with the road where they can contribute to improved dynamics while making cruising and daily commutes more comfortable.

When maximum performance is needed

The 2015 model is already the best-handling, best-braking standard Mustang ever right out of the box. Drivers looking to take their cars to even higher levels of capability can add a performance pack to Mustang EcoBoost fastback or convertible or Mustang GT fastback.


Post Icon Advanced Technology and Ecoboost Equipped 2015 Ford Expedition

Improved on the road2015 Ford Expedition
The 2015 Expedition was engineered to be a technologically advanced utility that is easy to drive and offers refinement for all types of drivers.

The 3.5-liter EcoBoost V6 will be the only engine offered in Expedition in North America. To maximize performance and control, the vehicle will be equipped with a six-speed SelectShift® automatic transmission featuring a manual mode that allows the driver to use a shift-mounted rocker switch to select the desired gear.

The new Expedition also features Ford’s innovative electric power-assisted steering, which gives drivers improved maneuverability at low speeds and better feel at high speeds, and helps save fuel by operating more efficiently than traditional pump-driven systems. The technology, which has been tuned specifically for the new model, reduces steering effort and makes Expedition more engaging to drive.

Quiet driving experience
With the vehicle’s capability and cargo space comes a cabin customers will find to be even quieter than the current Expedition. A host of changes helps minimize noise.

More sound deadening material has been added to the headliner and door trim panels, while the cabin features new carpeting that is able to better absorb sounds. New sound insulation used in the wheel wells also helps create a quieter experience.

Finally, acoustic glass – which debuted on Expedition in 2007 – is used for the windshield across all trim levels to reduce undesirable interior noise. Limited, King Ranch and Platinum trim levels include acoustic glass for driver and passenger side windows.

More technology customers want
The new Expedition debuts with popular technology upgrade, including available SYNC with MyFord Touch and driver-assist features such as radar-based Blind Spot Information System with cross-traffic alert. Other available new technologies on the 2015 Expedition include a Sony® Audio System; passive entry with push-button start; rear view camera; front and rear parking sensors; seven-color, ambient interior LED lighting; and Ford truck apps to help make trailer towing and off-road driving easier.

Fresh style and design
A Platinum trim series popular with F-Series truck buyers will be available on Expedition for the first time.

With tailored, lush leather that’s soft and smooth to the touch, the Platinum series offers customers a choice: Brunello leather-appointed seats in a new red wine color with tuxedo-stripe accents and French-seamed stitching, or Ebony leather-appointed seats with Agate Gray accents.  The 2015 Expedition lineup also includes XLT, Limited and King Ranch series. The design team incorporated specific themes to define the look for each series and reflect a different consumer lifestyle.



Post Icon Brad Keselowski Gives Ford Fourth Straight NASCAR Win

NascarBrad Keselowski’s win yesterday in New Hampshire was his third of the season and completes a weekend sweep.

The win is Ford’s fourth straight, marking the first time Ford has won four consecutive Cup Series races since 2001 (Dale Jarrett, Darlington on March 18;  Elliott Sadler, Bristol on March 25; Jarrett, Texas on April 1; Jarrett, Martinsville on April 8)

The win is the eighth of the season for Ford Racing, the most for the manufacturer since winning 11 times in 2008.

The win is Ford’s 626th all-time series victory.

Keselowski says the No. 2 Ford Fusion is “every driver’s dream.”


Source: Ford

Post Icon Ford Announces the Alan Mulally Leadership in Engineering Scholarship Program

Alan MulallyFord Motor Company announced the Alan Mulally Leadership in Engineering Scholarship, a $1 million program that honors the company’s former CEO by providing financial assistance to outstanding students pursuing degrees in the field of automotive engineering.

“Alan’s engineering background and data-driven decision making paved the way for the extraordinary leadership he provided at Ford,” said Ford Executive Chairman Bill Ford. “We are honoring his legacy by providing scholarships to students who demonstrate the strong engineering ability that is required to develop into the next generation of leaders for our industry.”

The Alan Mulally Leadership in Engineering Scholarship Program

The Alan Mulally Leadership in Engineering Scholarship program will award 10 one-time $10,000 scholarships each year to outstanding sophomore or junior engineering students at premier partner universities around the world. The program will run for 10 years starting in spring 2015. Funding for the program will consist of $500,000 from Ford Motor Company and $500,000 from Ford Motor Company Fund, the company’s philanthropic arm.

Ford Fund will manage the program as part of its global Ford Blue Oval Scholars initiative. Scholarship winners will be connected with the company’s corporate science, technology, engineering and math (STEM) strategic initiative, which is building a new generation of leaders in these key disciplines. Ford will work directly with its partner universities to identify scholarship recipients.

Ford believes education is the cornerstone for a brighter future.

Education has been a primary focus of Ford Fund since it was established in 1949. Last year, Ford Fund contributed $8.5 million – more than 30 percent of its annual giving – to education programs.

Source: Ford

Post Icon The 2014 Ford Fiesta is one of the Coolest Cars to Drive Under $18k

2014 Ford FiestaKelley Blue Book named the 2014 Ford Fiesta one of the “Top Ten Coolest Cars to Drive Under $18k.”

“Combining good steering feel with top-notch suspension tuning, the subcompact Fiesta doesn’t just look like a party on wheels, it drives like one,” say editors.

Stop by Beach Ford in Virginia Beach or Suffolk to take this cool car for a test drive.



Post Icon Ford is the Best-Selling Brand Among American Military Families

veterans and fordThree Ford products rank in the top 10 new vehicles purchased by military families, according to Polk vehicle registrations analyzed in an IHS Automotive sample of 19.3 million households that include active, retired or veteran military personnel. This sample accounts for 920,000 new and used light vehicle registrations last year. Ford F-150 pickup tops the list, while Escape ranks third overall and No. 1 among all utilities. Fusion rounds out the list, with the midsize sedan in ninth position.

“Military families, in particular, desire the efficiency, capability and smart technology Ford vehicles offer,” said Jim Farley, Ford executive vice president, Global Marketing, Sales, Service and Lincoln. “Ford has a long history of supporting active-duty military personnel and veterans, and it is an honor American military families buy Ford more than any other brand.”

Veterans at Ford

The popularity of Ford vehicles among military families is in keeping with the company’s long-standing support of active military and veteran groups. Ford Motor Company’s support for veterans started more than 90 years ago when Henry Ford led a cross-country caravan of 50 Ford Model T’s to transport disabled veterans to their convention. Since 1974, Ford and Ford Motor Company Fund have provided more than $8 million to veterans organizations, including support for the National World War II Memorial.

Ford employs more than 5,900 U.S. veterans, along with hundreds of active military personnel and U.S. reservists and guardsmen.


Source: Ford

Post Icon Ford Introduces Industry’s First Five-Row Side-Curtain Airbag

passenger airbagThe all-new Ford Transit 15-passenger wagon makes its debut in the United States and Canada with the industry’s only five-row side-curtain airbag.

Part of Ford Motor Company’s Safety Canopy® System, this jumbo airbag is designed to help provide enhanced head and neck protection in rollover and side-impact crashes.

“The Transit wagon’s five-row side-curtain airbag is a great technological innovation that allows us to provide a high level of protection to multiple passengers in one of Ford’s largest vehicles,” said Sean West, Ford restraints manager. “We are proud to build on our safety leadership.”

The airbag measures close to 15 feet long and 3 feet tall with a volume of 120 liters. By comparison, a side-curtain airbag for a sedan like Ford Fusion is approximately 6.8 feet long and 2 feet tall with a volume of 42 liters.

To learn more about this and other safety features from Ford, visit Beach Ford in Virginia Beach or Suffolk.

Source: Ford

Post Icon The 2015 Ford Focus ST

Ford Focus ST 2015The 2015 Ford Focus ST made its global debut yesterday at Goodwood Festival of Speed in the United Kingdom.

“Since its debut, Focus ST has been bringing our fun-to-drive DNA to the hot hatch segment with a uniquely Ford blend of driving dynamics, performance and style,” said Raj Nair, Ford group vice president, Global Product Development. “Now, with improved dynamics, an updated suspension, new styling and a more sophisticated cabin, we expect the 2015 Focus ST will remain the hottest hatch worldwide.”

Focus ST will benefit from technology and craftsmanship first revealed earlier this year for the new Ford Focus – the world’s best-selling global nameplate. Ford introduced the first Focus ST in 2002; since then, more than 140,000 examples have been sold in more than 40 countries worldwide.

Enhanced driving dynamics
Ford Team RS, the award-winning European arm of Ford’s Global Performance Vehicle group, made improving the entire driving experience the No. 1 objective for the new Focus ST.

The sports suspension features all-new front springs and sportier shock absorber tuning front and rear to deliver even sharper dynamic performance. The electric power-assisted steering has also been revised to provide the Focus ST driver with improved steering feel.

Ford’s 2.0-liter EcoBoost® engine uses turbocharging, twin independent variable camshaft timing and high-pressure direct injection to deliver uncompromising performance. Peak output of 252 horsepower is available at 5,500 rpm, while torque peaks at 270 lb.-ft. at 2,500 rpm.

The engine is paired exclusively with a six-speed manual transmission with a performance-oriented, short-throw shifter. The gear ratios – exclusive to ST – deliver rapid acceleration in lower gears and comfortable cruising at speed.

