Post Icon Notes from Tom Barton

Dear Beach Ford Family,

I hope you all are having a great summer!  Summer is a busy time for us in the retail automotive business.  Longer daylight makes for later shoppers who want to get a look at that new or used vehicle they have been contemplating and lower evening temperatures make the experience a little more enjoyable.  I like seeing families climb into their new car or truck, for the first time as owners, driving away with smiles on their faces.  It never gets old watching people get excited about driving something new and it is what makes our jobs, in this business, a pleasure.

Not to be outdone, our service department has its busiest months during the summer time.  At our larger store in Virginia Beach, we regularly assist over 120 customers per day with their automotive maintenance and service.  This can sometimes present a very challenging day for both our employees and our customers.  But, I am proud to say that I receive at least 5 hand-written letters per summer where someone from out of town, on vacation, has their family vehicle fixed while vacationing at the oceanfront.  In these letters, the customer usually marvels at the professional service provided by Beach Ford’s Service Advisors and Technicians.  They always mention that because of the fact that they live in Ohio or Pennsylvania or West Virginia, there is little chance they will ever need our service department again.  They then go on to say that our people made them feel like they were lifetime customers, living just down the street.  Perhaps the greatest complement our staff could receive and proof, to me, that our staff unconditionally wants to be of service.

At Beach Ford, customer service is universal.  We are here to serve everyone and do it as well as we can.  Please do not misunderstand, our hometown customers make us, but it is a good day indeed, when the “out of town” customer concludes their letter with, “our vacation was not disturbed and we made it home in our repaired car.  Thank you, Beach Ford!!!”

Like they used to say in the old Esso (became Exxon) gas station advertisements, “Happy Motoring!”

Thank you for being a part of the Beach Ford Family,

Post Icon FORD, HP, Coffee and Driving Habits

coffeeFord Motor Company engineers have completed a real-world driving experiment with HP, one of the world’s largest technology companies, discovering which commuting commonalities could provide future breakthroughs for better managing fleets, personalized services and recommendations for individual drivers.

Using HP’s Big Data Discovery Experience Services and the HP Haven big data platform, the engineering team gathered data and analyzed it to determine possibilities for lowering operating costs and optimizing underutilized vehicles for fleets as well as personal driving.

Among the observations of the experiment: Regardless of location, most HP drivers grabbed coffee at the same national coffeehouse and refueled with the same brand of gasoline, while traveling employees often left vehicles unused at the airport for days.

While it’s no surprise road-tripping employees stop for coffee, data analysis about commutes and driving routines could lead to greater economies of scale for company fleets and new solutions for optimizing underutilized vehicles.

“The Fleet Insights experiment is one of the first steps to better understand and learn about how driving behavior is changing,” said Marcy Klevorn, Ford vice president and chief information officer. “Fleets could see operating costs lowered through national buying contracts and improved utilization and maintenance, while individual drivers could receive coupons or create cooperative pools to share unused vehicles.”

The Ford Fleet Insights experiment included HP fleet vehicles that were equipped with wireless sensors plugged into each vehicle. Ford data scientists and IT leaders used the HP Vertica analytics engine, part of the HP Haven platform, to explore patterns and multiple dimensions of fleet driver activity. Also, each driver could access their data using a custom smartphone app to recall trip details, if needed.

“HP and Ford share a common vision around bringing together data, mobility, and analytics to explore new ways to deliver better customer experiences, new revenue streams, and lower fuel and maintenance costs in the automotive industry,” said Martin Risau, senior vice president, Analytics & Data Management Practice, HP Enterprise Services. “The results of this experiment can help unleash improvements for business operations for fleet management and personal driving experiences.”



Post Icon Your (Oil) Mileage May Vary

oil_changeFor decades dads have been telling their sons to change the oil in their car every 3,000 miles. And this standard has persisted throughout the auto industry despite technical advances in engine technology and oil chemistry.

Today’s off-the-shelf oil brands have greatly improved overall viscosity, oxidation resistance, and self-cleaning agents on the molecular level. And standards have changed to accommodate for this (outside of service stations). If you check your car’s user manual, you’ll probably find you’ve been changing your oil more often than you need to, at least according to the people who designed your car. Depending on the make model, and year of your car, the manual may advise an oil change every 5,000 or 7,500 miles. Some people even go 10,000 miles or more without any guilt — or damage to the engine.

For most Ford vehicles made after 2008, every 7,500 miles or every six months, whichever comes first is the standard. If your driving conditions. If you often drive off-road, in dusty areas, idle extensively, tow heavy loads, or travel at slower speeds frequently you mileage may vary. Ford suggestion for those vehicles is every 5,000 miles or every six months, whichever comes first (assuming your car was made after 2008).

The best advice, then? Ignore the oil industry and go by your car’s user manual. You’ll save some money — and possibly keep the world a little greener in the process.

To schedule your next oil change, you can call Beach Ford today at 888-219-4077 or our Suffolk location at 888-415-6324!

Post Icon What to do in the event of an auto accident:

auto-515749_1280In 2014 more than 120,000 traffic accidents were reported in Virginia, and 6,000 of those crashes were in Norfolk alone. Whenever you sit behind the wheel of a car, you take the risk of getting into an accident. Check out this information to familiarize yourself with what to do in case you are in a car accident, and then print this post and place it in your car’s glove box. That way, you’ll have it at your fingertips in the unfortunate event that you need it.

Call the Police

If you feel you are in an emergency situation where anyone’s life, health or safety is at stake, dial 911 immediately. If you don’t feel the situation is an emergency, contact police using the non-emergency phone number for the city in which the accident occurred (Norfolk is: 757-441-5610).

Without police, there will be no official record of the accident. This official record is crucial to ensuring you receive proper compensation from your insurance company. After calling, do not move your car until police arrive at the scene.

Get Medical Attention

If the situation is an emergency, and you or somebody else involved in the accident needs medical attention call 911 and make sure that they are attended to.

If you feel any discomfort at all, seek and accept medical treatment, even if it seems very minor at the time. Adrenaline will mask pain in the moments following the accident, so make sure to check for even dull aches or persistent throbbing.

Take Notes and Get Witness Information

If you don’t have a pen and paper, use the recording feature on your phone, or call a friend to write down all the information for you. You don’t have to wait for police to arrive to speak to witnesses and get testimonials about the accident.

Be sure to record:

  • What is the location and time of the accident?
  • What area of your car was damaged?
  • What type of vehicle hit you? Document the make, model, color, bumper stickers, license plate number, and any other identifying traits of the car.

Take Pictures

Witness accounts of the accident are fantastic, but a picture speaks a thousand words. If you have access to a camera, make sure to take many photos of the damage to your car, the other parties’ cars, any injuries you may have, and the location of the accident. Do not move your car until the police have completed their report and you have taken as many photos as possible.

Contact your Insurance Company

Exchange insurance information at the scene of the accident with all parties involved. Contact your insurance company as soon as possible after the accident. Your insurance company will help you file a claim, either with another party in the accident or on your own policy.

Call Your Attorney

Whenever you or a loved one have been injured, it is important to have the help you need in the legal battles ahead.

Plan to Buy a New Car

After your accident you will need to find a new form of transportation even in the interim of repairs. Whether you need drastic repairs or services, are looking for a new Ford F-150 or other best-in-class safety vehicle, Beach Ford is the place to go.

Post Icon Practical over Pretty: Ford Analyzes Gen Y and Z


New polling from Ford suggests younger consumers are bucking the trend set by their parents of favoring foreign-made vehicles over those made in America.
Of Millennial consumers polled, 72 percent do not feel loyalty to the automobile brands their parents preferred. Instead, an overwhelming 91 percent trust the quality of American products to be equal or better than products made elsewhere, with 74 percent of members of Generation Y going so far as to say it’s important to buy products made in America.

Younger generations rank the quality of automobiles made in the United States above that of those made elsewhere. Of the respondents, 45 percent say American cars are better, 33 percent go with European-made cars, while 22 percent prefer Asian-made vehicles.

With regard to specific brands, 43 percent of Gen Y and Gen Z consumers rank Ford among the top three brands for making high-quality vehicles. Among those who named multiple brands as providing high-quality vehicles, Ford ranks No. 2 in delivering the highest quality.

“Globalization and evolving approaches to parenting are triggering significant shifts in both the attitudes and behaviors of young consumers,” said Sheryl Connelly, Ford global consumer trend and futuring manager. “Not only are Millennials more aware of how and where products are made, but parents are empowering them to take greater ownership over purchasing decisions. Both trends are yielding a generation of consumers that thinks much more critically about the source, quality and performance of the cars they drive.”

When evaluating the quality of a car, 40 percent of these consumers are likely to factor in their parents’ opinions, while 38 percent value online reviews and 27 percent turn to third-party quality rankings such as Consumer Reports or J.D. Power. Of Millennials polled, 65 percent say how a car feels to drive is important in evaluating quality, while 54 percent believe how it feels inside is important and 43 percent think looks are key.

When these younger consumers are ready to purchase a vehicle or sign a lease, their parents’ opinions take a back seat to more practical considerations. The top factors influencing Millennial buyers’ car-purchasing decisions are cost, gas mileage, how well a car drives and a vehicle’s safety features. By contrast, parent recommendations rank No. 9 among decision-making factors, indicating that while parents may guide or inform the purchasing process, younger consumers are empowered to make the ultimate decision about which car they choose.

Further reinforcing this generation’s appreciation for practical factors, of those polled, 79 percent say they value high quality over good looks.



LAP PLANT CELEB_SV1_0035In response to customer demand for Ford’s newest products, the company this year will produce close to 40,000 extra units by idling select plants for only one week during what has been the traditional two-week summer shutdown.

“To meet surging customer demand for our top-selling trucks and utilities, we are continuing to run our North American facilities during the traditional two-week summer shutdown in order to add close to 40,000 units,” said Bruce Hettle, Ford vice president, North America Manufacturing. “Six of our assembly plants will build for an additional week in order to ensure we’re getting more of our vehicles into dealerships.”

As part of Ford’s annual production schedule, its North American manufacturing facilities will shut down from June 29 to July 10, 2015 for building maintenance and machine retooling. Based on strong customer demand for the company’s newest products – F-150, Edge, Escape and Explorer – six Ford assembly plants, along with supporting powertrain and stamping plants, will shut down only the week of June 29. Assembly plants include Chicago, Dearborn Truck, Kansas City, Kentucky Truck, Louisville and Oakville.

The powertrain and stamping plants taking a reduced summer shutdown this year include; Livonia Transmission, Rawsonville Transmission, Sharonville Transmission, Sterling Axle, Buffalo Stamping, Chicago Stamping, Dearborn Consolidated, Kansas City Stamping, Kentucky Stamping, and Woodhaven Stamping.

Demand for Ford’s trucks and utilities continues to be strong. In April, Ford’s all-new 2015 F-150 was turning in just 20 days on dealer lots, while Edge spent just 10 days on dealer lots. Escape inventories remain tight in a growing small utility vehicle segment. Explorer inventories are also tight, with the new 2016 Explorer just beginning to hit dealer lots as production ramps up.

This is the third straight year Ford has kept plants running during summer shutdown in order to meet strong demand for its products. Over the past several years, the company has invested more than $6.2 billion and added more than 15,000 jobs in its U.S. facilities to help meet customer demand for its newest products.

The increased production was included in the financial guidance Ford confirmed in its first-quarter earnings report on April 28, 2015.


Post Icon Considering an Electric or Hybrid Car?

Are considering an electric or hybrid car? Do you know what  the difference is between the two? Ford answers lots of common questions about alternative fuel vehicles in this handy infographic!  If you’d like to try one out on the road, come by our Virginia Beach or Suffolk locations and test drive an electric or hybrid  vehicle today!

Ford electric vehicle infographic


Honor-Flight-2013-Louisville_4Louisville, Ky. June 5, 2015 – Ford Motor Company Fund is sponsoring an Honor Flight to transport Louisville area veterans to the National World War II Memorial in Washington, D.C. on Saturday. The World War II Honor Flight veterans – all in their eighties and nineties – will be greeted at the national memorial by members of Congress and Ford employees.

Ford Fund, the philanthropic arm of Ford Motor Company, is covering the cost of the trip to Washington, D.C. for approximately 70 veterans from Louisville and Kentucky to experience national memorials dedicated in their honor. The trip was organized by Honor Flight Bluegrass, the Kentucky hub of the Honor Flight Network, and coincides with the 71st anniversary of D-Day, the pivotal Allied invasion of Europe during World War II.

“The service and bravery of these soldiers more than 70 years ago will never be forgotten,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “This will be the first visit for many of them to the national memorial dedicated in their honor. It is a small, but important gesture to recognize their tremendous courage.”

This is the third year in a row Ford has sponsored an Honor Flight for Louisville-area veterans. Ford’s support of military veterans dates back more than 90 years, when Henry Ford organized a cross-country caravan of 50 Model T Fords to take disabled veterans to the 1922 national convention of the Disabled American Veterans in San Francisco. Since 1974, Ford and Ford Fund have provided more than $8 million to veterans’ organizations, including support for the National World War II Memorial.

Ford’s support for veterans continues to evolve to meet their changing needs. Earlier this year, Ford collaborated with National Veterans Transition Services, Inc. on the Freedom’s Sisters REBOOT Workshop, a three-week program in Los Angeles that helped women veterans address the unique challenges they face transitioning out of the military. Click here for a video on the program.

As a group compared to men, women veterans are less likely to be married, and are more likely to be single parents and unemployed. In addition to higher rates of homelessness, they also often face gaps in medical care for women’s health issues as they enter a veterans system geared toward treating males.

Ford today employs more than 7,000 veterans plus hundreds of active military personnel, reservists and guardsmen


Post Icon Will Drive for Doughnuts

donuts-643277_1280All great things are American made, be it a new Ford F-150 or a steaming hot doughnut. This Friday June, 5 2015 marks national doughnut day; a delectible holiday dedicated to devouring delicious pastries.

Dunkin’ Donuts will give customers who purchase a beverage one free doughnut of their choice this Friday. But the big franchises aren’t the only show in town! Norfolk and Virginia Beach offer local stores with some supremely sweet selections. We’ve taken it upon ourselves (with some help from google maps) to create the ultimate doughnut drive. We hope you take it in your brand new F-150 from our Memorial Day sales event, but any particular car will do fine.

Assuming that you’re starting in Norfolk, you might as well get a freebie at the Dunkin’ Donuts on Hampton Boulevard near Old Dominion University; the coffee will help wake you up, and you’ll start the day with a donut — it doesn’t get much better than that.

Take 21st street to local shop, O’s Donuts and try out a lemon, orange, strawberry, or less hipster doughnut with any number of tasty toppings. If your sweet tooth is particularly greedy, try their doughnut sundaes!

Say goodbye to Norfolk and hop onto 264 towards Virginia Beach. Do it quickly — and avoid traffic –and there might still be doughnuts to choose from at Happy Day Donuts. Recently opened, this Lynhaven locale made the rest of Virginia very jealous almost immediately. You can treat yourself to gourmet donuts on display in the case or enjoy the warm “topped your way” donuts crafted with care, high quality ingredients and a wide selection of toppings.

The next stop is just 7 minutes away taking Lynhaven Parkway.

At Duck Donuts on Virginia Beach Boulevard you can literally order doughnuts by the bucket and walk out of the store with 18 positively perfect pasties. Make sure you save some for your Friday office meeting though.

