The Beach Blog

Lucas Doak. Beach Ford’s Biggest Fan.

Dear Beach Ford Family,

Every now and again, something touches a business person in a way that is unforgettable. Fortunately for us, here at Beach Ford, this happened in a very special way and it happened recently.

Our Business Office Manager, Cheryl Driver, called my brother Bob and told him of an elementary school teacher from Manteo North Carolina, who had called wanting to tell a story of one of her 3rd grade students, who had become a huge fan of Beach Ford (our Suffolk location to be specific).

The teacher, Ms. Guyton, said young Lucas Doak (pictured above in the Beach Ford visor at right) was such a fan of Beach Ford that he had become an expert on our website, had written a Beach Ford cheer, and had even written a poem about Ford products and Beach Ford specifically! Lucas had even memorized the types of cars that his classmates’ parents drove, taking special notice of those who drove brands other than Ford! (Way to go, Lucas!!!)

When Bob heard about this unique young boy and his enthusiasm for our dealerships, he promptly sent several Beach Ford hats, visors, and enough Beach Ford key chains for the whole 3rd grade class. Bob contacted the teacher and volunteered to make a special surprise visit to Ms. Guyton’s and Lucas’ class.

Two weeks ago, Bob drove to Manteo to meet Lucas.

He said he had never received such a warm reception as he did from everyone at the Manteo Elementary School. Even Lucas’ parents were there and the whole class was given an assignment to have two questions about the car business prepared for Bob. Lucas had become an expert on our television commercials and could sing our jingle by heart and even recite some of the scripts that Bob and I deliver on the ads.

Bob said the look on Lucas’ face when he entered the classroom was priceless and the other students asked genuinely astute questions and very much enjoyed the key chains he brought for them. Bob said it was one of his best days ever in this business!

Lucas Doak, Beach Ford’s biggest fan. Moments like this are never forgotten in a business owner’s life – when your brand becomes this important to someone, especially in the mind of a child in the 3rd grade, it is truly priceless.

Thank you, Lucas, for making the day of many in our Beach Ford family of co-workers! Your enthusiasm is truly exceptional and is of the type that can only come from the often forgotten mindset of childhood. One that we would all do well to remember.

Thanks for being a part of the Beach Ford Family,

Tom Barton

The Driver Assist Technologies of the 2013 Ford Fusion

The all-new 2013 Ford Fusion has an unprecedented suite of active driver assist technologies usually found only in luxury cars costing twice as much.

A package of radar, ultrasonic, optical and motion sensors adds a new level of convenience for midsize sedan customers by transitioning beyond passive safety technology to offer drivers Lane-Keeping System, Driver Alert System, Blind Spot Information System (BLIS ®), active park assist, cross-traffic alert, adaptive cruise control, collision warning and a rear view camera.

“These new sensing technologies help extend the driver’s own senses, providing a level of assistance never before available to the family sedan buyer,” said Adrian Whittle, Ford Fusion chief engineer. “The new Fusion launches this year with these advanced technologies – making them more affordable and available than ever before.”

Lane-Keeping System
Lane-Keeping System uses a forward-facing camera that can scan the road surface for lane markings. The Lane-Keeping System can evaluate if the car is drifting out of its lane and then alert the driver by vibrating the steering wheel. If the driver does not respond to the vibrations, the system provides steering torque to nudge the car back toward the center of the lane.

Driver Alert System
Driver Alert uses the front-facing camera to detect a pattern of vehicle motion consistent with a drowsy driver, and provides a series of alerts to suggest the driver stop and rest for a while.

Pull-Drift Compensation
Pull-Drift Compensation is built into the electric power-assisted steering to counter the effects of steeply crowned roads or steady crosswinds. It can detect if the car is changing direction even if the steering angle sensor indicates the driver is not commanding this change. The Pull-Drift control then uses EPAS to provide gradual steering corrections that keep the car moving to where the driver wants to go.

Adaptive cruise control with collision warning
Adaptive cruise control uses a radar sensor that measures the distance and speed to the vehicle ahead.

With this extra information, the same engine power reduction and brake application techniques that are used to limit wheel spin by the traction control system can now be used to automatically slow the car and maintain a safe following distance when the adaptive cruise control is active. If the sensors detect the following distance is shrinking too quickly and a collision is likely, the system will provide a visual and audio alert so the driver can respond by steering or braking.

Active park assist
With available active park assist, the electric power-assisted steering and ultrasonic sensors at the corners of the car work in concert to help make parallel parking a breeze. The sensors measure the gap between parked cars to see if there is enough room, and then the car is automatically steered into the space. The driver just has to apply the accelerator and brake.

Blind Spot Information System with cross-traffic alert
No matter how careful drivers are, the physical constraints of sitting inside a car means there always will be places they cannot see. Rearview mirrors help, but the Fusion is available with radar sensors in the rear corners that can monitor the spaces beside and just behind the car.

On the road, these sensors trigger a warning light in the mirror indicating there is another vehicle in the blind spot the driver may not be able to see when changing lanes. When backing out of a parking space, these same sensors can see vehicles coming down the aisle while the back-up camera provides a view directly behind the rear bumper.

What’s next?
“The new Fusion is a showcase of how we will use sensors and vehicle data to enhance the driver’s own capabilities when behind the wheel,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “Driver assist technologies will continue to provide increasing levels of convenience in the near-term. In the future, they also will help us manage issues such as traffic congestion and CO2 reduction.”