Cockpit-style cabin
Ford has redesigned the Focus interior for a more intuitive layout, with a clearer visual connection between key components and significantly fewer buttons in the cabin.

An additional bank of three gauges – an ST hallmark – is situated in a central instrument pod and displays turbocharger boost pressure, oil temperature and oil pressure information. A new, flat-base sports steering wheel with a soft-feel leather covered rim, a satin chrome-topped gear lever and ST pedals deliver the interior ST drivers expect.

Advanced technologies
Driver-assist, convenience and connectivity technologies include Ford SYNC®. 2015 Focus ST drivers will have access to powerful capabilities thanks to a host of new functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink.

Android and iOS smartphone owners can download more than 60 AppLink-enabled apps from the Apple App Store and Google Play Store.


Source: Ford

Post Icon Ford’s EcoBoost Engine Wins International Engine of the Year Title for Unprecedented Third Straight Year

EcoBoostFord Motor Company’s 1.0-liter EcoBoost® engine, which lowers fuel consumption without sacrificing power, was today named 2014 International Engine of the Year for an unprecedented third straight year.

The 1.0-liter EcoBoost – available for Ford Fiesta and slated as a power offering for the 2015 Focus as well – fought off competition from premium brands and supercar contenders to win the award for its driveability, performance, economy, refinement and technology.

A panel of 82 automotive journalists from 35 countries also named the engine Best Engine Under 1.0-Liter for the third year in a row at Engine Expo 2014 in Stuttgart, Germany.

“To deliver the complete package of eye-popping fuel economy, surprising performance and real refinement, we knew this little 1.0-liter engine would have to be a game changer,” said Bob Fascetti, vice president, Ford Powertrain Engineering. “Through our One Ford approach to development, EcoBoost continues to set the benchmark for power combined with fuel efficiency from a gasoline engine.”

The 1.0-liter EcoBoost has now won 13 major awards. In addition to collecting seven International Engine of the Year awards in three years – including Best New Engine in 2012 – the 1.0-liter EcoBoost also was awarded the International Paul Pietsch Award 2013 for technological innovation in Germany; the Dewar Trophy from Royal Automobile Club in Great Britain; and the Breakthrough Award from Popular Mechanics in the United States. Ford is the first automaker to win a Ward’s 10 Best Engines trophy for a three-cylinder engine.

“This year’s competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency,” said Dean Slavnich, co-chairman, 16th International Engine of the Year awards and editor, Engine Technology International magazine. “The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering.”


Source: Ford

Post Icon A Note from Tom Barton: How to Handle Recalls

Tom Barton IIIbDear Beach Ford Family,

Recalls!  Not a word car manufacturers like to hear.  They costs millions, sometimes billions and they degrade the manufacturer’s brand reputation.  Handle them carelessly, and it becomes daily negative news.  I feel for the GM workers who have nothing to do with the poor judgment exercised  by top company management that has resulted in the recall crisis that we read about daily.  Hopefully, in the future, all car makers will handle recalls in a timely and safe manner.

Ford is not immune to recalls.  Not by a long shot.  I remember the 2001 Firestone tire recall like it was yesterday.  I was driving back from our Suffolk dealership when my assistant, DiAnn called to let me know that two local TV stations and their reporters were waiting for my return and wanted a comment from me!  I knew almost nothing at that point, but I did my best to assure the reporters that we would make any affected vehicles in our inventory off limits for sale and would replace all of our affected customers’ tires, as soon as we could – not much else to say when you don’t know the extent of the recall, but I would soon find out!

The good news was that Ford spent whatever they had to in order to replace millions of defective tires.  Also, Beach Ford got to see many customers that we had not seen in a while and many people used the recall opportunity to have maintenance work completed, some of it, long overdue.  Ford, even today, has several recalls in play.  The 2008 -2011 Ford Escape and Mercury Mariner Electronic Power Steering recall is underway.  So is one for a power steering module in 2011 – 2013 Ford Explorers.  The 2010 – 2014 Ford Taurus has a recall for a license plate lamp assembly.  Sounds bad, right?  Well, in Ford’s case, they declared these recalls in a timely manner and they are going to fix them.  The really important thing is that you get the recall completed.  You would not believe the number of people who don’t bother to have recalls done on their cars and trucks!  The mentioned Ford recalls are scheduled to begin July 25, 2014 and anyone in our Beach Ford Family, who might be wondering if there vehicle is affected, can call 1-800-392-3673.

Like I said earlier, no one likes a recall, but if they are performed correctly and in a timely manner, they allow your vehicle to function well, and hopefully for many years to come.  Plus, when you do bring your vehicle in, it is a great opportunity to get an oil change, have your tires rotated, or have an alignment problem fixed.  All in all, a recall is a chance to keep your vehicle in top running shape!  And we like seeing you, too!


Thank you for being a part of the Beach Ford Family,

Tom Barton

Post Icon Ford Introduces New Airbag Design on New Mustang

A new airbag design debuting on the 2015 Ford Mustang raises the bar for passenger safety by providing inflatable restraint protection in a smaller, lighter package, which allows for a roomier interior for more comfort.

The new airbag is part of the standard comprehensive safety system that will be introduced later this year on the all-new Mustang. It includes more-robust sensors, safety belt anchor pretensioners, improved exterior lighting, and double the number of airbags.

In the initial application of this technology, an inflatable plastic bladder is integrated into the glove box door and provides front passenger knee protection. This will replace the knee airbags that are usually mounted under the instrument panel.

Other applications for this unique and patented technology are being considered.

“We provide a high level of safety, quality and design for our customers and their passengers,” said Sean West, Ford restraints manager. “With this innovative airbag design, we have developed technology that provides protection for vehicle occupants while also reducing weight and enabling greater design flexibility.”

How the New Knee Airbag Works

To make the new knee airbag possible, Ford engineers developed and tested innovative materials and construction techniques. Unlike a traditional fabric airbag, the new system consists of a pliable, injection-molded plastic bladder sandwiched between the inner and outer glove box door panels. After an applicable vehicle impact is detected by the crash sensor system and classified, an inflator fills the bladder, extending the entire glove box outer door panel toward the front passenger’s legs. Once deployed, the outer door helps to provide cushioning in a manner similar to a traditional knee airbag.

Since the glove box-integrated airbag extends straight out from the instrument panel, it doesn’t have to travel as far as a conventional airbag, which deploys toward the floor before curving upward. Since the glovebox door distributes the impact load over a larger area than a traditional airbag, it is able to operate at a lower inflation pressure.

The Resulting Design

The resulting design is 65 percent lighter with an inflator that is approximately 75 percent smaller than a conventional knee airbag inflator, while providing comparable protection to the passenger. The improved packaging of the system is more discreet, with no visible seams or airbag cover. This has given designers more flexibility to move the dashboard closer to the windshield, enhancing the feeling of roominess in the cabin.

In developing the new Mustang passenger knee airbag, Ford has been granted 15 U.S. patents already, with more patents filed.


Source: Ford

Post Icon Ford Highlights Commitment to Military During 56th Annual Ford Fireworks

fireworksFord Motor Company, which marks its 111th anniversary this week, highlights a long-standing commitment to southeast Michigan with celebrations of the nation’s military at the annual Ford Fireworks on Monday, June 23.

Ford is title sponsor of the Ford Fireworks in Detroit through a multiyear partnership with The Parade Company. Featuring more than 10,000 pyrotechnic effects visible for miles along the Detroit River, the fireworks event is now in its 56th year.

As part of the celebration, Ford Motor Company Fund, the company’s philanthropic arm, is partnering with Yankee Air Museum in Belleville, Michigan, to host Focus on Freedom – an exclusive event honoring past and present members of the military. More than 250 active and retired military veterans and their families, including Tuskegee Airmen, the Ford Veterans Network Group, Disabled American Veterans and Yankee Air Museum guests, have been invited to enjoy an up-close view of this year’s fireworks in appreciation of their service and commitment to our nation.

“Ford has shown for more than a century that we build more than great cars and trucks – we build communities,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We are honored to support Detroit’s signature fireworks display and bring people together in celebration of our city, our military and those who provide important social services.”

Source: Ford

Post Icon Ford Transit Connect to be the University of Kansas’ First “WellCar”

WellcarFord Motor Company has donated a Transit Connect to the University of Kansas for one year to be the school’s first WellCar that will bring medical care to the doors of rural patients.

People in rural areas may travel for hours to seek a doctor or health care facility. For those who are not ambulatory and depend on others, travel adds anxiety to their illness.

“We are pleased to work with the University of Kansas,” said Minyang Jiang, Ford brand manager for Transit Connect, Transit and E-Series. “Transit Connect is a proven compact van that offers a unique combination of efficiency, cargo capacity and maneuverability, making it a great fit for the WellCar program.”

The WellCar Transit Connect will serve as a medical office on wheels, allowing a nurse practitioner to travel to as many as six patients a day, carry necessary medical equipment and communicate information wirelessly for treatment.

The WellCar Transit Connect will be equipped with several medical devices. The van will be set up to transfer medical data securely through its own Wi-Fi hotspot to a medical center for immediate evaluation. A nurse practitioner can then administer treatment, including prescribed medications, if needed.

The University of Kansas intends to deploy as many as four WellCar Transit Connect vans to serve western Kansas. The school has received inquiries about extending the program to Nebraska, Missouri, Oklahoma and Texas as well.