Finally, after you have been stuffed to the brim with sweets of all shapes, sizes, flavors, and purveyors, come down to Beach Ford right next door to Duck Donuts. We might not have delicious sweets to hand out, but we do have a great selection of new and pre-owned vehicles for you to try!


14CMaxHybrid_02_HRDEARBORN, Mich., May 28, 2015 – Ford Motor Company is offering competitors access to its electrified vehicle technology patents – a move to help accelerate industry-wide research and development of electrified vehicles.

In 2014, Ford filed more than 400 patents dedicated to electrified vehicle technologies. This is more than 20 percent of the patents the company filed – totaling more than 2,000 applications.

“Innovation is our goal,” said Kevin Layden, director, Ford Electrification Programs. “The way to provide the best technology is through constant development and progress. By sharing our research with other companies, we will accelerate the growth of electrified vehicle technology and deliver even better products to customers.”

Ford Motor Company is a leader in this area – offering six hybrid or fully electrified vehicles including Ford Focus Electric, Ford Fusion Hybrid, Ford Fusion Energi plug-in hybrid, Ford C-MAX Hybrid, Ford C-MAX Energi plug-in hybrid and Lincoln MKZ Hybrid. In total, Ford has more than 650 electrified vehicle patents and approximately 1,000 pending patent applications on electrified vehicle technologies.

Ford’s innovations have resulted in acclaimed electrified vehicles on the road today, but the company believes sharing its patented technologies will promote faster development of future inventions as all automakers look toward greater opportunities.

“As an industry, we need to collaborate while we continue to challenge each other,” said Layden. “By sharing ideas, companies can solve bigger challenges and help improve the industry.”

To access Ford’s patents and published patent applications, interested parties can contact the company’s technology commercialization and licensing office, or work through AutoHarvest – an automaker collaborative innovation and licensing marketplace. AutoHarvest allows members to showcase capabilities and technologies, then privately connect with fellow inventors to explore technology and business development opportunities of mutual interest. The patents would be available for a fee.

“Ford helped launch AutoHarvest as a founding member to enable efficient and transparent technology licensing across the automotive industry and beyond,” said Bill Coughlin, president and CEO, Ford Global Technologies, which manages intellectual property for Ford.

As part of Ford’s increased focus on new and innovative technologies, the automaker is set to hire an additional 200 electrified vehicle engineers this year as the team moves into a newly dedicated facility – Ford Engineering Laboratories – home to Henry Ford’s first labs in Dearborn.

Available Ford electrified vehicle patents

Here are some of Ford’s electrified vehicle patents available for competitors to purchase:

  • Method and Apparatus for Battery Charge Balancing, patent No. US5764027: The patent covers passive cell balancing: discharging a cell through a resistor to lower the state of charge to match other cells. This innovation extends battery run time and overall life. This is the first invention to enable battery balancing at any time, instead of only while charging, and it enables the use of lithium-ion batteries in electrified vehicles. It was invented long before lithium-ion battery-powered vehicles became commonplace – truly ahead of its time.
  • Temperature Dependent Regenerative Brake System for Electric Vehicle, patent No. US6275763: The technology works to maximize the amount of energy recaptured in a hybrid vehicle through regenerative braking. By improving the interplay between normal friction brakes and regenerative braking during stopping at certain air temperatures, a driver is able to recapture more energy than previously possible, helping the motorist drive farther on a charge.
  • Driving Behavior Feedback Interface, patent No. US8880290: The patent provides a system and method for monitoring driver inputs such as braking and accelerating, and vehicle parameters including energy consumption to assess driving behavior. The feedback can be used to coach future driving behavior that may translate into better long-term driving habits and improve fuel economy. This technology also has enabled drivers of non-electrified vehicles, such as a Ford Focus, to develop better driving habits.



Victory-LaneWhen Ford’s EcoBoost-powered race car hits the track at the Belle Isle Grand Prix this weekend it will be using engine parts made by a computer printer.

Using an innovative new technology called 3D printing, parts such as the intake manifold on the Ford EcoBoost race engine used in the Chip Ganassi Racing with Felix Sabates Daytona Prototype car are now created on a printer.

“3D computer printers have totally changed the development process for our Daytona Prototype race cars,” said Victor Martinez, 3.5-liter EcoBoost race engine engineer. “3D printing has advanced at such lightning speed in recent years that in a matter of hours, we can create real, usable parts for race cars. That’s exactly what we did for the 24 Hours of Daytona earlier this year.”

From road to track, 3D printing accelerates Ford product development
Ford first started to 3D-print decades ago, purchasing the third 3D printer ever made, in 1988. The company first used 3D-printed parts for prototype buttons, switches and knobs. As the technology has improved, the quality of 3D-printed parts has become remarkably precise, and the parts themselves have become increasingly usable.

So smooth and precise has the finishing process become that 3D-printed parts are now used in real-world settings – on prototype vehicles built for durability testing, and on the Ford race car that won the 53rd running of the grueling 24 Hours of Daytona in January.

Ford’s rapid prototype lab: Where product development never stops
In the competitive world of endurance racing, the push for increased reliability and horsepower never stops and, in Ford’s rapid prototype lab, it doesn’t have to.

“We have the ability to design an entirely new part and, one week later, have that part in hand,” said Martinez. “This lets the engineers who develop our cars – both for road and track – spend more time testing, tuning and refining.”

Computer-aided design mockups are sent to Ford’s rapid prototype lab where they are analyzed and input into one of many 3D printers. Roughly one week later, a finished product is ready to be cleaned, painted and used.

“Toward the end of the 2014 TUDOR United SportsCar Championship season, we began to design a number of revisions for our intake manifold,” explained Martinez. “In order to rapidly prototype and prove them out, we 3D-printed several intakes and tested them on our dyno and verified performance on the track. The iterations we created based on the 2014 intake manifold accelerated the development on our 2015 manifold – which is both lighter and brings improved airflow.”

Take it to the track
Leading up to the 2015 24 Hours of Daytona, Ford Performance engineers opted for a 3D-printed intake manifold for the Chip Ganassi Racing Daytona Prototype car. Employing the most advanced intake yet printed, in combination with carbon fiber intake plenums developed by Multimatic®, a strong, reliable and lightweight intake manifold was created for the No. 02 Target Ford EcoBoost-Riley.

“The prototype manifold exceeded our expectations in testing, so in the essence of time we decided to use it for the race,” said Martinez. “We modified our intake with carbon fiber components, painted it, and then it was ready to go to the track.”

Bringing home the hardware
Chip Ganassi Racing, led by drivers Scott Dixon, Kyle Larson, Jamie McMurray and Tony Kanaan, won the Daytona classic – holding off stiff competition in the last hour of the race.

“It was a great day for Ford and a great day for Ganassi,” said Raj Nair, Ford group vice president, Global Product Development. “We had a great car and great drivers. And, of course, we had really great power, reliability and fuel economy out of the EcoBoost engine. This is a great testament to the entire team. I couldn’t be prouder of them.”

Now, Ford aims to repeat this performance at the TUDOR United SportsCar Championship race at the Belle Isle Grand Prix on May 30.


Ford is expanding its safety recalls on vehicles that have certain Takata airbag inflators after Takata declared that those inflators are defective, bringing the total number of Ford vehicles recalled for Takata airbag inflators to 1,509,535 vehicles to date.

This expanded recall follows Takata’s notification to the U.S. NHTSA last week that certain of its airbag inflators are defective, affecting several automakers across the industry. For Ford, affected vehicles include:

  • 2005-2014 Ford Mustang vehicles built at Flat Rock Assembly Plant for driver side airbag inflators;
  • 2005-2006 Ford GT vehicles built at Wixom Assembly Plant for driver side airbag inflators;
  • 2004 Ford Rangers built in North America at Edison Assembly Plant and
  • 2004-2006 Ford Rangers built at Twin Cities Assembly for passenger side airbag inflators.

As disclosed in November 2014, Ford is aware of one airbag deployment that might be related to the issue, in which a driver’s leg was injured by a metal fragment when the airbag deployed after a crash. Ford has not seen any other inflator ruptures on Ford vehicles in the field or in testing to date.

A total of 1,490,764 vehicles in North America are now affected by this expanded recall, including 1,380,604 in the United States and federalized territories, 93,207 in Canada and 16,953 in Mexico.

Dealers will replace the airbag inflator at no cost to the customer.

Customers who want to know if their vehicle is included in these recalls can visit  and click on safety recalls at the bottom of the page. Customers can then enter their Vehicle Identification Number (VIN) to see any open safety, compliance or emissions recalls, as well as customer satisfaction programs.



Ford today announced the launch of its first advertising campaign promoting the 2015 Ford Edge. The campaign centers on the empowering sense driving the all-new Edge creates for its customers – that feeling of being “unstoppable.” Ford believes this emotion to be a key driver of vehicle consideration in the utility segment.

“Edge buyers want to conquer life, not just geography,” said Travis Calhoun, Ford marketing communications manager for trucks and utility vehicles. “They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere.”

Calhoun notes the ads are designed to create an emotional connection with the target customer – people who are successful, business-minded, sports-oriented, eager to try new technology and committed to staying in the know. Historically, Edge does well with women buyers, and that audience was top of mind in development of the new campaign.

The television work, carried by the popular track “Fight Song” by Columbia Records artist Rachel Platten, features a Bronze Fire Edge Titanium being driven through city streets. A woman’s voiceover asserts – “2,434,311 people and only one me. I’ll take those odds.” The spots debut the new tagline, “Be Unstoppable.”

“The all-new Edge defines utility in an urban environment for Ford,” Calhoun explained. “It provides us with an opportunity to showcase the Edge customer having the confidence to handle whatever the day brings – whether that’s an experience in the city or a weekend adventure.”

The campaign launches today with a national television component. It will be followed by print ads, then an aggressive digital execution later this summer. The TV spots will run on national networks and popular cable channels – Discovery, ESPN, Food Network, HISTORY, MSNBC, TBS and TNT.

Target publications for the print ads include Bloomberg Businessweek, Bon Appétit, Condé Nast Traveler, Elle Décor, Food & Wine, Golf Digest, GQ, Real Simple, Shape and Women’s Health.

Sales off to a great start
Last month, Edge sales in the United States were up 78 percent compared to year-ago levels, helping the Ford brand set a new record for April utility vehicle sales. May 2015 performance is expected to be strong as well – with year-over-year gains – as the new Edge enjoys brisk sales and strong interest from buyers.

With the all-new Edge, Ford is also building on its global utility vehicle leadership, having delivered four consecutive years of record sales. In 2014, the company sold an all-time-high 1.4 million utility vehicles in markets worldwide – up 11 percent from 2013. Through the early months of 2015, Ford’s global utility vehicle sales remain strong.

In North America, Ford reigns as the top-selling SUV brand – a title it has held for four straight years. The company expects the all-new Edge will maintain its position as a segment leader. The 2015 Ford Edge is loaded with more technology, higher levels of craftsmanship and greatly improved vehicle dynamics. It also sports an exciting new design.


Post Icon Notes from Tom Barton 5/27

Dear Beach Ford Family,

Summer’s on the way! Can’t you tell? Saturday afternoons and hearing the low hum of lawnmowers, for me, make it so. Maybe that comforting, droning sound is only an ingrained, familiar memory trigger that says warmer days are here and school is almost done! Regardless, summers make you feel young again and it is one of the best times at our company.

The longer daylight, the newest models of Ford cars and trucks, and an increased inventory selection are all great reasons to come to Beach Ford and just look around. The evenings are particularly a good time for this. The temps are not as hot and things just seem more relaxed. At our dealership we want you to come here and view us as an information resource. A place to actually experience your product of interest, without any pressure to“buy today!” Yes, our dealership is a place to gain additional information about your next car, truck, or SUV that you may not have found yet. This is a place where you can get this information and then take as much time as you like, getting to know the product, and making the best decision for YOU.

Yes, our dealership was built to be a resource, not a closing booth. We are always at our best when we become the place where we impart insight, advice, and good information that is important to you. Use our facilities, our inventory, and our expertise to your advantage. Buy from us only when you know it is the right decision for you and your family. We built this place as a resource for our customers. We look forward to being that for you this summer!

Thanks for being a part of the Beach Ford Family,

Tom Barton


ford f-150 trailer assistDEARBORN, Mich., May 21, 2015 – Ford, America’s truck leader, pioneers towing innovation again by introducing Pro Trailer Backup Assist™ for the 2016 Ford F-150 – a segment-first technology that makes the challenge of backing up a trailer easier than ever for both experts and infrequent towers alike.

Backing up a trailer can be tricky. The truck’s front wheels have to be turned the opposite direction the customer wants the trailer to go. Turn too hard and the trailer can hit the vehicle, or jackknife. Whether working alone or with a spotter, backing up a trailer can be a tension-filled ordeal.

Pro Trailer Backup Assist helps take the frustration out of backing up. It works by letting the customer steer the trailer with a control knob while the truck steers its wheels and limits vehicle speed.

To operate Pro Trailer Backup Assist, the customer rotates a knob to indicate how much the system should turn the trailer. The technology automatically steers the truck to turn the trailer the desired amount. The system may limit vehicle speed to enhance occupant comfort over various road surfaces. The result is less time required to back up a trailer with improved confidence – it even helps towing experts by reducing time lost to maneuvering mistakes.

“Pro Trailer Backup Assist is a smart solution to save time and increase productivity for our customers,” said Doug Scott, marketing manager, Ford Truck Group. “Instead of struggling to back up their trailer, they can spend more time on the job or enjoying the lake.”

Leveraging advanced camera technology, Ford engineers developed the trailer tracking system strategy and tested it for almost a decade. Along the way, Ford earned five patents for the technology, with 10 more pending.

Driver-assist features now on F-150

Pro Trailer Backup Assist joins a suite of driver-assist technologies already available on the all-new 2015 F-150. Among these features is Curve Control, developed exclusively by Ford engineers to help in those cases where customers may enter a turn too quickly. Curve Control helps drivers maintain control of their vehicle by automatically reducing torque and applying four-wheel braking. This can reduce vehicle speed by up to 10 mph in approximately one second – assisting drivers in staying on their intended path.

Available lane-keeping system is designed to help prevent a driver from drifting outside of the intended driving lane. The system is designed to detect the left- or right-hand road lane markings using a camera mounted between the windshield and rearview mirror. A vibration in the steering wheel is used to alert the driver. The system can also provide steering torque to help guide the vehicle back into the lane if needed.

Segment-exclusive adaptive cruise control and collision warning with brake support uses radar in the front of the truck to measure the distance and speed of vehicles detected ahead. Using this information, the F-150 can automatically maintain a consistent following distance set by the driver. The speed will be maintained if adaptive cruise control is activated and the vehicle is traveling at least 15 mph. Collision warning triggers visual and audio alerts if the system detects the following distance is diminishing too quickly and a collision may occur. It also pre-charges the brakes if the driver needs to stop suddenly.

Ford trailering innovations and leadership

Pro Trailer Backup Assist for the 2016 F-150 is the latest in a long line of segment-first and class-exclusive Ford truck innovations and capabilities that make trailer towing easier. Others include:

  • Segment-first integrated trailer brake controller, 2005: The first integrated, factory-installed trailer brake controller for the 2005 F-Series Super Duty, the Ford system ties into the truck’s brakes to activate the trailer brakes by sensing truck brake pressure
  • Segment-first trailer sway control, 2009: The first trailer sway control for the 2009 Ford F-150, the Ford system senses differences in movement between truck and trailer, using the wheel brakes in both vehicles to counteract sway
  • Segment-first smart trailer control module, 2015: First system to the truck’s productivity screen to show the driver which lights on a trailer connected to the truck aren’t working – meaning the driver or a passenger doesn’t have to get out of the truck and walk around the trailer to find lights have blown out
  • Class-exclusive dynamic hitch assist, 2015: A rearview camera feature that incorporates a dynamic line based on steering wheel angle in the display helps customers line up their truck and trailer with no spotter or need to exit the vehicle
  • Best-in-class light-duty towing, 2015: 2015 Ford F-150 can tow more than any other light-duty pickup truck – up to 12,200 pounds
  • Best-in-class heavy-duty towing, 2015: 2015 Ford F-450 Super Duty can tow more than any other heavy-duty pickup truck – up to 31,200 pounds


Post Icon Enhanced Military Incentive Program

sailors-696112_1280Beach Ford proudly serves the military community throughout the Hampton Roads area, and we are proud to announce a new expanded program specially created for the brave men and women of our armed forces.

Active military personnel Army, Navy, Air Force, Marines, Coast Guard, National Guard, Reservists serving on Active Duty, members of the Delayed Entry/Enlistment Program (DEP), Veterans and Retirees are all eligible for $750 bonus cash toward any new vehicle until June 1st, 2015. Customers must present their military identification or other documentation that clearly reflects active, reserve, veteran or retiree status.

This was expanded to include retirees of any length of separation from the military, whereas there used to be a cut off of 18 months separation. But only until June 1st.

This program also includes spouses and other household members, as long as they are residents of the United States.

Additionally, if you come to Beach Ford before June 1st, 2015 you could be eligible for no payments for 90 days, even on a 72 month payment plan! This summer it pays to go to Beach Ford.

These are just two of the promotions running currently, to find out more, take a test drive, or talk to dealer, visit our Virginia Beach or Suffolk location today!

Post Icon Now You’re Driving with (Less) Gas!

gas-station-727162_1280As we enter the summer season, gas prices begin to make a steady climb skyward and everyone is looking to pinch pennies at the pump. Luckily there are some fairly simple and inexpensive  solutions to improving your fuel economy and saving money. Don’t leave home without these tips.

  1. Bad Habits = Bad MPG. Aggressive driving (speeding, rapid acceleration and braking) wastes gas. It can lower your gas mileage by 33% at highway speeds and by 5% around town. So the first step to better fuel economy is tot take a look in the mirror and really understand our driving habits. In the age of technology this is a lot easier than you think. A simple device can be plugged into your car and feed your phone data on how well you drive. You can use these stats to modify your habits effectively and perform mini experiments yourself.
  2. Maintenance = More Miles. Simple care maintenance can improve your fuel economy by making your engine run more smoothly. Changing your oil regularly and making sure your tires are properly inflated are simple rituals that can boost or maintain your MPG.
  3. Weight = Wasted Energy. Hauling cargo on your roof increases aerodynamic drag (wind resistance) and lowers fuel economy. A large, blunt roof-top cargo box, for example, can reduce fuel economy by around 2% to 8% in city driving, 6% to 17% on the highway, and 10% to 25% at Interstate speeds. Additionally traveling with excess weight in your vehicle makes your engine burn fuel faster thus degrading your fuel economy. A good solution is to either ditch whatever excess weight you’ve been carrying around, or buy rear-mount cargo boxes or trays, which can reduce fuel economy by much less (1% or 2% in city driving and 1% to 5% on the highway).
  4. Braking = Bad. Why speed up to a stoplight where you waste all of the energy it took to get up to speed? Every second you aren’t on the accelerator or the brake, you are saving money. If you look far down the road and anticipate when you will have to stop, you can manage your speed more efficiently and sometimes never even need to stop on your way to work. Make it a personal challenge by counting how many times you brake on your commute every day.
  5. Cruise Control = Costly. Cruise Control is great for flat straightaways with little traffic. But most of Americas roadways aren’t built that way. There are curves, hills, bumps, traffic jams, and all other manner of variables in your way. If you listen to what your engine does to maintain speed on a hill you will quickly realize you’ve been losing money every mile. Instead, drive your car like you ride a bike. Go slower up hills if you have to, but let off the accelerator to take advantage of downhill momentum to save gas.
  6. Planning = Paramount. Plan ahead and take the path of least resistance. That’s one with fewer stoplights, not as much traffic and, yes, lower speed limits. Even if you save 0.1 gallons of gas each day, you’ll save more than $130 per year.

Post Icon Mustang Dream Drive Sweepstakes

How would you like to take a trip across the US or Canada in a modern-day muscle car? For many car enthusiasts this journey is somewhat of a personal ‘mecca’ and is easily relegated to fantasy forever. The folks at Ford aren’t satisfied with putting dreams on a shelf, so they are offering a sweepstakes through June 8, 2015 to give two winners the road trip of a lifetime.

The ultimate road trip behind the wheel of a 2015 Ford Mustang will be a dream come true for two lucky winners and their guests in the Ford Credit Dream Drive Sweepstakes. Winners will choose a route from among six legendary North American roads and then drive it using a 2015 Mustang provided for the trip.

One winner in Canada and one in the United States will choose a four-day travel package worth up to $8,500 including use of a 2015 Mustang, round-trip airfare, gas, lodging, spending money and a camera to capture their once-in-a-lifetime memories. Winners can personalize their trips with, for example, a private tour of the south rim of the Grand Canyon, fishing in the Canadian Rockies or golf in the Florida Keys.

Winners will choose from these legendary routes:

– Route 66: Grand Canyon, Arizona, to Las Vegas, Nevada

– Going-to-the-Sun Road: Glacier National Park to Flathead, Montana

– Pacific Coast Highway: Monterey to Laguna Beach, California

– Great River Road: Memphis, Tennessee, to New Orleans, Louisiana

– Overseas Highway: Miami to Florida Keys

– Trans-Canada Highway: Kelowna, British Columbia, to Calgary, Alberta


Post Icon The Top Five Coolest Fords Ever

Clark At Silverstone

Nobody makes cool cars quite like Ford. There is something about the unbridled energy of the interiors, the roar of the engine, and the power you can put straight to the road. There are so many cool cars from the premiere American car brand, that it is exceedingly difficult to narrow it to one “greatest of all time” but we did manage to get the list down to five just for you.

  • The Lotus-49 may not have been commercially available, but the car has a distinctively fast look, and the power to match. The car was designed for Formula-1 racing and won its debut race in 1967 with the help of Jim Clark at the wheel. The 49 was an advanced design in Formula 1 because of its chassis configuration. The specially-designed engine became a stress-bearing structural member
  • The ’61 Lincoln Continental helped define what a muscle car should look like in the 60’s. The smooth sides and suicide doors stayed in style for more than a decade, and the Continental cemented its place in automobile history ever since.
  • The Ford Fiesta possibly the oddest choice on this list, the Fiesta is the perfect choice for the everyday college student or commuter. The car gets great gas mileage, has a moderate amount of storage and has seen several redesigns that have given the car a stunning modern look. While it may not turn heads, you’re unlikely to find a parking lot without one.
  • The Ford GT reigns in the modern day super-car market and features a sleek design that simply screams speed. The alluring curves aren’t the only thing to admire however; the car features a powerful 5.4 liter supercharged v8 engine that puts out more than 550 horsepower. And with a frame that weighs just under 3,500 lbs that means some extremely quick speed.
  • The Ford Galaxie is more of a personal favorite since we have one on permanent display at Beach Ford in Virginia Beach. But that being said, there really isn’t anything better than a convertible 60’s or 70’s muscle car from Ford. If you want to see what we’re talking about, come see it yourself and test drive any of the cool cars on our lot while you’re there!

What do you think is the coolest Ford out there?

Post Icon Dogs Ride Inside This Summer!

dogs ride insideWe know there are few things dogs love more than holding their faces in the wind and letting their ears dance in the breeze while you drive. You’re their favorite person in the world. You’re their hero.

Just remember to also be their protector.

Ford and the American Humane Association remind pickup truck drivers that dogs should never ride in the bed of a pickup truck.

In a campaign called “Dogs Ride Inside,” Ford and AHA stress that simple, basic actions can prevent serious injury or death while transporting a beloved family pet.

“It is estimated that 100,000 dogs die each year riding in truck beds” said Dr. Robin Ganzert, president and CEO of American Humane Association, the country’s first national humane organization. “Unfortunately, we have all seen dogs riding in the bed of a pickup truck, which is an extremely dangerous way to transport your pet.”

“As America’s truck leader, this is an issue that’s close to the heart for us,” said Doug Scott, Ford Truck Group Marketing Manager. “We’re not asking that people go to onerous lengths while driving with pets, but even the smallest steps can make a difference in keeping all passengers in our vehicles safe.”

The American Humane Association and Ford recommend:

–All animals should ride inside a pickup truck cab – never in the bed of a truck.

–At the very minimum, your pet should always ride in the back seat if your truck has one. An animal in the front seat can quickly become a driver distraction and cause an accident, jeopardizing the pet and everyone else in the vehicle.

–Just in case you and your pet become separated, be sure that all ID tags are properly affixed to your pet’s collar.

–Never leave pets unattended inside of vehicles. Remember that cars heat up fast – even with the windows cracked.

At Beach Ford, we want to keep the whole family happy and safe.

Here’s to a fun summer!

Post Icon William Clay Ford To Be Honored At Ambassadors For Humanity Gala

Ambassadors For Humanity Gala

DETROIT, May 13, 2015 — Steven Spielberg, founder of USC Shoah Foundation – The Institute for Visual History and Education, will present William Clay Ford, Jr., executive chairman of Ford Motor Company, with the Institute’sAmbassador for Humanity Award at the organization’s annual gala, taking place this year in Detroit on Sept. 10. Ford will be recognized for his leadership and corporate citizenry around education and community. Mickey Shapiro, real estate developer and longstanding member of the Institute’s Board of Councilors, is the event’s co-chairman. The gala vice chairs and benefit committee will comprise leaders from the local community and from around the nation.

The September gala will provide the opportunity to highlight the Institute’s global work in making the 53,000 audio-visual interviews with survivors and witnesses of the Holocaust and other genocides in its Visual History Archive a compelling voice for education and action.

USC Shoah Foundation has a long history in Michigan and with Ford Motor Company, which was the sole sponsor of the 1997 NBC broadcast of the Academy Award® winning “Schindler’s List,”‘ the film that inspired the establishment of the Institute. The Institute collected 335 testimonies with Holocaust survivors and witnesses in the Detroit area, with local videographers and interviewers specially trained for the job.

The Visual History Archive is also available on two campuses in Michigan, University of Michigan – Ann Arbor and University of Michigan – Flint.

The event will also shine a light on the emerging partnership between USC Shoah Foundation and Ford Motor Company to expand the Institute’s IWitness educational platform in the Detroit area. IWitness brings the first-person stories of survivors and witnesses of genocide from the Institute’s Visual History Archive to students via multimedia-learning activities that are accessible via Macs, PCs, iPads, and tablet devices connected to the Internet.

Currently, 100 educators in Michigan – and over 6,500 globally – use IWitness. In addition, more than 250 educators in Michigan, and over 15,000 nationally, have been trained on Echoes and Reflections, a multimedia Holocaust curriculum developed by the Institute and partners, the Anti-Defamation League and Yad Vashem.

A significant portion of the proceeds raised at the gala will remain in the region, where the funds will be utilized for educational programs in secondary schools.

Steven Spielberg, founder of USC Shoah Foundation and chairman of the Ambassadors gala said, “Working with Bill Ford and Ford Motor Company to further explore ways to share the work of the Institute with the people of Michigan is a wonderful opportunity. Reaching people when they’re young is the key to changing the world with testimony. IWitness and its ability to deliver tolerance education to the Detroit region gives me great hope that together we can affect significant change. The commitment of Bill Ford and Ford Motor Company to support new approaches to learning, to provide scholarships, and to help deserving students attain higher education, makes him a great ambassador, and I am proud to recognize him for his efforts.”

“The USC Shoah Foundation stands as an enormous point of pride for USC, and has seen its efforts advanced greatly through the support of individuals and organizations that recognize its value as a truly transformational tool for education. Mr. Ford is a visionary leader who understands the contribution that USC Shoah Foundation makes to the world, and we are honored to recognize him for his corporate citizenry and leadership,” said University of Southern California President C. L. Max Nikias.

“I am so pleased that USC Shoah Foundation will be joining forces with Ford Motor Company and the local Detroit community to explore new ways to utilize IWitness as an educational tool, and endeavor to reach a growing number of educators and students across the Detroit region,” said USC Shoah Foundation Executive Director Stephen D. Smith.

For more information about the gala call the Event Office at 248-593-9743, the USC Shoah Foundation Benefit at 818-777-7876 or email Donations are tax deductible to the full extent permitted by law.

Source: USC Shoah Foundation Institute

Post Icon The Ford N-Series Tractor

DSC_0053Did you know that Ford was the only automotive firm to sell cars, trucks and tractors simultaneously from 1917 to 1928? . The second generation of tractors, the Ford N-Series, came about in the 30’s and 40’s. These tractors dominated the market during their time, and are still dependable to this day in some cases. Though the company no longer sells tractors, that same dedication to hard work and dependable vehicles resides at the core of the ford philosophy today.

The Ford N-Series of tractors actually came from overseas. An Irishmen named Harry Ferguson developed an aftermarket three point hitching system for the Model-T and after some convincing, demonstrated the product to Henry Ford himself. It was a lightweight system relative to its power and  impressed Ford so much that he made a handshake-deal to produce the hitching system on Ford tractors. The Ford 9N sold for $585 in 1939 including rubber tires, power take-off, Ferguson hydraulics, an electric starter, generator, and battery; lights were optional.

The tractor was designed to be safe, quiet and easy to operate. And the reason for all this care and concideration (and a $12 million investment at the time) is that Ford once said “Our competition is the horse.” These men were trying to reshape the paradigm of the average field-hand to use machines instead of horses. The 9N was intended for farmers who were not mechanically minded.

An immediate success, the 9N’s configuration became an industry standard, which was followed by other tractor manufacturers for roughly fifteen years. The 8N redesign became the top-selling individual tractor of all time in North America and included a 4-speed rather than 3-speed transmission.

In 1953 The N-series tractor was replaced with the all-new model dubbed the Golden Jubilee, also known as the Ford NAA.


ShelbyGT350_01_HRThe all-new Ford Shelby GT350 builds on Carroll Shelby’s original idea – transform Mustang from a great everyday car into a dominant road racer, elevating it to a new level.

Shelby GT350 raises the bar significantly over the already very capable 2015 Mustang GT performance pack, combining the best technologies and most thoroughly engineered components to create the most athletic Mustang ever built.

“When we started working on this car, we wanted to build the best possible Mustang for the places we most love to drive – challenging back roads with a variety of corners and elevation changes, and at the track on weekends,” said Raj Nair, Ford group vice president, Global Product Development. “Every change we made to this car was driven by the functional requirements of a powerful, responsive powerplant – nimble, precise handling and massive stopping power.”

Suspension tuned for maximum performance on road and track

Handling is the performance playground of Shelby GT350, and the car’s suspension is heavily revised to maximize cornering performance.