Source: Ford

Post Icon Ford Explorer brings new options to SUV customers in 2015.

2015 Ford ExplorerFord Explorer brings new options to SUV customers in 2015.

“Customers asked for more and this is our answer,” said Matt Zuehlk, Ford Explorer brand manager. “We know consumers love the look of Explorer Sport; with this package, you get that for Explorer XLT. It looks bold and rugged, and offers impressive technology at a surprising value.”

Available later this month, the new option brings even greater variety, as customer demand for utility vehicles increases.

“Explorer contributes more to Ford’s millennial sales and share growth than any other passenger car or utility vehicle in the lineup,” said Erich Merkle, U.S. sales analyst for Ford. “This is more proof Explorer attracts all types of customers with great looks and third-row versatility.”

Exterior Upgrades
The new appearance package for Explorer XLT includes striking exterior details, with 20-inch machined aluminum wheels featuring painted pockets, black body-side cladding and roof rack rails. Other features include a Magnetic Metallic painted grille, mirror caps and liftgate appliqué, “EXPLORER” hood badge and body-color door handles.

Interior Upgrades
Interior details include leather-trimmed, heated front seats featuring Miko suede inserts and contrast stitching, floor mats with special badging and auto-dimming rearview mirror.

Technology Upgrades
The package also features technology upgrades such as SYNC with MyFord Touch, two 4.2-inch color LCD screens in the instrument cluster, an 8-inch color LCD touch screen in the Meteorite Black center stack, two USB ports and an SD card reader.

Additional Upgrades
Additional updates for 2015 include new 18-inch aluminum wheels now standard on the base model; Class III trailer tow package now standard on Explorer Sport; and three new colors – Bronze Fire Metallic Tinted Clearcoat, Caribou Metallic and Magnetic Metallic.


Source: Ford

Post Icon 2015 Ford Mustang Makes Pace Car Debut

2015 Mustang Pace CarIn a fitting tribute to the continuing the 50-year celebration of the Ford Mustang, the all-new 2015 Ford Mustang is about to make its pace car debut at Michigan International Speedway. A Mustang GT fastback will lead the cars to the starting line of Quicken Loans 400 NASCAR Sprint Cup Series race June 15.

“Ford is very proud to have the 2015 Mustang GT pace the Quicken Loans 400 this Sunday,” Chantel Lenard, director, U.S. Marketing, Ford Motor Company. “With its proximity to the Motor City, Michigan International Speedway is a showcase for the auto industry. To have Mustang – a brand born of racing – in this special anniversary year, leading some of the world’s best drivers to the green flag, is special. We know our fans will enjoy seeing it out on the track.”

We here at Beach Ford are very excited to get the 2015 Ford Mustang in our showroom later this year.

Source: Ford

Post Icon Ford and Samsung Research Lithium Ion Battery Technology

lithium ion batteryFord Motor Company and Samsung SDI, an affiliate of Samsung Group, recently announced research on different levels of hybrid technology.

The result of a 10-year research effort, the dual-battery system combines a lithium-ion battery with a 12-volt lead-acid battery that could enable regenerative braking technology in non-hybrid vehicles for greater fuel savings.

Currently available on Ford’s hybrid vehicles, regenerative braking enables the battery to capture up to 95 percent of the electrical energy normally lost during the braking process for reuse. The system works in conjunction with Ford’s Auto Start-Stop, which seamlessly turns off the engine when a vehicle stops to save fuel. An advanced battery then powers vehicle accessories and systems in place of the engine until the driver begins to release the brake pedal, which restarts the engine.

“We are currently expanding our Auto Start-Stop technology across 70 percent of our lineup, and this dual-battery system has the potential to bring even more levels of hybridization to our vehicles for greater energy savings across the board,” said Ted Miller, senior manager, Energy Storage Strategy and Research, Ford Motor Company. “Although still in research, this type of battery could provide a near-term solution for greater reduction of carbon dioxide.”

Light-weighting battery technology
Ford and Samsung SDI also are researching a longer-term ultra-lightweight lithium-ion battery that could one day render traditional lead-acid batteries obsolete. The research advances lithium-ion battery technology currently available on Ford’s electrified vehicles.

“Lithium-ion batteries are typically used in consumer electronics because they are lighter and more energy-dense than other types of batteries, which also make them ideal for the vehicle,” said Mike O’Sullivan, vice president, Automotive Battery Systems for Samsung SDI North America. “Battery technology is advancing rapidly and lithium-ion could one day completely replace traditional 12-volt lead-acid batteries, providing better fuel efficiency for drivers.”

The ultra-lightweight battery concept offers a weight reduction of up to 40 percent, or 12 pounds. Combining the battery with other weight reduction solutions, such as the Ford Lightweight Concept vehicle, could lead to additional savings in size and weight of the overall vehicle, as well as increased efficiencies and performance.


Source: Ford

Post Icon 2015 F-150 Received Ford’s First Yankee Cup for Trucks

2015 F-150Last week, the New England Motor Press Association, in conjunction with the Massachusetts Institute of Technology, awarded the Yankee Cup for trucks to the new 2015 F-150, making this the first time Ford Motor Company has ever received the award.

Selected with input from MIT engineering faculty, the New England Motor Press Association’s annual Yankee Cup goes to an automotive feature, system or vehicle that significantly makes driving safer, more cost efficient or more enjoyable.

“It is an honor to accept this award on behalf of the team behind the all-new Ford F-150,” said Pete Reyes, F-150 chief engineer. “With the 2015 F-150, Ford is teaching the world how to build a next-generation truck, and the more than 100 patents the F-150 team has filed for technologies prove these Ford engineers and designers are innovative leaders in the automotive industry.”

“When reviewing all the entries for the Yankee Cup, we couldn’t help but notice the F-150 is loaded with innovation,” said Craig Fitzgerald, New England Motor Press Association president. “We all know this vehicle is Built Ford Tough, but now it is both tough and smart – helping to redefine the light-duty pickup for the next generation.”

Ford has filed more than 100 patents on the all-new Ford F-150, making it the most patented truck in company history.

For more information on the 2015 F-150, visit Beach Ford in Virginia Beach or Suffolk.


Source: Ford

Post Icon Ford Develops New Steering Technology

new Ford steering systemFord Motor Company developed a new steering technology that will help make vehicles easier to maneuver at low speeds and in tight spaces. At higher speeds, the new technology will help make the vehicle more agile and fun to drive.

“First and foremost, all Ford Motor Company products have to offer a great driving experience,” said Raj Nair, Ford group vice president, Global Product Development. “This new steering technology can make any vehicle easier to maneuver and more fun to drive.”

How It’s Different

Adaptive Steering changes the ratio between the driver’s actions at the steering wheel – the number of turns – and how much the front wheels turn. In traditional vehicles, this is a fixed steering ratio. With Ford’s new Adaptive Steering, the steering ratio continually changes with vehicle speed, optimizing the steering response in all conditions.

At lower speeds, such as when pulling into a parking space or maneuvering in tight quarters, the new system makes the vehicle more agile and easier to turn, as it dials more steering into the road wheel. Each low-speed maneuver requires less turning of the steering wheel.

At highway speeds, the system further optimizes steering response, enabling the vehicle to react more smoothly and precisely to driver input. Adaptive steering can help the driver feel more comfortable and can make any drive more enjoyable.

How It Works

Ford’s system uses a precision-controlled actuator placed inside the steering wheel, and requires no change to a vehicle’s traditional steering system. The actuator – an electric motor and gearing system – can essentially add to or subtract from a driver’s steering inputs. The result is a better driving experience at all speeds, regardless of vehicle size or class.

Visit Beach Ford!

Adaptive Steering will be available on select vehicles beginning next year. Stop by Beach Ford in Virginia Beach or Suffolk to learn more.


Source: Ford


Post Icon For the Greater Good: Ford Offers Inflatable Safety Belt Technology to Other Companies

inflatable safety beltFord Motor Company is offering its patented inflatable safety belt technology to other companies and industries, including competitive automotive manufacturers.

The availability of licenses may lead to the wider adoption of inflatable safety belts as other automakers seek to enhance passenger safety. The technology is potentially applicable to other forms of seated-passenger transportation, including military use, and airborne passengers traveling by helicopter or airplane, and even for water travel.

“Ford’s longstanding commitment to democratizing technology goes beyond our customers,” said Bill Coughlin, president and CEO, Ford Global Technologies. “In this case, the wider adoption of inflatable safety belts has the potential to make travel safer and help mitigate passenger injuries – especially among children and the elderly.”

How They Work.

In everyday use, inflatable safety belts operate like conventional safety belts. In a crash, the inflatable safety belt deploys over a vehicle occupant’s torso and shoulder to help distribute crash forces up to five times more area than a traditional safety belt. Spreading the pressure over a larger area helps reduce pressure on the passenger’s chest, and helps control head and neck motion.

The inflatable safety belt is currently available on Ford Explorer, Flex, Fusion and the upcoming 2015 F-150, as well as Lincoln MKT and MKZ for outboard second-row seating positions.

Visit Beach Ford

To learn more about the safety features offered by Ford, visit us at Beach Ford in Virginia Beach or Suffolk.


Source: Ford

Post Icon New Paint Technology for the Ford Transit Connect

two-wet monocoat paintThe all-new Ford Transit will make its North American debut with more durable paint, thanks to an industry-first paint technology.