Shelby Mustang features all-new aluminum front knuckle, hub and bearing assemblies that are stiffer and lighter than the standard parts. Rigid bushings are fitted to the control arms and subframes for improved steering feedback. Heavy-duty bearings are added for increased lateral stiffness. Front and rear antiroll bars are increased in diameter for improved body control. In an example of obsession to detail, one side of the rear suspension features a new counter-wound rear spring and matching rear control arm so the left and right sides are mirror images – perfecting wheel motion.

MagneRide suspension makes first appearance for Mustang

The star of the Shelby GT350 suspension is the first-ever Ford application of continuously variable MagneRide dampers. The dampers are filled with a hydraulic fluid impregnated with iron particles. When an electric current is passed through the fluid, near-instantaneous adjustment of the suspension performance can be made. With wheel position sensors monitoring motion thousands of times per second combined with other vehicle data, changes can be made to each corner every 7 milliseconds for optimum handling performance.

Tireless calibration and tuning has resulted in an integrated driver control software which monitors wheel position, steering angle, damper temperature, signal quality, vehicle position and much more. This advanced software rides on top of the car’s drive modes and provides a degree of suspension performance never before seen in a production Mustang. This system is not just designed to make the car handle better, but to instill greater confidence in even the best driver.

Most powerful brakes ever fitted to a Production Mustang

Reducing unsprung mass is key to improving responsiveness, but a balance must be struck between taking mass out of a suspension and delivering truly capable braking performance. Shelby GT350 features the most track-credible brake system ever offered on a production Mustang, consisting of two-piece cross-drilled iron rotors with aluminum hats – the largest rotors Ford has ever put on a production Mustang. Massive 394-millimeter front rotors and 380-millimeter rear rotors are a floating-type and are pin-driven to the aluminum hats to greatly reduce heat transfer to the bearings. These rotors are clamped by six-piston fixed Brembo calipers with integrated caliper bridges at the front and four-piston units at the rear. Dedicated ducting assists in cooling the brakes front and rear for maximum performance.

“These cars can be driven by any driver on any track in the world – with virtually no fade,” remarks Brent Clark, vehicle dynamics supervisor.

Wheels and tires fit for the track

Shelby GT350 makes use of extra-stiff 19.0-inch cast aluminum-alloy wheels – 10.5 inches wide in front, 11.0 inches in the rear – clad in Michelin Pilot Super Sport tires with GT350-specific sidewall construction, tread face and compound. The custom tires are designed to deliver maximum grip on the road or for weekend track days.

Shelby GT350R raises the standard even further. It wears carbon fiber wheels, making Ford the first major automaker to introduce this innovative wheel technology. The hand-laid wheels are 19.0 inches in diameter – 11.0 inches wide at the front and 11.5 inches at the rear, each fitted with custom formulated Michelin Pilot Sport Cup 2 tires. Combined, these wheels eliminate approximately 50 pounds of unsprung weight compared to the aluminum-alloy wheels and Michelin Pilot Super Sport tires on Shelby GT350.

Stiffer chassis

The new platform is the strongest in the history of the Mustang brand, with torsional stiffness increased 28 percent over the previous model. That stiff structure ensures the suspension geometry remains consistent even under the loading caused by hard driving. Shelby GT350 takes that philosophy further – with added bracing to increase overall stiffness. A new lightweight aluminum tower brace connects the shock towers and firewall, and improves front end stiffness. When a lower hood was called for to improve aerodynamic performance, Ford Performance re-engineered the grille opening reinforcement with a carbon fiber composite structure that is 24 percent lighter than the base Mustang while maintaining the stiffness of steel. It is finished so well a beauty cover is not needed – eliminating another 1.9 pounds.


HSSTP_2014_SV3_7969DETROIT, May 5, 2015 – Ford Motor Company is accelerating efforts to train future engineering, manufacturing and IT professionals by adding four career academies in Detroit that will serve 1,400 students.

The Detroit career academies will join the nationally growing Powered by Ford STEM Academy network that Ford is building to help prepare students for jobs in the 21st century, and meet the growing need for workers in the fields of science, technology, engineering and math (STEM).

“These academies are an innovative way to invest in our future workforce,” said Felicia Fields, group vice president, Human Resources, Ford Motor Company. “Not only do they help students make the connection between classroom learning and a career, they address our need for workers with strong technical backgrounds.”

Ford currently has four academies in three locations — Volusia County Fla., Louisville, Ky., and Utica, Mich. When the Detroit academies are added, the network will be serving 2,800 students. By 2020, Ford expects to have 20 academies serving 7,000 students in cities where the company has assembly plants, as well as elsewhere in the U.S.

The academies are a combined effort from Ford’s STEM educational programs and its national Next Generation Learning (Ford NGL) initiative. Ford NGL, which was launched by the Ford Motor Company Fund in 2006, provides financial support, coaching, mentoring and technical support to 20 communities in the U.S. The UAW is also supporting the academy effort on multiple fronts, including teacher externships, which bring teams of teachers into Ford facilities to gain first-hand workplace experience.

Academy students attend their regular high school. However, instead of participating in general classes, they learn their rigorous, standards-based core academics through projects grounded in engineering, information technology, and manufacturing. For example, students at the manufacturing academy in Jeffersontown High School in Louisville learn math and science in the context of issues they would encounter in a manufacturing facility such as Ford’s Louisville Assembly Plant.

Working through the Ford Fund, Ford Motor Company’s philanthropic arm, Ford is providing four Detroit schools with training and professional development to support instruction in STEM-themed programs. Once final agreements are in place, the schools will have the opportunity to join the Powered by Ford STEM Academy network, where they will have access to a range of support, including student scholarships, equipment, mentors for student projects and professional development for teachers. The four schools Ford is working with are:

  • Detroit Leadership Academy – Detroit
  • Frederick Douglass Academy for Young Men – Detroit
  • Detroit Institute of Technology at Cody – Detroit
  • Osborn Collegiate Academy of Math, Science & Technology – Detroit


Post Icon Ten Tips for the Perfect Road Trip

volkswagen-569315_1280Schools are letting out in just a few weeks, and road-trip season is fast approaching! Are you prepared for a cross-country trek? Or even a statewide saunter? These tips will ensure that your trip goes smoothly and that you maximize your vacation time.

1. Keep it clean guys… A dirty car can turn an “ok” trip into a torturous time. Especially with everyone cooped up in a small space for hours at a time. Cleaning your car before, during, and after the trip can help keep everyone sane.

2. Get your car checked out before the trip. Your tires, belts, oil, fuel lines, radiator, transmission, suspension, and basically any part of your car can fall into disrepair if not well maintained. Before an extended trip, take your vehicle into any Beach Ford location for a check-up so you can hit the road with peace of mind.

3. Make a plan. While exploring the open road aimlessly has its perks, a slightly more structured road trip will cause less frustration and help develop a timeline to stick to. You don’t need a minute-by-minute itinerary, but a list of major landmarks in order is generally a good guide. Allow for plenty of time in-between landmarks for spontaneous exploration too.

3. 1/2. Don’t be afraid to deviate… Is this a vacation? Or a death march? If a sign like “Stonewall Jackson Shrine” catches your attention, take a quick detour! If you’re not feeling the big city after several days, make a sidetrack into the country for change of scenery. You made the plan, and you can redefine it; it’s often these small detours that we remember most.

folding-map-360382_12804. Bring a real-life map… and sharpie. Digital navigation on Google Maps is great, but nothing beats tracking your progress physically with a big black sharpie on a physical map. You can make notes, doodle, show where things happened or where things went wrong, and at the end or the journey you will have a great piece of art to put up on the wall to commemorate your trip. A fun variation if you are taking multiple people: Buy a pack of sharpies and give everyone a separate color to draw with. This will involve everyone and make the map more memorable.

5. “What’s good here?” This is the 2nd greatest question any urban adventurer can ask — the first is “where’s the bathroom?” — because it leads to so many detours filled with local flavor. You didn’t KNOW there was a mariachi festival downtown today, or that this town happens to house the worlds largest glass of beer, but you can if you ASK the locals. This can even extend to restaurants and coffee shops. Be open to new experiences, and you might find new favorites to experience back home.

6. Get off the highway! Cruising the highway at 70mph might be efficient and great for time, but you miss out on some great scenery and small-town charm. We highly encourage you to use state roads and take the slower route. You can plan accordingly on most GPS systems by selecting a “no highway”/”avoid highways” option.

smartphone-569076_12807. Announce your presence. Be sure to let people know where you are. Take a phone and text your parents, a friend back home, or your posse on social media to let everyone know you’re alright. And if you stop responding, they’ll know that something’s wrong as well as your last known location. You don’t need to text every hour, maybe just once a day before bed, or whenever you cross a state border.

8. Satellite Radio is your friend! If you don’t have it already, a satellite radio subscription can make large swaths of driving far more bearable. If you are traveling through rural areas, radio signals can be spotty at best and sometimes non-existent. Satellite radio saves you the hassle of shuffling CD’s around or constantly scanning the static radio waves.

9. Build in rest days. If you plan on being gone for more than a few days, it is a great idea to build rest days into your schedule. This is especially true if you do not drive a lot and are susceptible to weariness over long distances. Stay an extra day in a hotel if you don’t exactly feel up to driving again yet. It’s always better to be safe than sorry.

10. Bring a basic repair kit. Speaking of being safe, bring a repair kit. Include a tire iron, jumper cables, various wrenches and screwdrivers,and anything you think you might need on your trip. Keep the tools in your trunk and easily accessible (not underneath all the luggage) for when the unthinkable happens.

Most of all, ENJOY your trip! Traveling is a great experience and is bound to make great memories to laugh about for years to come. And if you’re looking for a car to make memories in, come to Beach Ford and take a test drive today!


Post Icon Top Traffic Apps

 In the olden days of yore, commuters could only source traffic information via eccentric radio traffic reporters and local television news anchors. Both those sources only report traffic after it is at its worst. This leaves drivers calculating the best five minute window to leave work or their home with only their intuition and personal knowledge of back-roads to guide them; and if they guess wrong… road rage is sure to follow.

However, in the new software driven world there are plenty of useful tools to help guide your daily commute with up-to-the-minute traffic information. The market for navigation-centric smartphone and tablet apps has exploded in recent years and there are many to choose from. This short list will help you decide what to use on your commute.

1. VDOT 511 is an app that is Virginia-centric and was released by the Virginia Department of Transportation. Not only will this app alert you of construction, bridge openings, wrecks tunnel blockages, as well as congestion, it will also let you view a live feed of multiple VDOT camera systems so you can see exactly what you’re in for on the road ahead.

2. Waze Social GPS Maps & Traffic allows users to set a destination and the app will chart the quickest path between two points. The user can then, while on the commute, flag any slowdown, wrecks, construction, police checkpoints, speed-traps, or other roadside nuisances within the app for other drivers. This crowd-source approach to navigation keeps maps constantly updated at peak times and gives you an accurate picture of your commute as it currently exists. Commuters can even send estimate of their arrival times to others via the app, offering great convenience.

3. The tried and true, Google Maps will pull from multiple sources of information and give commuters reliable information based on their commute. Google will also update while you are on your commute and suggests impromptu routes around traffic, with your permission of course. Whether you want to check on a desktop before you leave, or use your phone while in a jam, Google has simplified and improved everyone’s experience once again. (To access traffic, there is a drop-down menu within the app that you will have to select.)

4. Spotify is great for the inevitable moments where you are bound to be trapped in traffic at the midtown or downtown tunnel in Norfolk. The music streaming service is available on most devices and lets users create and save their favorite playlists with little to no cost other than advertising.

In the 1980’s the only way to know about traffic was to listen to the radio, in the 1990’s TV became a similarly popular source, in 2000 the personal GPS found its way to many a car dashboard, and now in 2015 we have a plethora of options just waiting for use on our phones. Technology is wonderful.


2014 Ford Fiesta EcoboostFord Motor Company is issuing a safety recall for approximately 390,000 2012-2014 Ford Fiesta and 2013-2014 Ford Fusion and Lincoln MKZ vehicles for a door latch issue. The door latch in these vehicles may experience a broken pawl spring tab, which typically results in a condition where the door will not latch. If a customer is then able to latch the door, there is potential the door may unlatch while driving, increasing the risk of injury.

Ford is aware of two allegations of soreness resulting from an unlatched door bouncing back when the customer attempted to close it, and one accident allegation when an unlatched door swung open and struck an adjacent vehicle as the driver was pulling into a parking space.

Affected vehicles include certain 2012-2014 Ford Fiesta vehicles built at Cuautitlán Assembly Plant, Feb. 1, 2012 to May 31, 2013; certain 2013-2014 Ford Fusion vehicles built at Hermosillo Assembly Plant, July 1, 2012 to May 31, 2013; and certain 2013-2014 Lincoln MKZ vehicles built at Hermosillo Assembly Plant, July 1, 2012 to May 31, 2013.

There are approximately 390,000 vehicles in North America (actual 389,585), including 336,873 in the United States and federalized territories, 30,198 in Canada and 22,514 in Mexico.

Dealers will replace all four door latches at no cost to the customer.



ford-hotwheels-05DEARBORN, Mich., April 23, 2015 – Ford ran circles around the old Hot Wheels® record loop as part of this year’s Take Your Child to Work Day. When the effort was complete, Ford had made a world record attempt with a Hot Wheels car track loop that exceeded 12 feet tall.

The world record attempt was the brainchild of Ford dynamometer technician Matt West, who had built increasingly large Hot Wheels loops with his six-year-old son Blade at their home in Monroe, Michigan.

The attempt took place in the three-story atrium of the company’s Research and Innovation Center in Dearborn in support of Ford’s participation in national Take Your Child to Work Day.

“It started as part-fun, part-physics lesson with my son at home,” said West. “We built one in our playroom, and then built a five-foot-tall loop in our backyard. When people at Ford heard what we were up to, everyone thought it would be a great way to get young people excited about science and engineering by trying to break the world record on Take Your Child to Work Day.”

ford-hotwheels-04The current record of nine feet, nine inches tall was set in Ohio. West and his friends at Ford successfully made a Mustang Hot Wheels car complete a 12-foot, six-inch loop.

“On a track, a Hot Wheels car can only go so fast, so carrying the momentum of the vehicle through an entire loop is harder than you might think,” said West. “In a world where kids are inundated with TVs and tablets, I thought teaching my son with actual moving vehicle models would be so much more rewarding, and then it took on a life of its own.”

Early on, West and Blade went to work dreaming up the world record-breaking loop. With the help of others at Ford, including John Jaranson, technical expert in interior systems, and Grant Compton, computer-aided design engineer, they created the loop using computer-aided design software called CATIA, which is often used for car design.

Knowing they had to create the super structure out of four-by-eight-foot sheets of plywood, they designed the loop into sections that would get bolted together.

Once designed, the team enlisted the help of Will Brick, general manager of TechShop Detroit, a membership-based, do-it-yourself workshop and fabrication studio, to bring the digital design files to life. Jaranson is a member of TechShop, thanks to Ford’s innovative relationship with the company, a part-time instructor who helps other members utilize the available tools. The team cut the sheets of plywood using a water jet cutter.

“At TechShop, we like to say, ‘Build your dreams here,’” said Brick. “It was great to help Matt and to work with the Ford team to bring his son’s idea to reality.”

ford-hotwheels-02“It’s an honor for Hot Wheels to have inspired Matt West and the Ford team to embark on such an epic world record attempt,” said Chris Down, senior vice president and general manager, Hot Wheels. “Ford and Mattel have a history going back more than four decades. We both have tremendous passion for pushing the limits of design, and we’re happy to be involved in trying to generate enthusiasm for science and technology for kids everywhere.”

With its signature 1:64-scale models, Hot Wheels has created hundreds of Ford Motor Company vehicles, including many of the original 16 Hot Wheels models released in 1968 – a custom Mustang, Thunderbird and Cougar.


Post Icon Notes from Tom Barton

Dear Beach Ford Family,

Tom-BartonWelcome to Spring! I hope everyone had a safe and prosperous winter and I am sure that you, like me, are looking forward to the warmer temps ahead. Each year at Beach Ford, we see the spring time as a time of renewal, a time to see our customers who might want to check out the new F-150 or the new Mustang. Both are worth the trip, even if for just a quick look! These two icons of Ford and America’s favorite pickup and pony car have been redesigned and done superbly. They are great examples of Ford’s commitment to high quality products and to keeping those products the very best in the industry. Luckily for Ford fans everywhere, these vehicles are not alone. Not by a long shot!

Reliable sources say Ford has obtained a patent on an 11 speed transmission. Why 11 speeds? Well, for one thing, more gears allows say the first gear to be shorter for better “off-the –line” starts and the higher gears allow the engine to use less fuel for much improved fuel economy. In addition, more gears help smaller more economical engines power bigger vehicles. Ford’s attention to the notion of more power AND more fuel economy is best represented, today, by the extremely efficient Ecoboost engine – yes, a 2.7L 4-cylinder engine more than powers the 2015 F-150! An 11 speed transmission can be another star in Ford’s powertrain line-up. I’ll keep you in the loop as I learn more!

Another future star in Ford’s Performance Vehicle category will debut this time next year with the Focus RS. This car has been sold in Europe for years and those of us in America have been begging Ford to bring it home. Now it’s been done! Although this car will appeal the most to the Rallye Sport fan, this is nothing short of a driving enthusiast’s dream car, regardless of vehicle preference. The RS will be built exclusively in Saarlouis, Germany and will come with a 315 horsepower 2.3L Ecoboost engine. It will have the most powerful braking system yet for the RS with Brembo front calipers plus all-wheel drive and an industry first, Drift Mode. It’s Dynamic Torque Vectoring will deliver a state-of-the-art handling, agility, and cornering speed. Torque Vectoring monitors torque distribution among the four wheels and re-directs anywhere from 70-100% of the torque to the rear axle and rear wheels when the vehicle is being pushed to the limits around turns. Amazing stuff, really. I have driven the European version and I can tell you, it’s like nothing you’ve ever experienced in a production car!

One more brag point and I’ll conclude this article. It’s no secret in the modern world of muscle cars. Ford Mustang, Chevy Camaro, and Dodge Challenger are mortal enemies in dealership sales and on the race track. Thus far in 2015, the new Mustang has been selling more than its two chief rivals combined! There is only one Pony Car. Mustang.

Come see all the other exciting new models, in addition to F-150 and Mustang, at Beach Ford. We look forward to seeing you!

Thank you for being a part of the Beach Ford Family,


Ford Finishing Results:_JKH1564
1st – Joey Logano
3rd – Chris Buescher
10th – Elliott Sadler
12th – Darrell Wallace Jr.
21st – Ryan Reed
23rd – Dakoda Armstrong

JOEY LOGANO – No. 22 Discount Tire Ford Mustang – VICTORY LANE INTERVIEW – “I’ve never led every single lap in a race before. What a fast Discount Tire Ford. Gosh, that’s amazing. You’re waiting for something to go wrong. Such a fast car and with late cautions and all that stuff and you’re like, ‘Alright, where am I gonna blow this thing?’ Because those are the ones that you’re just nervous throughout the whole race, but what a fast car. Greg Erwin and all this team here, it was a perfect day. I can’t ask for anything more out of them. I want to say hey to Steve Byrnes back at home. We miss you, and we’ll try to do this again tomorrow.”

DARRELL WALLACE JR. – No. 6 EcoBoost Ford Mustang – “It wasn’t a great effort by us. I just couldn’t get through one and two. I played a conservative role in practice and that bit us. I should have done that. I don’t know if I should have done that at all – any of these tracks we go to I’m constantly tuning on what I need in practice, well, this time I was kind of thinking ahead and got us too tight. We never could get on the other side of the fence, so we’ll take this. It’s kind of a bummer. This is a track that you look forward to and to come out of here with an 11th or 12th isn’t good, but my guys continued to work hard all weekend long. The pit stops were great. We’ll get better as a whole.” WHAT PART OF THE TRACK ATE YOU UP? “Yeah, turn one and two. We’d lose five spots. The restart on the bottom killed us.” ANY CONSOLATION TO FINISH THE DAY WITH A CLEAN CAR? “Yeah, it was good. I asked my guys how many laps to go on that last restart and they said about 15 and I said, ‘Alright, I don’t want to hear anything. I’m trying to go for something,’ but we jumped the cushion up there and just lost one spot. That’s Bristol, though. We’ll go to Richmond and have some fun.”

RYAN REED – No. 16 Lilly/Drive to Stop Diabetes Ford Mustang – “First of all, it was really cool to have Drive to Stop Diabetes be the sponsor of the race. It was a lot of fun this weekend raising all that awareness. We did a lot of cool stuff, but on the racing side I just flat out struggled. This is a place that for whatever reason is one of my worst tracks, so I just have to continue to be better. We brought strong equipment this week and had a fast Ford Mustang, I just have to do a better job giving Seth better feedback and just keep learning. I think if we can get better here, this would be a good example of one of our worst tracks, so if we can continue to get better here, we’ll only continue to get better everywhere else. We’ll be alright.”

CHRIS BUESCHER – No. 60 Roush Performance Ford Mustang – “These Roush Performance Parts guys did a great on our Mustang all day long. That was a really fast race car. That’s by far the best we’ve ever been here, so I was extremely proud of them for working as hard as they did to get it to this point. We just needed a little bit more. It was so hard to pass. That high side, I think you see it, you get up there and there’s much you can do on the bottom. We were kind of stuck there at the end. I felt like we could have tried to run with the 22, but I see that he led every lap here today, so it sounds like he was a pretty dominant force.”

BUESCHER PRESS CONFERENCE – “That was a lot of fun. That was the best we’ve run at Bristol since I’ve been doing this the last four or five attempts here, so it was a good day for us. The guys did a good job. It was tough today. The line moved up, especially those last 30 laps. I think it moved up all the way up to the fence and just made it really hard to pass there at the end. It was kind of unfortunate, but track position was a big key here today. We were able to stretch it on a set of tires there somewhere close to the halfway point and really made a good run out of it, so it’s a big gain. We’re tied for the points lead, which is pretty cool. I wish we could have gotten just one more, but it was a really good day. I’m a little wore out now, but looking forward to tomorrow or Tuesday’s Cup race, whenever it may be.”

IS THERE ANYTHING YOU NEED TO FOCUS ON NOW THAT YOU ARE TIED FOR THE POINTS LEAD OR IS IT BUSINESS AS USUAL? “It’s early. We recognize that we’re in a very, very good spot right now and we’ve worked very hard to get to that point, but it’s early. So we’re gonna keep going at these races and trying to win, and that’s what we did last year once we ended up in that hole after Daytona. If we can keep that mindset that we just need to go run as well as possible and try to win these races, even if it means taking some chances, I think it will pay off better for us in the long run. And if it doesn’t right now, then we do have plenty of time to recover, so I don’t see us slowing down anytime soon. I think we know we’ve made some pretty good gains over the off-season and I’m proud of these guys. They work way too hard not to get the results here, so we worked hard for it today and we’re gonna keep working for it. Richmond will be another hard-fought weekend and we’ll see if we can’t finally get by Ty for the points, but we keep inching up on him and now we’re sharing it, so we’ll see if we can get one better.”

DO YOU FEEL YOUR CUP EXPERIENCE HELPED HERE TODAY? “I don’t know that it was big. I know it hurt my qualifying effort getting right out of the Cup car and trying to adjust back, but they do drive pretty different here and I think that’s the first time in just the couple races I’ve run that there has been a big difference between the two series, so it was good to get the seat time though. I think it definitely helped firing off in practice. We had an idea with the Cup practice being first and it’s been a good opportunity to get that seat time so when we do go Cup racing in the next few years we have some experience at some of these places. I’d say for sure it helps. Any seat time you can get is going to and especially watching the groove move through the practices around it and watching some of the other guys and where they were running. I learned a lot for the race that ended up being true, things that really started working there late and guys moving up a little faster after they saw that Cup practice. So I think it’s good and I think all of the races we’ve run have helped our program and then on top of the fact our cars over at Roush are getting better is leading to some better finishes here lately.”

WHAT CAN YOU DO ON THE XFINITY SIDE TO HELP THE CUP SIDE AS FAR AS PERFORMANCE GOES? “They’re two different race cars so anything we can share we do and vice versa. We’ve gotten a lot of notes from the Cup side that has been helping us as well, so they’re still working. They’ve made gains too. I think Texas was an improvement for them. On our side, things have gotten a lot better. I keep saying it, but where we started the year, this time last year we were running 14th to 20th and now we’re able to bust out a bunch of top fives early on and that’s been really good. It’s by far the best we’ve run at Bristol. It was a really good run for us at Texas, and Daytona obviously not missing that race was a pretty big improvement. It’s been good for us and whatever we can share we will, but we’re focused on our side and our four teams on the XFINITY side are working great together. I think that’s been part of the success on our side.”

JOEY LOGANO PRESS CONFERENCE – YOU’RE THE FIRST DRIVER TO LEAD EVERY LAP HERE IN THE XFINITY SERIES. TALK ABOUT YOUR RUN. “It’s not often you get a car that is that good. In practice, I thought that we were OK and last night we were talking about it and he’s like, ‘What do you think? How do we stack up?’ And I was like, ‘Ahhh, I think we’re just OK. I don’t think we’re great.’ I felt like if everything went right, we’d have a shot at winning the race, but I did not think we were gonna have a car like this. Overnight adjustments made it a lot better and maybe I was just asking for the world, but apparently it worked out. It’s not very often you get a car that is that fast. When you have a car like that the whole race you’re just hoping that something doesn’t go wrong and you’re looking for the checkered flag because it’s pretty neat to say you’ve led every single lap. That’s actually a pretty neat little thing. I’ve never done that before in my career and I don’t think in any kind of race cars, so that’s pretty cool to do today.”

GREG ERWIN, Crew Chief – No. 22 Discount Tire Ford Mustang – DID YOU KNOW WHEN YOU STARTED IT WAS GOING TO BE THIS GOOD? “No, we didn’t. The hard part is what we have is a couple races with Ryan last year and then in 2013 a couple races with Brad, so, again, knowing how Joey was going to adapt to the baseline that we have as the 22 program was sort of a question mark. But so far between Phoenix and here and Atlanta, obviously, we’re doing the right things for him. They build such nice equipment at Penske Racing and our people in particular, our road crew and our shop crew, I’ve got to thank them because the things have been rocket ships off the truck and Andrea there as the team engineer puts in an amazing amount of effort in trying to keep records straight for all three of these drivers and keep me informed with the information that I need to make the decisions. Honestly, we were up pretty late last night trying to get this thing sorted out and an early morning, so it feels good for it to all kind of culminate in an effort like this. This guy is unreal.”

JOEY LOGANO CONTINUED – DID YOU EVER FEEL LIKE HARVICK HAD SOMETHING FOR YOU IF HE COULD HAVE GOTTEN BACK UP THERE? “I did for sure. I actually think his car was faster when we had clean race track. He was able to run the wall really well, which is something that I think he’s really good at as a driver also. He’s able to go up there and be aggressive and be able to make lap time. We saw that in Cup practice earlier today, but it didn’t seem like he can come off the wall and have any speed. In this XFINITY Series there are a lot of cars that you’re lapping fairly quick into a run and that’s when we were able to start legging him. At one point I went up there and I was trying really hard and about crashed our car and then after that being able to just kind of pull back away through traffic, and it’s not very often as the leader of a race do you hope there is lap traffic coming to you. Today was one of those days because our car was able to move around the race track really well and that was something that paid off.”

AFTER THE HALFWAY POINT DID YOU HAVE THE FACT YOU HAD LED EVERY LAP IN THE BACK OF YOUR MIND? “I was sitting there thinking and I was like, ‘I think we’ve led every lap so far, but I’m not sure.’ And I thought, ‘It would be pretty cool if we did that,’ and then under the red flag Michael Waltrip and Jeff Gordon were in my ear telling me about it so I was like, ‘Oh, alright.’ At that point, obviously winning the race is the ultimate goal no matter what, but you also don’t want to let anyone by for half-a-lap because you want to be able to say you’ve led every lap. That’s something pretty cool to be able to say, so I ran pretty hard the whole race just trying to achieve the goal of leading every lap and ultimately the last one. The last thing I wanted to do was lead every one but the last one. That would be a completely different interview in here right now, so it was a special day for sure. It seems like every time I’ve got in this Discount Tire Ford this year it’s been remarkable, so I’ve got to try to run more races. I’ve got to try to take more from Brad and Blaney. I don’t know how I’m going to do that (laughing).”

ANY ADAPTATION AT THE START OF THE RACE GIVEN YOU HAD PRACTICED TWICE IN THE SPRINT CUP CAR? “You get an idea as a Sprint Cup driver, having happy hour right before the race as quick as this track was changing is a substantial advantage for the first 20 laps, and I think everyone kind of figures it out and it is what it is. But you get to run a whole practice and see where the track is going. As a driver how different you have to drive to make speed up against the wall compared to the bottom, where we pretty much practiced the whole time. So if you didn’t have the opportunity to go up there, the Cup guys have an advantage for that reason, but it seems like after a few laps everyone kind of figures it out and it is what it is. Just like everyone else, we weren’t able to practice our XFINITY car up in that groove, so you’re still kind of wishy-washy on which way your car is gonna go and what’s gonna happen, but as a driver you know what to expect, what the grip level is going to be up there, and maybe move up there a little bit sooner than other drivers.”


Post Icon Restraining “Road Rage”

Road rage is something most motorists experience at some point or another, but something very few people act on. When the phrase was coined in the 1980’s, it referred to rampant shootings on Interstate 405 in California. And while many of us are never likely to experience that level of roadside aggression, we may encounter aggressive drivers that use rude words and gestures in a futile attempt to move traffic forward.

Aggressive driving tactics are dangerous to the driver and other motorists on any roadway, as it puts everyone at higher risk for collision and injury as well as property damage. And while there is no clearly defined law against aggressive driving, people experiencing road rage and engaging in aggressive driving often break traffic laws by speeding, not using their blinker, running stoplights, or not giving other motorists right of way. This kind of driving poses a huge risk to others on the average commute.

Dealing with road rage however, is relatively easy and has the possibility to improve commuting for everyone. But first we have to recognize when road rage is occurring.

Signs that you or someone near you is experiencing road rage:

  1. The driver is expressing anger through gestures, yelling, or honking their horn repeatedly.
  2. The driver is flashing their headlights incessantly to distract or get the attention of other motorists.
  3. The vehicle is changing lanes frequently and quickly.
  4. The driver behind you is “tailgating” or driving significantly close to your bumper.
  5. (In traffic) a driver has exited their vehicle in order to confront another driver.
  6. A driver intentionally collides with another vehicle
  7. A driver produces a weapon or other firearm.