The Transit vehicles built in Kansas City are the first to use the new two-wet monocoat paint process developed by Ford and its paint suppliers. The technology results in more durable paint, uses less energy and water, and reduces carbon dioxide and particulate emissions compared with conventional paint processes.

Built Ford Tough

The new paint had to meet or exceed “Built Ford Tough” standards, and was subjected to a battery of tests that simulates typical conditions the vehicle will see during 10 years. The paint was tested for its resistance to chipping and scratching, pollutants and sun exposure. Advanced weathering testing indicates that paint applied with the new two-wet technology will retain 90 percent of its gloss at four years in service compared to 1 percent gloss retention for paint applied using a conventional monocoat process.

“Durability was a critical consideration when we initiated this project,” said Dennis Havlin, Ford global paint engineering development and launch supervisor. “The advancements in paint chemistry enable us to deliver the appearance, performance and durability our customers demand.”

Global Manufacturing Strategies

The new paint process uses less energy and water, and reduces carbon dioxide and particulate emissions compared with conventional paint processes. The reduction in paint and energy consumed is expected to result in 9,500 tons fewer carbon dioxide emissions and a 35-ton savings in particulate emissions on an annual basis. An innovative dry scrubber system will help save more than 10.5 million gallons of water. Overall, the system should save 48,000 megawatt hours of electrical power, enough electricity to power 3,400 homes.


Source: Ford

Post Icon The 2015 Ford F-150 is the Most Patented Truck in Ford History

2015 F150 The next-generation 2015 Ford F-150’s new features and technologies make it the most patented truck in company history.

“The all-new F-150 is loaded with innovation,” said Alana Strager, Ford program analyst charged with tracking new innovations for the 2015 truck. “Ford engineers filed more than 100 new patents for technologies on this truck as they have worked to redefine the light-duty pickup for the next generation.”

The scope of these innovations includes every part of the truck – body, exterior, interior, chassis, design, electrical and engine – as well as its manufacturing processes.

Patenting a smarter truck
Examples of Ford’s state-of-the-art technologies on the new 2015 F-150 include segment-exclusive LED spotlights found on the side mirrors, innovative remote tailgate release and smart trailer tow features that make towing easier. Other smart features never offered before on a Ford pickup include 360-degree camera view, integrated loading ramps stowed in the pickup bed, 400-watt power outlets inside the cab and LED headlights.

Patenting toughness
Mounted on an exceptionally strong and well-proven high-strength steel frame, the all-new Ford F-150 incorporates the latest high-strength, military-grade, aluminum alloys to form the body and cargo box.

The aluminum is heat-treated using a proprietary method developed by Ford engineers that nearly doubles the strength of the metal. Ford is first in the auto industry to use this methodology.

“Ford is teaching the world how to build a next-generation truck, and the more than 100 patents filed by the F-150 team for technologies on the 2015 truck further proves these Ford engineers and designers lead the automotive industry in innovation,” said Strager.

Learn More
To learn more about F-150s and Ford’s history of revolutionizing the truck industry, visit Beach Ford in Virginia Beach or Suffolk.

Source: Ford

Post Icon Ford Motor Company Sends 50 Ohio-Based World War II Veterans to Washington, D.C.

World War II VeteranNext week, Ford Motor Company will send 50 World War II veterans from the Cleveland area on an Honor Flight to the National World War II Memorial in Washington, D.C.

The Honor Flight veterans will be greeted at the national memorial by members of Congress and Ford employees.

The trip was organized by Honor Flight Cleveland (, the northeast Ohio hub of the Honor Flight Network.

Volunteer Guardians

All veterans will be accompanied by a volunteer guardian who will be paying for their own trip. Frankie Lannaggi, former U.S. Marine and Process Coach at Ford’s Cleveland Engine Plant, is volunteering to be a guardian for Wednesday’s flight.

“As a U.S. Marine, I am honored to participate in this great program and give back to the men and women who have given so much to our country and paved the way for the freedoms we have today,” said Lannaggi, “I am proud to be part of the Ford family who are recognizing these local veterans for their sacrifice and dedication.”

In addition to the WWII Memorial, the veterans and their guardians are also visiting memorials dedicated to veterans of the Korean War, Vietnam War, Iwo Jima and the Tomb of the Unknown Soldier in the Arlington National Cemetery.

History of Support

Ford Motor Company’s support for veterans started more than 90 years ago when Henry Ford led a cross-country caravan of 50 Ford Model T’s to transport disabled veterans to their convention.

Since 1974, Ford Motor Company and Ford Motor Company Fund have provided more than $8 million to veteran organizations, including support for the National World War II Memorial. Ford Fund is sponsoring three Honor Flights this year, which will bring the total Ford-sponsored Honor Flights since 2011 to nine.

Ford proudly employs more than 7,000 U.S. veterans along with hundreds of active military personnel and U.S. reservists and guardsmen.

Source: Ford

Post Icon A Note from Tom Barton on Alan Mulally

Dear Beach Ford Family,

“Never believe that a few caring people can’t change the world.  For, indeed, that’s all who ever have.” – Margaret Mead

By 2006, the fortunes at the Ford Motor Company had turned for the worst.  A gallant effort by Bill Ford, the great-grandson of founder Henry Ford, to rescue the family company back from the excesses of Jac Nassir was not going well. Nassir was a Ford CEO who had forgotten what the Ford brand stood for in the early 2000’s by spending billions to acquire several foreign luxury auto makers.  Decades of success and at times 30+% of the automobile market had made Ford a bloated, inefficient behemoth with territorial upper management and no clear direction – and this, all before Mr. Nassir went on his spending spree!  From 2006 to 2008, Ford lost $30 billion.  Bill Ford needed some help. No, he needed more than just help, he needed a lifeline.

Allan Mulally came to Ford in late 2006 and no one gave him much of a chance.  You had to come up in the macho, testosterone driven, car business to even make an honest go of it, or so the narrative went in those days.  Allan had been making airplanes for Boeing.  He couldn’t possibly handle the complexity and sheer volume of one of the largest car companies on earth.

But Allan Mulally was different.  He realized right away that the culture at Ford was not right and when senior managers would back-stab and sometimes even heckle each other in meetings, he would politely remind them that that was not part of his “One Ford” vision, not part of the new culture and not how things were going to get done, going forward.

He realized that Ford was a car company that, early in the previous century, had made cars and trucks that were as good as any in the world, but at a price that the average consumer could afford.  He also realized that styling and content were important – people had to want to drive it!  Smaller cars were not going to be “econo-boxes,” they were instead going to be nice cars for people who just wanted to drive a smaller car!  He knew, most importantly and perhaps better than anyone else, that the name Ford still stood for something!  It did not have to change its stripes or its identity to succeed.  People in the late 2000’s, like people of any age, wanted safe, high-quality, smart, and affordable transportation.  Allan Mulally, inspired the Ford Motor Company to give it to the world, again.

I could go on about a man who the MBA students will study for years to come.  Under Allan Mulally, Ford has made $42.3 billion in net income, since 2009.  His story has inspired several books about the comeback.  He, single handedly, changed the street-hardened, uncooperative and inefficient culture at one of the largest industrial companies in history.  I, myself, in the mid-2000’s had begun to think that no single CEO or Chairman of the Board or any charismatic person at Ford, could ever turn the problems around at the original American car company for the masses.  I no longer believe that.  I no longer believe that any one person can’t make all the difference in the world, in anything.  Allan Mulally will step down as Ford’s CEO on July 1st 2014.  He will hand over a company that he saved, mostly by himself.

Thank you for being a part of the Beach Ford Family,

Bob Barton

Post Icon Dogs Ride Inside

dogs ride inside

We know there are few things dogs love more than holding their faces in the wind and letting their ears dance in the breeze while you drive. You’re their favorite person in the world. You’re their hero.

Just remember to also be their protector.

Ford and the American Humane Association remind pickup truck drivers that dogs should never ride in the bed of a pickup truck.

In a campaign called “Dogs Ride Inside,” Ford and AHA stress that simple, basic actions can prevent serious injury or death while transporting a beloved family pet.

“It is estimated that 100,000 dogs die each year riding in truck beds” said Dr. Robin Ganzert, president and CEO of American Humane Association, the country’s first national humane organization. “Unfortunately, we have all seen dogs riding in the bed of a pickup truck, which is an extremely dangerous way to transport your pet.”

“As America’s truck leader, this is an issue that’s close to the heart for us,” said Doug Scott, Ford Truck Group Marketing Manager. “We’re not asking that people go to onerous lengths while driving with pets, but even the smallest steps can make a difference in keeping all passengers in our vehicles safe.”

The American Humane Association and Ford recommend:

–All animals should ride inside a pickup truck cab – never in the bed of a truck.

–At the very minimum, your pet should always ride in the back seat if your truck has one. An animal in the front seat can quickly become a driver distraction and cause an accident, jeopardizing the pet and everyone else in the vehicle.

–Just in case you and your pet become separated, be sure that all ID tags are properly affixed to your pet’s collar.

–Never leave pets unattended inside of vehicles. Remember that cars heat up fast – even with the windows cracked.

At Beach Ford, we want to keep the whole family happy and safe.

Here’s to a fun summer!


Source: Ford

Post Icon Ford Transit Joins the Cast of American Pickers

Ford Transit American PickersFord Transit is joining the History Channel’s “American Pickers.”