If you are experiencing road rage and are engaging in any of these actions, there are plenty of ways to re-direct this aggression and get to a calmer state.

The first thing you should do is pull off the road if you can, find a parking lot or side-street and take a few minutes to calm down. Get out of your car and breathe some fresh air if you think that would help. A common technique for calming is breathing exercises: inhaling for four seconds, and exhaling for seven or eight. If this fails to make you more relaxed after a few minutes then you may consider calling a friend to vent your frustrations verbally.

Stress is the prime contributor to road rage, whether you find that stress on the road, or bring it with you from work or home is irrelevant. Finding peace and relieving stress can positively affect your driving style, and your daily outlook.

If you have to stay in the car, it may be helpful to keep a stress-ball in your glove compartment, and squeeze it repeatedly to relieve stress. If this is also not an option, switching your radio station to a calmer channel can help as well. If you listen to more aggressive or active music, studies show that  music can affect your mood in many situations, therefore switching to a calmer station may help calm your current emotions of rage.

If you notice another driver engaging in dangerous, reckless, or aggressive behavior the easiest way to avoid collision r injury is to avoid the other motorist. Keep a safe distance and do not engage with the other driver. If you feel threatened or in danger call 911 and let them know of your emergency. Do not try to calm down a raging driver, just keep your distance and try to remain calm yourself.



  • National Highway Traffic Safety Administration awards 2015 Ford F-150 SuperCrew with its five-star Overall Vehicle Score in New Car Assessment Program, the highest possible rating, making it the safest F-150 ever
  • All-new F-150 safety features include an advanced restraint system with dual-stage airbags, Curve Control to help drivers stay on their intended path, and available inflatable rear safety belts in SuperCrew models – a segment-first innovation
  • 2015 F-150 – the toughest, smartest, most capable and efficient F-150 ever – includes the highest EPA-estimated fuel economy ratings of any full-sized gasoline pickup on the market, plus best-in-class towing and payload ratings

The all-new Ford F-150 SuperCrew has earned the government’s highest possible crash safety rating –  adding to the F-150’s strengths as the toughest, smartest, most capable F-150 ever.

Thanks to 31 new safety-related innovations developed by the Ford truck team, the 2015 F-150 SuperCrew has earned a five-star Overall Vehicle Score in the National Highway Traffic Safety Administration’s New Car Assessment Program.

“The five-star safety rating is a terrific example of One Ford collaboration and innovation,” said Raj Nair, Ford group vice president, Global Product Development. “Our truck team worked together for years to deliver this accomplishment, using an unprecedented combination of advanced materials throughout the all-new F-150. The 2015 model is engineered to be the safest F-150 ever, which matters to customers who depend on this truck to not only get the job done, but also get them safely home.”

F-150’s improved performance is enabled by up to a 700-pound weight savings through the use of high-strength steel in the frame; high-strength, military-grade, aluminum alloy in the body; and smart engineering.

A cross-functional group comprised of Ford truck product development veterans and researchers worked to precisely optimize vehicle weight savings and manufacturing design to deliver improved durability, capability, fuel economy and crashworthiness. The team created and patented new structures, materials and joining methods that were tested virtually with supercomputer simulations, then retested in Ford’s advanced laboratories to engineer the safest F-150 ever.

Supercomputers for safety
The F-150 team started engineering the truck with supercomputers before the first units were ever even crash-tested in a lab.

Engineers developed digital safety models with nearly 1.4 million separate elements to examine how even the smallest parts of the truck would perform in a crash situation.

Safety starts with the frame
frame_R02Safety starts with the truck’s signature, fully boxed frame – the backbone of the all-new F-150.

Engineers added an extra crossmember and increased the use of high-strength steel to improve stiffness, durability and safety – while also helping reduce the frame’s weight by up to 60 pounds.

“The team had to invent new ways to manage crash energy, because advanced materials like high-strength steel behave differently,” said Matt Niesluchowski, Ford truck safety manager. “We found that changing certain shapes led to a weight reduction, while also improving crash performance.”

Safety engineers developed a patented 12-corner front crush horn to dissipate more energy in a front impact. The uniquely shaped structure helps manage crash forces so the frame buckles predictably to keep those forces away from occupants in the cabin. This is just one of the 31 new safety-related innovations the team developed to make the truck safer in the event of a crash.

Safety improvements to the aluminum-alloy body
Ford’s advanced research and safety teams worked together to engineer F-150’s high-strength, military-grade, aluminum-alloy body structure to manage what happens to the body in the event of a crash.

The truck’s cab features hydroformed roof rails that constitute a cage-like structure around the doors, extruded roof bows to provide lateral strength across the top of the cab, and extruded rocker rails near the bottom to reinforce lower body strength.

How various parts of the truck were joined also yielded safety improvements. In many cases, welding was not the most effective way to join parts, so the team developed and patented methods to connect parts using high-strength adhesives. This resulted in structural strength equal to or greater than traditional welds.

Additional safety features
New to F-150 is an advanced restraint system that includes an adaptive steering column that adjusts energy management depending on occupant size and safety belt usage. The system includes dual-stage airbags and side-curtain airbags.

The all-new F-150 offers the following safety features:

  • Safety belt pretensioners added to the belt anchor side that further tighten the lap belt around front seat occupants, keeping them in a more secure spot early in the event of a crash
  • Curve Control, a technology that will slow the vehicle when it senses the truck is going too fast for a particular curve
  • Available inflatable rear safety belts for SuperCrew – a segment-first feature

Driver-assist features
The 2015 F-150 introduces all-new driver-assist and semi-autonomous technologies, including several class-exclusive features such as adaptive cruise control and active park assist.

Adaptive cruise control and collision warning with brake support use radar in the front of the truck to measure the distance and speed of vehicles ahead. Using this information, F-150 can automatically slow to keep a consistent following distance set by the driver. Collision warning triggers visual and audio alerts if the system detects the following distance is diminishing too quickly and a collision may occur. It also pre-charges the brakes if the driver needs to stop suddenly.

Active park assist uses two ultrasonic sensors and electric power-assisted steering to help drivers parallel park. The sensors measure the gap between two vehicles to determine if there is enough room for the truck. After confirming the F-150 can fit, active park assist automatically steers the truck into the space, while the driver operates the accelerator and brake pedals.

Lane-keeping system is designed to help prevent a driver from drifting out of the intended driving lane. The system detects the left- or right-hand road lane markings using a camera mounted between the windshield and interior rearview mirror. A warning vibration in the steering wheel is used to alert the driver that the vehicle is drifting out of the lines. Semi-autonomous lane-keeping aid then can provide steering torque to help guide the vehicle back into the lane if needed.

Toughest, smartest, most capable and efficient F-150 ever
2015-ford-f-150-13F-150’s advanced materials and weight savings lead to customer benefits regardless of model configuration or engine choice. The innovative new truck can tow up to 1,100 more pounds and haul up to 530 more pounds than the 2014 model, and it has the highest EPA-estimated fuel economy ratings of any full-sized gasoline pickup on the market.

When equipped with the available 2.7-liter EcoBoost® engine, the all-new F-150 4×2 returns EPA-estimated fuel economy ratings of 19 mpg city, 26 mpg highway and 22 mpg combined. Actual mileage will vary.


Post Icon From Toys to the Top

Ford car designer Kevin George tosses the Ricochet, a flipping, double sided R/C toy outside the Ford campus in Dearborn, Mich.

Ford car designer Kevin George tosses the Ricochet, a flipping, double sided R/C toy outside the Ford campus in Dearborn, Mich.

Any former 10-year old with a growing collection of Hot Wheels coupled with any kind of artistic inclination wanted to design fast cars at some point in their lifetime. Kevin George, the designer at Ford responsible for the bold look of the Ford Edge, was similarly inspired by toys and worked in the toy design industry for years before transitioning to making ‘big boy toys’ in Michigan.

“The passion that kids had for their toys – I want them to grow up and have that same passion for their cars,” George told The Washington Times after walking through the 2015 Edge crossover at its debut in March. This childlike exuberance has found its way into every aspect of the vehicles overall design. The new Edge is slimmer, sleeker, smaller and sportier than ever before.

So where did George get his start? After going to university for an industrial design degree, George went to work for a toy company in Cincinnati called Kenner. The company had recently landed a major Hollywood connection by earning the rights to produce Star Wars toys and wanted to move in a direction of making Hollywood-related car toys. George’s first product with the company was a toy car from the movie “Ghostbusters,” and a similar project for “Jurassic Park” soon after.

The production schedule for designing, molding, shipping, and distributing the movie toys was so hectic in fact, that George had a large hand in designing the on-set props. This was because the time it took to make the toys from start to finish was effectively longer than the time it took to make the entire movie.

With such a large imprint on culture then, George was an exceptional addition to Ford when he came on as the chief interior designer for the 2005 Mustang. George felt right home, saying Ford did designing “…the same way we did at Kenner. With a movie toy you ask yourself: ‘What is the core fantasy of this film?’ With a car it’s the same. ‘What is it that people like about a ‘67 Mustang?’ I knew what to do. I knew how to capture the essence of the Mustang.”

If you want to see some of George’s work, stop by Beach Ford today!

Post Icon Total Tire Care

Tire imageYour tires are literally where rubber meets the road, and keeping them maintained should be a top priority for any Ford owner. The consequences for not maintaining your tires can be as mild as poor fuel economy or as severe as a roadside blow-out that can leave you stranded in the middle of nowhere.

For optimum performance, tires must have the correct air pressure, tread depth, balance and the wheels of the vehicle must be properly aligned. If all of these variables line up properly, you have a great foundation for safer driving.

Air pressure can be checked at almost any gas station. Simply use a pressure gauge on the air pump for an accurate reading. Compare that number to the recommended air pressure for your tires by looking on the inside of your door for a small chart. Do this for all four tires as well as the spare.

Tread depth refers to the recesses in your tires. These deep grooves provide traction and help your car keep control in wet conditions. If the tread on your tire is barely visible then you have what is called a “bald” tire and it should be replaced immediately. An easy way to check the tread depth on any vehicle is to insert a quarter into a tread groove with the top of Washington’s head facing down, if the top of his head is not visible, your tires have at least 4/32” of tread and are fine for continued use.

Tire balance refers to the amount of vibration your tires experience at higher speeds. If your care vibrates more than you think it should, take it into your local Beach Ford to have it inspected. The fix could be as simple as balancing your tires.

Similarly, ensuring your wheels are aligned to vehicle specifications can help maintain fuel economy and the overall life of your tires. If your fuel economy has been dropping steadily or is not close to what is advertised, you may want to have your alignment inspected.

Maintaining your tires will pay dividends down the road, remember to perform visual inspections for wear and cracks in the rubber at least once a month. If anything seems amiss, bring your car to Beach Ford and we can help get you back on the road safely.


Post Icon Ford Reduces Water Usage by 10 Billion Gallons

10 billion gallons of water equates to


With water shortages drastically changing lives on the West Coast and around the world it is more important than ever for individual people and large companies alike to join together in conservation efforts. And Ford is doing just that in an exceptionally big way by cutting its global water use by 61% since 2000.

The Michigan Economic Center at Prima Civitas and the Grand Valley State University Annis Water Resources Institute released Michigan Blue Economy, a report designed to spur strategic actions to expand and grow the State’s already blue economy, and help Michigan to become the world’s freshwater and water innovation capital.

In the report, Ford Motor Company is profiled as a company leading the way in developing new water technology products and services. The report notes that Ford has cut water use “in everything from cooling towers to paint operations” since 2000.

Ford is the only automaker profiled in the report. Other notable sustainability achievements profiled in the report include that Ford was named Best Global Green Brand by Interbrand in 2014, Ford has reduced its total global water use by 61%, or more than 10 billion gallons, since 2000, and that Ford decreased the total amount of water used around global facilities, from 64 cubic meters per year to 25 million cubic meters.


Post Icon All-New Ford GT is Fast Off the Line, And Off the Shelves

The all-new Ford GT supercar is an ultra-high-performance, rear-wheel drive, carbon-fiber two-door coupe powered by a mid-mounted, twin-turbocharged EcoBoost® V-6 engine (the most powerful EcoBoost® ever produced by the way), and represents the pinnacle of the Ford Performance group as a showcase for Ford innovation and expertise in aerodynamics, lightweight construction and connected car technology.

An active rear spoiler that is keyed to both speed and driver input, as well as a a seven-speed dual-clutch transaxle (that should offer near-instantaneous gear changes) ensure that handling will never be a problem even at top speeds. The entire car has been designed with aerodynamics,balance, performance, safety and efficiency in mind.

This supercar gets more than 600 horsepower and is frankly the most beautiful thing you’re likely to see on the road for a long time. CNET has called the car stunning and said “the new GT is radically more dramatically cut than its predecessor…showing just how tightly that EcoBoost V-6 is packaged.”

However, you will be lucky to see it on the road at all. The new GT is bound to be one of the most sought-after cars in a generation due to a limited production line of only 250 per year and is to be paired with a roughly $400,000 price tag according to an article by USA Today.

The All-New Ford GT is set to launch in 2016.

All-New Ford GT

The all-new Ford GT (blue) along with the 1966 Ford GT40 (red) and the second-generation Ford GT Number One (white).


Post Icon Ford CEO Talks Uber with Yahoo Finance

Ford CEO, Mark Fields spoke with Yahoo Finance to discuss one of the largest shifts the automotive industry has seen in years, the rise of car-sharing services such as Uber and Lyft in urban and metropolitan areas. These applications have revolutionized public transportation and could pose a threat to the automotive industry as a whole if companies are unwilling to adapt.

What are Uber and Lyft?

If you’ve ever been out on the town on a Friday night and needed a taxi, you know that it can be real hassle to hail an empty cab. And calling the cab company can result in unbearable wait times that leave you out in the cold. “Car-sharing” applications eliminate the need to interact with a cab company, and have drastically reduced wait times by boosting the available number vehicles in the area. How? They let users serve as the drivers and use their own vehicles. Anyone with a car that meets requirements can work for these companies and get paid a percentage of fares. Fares are charged digitally from your credit card registered to your smartphone and eliminate fumbling for cash and hastily calculating tips. Additionally, riders can rate drivers and decide whether or not they’d like to ride with that driver again.

Both applications offer basically the same functionality and are extremely user-friendly. When you select a driver (you get to select one by the way) you can see their picture, know what kind of car they own, see how far they are away and get an estimate on a fare for your trip. If you want to keep track of your driver there is a map that shows exactly where your car is and the application can text you when your ride has arrived.

For car companies like Ford, this means there is a now an exceedingly competitive alternative to owning a car (if you live in a city). Buses, cabs, and metro have existed for years but this is a fast-rising and exceedingly popular alternative that makes payment easier than ever, values customer feedback and is generally more convenient than alternatives.

How is Ford responding?

According to Yahoo, Ford has 25 experiments around the world to push innovation in the automotive industry. “We’re thinking of ourselves as a mobility company as well as an auto company,” remarked Fields in an interview, “We’re seeing the trends… so we have launched what we call Ford Smart Mobility, which is around taking us to the next level using innovation around mobility, around connected cars, around autonomous vehicles.”

Ford Smart Mobility is potentially a direct answer to car-sharing companies like Uber and Lyft. Ford is researching and developing a smartphone app for consumers that can work with a fleet of high-end mini-buses that offer a similar service. These buses will work with up to 10 consumers at a time and will map a convenient route between all the locations. The prospective service could be described as a dynamic bus service where routes and times fluctuate based on used need.

Post Icon Ford Awarded “Best Truck Brand” by Kelley Blue Book for 2015

vehicleKelley Blue Book awarded Ford the title of “Best Truck Brand” regarded among truck shoppers in its 2015 “Brand Image Awards.” The Ford brand was helped by the F-150 and Super Duty F-250 and F-350 as those models were ranked highest by customers among all other models across a multitude of manufacturers.

Results were determined by the sentiments of more than 12,000 in-market new-vehicle shoppers doing research on Hwei-Lin Oetken, KBB’s vice president of market intelligence said “The classic saying ‘perception is reality’ rings true with the Kelley Blue Book Brand Image Awards…consumers today are more influenced than ever to take interest in a brand, ultimately affecting their vehicle purchase decisions.”

KBB remarked that Ford was helped in large part by the “boldly recast 2015 Ford F-150 [which] boasts [an] aluminum-intensive architecture that saves as much as 700 pounds and delivers a subsequent increase in fuel economy,” as well as the fact that Ford “has been the best-selling vehicle in the country for more than 30 years,” and therefore is a legacy brand that has won customer trust over time.

Don’t believe the hype? Stop by a Beach Ford location and test-drive an all-new Ford F-150 today.

For a complete list of the awards, visit the KBB website.

Post Icon Five Fast Tips for Springtime Car Maintenance

red-255110_1280Your car works hard to keep you warm and safe in the dead of winter, and in spring it’s time for us to do our part by performing scheduled maintenance and inspections. These simple tips will ensure your car is perfectly prepared for the road ahead.

1. Start with a much-needed wash and wax. Not only will the springtime air feel invigorating for you, a thorough wash and wax will help stave off some of the corrosion from prolonged exposure to road salt and ice. Make sure to carefully consider the undercarriage and wheel-wells (where road salt can easily go unnoticed.)

2. Check your tire pressure. Cold air during the winter months can change the air pressure in most tires. As the weather heats up make sure that all your tires are properly inflated and balanced. You can easily check inside your car door to find out what the proper air pressure should be. (Be sure to check the spare tire as well.)

3. After the snow melts, be sure to have your brake system inspected. This is the most important part of your car aside from the engine itself, and keeping it maintained (including hoses, lines, brake pads and fluid) should be a top priority.

4. Your batteries, plugs and wires provide the energy to start your car and work harder than in the winter. Winter stress can compromise their performance up to 60 percent. Testing and replacing weak batteries or electrical components at least every three years can help you avoid a costly tow down the road.

5. For a certainly-smooth road ahead, have your suspension and wheel alignment inspected. Potholes can severely damage shocks and struts. Having your car inspected and corrected early could prevent costly repairs and replacements in the future.

If you’d like to an inspection or service performed for your vehicle, you can schedule an appointment with a service advisor here.

Post Icon Ford Mustang wins the Vincentric Best Value in America Award

MustangFor the 6th straight year, the Ford Mustang has won the Vincentric Best Value in America Award for Sports Cars.

Based on statistical analysis of several key costs of ownership including insurance, financing, maintenance and depreciation, the 2015 Mustang came out on top of the stack.

The Vincentric Best Value in America Award is the latest in the 2015 Mustang’s trophy cabinet, joining other prestigious awards earned since launch, including:

-Detroit Free Press Car of the Year Shoppers’ Choice Award
-Kiplinger’s Best New/Redesigned Car Most Popular Awards: Entry Sport Car
-2014 SEMA Show “Hottest Car”
-2015 Automobile All-Star
-Car and Driver 10Best
-Road and Track “Performance  Car of the Year” Finalist
-“North American Car of the Year” Finalist
-“World Car of the Year” Finalist

Since its launch in September, the all-new 2015 Mustang has been the best-selling sports car in America. With more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V8 in Mustang GT – now delivering 435 horsepower and 400 lb.-ft. of torque – is joined by a 300-horsepower 3.7-liter V6 and an all-new 2.3-liter EcoBoost engine that brings state-of-the-art technology to Mustang. The 2.3-liter EcoBoost uses direct injection, variable cam timing and a twin-scroll turbocharger to deliver the performance Mustang drivers expect, with an output of 310 horsepower and 320 lb.-ft. of torque.


Post Icon All New Focus RS

focusrsThe all-new Ford Focus RS is set to debut on U.S. soil at the 2015 New York International Auto Show. Focus RS pioneers innovative Ford Performance All-Wheel Drive delivering blistering cornering speed for thrilling performance and unbridled driving enjoyment for enthusiasts in North America for the first time.

The high-performance road car introduces advanced performance technologies, and is the first Ford RS equipped with selectable drive modes – including industry-first drift mode as well as launch control.

The third-generation high-performance hatch features a 2.3-liter EcoBoost® engine delivering well in excess of 315 horsepower, along with the most powerful Ford RS braking system ever. Its dramatic exterior design offers optimized aerodynamics and cooling, with 9 percent less drag over the previous model.

Innovative Ford Performance All-Wheel Drive offers unmatched handling
Focus RS leverages innovative Ford Performance All-Wheel Drive with Dynamic Torque Vectoring to deliver a new level of handling capability and driver enjoyment – combining outstanding traction with unmatched agility and cornering speed.

The system is based on electronically controlled twin clutch packs on each side of the rear-drive unit. The control unit continuously varies front-to-rear and side-to-side torque distribution to suit the driving situation – monitoring inputs from multiple vehicle sensors 100 times per second. A maximum of 70 percent of the drive torque can be diverted to the rear axle. Up to 100 percent of available torque can be sent to each rear wheel delivering the torque-vectoring capability that has a dramatic impact on handling and cornering stability.

To deliver optimum driving dynamics, Ford Performance All-Wheel Drive is calibrated alongside the car’s advanced Electronic Stability Control, in particular, the brake-based torque-vectoring system that works in parallel with torque-vectoring all-wheel drive.

Ford worked with Michelin to develop a choice of high-performance 235/35R-19 tires to complement the driving dynamics Focus RS offers – a standard Pilot Super Sport for everyday use and, for the first time, an optional Pilot Sport Cup 2 for enhanced dynamics at the track.

The car’s exterior design supports the dynamic objectives as well. Aerodynamic optimization of the front splitter, rear spoiler and underbody eliminates lift forces, resulting in balanced performance with zero-lift front and rear for optimum high-speed handling and stability.

Industry-first drift mode heads up advanced performance technologies
The all-new Focus RS offers advanced performance and driver-assist technologies to help ensure its extreme driving capabilities are accessible and easy to use.

The driver can select from four different drive modes to configure the car for optimum performance in road or circuit driving conditions – normal, sport, track and a special drift mode.

Using a switch alongside the gear lever, the driver can choose settings for all-wheel drive, damper control, Electronic Stability Control, steering and engine response, as well as exhaust sound.

For enhanced braking performance in hard driving at the track, Focus RS features 13.78-inch ventilated front discs – up from 13.23 inches on the previous model. Lightweight aluminum four-piston monobloc Brembo calipers are painted distinctive RS blue with a Brembo logo available.

To help minimize fade under sustained track use, brake cooling is maximized through dedicated cooling ducts fed from the front fascia, twin “jet tunnels” in the underbody and airflow guides on the lower suspension arms. The front discs feature aerodynamically optimized ventilation fins for enhanced cooling.

Unique powertrain for high performance
Projected to deliver well in excess of 315 horsepower, the Focus RS 2.3-liter EcoBoost shares its fundamental structure with the all-aluminum four-cylinder engine in the all-new Mustang. What’s different is that the RS engine features a comprehensive package of design changes.

Increased output is generated by a new low-inertia twin-scroll turbocharger with larger compressor that delivers significantly greater airflow, along with a much bigger intercooler to maximize charge density. Engine breathing is enhanced through a less restrictive intake design, and a large-bore high-performance exhaust system with electronically controlled valve in the tailpipe helps optimize the balance of back pressure and noise output.

Engine cooling has been given the highest priority. Engineers created additional space within the front of the car to house a significantly larger radiator pack – the biggest ever fitted to a Focus – that provides the level of cooling demanded for hard driving. The cylinder head is produced from an upgraded alloy material capable of withstanding higher temperatures, and is mounted on a more robust head gasket with improved thermal capability. Stronger high-tensile cast-iron liners are used for the cylinder block.

With its high-efficiency design featuring direct fuel injection, twin independent variable camshaft timing, advanced turbocharging and Auto Start-Stop, this EcoBoost engine delivers exceptional power and respectable fuel consumption.

The six-speed manual is optimized for the enthusiast driver with a shorter gear shift and revised mechanism to deliver faster, more accurate shifts. Both transmission and clutch are upgraded with stronger components to cope with the engine’s increased torque output.

High-performance design for stunning looks with optimum function

The exterior is dramatic and functional. Designers worked closely with Ford Performance to ensure functional attributes were achieved, focusing on aerodynamic downforce and balance and the cooling demands of the powertrain and brakes. The result is a powerful, muscular character.

Focus RS, based on the standard model, features a powerful new front end look, with a bold upper trapezoidal grille above a deep splitter incorporating the largest possible openings for engine cooling. Bi-xenon HID headlamps offer brilliant illumination in all road conditions. The wide, muscular stance is emphasized by lower wings and large outboard openings on each side of the car, which feed the brake cooling ducts and house vertically mounted fog lamps.

At the rear, the fascia panel is dominated by an exceptionally large diffuser that optimizes airflow from under the car. The distinctive roof spoiler is integrated with the car’s silhouette through body-colored side panels featuring a subtle embossed RS logo.

The high-performance character is reflected in the cockpit, with heavily bolstered, partial-leather Recaro sport seats as the centerpiece. A soft-feel flat-bottomed steering wheel, leather-covered rim, alloy pedals and unique instrument graphics in the main cluster reinforce the performance character. Gauges atop the center console display turbo boost pressure, oil temperature and oil pressure.

The distinctive blue RS theme is echoed throughout the cabin in the stitching on the seats, steering wheel, floor mats, interior trim, colored graphic on the gear shift and in the RS logo itself on the seats, steering wheel and door scuff plates.

The interior features the redesigned Focus control layout, with 8-inch capacitive touch screen with SYNC® 3 voice connectivity for audio, navigation, climate control and mobile phones.

Four striking colors for the exterior include Focus RS-exclusive Nitrous Blue, a vibrant four-coat metallic finish, as well as Stealth Gray, Shadow Black and Frozen White.

Rich heritage of innovation and performance
Since the first Ford RS models took to the road, the marque has been an essential element of Ford DNA – delivering technological innovation and performance for road and track. Dating back to the early days of the company’s success in Rallye Sport, the first models established the RS reputation for advanced technology and driving exhilaration.

The original 215-horsepower Focus RS from 2002 featured a 2.0-liter turbocharged engine and advanced limited-slip differential. The second-generation model sent 305 horsepower through its front wheels with a groundbreaking RevoKnuckle suspension design.

The all-new Focus RS is the latest vehicle to be unveiled as part of a new era of Ford performance that will bring to customers globally more than 12 performance vehicles through 2020. In addition to pleasing enthusiasts, RS vehicles help deliver the company’s One Ford plan for profitable growth, product excellence and innovation in every part of its business.

Post Icon Ford Recognized with Golden Gear Award for 111 Years of Engineering Innovation

henryfordFord Motor Company and its founder Henry Ford were honored at the Washington Automotive Press Association’s 30th Anniversary Gala with the organization’s Golden Gear Award. The company and its founder are being recognized for their outstanding contributions to the automotive industry.

Henry Ford didn’t just set out to build a strong business by introducing compelling products – he was passionate about making life better for millions of people. He may be best known for the invention of the affordable car that put the world on wheels, but equally notable is the mark he made on society – perfecting the moving assembly line to help usher in another industrial revolution and doubling wages of factory workers, which helped give rise to the middle class.

Carrying on the legacy of its founder, Ford Motor Company is driving innovation in every part of its business. This includes:

  • EcoBoost® engine technology that is now in more than 5 million Ford vehicles, helping people everywhere save gas
  • Advanced, lightweight materials that make America’s best-selling pickup truck, F-Series, even more capable and efficient
  • Industry-first inflatable rear safety belts that provide additional protection for rear seat passengers, as well as other safety innovations that help millions of people avoid accidents

Earlier this year the company announced its Ford Smart Mobility plan to use innovation to take it to the next level in connectivity, mobility, autonomous vehicles, customer experience and big data. Ford is also conducting 25 mobility experiments around the world this year to test breakthrough transportation ideas to create better customer experiences, more flexible user-ship models and social collaboration that can reward customers.

The experiments seek to address four global megatrends – explosive population growth, an expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities – challenging today’s transportation model and limiting personal mobility, especially in urban areas.

Henry Ford believed a good business makes excellent products and earns a healthy return, and that a great business does all of this while creating a better world. That vision continues to drive the people at Ford Motor Company each day.


Post Icon Recycled Materials in the 2015 F-150

Since 2012, Ford Motor Company has worked with Unifi to bring environmentally responsible, high-performance REPREVE fiber to many Ford vehicles. Now, this innovative fiber is available in the in the all-new F-150. By substituting with this recycled material, Ford will divert more than five million plastic bottles from landfills this year.

What if we could redirect plastics from landfill and use them to create innovative materials, and then put them in the all-new Ford F-150, part of Ford F-Series, America’s best-selling truck?​ We could make a big difference.

Since 2012, Ford Motor Company has worked with Unifi to bring environmentally responsible, high-performance REPREVE fiber to many Ford vehicles. Now, this innovative fiber is available in the in the all-new F-150. By substituting with this recycled material, Ford will divert more than five million plastic bottles from landfills this year.

Ford is the only automaker to use REPREVE, made from 100 percent recycled materials including plastic bottles, in its vehicles. Ford is currently using REPREVE in five vehicles around the world, making it a truly global material, and it represents Ford’s larger commitment to reduce, reuse and recycle as part of the company’s global sustainability strategy to lessen its environmental footprint.

“By using REPREVE in the all-new Ford F-150, we are reconfirming our commitment to using renewable and recyclable materials in our vehicles,” said Carol Kordich, lead designer, global sustainability materials strategy development. “We are always looking for ways to incorporate more innovative and sustainable materials into our vehicles.”


Post Icon Which Mustang Colors are Popular Globally?

mustangcolorsRed and black clinch the top spots as the most popular exterior paint colors for the first global Mustang, according to initial consumer data.

Mustang demand has been high, with the car reaching dealer lots in the United States late last year and China in early 2015. It’s set to go on sale in Europe midyear, with nearly 1.1 million pony cars configured on Ford’s European websites just a month after ordering banks opened.

Passion for the car is universal, but trends are beginning to surface based on customer data that provide an early glimpse into regional similarities and differences among Mustang enthusiasts worldwide.

In China and Europe, Race Red clinches the top spot for exterior paint color choice, with Absolute Black in a tie for first in Europe, according to configurator data. Nearly 35 percent of Mustang orders in China are for Race Red, while black is the No. 1 color in the United States.