Stars Mike Wolfe and Frank Fritz will drive a 2015 Transit around the United States on their search for classic gems that can be restored and resold.

“The biggest thing is, when the van is full, then we’ve got to come home. I’m interested in real estate on wheels,” Wolfe says during the episode airing April 30. “There were four or five different vehicles I was looking at, and I just keep coming back to the Ford as the better choice.”

“American Pickers” will use the largest Transit model – with a long wheelbase, extended body and high roof – featuring the available Ford 3.2-liter Power Stroke five-cylinder diesel engine.

The high-roof Transit – with best-in-class 81.5 inches of interior height – provides enough headroom for a person 6 feet 8 inches tall to stand upright in the cargo area. In some configurations, Transit offers as much as 75 percent more cargo volume than the largest E-Series, saving customers the fuel costs and time associated with having to make a second trip.


Ford Hosts Scavenger Hunt to Celebrate

To celebrate the debut of Transit on “American Pickers,” Ford is hosting a scavenger hunt that challenges contestants to find one of 10 scale-model Transit vehicles on display in antique shops across the United States. The 10 winners get the use of a 2015 Transit for two weeks. (No purchase necessary. Promotion ends 7/1/14. Click here for details:

“We are thrilled to expand the great multi-year relationship we have with Ford,” said Peter Olsen, executive vice president of national ad sales for History. “We look forward to the Transit being part of Pickers for many years to come.”

Stop by Beach Ford in Virginia Beach or Suffolk to see if the Ford Transit is the perfect fit for your lifestyle too.

Source: Ford

Post Icon One-of-a-Kind 2015 Ford Mustang Being Raffled to Support Multiple Sclerosis

2015 MustangFord is offering a one-of-a-kind 2015 Mustang 50 Years convertible for a raffle benefiting the National Multiple Sclerosis Society. The winner will be announced in Mustang Alley in Ferndale, Mich., on Aug. 16, 2014 during the annual Woodward Dream Cruise.

“We’re thrilled to be able to work with and help The National MS Society again,” said Raj Nair, Ford group vice president, global product development.

The car will be among the first regular production 2015 Mustang GT convertibles built this fall. This will be the only 2015 Mustang convertible built with a special performance pack that includes 19-inch Pirelli P-Zero summer tires, Brembo six-piston painted front brake calipers and a limited-slip differential.

Like the recently announced 50 Year Limited Edition fastback, the convertible features a number of unique elements that distinguish it from other 2015 Mustangs. This special Mustang also includes a badge on the instrument panel, engraved with the signature of Ford Motor Company Executive Chairman Bill Ford, and serial number 0001 of 0001.

Enter the Raffle!

A limited number of raffle tickets are on sale now and can be purchased through National MS Society, Michigan Chapter and Ford Motor Company, while supplies last.

Tickets are $20 each.

Ticket requests can be placed online anytime at Raffle tickets can also be reserved by phone at 800.243.5767 between 8 a.m. and 8 p.m. EDT Monday through Friday.

The winner does not need to be present when the lucky ticket is drawn at the Woodward Dream Cruise. The winner is responsible for title, taxes and registration.


Source: Ford

Post Icon Ford Sells 500,000th 3.5-liter V6 EcoBoost-equipped F-150

F150 with EcoBoostFord marks a major milestone with the sale of its 500,000th 3.5-liter V6 EcoBoost®-equipped F-150.

Popularity of Ford’s 3.5-liter EcoBoost engine continues to grow among F-150 customers.

In the past 38 months, F-150 EcoBoost owners collectively have saved an estimated 56.8 million gallons of gas on an annual basis.

For the fourth month in a row, more than 57 percent of retail sales of Ford F-150 light-duty trucks are powered by V6 engines – reversing 47 years of V8 engine dominance in the industry.

More than 45 percent of these sales are trucks equipped with Ford’s 3.5-liter EcoBoost.

Over the last three years, retail registrations of light-duty pickups powered by V6 engines grew more than 600 percent, with F-150 directly responsible for 91 percent of that growth, based on Ford analysis of Polk retail registration data.

The Technology Behind the EcoBoost Makes it Powerful.

The 3.5-liter EcoBoost truck engine delivers 420 lb.-ft. of torque and 365 horsepower to enable towing of up to 11,300 pounds – more than enough to tow a fully loaded, three-horse trailer or a large boat. Plus, this engine does it all on regular fuel and with outstanding fuel economy.

“Truck customers should think of the EcoBoost truck engine as a gas-powered engine with diesel-type capability and characteristics,” said Jim Mazuchowski, Ford V6 engines program manager. “The twin turbochargers and direct injection give it the broad, flat torque curve that makes towing with a diesel so effortless and hard acceleration so much fun.”

Significant Impact on the Environment

That efficiency a V6 engine delivers is starting to have a significant impact on the environment. By moving half a million F-150 customers out of V8s and into V6 engines, Ford has saved more than 56 million gallons of fuel – more than all of the fuel saved from every electric and plug-in electric car ever sold.*

*Note: This assumes people move out of a conventional, midsized hybrid into a more efficient vehicle that never or rarely runs on gas for 15,000 miles a year.

Source: Ford

Post Icon Alan Mulally Retiring July 1. Mark Fields Announced as New CEO.

Mark FieldsFord Motor Company announced yesterday that Alan Mulally has decided to retire from the company July 1, and Mark Fields will be named Ford president and chief executive officer and elected as a member of the company’s board of directors.

“From the first day we discussed Ford’s transformation eight years ago, Alan and I agreed that developing the next generation of leaders and ensuring an orderly CEO succession were among our highest priorities,” Executive Chairman Bill Ford said. “Mark has transformed several of our operations around the world into much stronger businesses during his 25 years at Ford. Now, Mark is ready to lead our company into the future as CEO.”

Mulally’s Leadership Will Be Long Remembered

Mulally, 68, is retiring after nearly eight years leading Ford and capping a remarkable 45-year career. Mulally has led Ford’s transformation and strengthened its position as one of the world’s leading global automakers. Under Mulally and the company’s One Ford plan for profitable growth, Ford has achieved 19 consecutive quarters of profitability, developed the strongest product lineup in Ford’s history and embarked upon the company’s most ambitious global expansion in the past half century.

“Alan deservedly will be long remembered for engineering one of the most successful business turnarounds in history,” Bill Ford said. “Under Alan’s leadership, Ford not only survived the global economic crisis, it emerged as one of the world’s strongest auto companies. We always will be grateful to Alan for his leadership, compelling vision and for fostering a culture of working together that will serve our company for decades to come.”

The Leadership Team is Ready.

The transition in July is approximately six months earlier than previously anticipated, following Mulally’s recommendation to accelerate the timetable based on the readiness of Ford’s leadership team.

“Alan and I feel strongly that Mark and the entire leadership team are absolutely ready to lead Ford forward, and now is the time to begin the transition,” said Bill Ford, who recruited Mulally from Boeing in 2006.

New CEO Mark Fields

Fields, 53, was named Ford’s chief operating officer in December 2012. He has been leading all of Ford’s global business operations and most skill teams, including product development, manufacturing, purchasing, and marketing, sales and service.

Fields’ role as COO has included leading the company’s weekly Business Plan Review meeting, which Mulally established to track the progress of the One Ford plan and to monitor the global business and competitive environment. The Thursday meetings are credited with driving a reliable and transparent process for running Ford’s global operations and enabling Ford’s senior leadership to work closely together and act decisively on its plan.

“Ford’s future is so bright, and Mark – supported by an experienced and dedicated senior leadership team – is absolutely the right leader to continue to deliver on our compelling vision,” said Mulally.

Fields underscored his commitment to the One Ford plan, including building on the company’s unprecedented global introduction of new products, innovations and excellence.

“It is a true honor to lead this great company and this talented team into the future,” Fields said. “Under Alan’s leadership, we have seen the power of One Ford and what a culture of positive leadership and working together can accomplish. My commitment is to build on that success by accelerating our pace of progress. All of us at Ford are committed to delivering even more of the great products and innovations that will deliver growth and define our company going forward.”

Soure: Ford

Post Icon Ford Fiesta with EcoBoost Takes Home Four Major Awards from Texas Auto Writers Association Auto Roundup

2014 Ford Fiesta EcoboostFord Fiesta with EcoBoost won four major categories at the Texas Auto Writers Association (TAWA) Auto Roundup rally competition held Monday at Texas Motor Speedway. The event included 49 different vehicles.

As the only vehicle in the subcompact class with an EPA-estimated rating of 45 mpg that produces 120-plus horsepower, the 2014 Ford Fiesta with EcoBoost was named Best Sub-Compact Car of Texas.

TAWA also named the 1.0-liter EcoBoost engine as Best New Feature.

More than 50 Texas auto writers selected Fiesta ST as the Best Value product of the TAWA event while also selecting it as Performance Compact Car of Texas.

Also Honored: The Ford Fusion Energi

Green Vehicle of Texas honors went to the Ford Fusion Energi plug-in hybrid, which delivers a 620-mile total range and up to 21 miles of all-electric range. It is EPA-rated at up to 108 MPGe.


Source: Ford

Post Icon Industry-First Electronic Line-Lock on 2015 Mustang GT

Ford engineers are using new software technology to offer an electronic line-lock feature on the new Mustang. This is an exciting, industry-first feature.

“Competition has been an integral part of the Ford Mustang lifestyle since its earliest days 50 years ago,” said Steve Ling, Ford car marketing manager. “We know our customers, and we wanted to provide a unique feature for those wishing to take full advantage of the increased capability offered by this new Mustang GT at the drag strip.”

With track racing becoming increasingly popular, electronic line-lock will be a big benefit for many 2015 Ford Mustang GT owners. Customers who drive their Mustangs to work and also compete during their off-time will enjoy not having to modify their brake systems back and forth.

The flexibility of track apps, launch control and selectable drive modes makes it easy for Mustang drivers to get the right capabilities for any situation.

Consistency pays off in bracket racing, where competitors try to get as close as possible to their predicted quarter-mile times without going faster. Electronic line-lock and launch control – also standard on Mustang GT with manual transmission – can help drivers achieve more consistent performance from run to run.

“Whether a customer wants to take weekend road trips, go road racing or compete in grassroots drag racing, we aim to maximize the driving experience for everyone,” said Pericak. “Mustang offers selectable drive modes for those who prefer to compete on road courses or in autocross events, so when we realized we could provide a really cool feature like electronic line-lock that no one else offers, the decision was easy – ‘Let’s do it!’”

Electronic line-lock for 2015 Mustang GT is intended for use only on racetracks. Racing your vehicle will void your warranty.

Stop by Beach Ford in Virginia Beach or Suffolk to learn more.

Source: Ford

Post Icon Beach Ford Wins Ford Motor Company’s President’s Award for the Second Year in a Row

Ford President's AwardBeach Ford in Virginia Beach, VA has won the Ford Motor Company’s President’s Award for the second year in a row!

The President’s Award

The Ford President’s Award is bestowed annually to 100 dealerships (out of 3,200 exclusive Ford dealerships) in the United States.

Beach Ford has won hundreds of awards over the years for sales and quality, and we have won the President’s Award in the past; but winning this award, two years in a row, for a dealership of our size and volume, is practically unprecedented.

All Thanks to You!

Actually, you gave us this award. The President’s Award is determined by customer surveys and covers the entire dealership. According to our valued customers, we’re exceeding customer expectations in every department, every day.

Total Commitment

Winning takes total commitment – from dealers and their entire dealership team, and you can be certain Beach Ford isn’t resting on its laurels. While proud of this accomplishment, it’s still business as usual.

We’re still finding new ways to satisfy every customer’s car driving needs, every way we can.

Post Icon A Note from Tom Barton: Let’s Not Forget to Enjoy Driving

TBARTON-2newsletterDear Beach Ford Family,

Now that the weather seems to have finally turned, it’s time to talk about getting outside and driving someplace!  As time goes by, sometimes a good drive down a country road is just what you need.  All of us, with our overly busy lives, tend to forget that driving a good car or truck can be so much more than just a way to the office, more than a means of transport from point A to B.  I sometimes wonder how it gets this way, our taken-for-granted, ambivalent attitude toward one of the most important things in our independence and freedom, our car.

Perhaps it has something to do with just how easy and quiet the modern car or truck is today.  With “lane-change-alert” systems, “blind spot detection” systems, warning beeps and lights, these things really almost drive themselves!  Indeed, some companies have even developed the “driver-less car” and I do believe that within the next 10 years these will be available and at an affordable price tag.  BUT, it is confounding how the simple joy of driving a car is not much talked about or, even much less, celebrated.  Perhaps it’s just too common and easy and available.  Remember what you imagined driving would be like when you were, say, 12 years old?  Sometimes I wonder what someone who lived 160 years ago would think if they were awakened to find themselves in a car traveling at just 45 mph – probably scared out of their wits, but once they calmed down, how much fun would they have?  How many times would they ask you to drive them somewhere, anywhere?  Just drive.

We are so lucky, in this country, to be able to move about as we wish and do it very fast.  My father-in-law often drives from Pittsburgh to Kansas City.  He can more than afford the plane tickets for he and my mother-in-law, but he drives by choice.  Freedom and control, along with making incremental traveling progress are powerful incentives for some.  For others, the scenic route is just preferable.

It would be good for all, I believe, if we slowed down just a little and drove that country road and re-connected with the winding pavement beneath us.  We should get reacquainted with a feel of the steering wheel and savor the way it allows us to control an incredible piece of machinery.  Let’s appreciate the car’s stable suspension, as we turn off interstate exits on our way home from work.  We should marvel at how today’s brakes safely slow us and how the accelerator powers us to higher speeds while providing that awesome sound that can still increase a heartbeat in the enthusiast.

Let’s face it.  Driving is practical, efficient, and necessary for a lot of things.  It is important to remember just how much fun it is, too!

Thanks for being a part of the Beach Ford Family,

Tom Barton

Post Icon Mustang Returns to site of 1964 World’s Fair 50 Years After Debut

1967 Shelby GT500 Mustang fastback Fifty years ago in Queens, N.Y., the Mustang debuted at the 1964 World’s Fair in Flushing Meadows Park. This weekend, Ford Mustang fans gathered in the same place to celebrate the car’s big anniversary.

In addition to the all-new 2015 Mustang, 94 cars from Mustang clubs around the area were showcased. Moray Callum, Ford vice president of design, chose a 1967 Shelby GT500 Mustang fastback as best in show.

“Standing where my grandfather, Henry Ford II, stood to reveal Mustang five decades ago is both humbling and inspiring – especially since we are launching the next 50 years of Mustang at Ford Motor Company,” said Ford Vice President Elena Ford, leader of the Global Dealer and Consumer Experience organization. ““Since then, Mustang has become the heart and soul of Ford Motor Company, and a symbol of my great-great-grandfather Henry Ford’s vision of putting the world on wheels.”

The day after the World Fair in 1964, more than 22,000 Mustangs were purchased or ordered. It was a great start to one of the greatest product launches in history.

Here’s to another 50 years!

Stop by Beach Ford in Suffolk or Virginia Beach to learn more about the Ford Mustang and the legacy of Ford.


Source: Ford

Post Icon The Mustang Returns to the Top of the Empire State Building

Mustang empire state building

As the Ford Mustang turns 50, Ford decided to re-recreate the car’s iconic 1965 trip to the top of the Empire State Building.

When the decision was made to put the 2015 Ford Mustang on the 86th floor observation deck of the Empire State Building, Ford turned to Romulus, Mich.-based DST Industries. Ford and DST have collaborated for nearly six decades, and it was the DST crew on hand in 1965.

“This week, the band is getting back together as Ford and DST bring the all-new Mustang to the Empire State Building to honor 50 years on sale,” said Dave Pericak, Mustang chief engineer. “We’ve taken the new Mustang to new heights of technology and refinement, so we decided to take it to new heights literally for this celebration.”

Using the Same Technique 50 Years Later

Despite all the advancements in the past 50 years, old-school techniques are still the go-to for this big endeavor. The deck is too high to reach with a portable crane, and the spire on top of the building makes helicopter delivery impossible.

Back in 1965, a crew from DST, including retired technician Claude Cochran, cut a Mustang convertible into sections so that it could be fit into the elevators of the building.

To section off the Mustang properly, the engineering team meticulously measured a scale model of the new Mustang and compared it with the exact measurements of the elevators and doors. The car that would ultimately make the trip to New York was completely stripped down and the surface cleaned up to make sure everything looked perfect before it was sectioned and painted.

The second body was used as a donor by DST metal fabricators to determine where to make the cuts and to fit a custom-built tubular steel subframe that would hold all the sections together. The fabricators built custom rolling carts and wooden crates for each section.

A wood mockup of the smallest elevator in the Empire State Building was built in the DST shop in Romulus to verify everything would fit. Each of the loaded carts was then weighed to ensure everything stayed within the weight limits of the elevator and the observation deck.

“The observation deck is open to the public from 8 a.m. to 2 a.m., leaving our crew of six with only a six-hour window to get everything out onto the deck and get the car assembled,” said Pericak. “Before we shipped the crates to New York, the crew spent several days practicing the entire assembly process – timing everything down to the minute – much like a NASCAR or Formula One pit crew.”

The Triple Yellow 2015 Mustang convertible will be on display for visitors to the Empire State Building observation deck today and tomorrow. When the deck closes to the public at 2 a.m. April 18, the crew will descend on the display car to reverse the entire process and remove it before visitors return at 8 a.m.

Source: Ford

Post Icon Ford Earns Kelley Blue Book Brand Image Award for Best Truck Brand

all new f150Ford Motor Company will be honored as Kelley Blue Book’s Best Overall Truck Brand at the New York International Auto Show on April 16.

The Brand Image Award acknowledges an automaker’s accomplishments in developing and upholding brand characteristics that are embraced by the market.

Ford has won five out of six times Kelley Blue Book has announced this award.  The F-150 and Super Duty F-250 and F-350 helped the manufacturer earn back the award for 2014, as truck shoppers ranked the brand highest among all other truck brands.

For more information on the award, visit

Post Icon Sign a Birthday Card for the Ford Mustang and Participate in a GUINNESS WORLD RECORD

Mustang birthday cardFord Mustang is turning 50 next week and fans everywhere are invited to sign an electronic birthday card. Everyone who wants to help commemorate 50 years of Mustang can customize and add their own birthday message for their favorite car at

Over the course of five decades Mustang has become one of the most popular cars in both the offline and online worlds, with sales of more than 9 million units and more than 6.2 million fans on Facebook. Mustang fans can participate in a GUINNESS WORLD RECORDS official attempt by signing the card, leaving a message and sharing the link on social media. 50,000 signatures and messages are needed to set new GUINNESS WORLD RECORDS title.