Some regional highlights to note:

United States

  • With white the top color choice in the United States overall, Mustang bucks the trend; black remains the top Mustang color, followed by Magnetic Metallic and Ruby Red
  • Mustang sales up 32 percent in February, making it the best-selling sports car in America with the launch of the all-new model last fall


  • With Mustang now on sale, 35 percent of orders specify Race Red; Oxford White is the second-most popular color at 20 percent, followed by black at just under 20 percent
  • More than 5 million consumers visited the Ford site to learn more about Mustang; more than 18,000 requests for Mustang test drives logged in China
  • Awareness of Mustang is growing, and this has resulted in a powerful ripple effect on consumers’ perception of Ford; one in 12 Chinese consumers are aware of Mustang, and of those who not yet are, nearly 40 percent are registering a more favorable opinion of Ford


  • One month after being made available to order, almost 1.1 million Mustangs have been configured on Ford’s European websites
  • The top colors are Race Red and Absolute Black – each accounting for 20 percent of models configured across Europe
  • Race Red and Absolute Black occupy the No. 1 and No. 2 spots in each of the five biggest markets in Europe except for the United Kingdom
  • Deep Impact Blue is third-most popular color in Europe; in the United Kingdom, it’s second after Race Red, and in Italy, Deep Impact Blue is tied with Race Red, behind Absolute Black

Fans around the world have been waiting 50 years to drive the iconic Ford Mustang. Now they’re getting their chance, and it’s noteworthy that universal passion for the car is underscored by the colors customers everywhere are choosing to dress it in.


Post Icon 2015 Ford Fusion Hybrid Named Best Hybrid for Families

fusionhybridFor the fourth year straight, Ford Fusion Hybrid has been named U.S. News & World Report’s Best Hybrid Car for Families. Fusion Hybrid leverages advanced vehicle electrification technology to provide a stylish, roomy, fun-to-drive family sedan. The 2015 model offers an impressive portfolio of driver-assist and convenience technologies based on sensors, cameras and radar that enable driver and passengers to enjoy a more relaxed and comfortable experience on the road. The award is based on professional automotive reviews, safety and reliability ratings, seating and cargo volume, and the availability of family-friendly features. Click here for more on the U.S. News & World Report award.

Post Icon Could Your Vehicle Seat Predict a Heart Attack?

seatWhen it comes to dangers on the road, we’re going to guess you immediately think of people who aren’t paying attention because they are texting while driving, distracted by who knows what or the like. What probably doesn’t come to mind at first is that the driver next to you could suddenly suffer a heart attack. You’re welcome for that ray of sunshine today.

But there is indeed a bright spot: Engineers at Ford have developed a prototype car seat that uses electrocardiograph (ECG) technology to monitor the heart’s electrical impulses and detect signs of irregularity, resulting in an early warning that a driver should seek medical assistance, such as for a heart attack, high blood pressure, electrolyte imbalances or other cardiovascular issue.

Now, don’t imagine having to add 15 minutes to your commute in order to attach metal electrodes all over your skin before you can start the engine. Rather, this ECG seat has six built-in sensors that can detect heart activity through clothing. The sensors pick up the electrical impulses generated by the heart, turning them into signals that can be analyzed by medical experts or computer software.

Engineers from the Ford European Research Center in Aachen, Germany, working closely since 2009 with Rheinisch-Westfälische Technische Hochschule, Aachen University, which developed contactless ECG technology, embarked on the project to address this often overlooked traffic safety issue – accidents triggered by drivers who experience heart problems.

Research by the Impaired Motorists, Methods of Roadside Testing and Assessment for Licensing project, a three-year European Union research program, found that drivers suffering from cardiovascular disease were, on average, 23 percent more likely to be involved in an accident. For drivers who suffered from angina, this figure grew to 52 percent.

Yet you’re probably thinking, when you’ve seen people in a movie having a heart episode, they’re not exactly calm, cool or collected, so you figure in the real world, a driver wouldn’t put on a turn signal, check for traffic and maneuver gracefully to the side of the road. Here’s where things get even more interesting: Ford is also testing the prototype seat to understand how it could work with other advanced systems within Ford vehicles to warn a driver to pull over and seek medical attention, possibly mitigating the consequences of a driver losing control, or even send out an alert to emergency medical workers if necessary. Connected to a system such as Ford SYNC® with MyFord Touch™, the seat potentially could use the driver’s mobile phone to send a message to medical centers, alerting doctors to irregular heart activity. The seat also could be linked through SYNC to inform emergency response teams of the driver’s heart condition before, during and after an accident.

Engineers also are studying how the seat might be used to observe heart patients and allow doctors to maintain a record of heart activity that could be transmitted to medical professionals and reduce the need for visits to the hospital.

In early tests, the heart-monitoring seat has recorded accurate readings during 98 percent of driving time for 95 percent of drivers. Ford research engineers are continuing to study how sensors can be made to record signals through a greater number of materials including those that interrupt readings with their own electrical activity. The technology could initially be of most benefit to drivers known to have heart conditions, primarily those in more mature age groups.


Post Icon 5 Reasons to Use Authentic Ford Parts

new Ford steering system1. Your vehicle’s safety systems could be affected. Counterfeit and aftermarket parts are sometimes made with flimsier materials—plastic instead of steel, for example—which not only can damage the structural integrity of your vehicle but can have a dangerous effect on your carefully calibrated airbags. Why take a gamble? Ford Original Equipment collision replacement parts protect you by working seamlessly with your vehicle’s safety systems, which means less hassle and fewer worries.

2. Aftermarket parts may require more repairs. It only makes sense that Ford vehicles would work best with the parts tailor-made for them. And the truth is, cars with aftermarket parts sometimes need more maintenance after collisions than those with Ford Original Equipment. Watch side-by-side comparisons, computer simulations and actual Ford crash tests here.

3. You could pay extra in the long run. More repairs, of course, could translate into more money thrown away. Also, the fit, design and performance of aftermarket and counterfeit parts can differ so wildly that you may have to replace parts more frequently even if you never get into an accident. And don’t forget: Damage to your vehicle caused by the failure of aftermarket, salvage or reconditioned parts may not be covered by your Ford new-vehicle warranty.

4. Counterfeit parts may be untested. There’s no getting around it: Counterfeit auto parts are made illegally. Which means you don’t know for sure where they’re from, what they’re made of or whether they adhere to any safety standards. In 2012 the National Highway Traffic Safety Administration went so far as to issue an alert warning drivers to stay away from counterfeit air bags, because tests showed “consistent malfunctioning ranging from non-deployment of the air bag to the expulsion of metal shrapnel during deployment.” Yikes.

5. You could be without your Ford longer. Repair time may increase when it comes to aftermarket, counterfeit or salvage parts, because they can require modifications or work-arounds to make them fit. And you could have to wait longer just for parts to be shipped in from far-off locations. Don’t be left in the lurch: Beach Ford service centers use genuine Ford parts which means you’re back in action that much faster. For more info about Ford Collision parts, check out

Post Icon Ford Focus RS Debuts at Geneva Motor Show

Ford Focus RSThe all-new Ford Focus RS makes its global debut today at the Geneva Motor Show. The high-performance road car pioneers innovative Ford Performance All-Wheel Drive, and delivers class-leading cornering speed for thrilling performance and unbridled driving enjoyment.

Focus RS introduces advanced performance technologies, and is the first Ford RS equipped with selectable drive modes – including industry-first drift mode, as well as launch control.

With a 2.3-liter EcoBoost® engine delivering well in excess of 315 horsepower, the high-performance road car features the most powerful Ford RS braking system ever. Its dramatic exterior design offers optimized aerodynamics and cooling, with 9 percent less drag than the previous Focus RS.

Focus RS is the latest vehicle to be unveiled as part of a new era of Ford performance that will bring to customers globally more than 12 performance vehicles through 2020. In addition to pleasing enthusiasts, these vehicles help deliver the company’s One Ford plan for profitable growth, product excellence and innovation in every part of its business.

Developed by a small team of Ford Performance engineers in Europe and the United States, the high-performance hatch is the third-generation Focus RS, following models launched in 2002 and 2009. It’s the 30th car to wear the legendary RS badge, following such technology trendsetters as the 1970 16-valve Escort RS1600, 1985 turbocharged Sierra RS Cosworth with radical aerodynamics and 1992 Escort RS Cosworth with four-wheel drive.

This all-new Focus RS is the first RS model that will be sold in North America – produced for all markets at Ford’s Saarlouis, Germany, manufacturing plant beginning late this year.

Gymkhana and World Rallycross star Ken Block was brought on as a consultant on the all-new Focus RS, and joined the Ford Performance team on the Geneva Motor Show stand.

Innovative Ford Performance All-Wheel Drive offers unmatched handling
The all-new Focus RS exploits innovative Ford Performance All-Wheel Drive with Dynamic Torque Vectoring to deliver a new level of handling capability and driver enjoyment – combining outstanding traction and grip with unmatched agility and cornering speed.

Ford Performance All-Wheel Drive is based on twin electronically controlled clutch packs on each side of the rear-drive unit. These manage the car’s front/rear torque split, and can control side-to-side torque distribution on the rear axle – delivering the torque vectoring capability that has a dramatic impact on handling and cornering stability.

The control unit in the rear-drive unit continuously varies the front/rear and side-to-side torque distribution to suit the driving situation – monitoring inputs from multiple vehicle sensors 100 times per second. A maximum of 70 percent of the drive torque can be diverted to the rear axle. Up to 100 percent of available torque at the rear axle can be sent to each rear wheel.

In cornering situations, the rear-drive unit pre-emptively diverts torque to the outer rear wheel immediately based on inputs such as steering wheel angle, lateral acceleration, yaw and speed. This torque transfer has the effect of “driving” the car into a bend – achieving improved turn-in and stability while virtually eliminating understeer.

The system is tuned to deliver exceptional grip – with lateral acceleration exceeding 1 g – along with class-leading cornering speed and acceleration out of a bend. With neutral and adjustable limit handling and the ability to achieve controlled oversteer drifts at the track, Focus RS delivers the ultimate fun-to-drive experience.

To deliver optimum driving dynamics, Ford Performance All-Wheel Drive has been calibrated alongside the car’s advanced Electronic Stability Control, in particular, the brake-based torque-vectoring system that works in parallel with the torque-vectoring all-wheel drive.

Other exclusive chassis features include a sport suspension with stiffer spring rates and more efficient bushes and antiroll bars than those found in Focus ST, and two-mode switchable dampers, which offer a firmer setting for track driving. Carefully tuned electric power-assisted steering, in combination with an optimized front suspension knuckle design and shorter steering link arms, delivers connected and responsive steering with outstanding feel.

Ford worked with Michelin to develop a choice of high-performance 235/35R-19 tires to complement Focus RS driving dynamics – a standard Pilot Super Sport for everyday use and, for the first time on RS, an optional Pilot Sport Cup 2 for enhanced vehicle dynamics on the track.

The car’s exterior design has been developed to support the dynamic objectives as well. Aerodynamic optimization of the front splitter, rear spoiler and underbody eliminates lift forces, and the final design delivers balanced performance with zero-lift front and rear, for optimum high-speed handling and stability.

With a drag coefficient of 0.35, the shape of the new model is 6 percent more aerodynamic than the previous Focus RS, and with its more compact frontal area, the car generates 9 percent less drag – improving high-speed performance and reducing fuel consumption.


Post Icon Smart Mobility & E-Bike Prototypes

FordebikesFord Motor Company is expanding its global Ford Smart Mobility plan with a new experiment to study how electric bicycles can work seamlessly with cars and public transport to deliver faster and easier daily commutes and help businesses operating in urban centers.

The experiment called Handle on Mobility was detailed today at Mobile World Congress in Barcelona and marks the latest mobility project the company has announced worldwide this year as part of Ford Smart Mobility, the company’s plan to help change the way the world moves through innovation in connectivity, mobility, autonomous vehicles, customer experience and big data.

These experiments will help test transportation ideas for better customer experiences, more flexible user-ship models and social collaboration that can reward customers.

Traffic problems and overly-long commutes have a significant economic and social impact in large cities.

Handle on Mobility

The Handle on Mobility experiment extends the range of transport solutions for a connected journey that is more efficient, safer, healthier, and enables journeys to be completed with less anxiety and stress.

As a starting point for the experiment, Ford challenged employees around the world to submit designs for e-bikes. The prototype MoDe:Me and MoDe:Pro e-bikes presented at Mobile World Congress are among the top designs from more than 100 submitted.

Both e-bikes are equipped with a 200-watt motor with 9-amp-hour battery that provides electric pedal assist for speeds of up to 25 km/h. The prototype e-bikes offer technology inspired by the automotive industry including, for example, a rear-facing ultrasonic sensor. This enables a rider alert system that both warns the cyclist when a vehicle is overtaking, by vibrating both handlebars, and alerts motorists of the presence of the e-bike by illuminating handlebar lights.

The bikes, which fold easily into Ford vehicles, meet the needs of different users:

  • The MoDe:Me e-bike – built with the help of bicycle manufacturer Dahon – is intended for urban commuters to keep moving in congested city traffic. It folds and stows easily, allowing commuters to park on the city outskirts, take the e-bike onto public transport and travel to the centre, then ride the e-bike to their destination
  • The MoDe:Pro e-bike – built by a Ford team – is intended for urban commercial use such as by couriers, electricians, and goods and delivery services. It is designed to stow safely into commercial vehicles such as Transit Connect, which can act as carrier and support vehicle, and be combined with more than one e-bike

The prototype MoDe:Me and MoDe:Pro e-bikes work with a prototype app called MoDe:Link compatible with the iPhone 6. Real-time information from the app enables the e-bikes to deliver:

  • Navigation: Handle-bar grip vibrations let the rider know when to turn. Turn signals are triggered automatically for safety. The app can identify bike-friendly roads, hazards and alerts, and will be able to sense, and communicate with other vehicles
  • Multimodal navigation and smart routing: Integrates journey planning with personal vehicle and public transportation networks, which can be filtered by cost, time, and amount of biking. Map includes weather, parking costs, and charging stations
  • Speed and comfort: Electric pedal assist rate can be adjusted based on heart rate, “No Sweat” mode reduces the requirement to pedal, allowing riders to arrive fresh at their destination
  • SYNC compatibility: While the e-bike is stowed and charging inside the vehicle, Ford’s SYNC voice-activated connectivity system shows the app on the vehicle’s display

After users input a destination, the MoDe:Link app lists possible journeys and then provides step-by-step or turn-by-turn navigation. This might include driving to a train station, taking an e-bike onto the train, then riding the bike from the train stop to the final destination. The app also updates the route as circumstances change. For example, if a train service is cancelled, the app could recommend that a commuter drive instead.

Info Cycle experiment
Ford at Mobile World Congress is showcasing for the first time in Europe the Info Cycle experiment, an open-source research initiative to gather information about how bikes are used in different urban areas. The project has been designed to enhance understanding of the biking ecosystem and to improve safety for cyclists, as well as exploring improved mapping, smart journey planning and community-based services.  A sensor box on the frame gathers data such as wheel speed, acceleration, weather and altitude.


Post Icon Electric Car FAQ



Using MyFord® Mobile, the standard smartphone app for Focus Electric owners, drivers can select specially created MapQuest routes that show every charge station along your route. Additionally, Ford is working directly with metropolitan areas across the country to support having public charge stations for electric vehicles.



Just like fuel economy, range is all about energy efficiency. To get the most miles per charge from your Focus Electric, practice these easy steps: Keep tires properly inflated to decrease rolling resistance; brake smoothly to transfer energy back to the battery via regenerative braking technology; and use MyFord Mobile’s unique Trip Planner option to pinpoint the most economical path for your trip.



The lithium-ion battery that powers Focus Electric uses an advanced liquid cooling and heating process to maximize battery life, so you can get the most miles out of any charge at any time.



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