“The spirit of Mustang infuses everything we do at Ford,” said Steve Ling, car marketing manager. “Mustang inspires a feeling of freedom and independence for drivers and fans, and it helps to inspire everyone at Ford to create the best products we can for all of our customers in every segment.”

April 17 marks 50 years since Mustang officially went on sale, and the car’s global legions of fans will honor the occasion with events including a new 2015 Mustang convertible on the observation deck of the Empire State Building, dual celebrations organized by the Mustang Club of America, convoys of Mustangs road tripping across the country, an employee celebration at Ford Motor Company headquarters, and of course…some celebration at Beach Ford.

Source: Ford

Post Icon The 2014 Ford Fiesta ST Has Won 22 Awards In Its Debut Season

Ford Fiesta STThe 2014 Ford Fiesta ST has earned 22 awards since going on sale last year, most recently being named a 2014 Automobile Magazine All-Star (

“High-technology hot rods like Fiesta ST have helped make fast driving possible for buyers of small cars – even those with modest budgets,” said Jean Jennings, editor-in-chief, Automobile Magazine. “It’s a bullet on the road, with a turbocharged four-cylinder engine that sounds like a mini-Ferrari when flogged, supportive Recaro seats and clean shift action. Designed and engineered collaboratively by Ford’s U.S. and European operations, Fiesta ST is a testament to the success of the One Ford global vehicle development philosophy.”

Fiesta ST is the most-awarded performance subcompact Ford has ever made. The car has earned these awards:

-Automobile Magazine, 2014 All-Star
-Top Gear (U.K.), Car of the Year
-Echappement (France), Sports Car of the Year
-Auto Express (U.K.), Best Hot Hatch
-Scottish Car of the Year, Best Hot Hatch
-Car (Spain), Top 11 Sports Cars
-Sunday Times (U.K.), No. 1 Hot Hatch
-Autocar (U.K.), Best Value Driver’s Car
-Car and Driver, 10 Best
-Gear Patrol, GP100 Top Gear
-Popular Mechanics, 2014 Automotive Excellence Award for Handling
-Esquire Magazine, Small Car of the Year
-Culture Map – Houston, Hot Compact of the Year
-Autobytel, 2014 Compact Car of the Year
-MotorWeek, Drivers’ Choice Award for Best Subcompact Car
-Hagerty, 2014 Hagerty Hot List, Best New Cars of 2014
-China Auto Pictorial, Performance Car of the Year
-Top Gear (China), Best Performance Car in 2013
-National Business Review, Sports Car of the Year 2013
-U.K. Car of the Year, Best Performance Car
-kbb. com, 10 Coolest New Cars Under $25,000 of 2014

Ford Team Members Are Notable on Their Own Terms
Team members behind Fiesta ST and other Ford vehicles are notable on their own terms. Ford won Dynamics Team of the Year, while Team RS lead for vehicle dynamics David Put was named 2013 Dynamicist of the Year by Vehicle Dynamics International.

This jury of automotive journalists from around the world hailed the work of members of the Ford team as a “stand-out in all segments.”

“If you have not driven a new Ford in the last year, go do so now,” said Phil Morse, judging for Vehicle Dynamics International. “The vehicle dynamicists have apparently been turned loose and allowed to run amok, resulting in cars that are subtle, responsive, and an absolute pleasure to drive.”

Ford Winning Over a Difficult Demographic
Along with all the accolades it is collecting, Fiesta ST is winning the attention of customers Ford had hoped would find the hot hatch an appealing option. Some facts about buyers of Fiesta ST:

-50 percent are under 35 years old, compared to 23 percent of Ford brand customers
-Average age is 39, 10 years younger than Ford brand customers
-54 percent have at least a bachelor’s degree, compared to 50 percent of base Fiesta buyers
-30 percent have a household income of at least $100,000, compared to 26 percent of base Fiesta buyers
-30 percent live in California

This is a demographic that’s considered a difficult target for automakers.

Customer feedback shows Fiesta ST drivers take their car to the track to run, but they also use it as a daily driver. The car is designed to be fun, but it rewards drivers with exceptional fuel economy – Fiesta ST returns an EPA-estimated 35 mpg on the highway.

ST Octane Academy
Another perk of purchasing Fiesta ST is that owners are offered the chance to learn firsthand the capabilities of their performance car at Ford’s ST Octane Academy, a complimentary program for drivers of the new hatchback, as well as owners of 2013 and 2014 Ford Focus ST.

ST Octane Academy provides Fiesta ST and Focus ST owners with a full immersion into the Ford ST experience, along with driving instruction and extensive course time with professional instructors. The intent is to demonstrate to owners the performance capabilities of their car and help improve their driving skills – all while having fun.

Test Drive the 2014 Ford Fiesta ST
Stop by Beach Ford in Virginia Beach or Suffolk to take the 2014 Ford Fiesta ST f

Source: Ford


Post Icon The 2014 Ford Transit Connect Wagon Earns Five Stars from NHTSA

Transit Connect NHTSAThe 2014 Ford Transit Connect Wagon has earned a five-star Overall Vehicle Score from the National Highway Traffic Safety Administration, the government’s highest possible overall rating.

“Transit Connect Wagon gives people on the go a unique-looking, fuel-efficient vehicle that also provides a high level of safety,” said Steve Kenner, director of Ford’s global automotive safety office. “The suite of safety and driver-assist features available on Transit Connect makes it a great choice for families and businesses.”

Safe and tough
Transit Connect Wagon’s driver and passengers are protected by its body structure – more than half of which is built with high-strength and ultrahigh-strength steels, including 16 percent boron steel. Transit Connect Wagon features driver and passenger side airbags for front-row occupants, as well as side curtain airbags for all seating rows.

Driver-assist and safety features
Transit Connect Wagon is available with a full complement of driver-assist and safety features, making it attractive to families and businesses alike.

Available driver-assist features include a rear view camera, and forward and rear-sensing systems. The rear view camera shows what is behind the vehicle on a screen located in the center dash panel. The display’s guidelines and zoom feature help the driver align the vehicle, which is especially beneficial when towing.

At low speeds, ultrasonic sensors in the rear bumper alert the driver to objects behind the vehicle, while front sensors warn of objects at the front. The closer an object is to the vehicle, the faster the beeps sound, escalating to a constant tone.

Industry-exclusive Ford MyKey® technology is also available for Transit Connect. MyKey can be programmed to limit top speed and audio volume, encourage safety belt use and restrict incoming calls and texts to a paired cell phone. MyKey encourages safe driving habits in new drivers and can also serve as a useful tool for business owners to help them manage their fleet.

The vehicle also features an electric windshield defroster – a series of heating filaments within the windshield that can be used to more quickly clear ice, snow and mist.


Stop by Beach Ford in Virginia Beach or Suffolk and take the Ford Transit Connect Wagon for a test drive.


Source: Ford


Post Icon MyKey: Not Just for Parents of Teen Drivers

MyKeyMyKey was designed to help parents of teen drivers encourage safer driving habits. Now, fleet managers are using it to help their employees focus on driving.

Joe Dougherty, president of Kentucky-based Louisville Paving Company, said his drivers need to be aware of their surroundings, and must be able to concentrate on busy, noisy construction sites. Thirty of his company’s vehicles are now equipped with MyKey, which allows owners to program a key that can limit a vehicle’s top speed and audio volume, and encourage safety belt use. The technology also routes incoming calls directly to voicemail on paired phones.

Louisville Paving Company, which was started by the Dougherty family in 1949, is a full-service contractor involved in highway and heavy construction. Dougherty plans to purchase more Ford vehicles with MyKey because he wants to put his employees in a position to focus on driving, even when working on unpredictable job sites.

“With us, safety is the No. 1 priority,” said Dougherty. “These job sites can be high-risk situations if drivers are distracted by the radio, phone calls or texts.”

“MyKey has been a great tool for fleet managers, giving them a technology that encourages good driving habits for their employees,” said Megan Gillam, commercial vehicles brand and fleet communications manager for Ford Motor Company. “Many companies have safe driving guidelines for fleet vehicles, and MyKey serves as a reinforcement of some of those basic rules.”

Some of the features and settings on MyKey include the ability to:

-Limit vehicle top speed to 80 mph, or lower on some models
-Issue a warning when the vehicle is at or within 5 mph of reaching the preset maximum speed
-Limit vehicle’s entertainment system audio to 45 percent of maximum volume
-Sound a chime and mute the audio system until safety belts are buckled
-Route incoming calls directly to voicemail
-Issue an additional low-fuel warning when the fuel tank is one-eighth full

Source: Ford

Post Icon The EcoBoost Challenge

Ford vehicles are going head-to-head with the competition in this year’s EcoBoost® Challenge—with regular drivers at the wheel.

Are you ready to take the challenge? Stop by Beach Ford in Virginia Beach or Suffolk and take one for a test drive.

Post Icon Ford’s Best March Retail Sales in Eight Years

Ford Motor Company U.S. total March sales of 244,167 vehicles are up 3 percent from a year ago. Retail sales of 166,030 vehicles are up 3 percent and represent the best March result in eight years.

“March sales turned noticeably higher mid-month and finished strong,” said John Felice, Ford vice president, U.S. marketing, sales and service. “Fusion set an all-time record in March, as overall retail sales in the West continued to expand at the fastest rate in the nation – including California being up 32 percent. F-Series also had a very strong month.”

Ford Fusion sales of 32,963 vehicles set an all-time monthly record since the vehicle was introduced in 2005. The western region of the U.S. continues to drive Fusion retail sales higher, including a 22 percent increase in March.

Ford F-Series surpassed the 70,000-vehicle sales mark with 70,940 trucks sold. During the last seven years, F-Series has surpassed the monthly 70,000 truck mark only four times. Last month marks F-Series’ highest March sales volume since 2008.



Post Icon Ford F-150 Leads Light Duty Pick-Up Trucks in V6 Sales

2015 f150More than 57 percent of Ford Motor Company’s F-150 retail sales so far this year are powered by V6 engines – the highest six-cylinder engine mix in the industry since 1967 – and the company expects that trend to continue for the rest of the year.

V8 engines led truck sales for decades until recently. Over the last three years, retail registrations of light duty pickups powered by V6 engines grew more than 600 percent and F-150 was directly responsible for 91 percent of that growth, based on Ford analysis of Polk retail registration data. In 2013, Ford accounted for 78 percent of all V6-powered half-ton pickups, according to data from Polk, recently acquired by IHS.

Of all the trucks Ford sold in the calendar year, more than 48 percent of them were powered by a V6 engine.

“We expect those numbers to hold for the rest of the year,” said Doug Scott, Ford Truck marketing manager. “It really is amazing when you consider we are doing that with just two V6 engine choices – the 3.5-liter V6 Ecoboost and the 3.7-liter Ti-VCT V6 engine. When we come out with the new 2015 F-150, we will offer three different V6 engines, so the potential is there to go even higher.”

The new 2015 Ford F-150 will offer a new 2.7-liter Ecoboost engine, to be made in Lima, Ohio, in addition to the 3.7-liter Ti-VCT V6 and 3.5-liter EcoBoost engines.

In the last three years, no competitor has ever eclipsed a 20 percent take rate for V6 engines in half-ton trucks. It’s been a predominantly V8 crowd, until the introduction of Ford’s EcoBoost engine.

“There is a new truck buyer out there who doesn’t hold to the old notion that a truck must be powered by a V8 engine,” Scott said. “Just five years ago, you would have had a hard time making a case for V6 truck engines. Not today. It’s all about fuel effectiveness. It’s the combination of city and highway mileage, horsepower, torque, towing capacity, payload and value. What is the most efficient package for the work I’m trying to do? That’s the key question.”

And it’s one F-150 truck buyers are answering in record numbers for V6 engines.

Stop by Beach Ford in Virginia Beach or Suffolk to learn more.

Source: Ford

Post Icon The Aerodynamics of the 2015 Ford Mustang

The bold, muscular form of the all-new Ford Mustang reimagines the iconic sports car shape in a way that retains the character that fans expect from the brand while incorporating aerodynamic technology that improves fuel efficiency and performance.

“Even with the classic, forward-leaning shark-bite grille and a more aggressive stance for the new Mustang, the aerodynamics team has made it slice through the air better for increased fuel efficiency while also keeping it planted to the road at higher speeds,” said Dave Pericak, Mustang chief engineer. “The best part is that they met the challenge of creating the sleekest Mustang yet without resorting to a characterless teardrop shape.”

Design and performance are two of the essential attributes that have made Mustang appeal to millions of fans for five decades. Performance can be improved by increasing the output of the powerplant or reducing the amount of work it has to do. The new Mustang is doing both with improved powertrains and a sleeker shape that slips through the air with less effort.

Aerodynamics plays an increasingly important role in overall vehicle performance as speed increases. The force required to slice through the air goes up exponentially with the speed, so twice the speed requires eight times the horsepower just to overcome drag. That means small changes can have a big impact on both performance and fuel efficiency.

Using air to manage airflow
It’s not visually obvious, but rotating wheels are a major source of aerodynamic drag. However, enclosing the wheels in skirts to smooth the flow just doesn’t look right, especially on a performance car like Mustang. Widmann and the aerodynamics team adopted a different approach for Mustang, giving it the first Ford application of wheel aero curtains.

Vertical slots in the outer edge of the front fascia channel air from the front of the car to openings in the wheel wells, directing it across the outer surface of the wheel and tire. The wall of high-speed air works much like a skirt to reduce drag while still leaving the beautifully designed alloy wheels fully exposed.

Managing temperatures
In addition to helping define the visual identity of a car like Mustang, the grille also has to provide an inlet for air that cools the engine. Allowing air to flow through the engine bay instead of directing it around the sides and over the top of the body increases drag. Each of Mustang’s three available engines gets a unique grille that allows in only as much air as that powerplant needs.

Keeping the car planted
With a top speed of 155 mph for the V8-powered Mustang GT, ensuring confident and precise handling is crucial. New Mustangs are equipped with splitters and air dams below the front fascia that help to minimize air under the car. Mustang GT also features a pair of vents in the hood that also contribute to keeping the front-end planted on the road.

Learn more about the 2015 Ford Mustang at Beach Ford.

Source: Ford

Post Icon Ford Motor Company Recognized as One of the World’s Most Ethical Companies for the Fifth Consecutive Year

For the fifth consecutive year, Ford Motor Company has been recognized as one of the world’s most ethical companies by Ethisphere Institute, a leading think tank dedicated to the advancement of best practices in business ethics, social responsibility, anticorruption and sustainability.

Ford is among 144 companies selected from thousands around the world. It is the only automaker to receive the honor for 2014, and one of just a few companies to earn the recognition five times. Ford was selected for its corporate responsibility efforts, governance and business practices.

More information about the award and the full list of the world’s most ethical companies can be found here.


Ethical Companies

Post Icon New 2015 F-150 is the First Truck to Offer Tougher, Brighter LED Headlamps

When the assignment is to reinvent the Ford F-150 while maintaining its heritage of being Built Ford Tough, even the headlamps matter.

New Headlight for F150Until now, headlamps often needed to be replaced long before the end of a vehicle’s life. For the all-new 2015 Ford F-150, Ford wanted durable headlamps that would last as long, or longer, than the truck. Ford lighting expert John Teodecki and his team found the answer in technology they believe could change truck lighting forever – light-emitting diodes, or LEDs.

No other light-duty pickup truck on the road today has LED headlamps. LED lamps use 63 percent less energy than the halogen bulbs seen in competitor trucks, and the light quality and aesthetics of the technology are superior, Teodecki explained. Most important, the LED headlamps in the new F-150 are more durable than conventional lights, and are made to last more than five times longer.

“Stand on it,” Teodecki said, perched atop an 11-pound F-150 headlamp unit. “This lens just won’t break. We fire stones at it, expose it to extreme sun, soak it in saltwater, shoot rocks, rock salt and ice – this thing is very tough to crack.”

What sets F-150 LED technology apart is how the headlamps are made, and how superior they are from what the industry has traditionally used.

The crowning touch for the lighting on the all-new F-150 is another first for the auto industry. Ford designers outlined the LED headlamp with a thin LED tube to create a signature appearance for the new truck that can be spotted from great distances at night.

“Remember the craze in the 1980s with truck light bars?” Teodecki said. “It looks so cool. I’m telling you, this LED light tube is going to be the next big thing. Our new F-150 owners will be longing for dusk every day, just to show off their trucks in dramatic lighting.”


Source: Ford

Post Icon Ford Increases Sourcing to Women-Owned Businesses to 50 Percent.

girl powerIn celebration of National Women’s History Month, Ford Motor Company announced it increased its sourcing with Women’s Business Enterprise companies 50 percent last year, purchasing $1.8 billion in goods and services from tier-one, women-owned suppliers, up from $1.2 billion in 2012.

“For 36 years, Ford has been committed to working with a supply base that is both diverse and innovative,” said Birgit Behrendt, vice president, Ford global programs and purchasing operations. “Our women-owned suppliers bring an evolving perspective to the needs and wants of our customer base, which inevitably contributes to Ford’s continuous growth.”

Ford established its Supplier Diversity Development program in 1978 to empower diverse communities, including women, minorities and veterans. The goal is to help create wealth by fostering diversity across Ford’s supply chain – prompting consideration of Ford products among those who do business with the company.

Ford works with more than 150 women-owned suppliers, having done business with seven of these companies for more than 25 years.

During the Women’s Business Enterprise National Council’s annual conference later this month, Ford will be recognized for a third consecutive year as one of America’s Top Corporations for 2013. The award honors the company’s best-in-class practices to proactively integrate women-owned businesses into its supply chain at all levels. Ford was the first automaker to earn this honor in 2011.

“I salute Ford for its dedication to and investment in women-owned businesses,” said Pamela Prince-Eason, president and CEO of Women’s Business Enterprise National Council. “Women business owners have become a driving force in today’s economic landscape, and with support from companies like Ford, their access to capital and other leadership opportunities will continue to increase.”

Source: Ford

About Beach Ford

Our Dealerships offer new Ford cars, trucks, vans, and all makes of used cars and trucks. We built a 30,000 square foot world class collision repair and paint facility and a 53,000 square foot Quality Care Service Center in Virginia Beach. We have also built an 83,000 square foot collision/paint repair and Quality Care Service Center in Suffolk. We have done all this to ensure we take care of our customers long after their initial purchase.


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