Source: Ford

Ford F-150 XLT SuperCab with the 3.5-liter EcoBoost Named Best Pickup Truck in America by AOL Autos

The Ford F-150 XLT SuperCab with the 3.5-liter EcoBoost® engine has earned AOL Autos’ Editors’ Choice award as Best Pickup Truck in America. The F-150 beat out the Ram, Chevrolet Silverado and Toyota Tacoma for top honors.

Editors chose this particular version of the F Series “for its best performer/best value status.”

For a reasonable price, the editors point out, you will get a serious workhorse truck, which is nicely equipped and appointed, has four doors and runs on Ford’s EcoBoost engine.

EPA ratings for F-150 with EcoBoost are 16 mpg city and 22 mpg highway.

Editors note the twin-turbo, direct-injection engine will deliver 365 hp and 420 pound-feet of torque. “The EcoBoost’s torque is a god-send when doing pickup-type stuff like hauling or towing,” they write. “The horsepower is comparable to the 8-cylinder Ford and has even more torque.”

Also on the list, the Ford F-150 SVT Raptor, which rounded out AOL’s top five.

Stop by Beach Ford in Virginia Beach or Suffolk if you’d like to learn more about the Ford F-150.

Source: AOL Autos

Many Ford Vehicles Achieved Best-Ever April Sales

U.S. sales of some of Ford Motor Company’s most fuel-efficient vehicles grew again in April, with the Ford Fusion and Edge setting all-time April records, Explorer reporting its best April sales since 2005 and F-Series sales reaching its best April sales since 2007.

Fusion set an April record with 21,610 sales. Focus sales were up 13 percent for the month, totaling 19,425 cars. Year-to-date Focus sales are up 57 percent, marking the strongest start for Focus since 2001.

Edge also set an April record with 10,520 sales. Year-to-date sales are up 6 percent with 43,428 Edges sold. Explorer enjoyed its best April since 2005 with 13,419 sales. Year-to-date Explorer sales totaled 47,037, up 12 percent.

Ford F-Series, America’s best-selling pickup for 35 years, grew sales 4 percent in April with 47,453 trucks sold – its best April since 2007. EcoBoost accounted for 43 percent of F-150 retail sales in April. F-Series sales are up 11 percent through April with 191,280 vehicles sold.

Why are Fords flying out of the showrooms? Stop by Beach Ford in Virginia Beach or Suffolk. We’ll show you.

Source: Ford

Ford Part of Team Working to Standardize and Speed up Electric Vehicle Charge Times

Global automakers from the United States and Germany will demonstrate fast-charging technology that will enable the recharging of most electrified vehicles with compatible systems in as little as 15-20 minutes.

Audi, BMW, Chrysler, Daimler, Ford, General Motors, Porsche and Volkswagen have agreed to support a harmonized single-port fast charging approach – called DC-fast charging with a Combined Charging System – for use on electric vehicles in Europe and the United States.

Live charging demonstrations will be conducted during the Electric Vehicle Symposium 26 (EVS26) May 6-9.

The combined charging system integrates one-phase AC-charging, fast three-phase AC-charging, DC-charging at home and ultra-fast DC-charging at public stations into one vehicle inlet. This will allow customers to charge at most existing charging stations regardless of power source and may speed more affordable adoption of a standardized infrastructure.

The International Society of Automotive Engineers (SAE) has chosen the Combined Charging System as the fast-charging methodology for a standard that incrementally extends the existing Type 1-based AC-charging. The standard is to be officially published this summer. ACEA, the European association of vehicle manufacturers has also selected the Combined Charging System as its AC/DC-charging interface for all new vehicle types in Europe beginning in 2017.

The charging system design was based on the collaborative review and analysis of existing charging strategies, the ergonomics of the connector and preferences of U.S. and European customers. The Combined Charging System was developed for all international vehicle markets and creates a uniform standard with identical electrical systems, charge controllers, package dimensions and safety mechanisms.

The system maximizes capability for integration with future smart grid developments through common broadband communication methods regardless of the global location of the charging system. The combined charging approach will reduce development and infrastructure complexity, improve charging reliability, reduce the total cost-of-ownership for end customers and provide low maintenance costs.

Commercially available combined charging stations are projected to be available later this year. All committed OEMs have vehicles in development which will use the Combined Charging System.

Source: Ford

Ford’s Cleveland Engine Plant Meets Growing Demand for Fuel-Efficient EcoBoost V6 Engines

Growing customer demand for cars and trucks powered by Ford’s fuel-efficient 3.5-liter EcoBoost® and 3.7-liter V6 engines brings a third shift of engine production to Cleveland Engine Plant No. 1 beginning Monday.

“Our engine plant in Cleveland is the first and only facility in North America to produce EcoBoost engines, and we are tripling production capacity to meet customers’ growing needs for fuel-efficient engines,” said Mark Fields, president of The Americas, at an employee celebration at the plant earlier this week. “EcoBoost engines are a key part of our plan to give customers the power of choice – from EcoBoost-powered vehicles and hybrids to plug-in hybrids and full electrics.”

Introduced in 2009 on the Ford Taurus SHO and Lincoln MKS, EcoBoost technology combines direct injection and turbocharging.

This solution has been popular with customers, who have purchased 180,000 Cleveland-built 3.5-liter EcoBoost V6 engines since 2009. In 2011, Ford sold a record 121,000 vehicles equipped with 3.5-liter EcoBoost V6 engines when F-150 began offering an EcoBoost option.

In first-quarter 2012 alone, Ford sold more than 39,000 vehicles equipped with the 3.5-liter EcoBoost engine, representing more than a 285 percent increase from the first quarter of 2011.

Cleveland Engine’s 3.7-liter V6 serves as the base engine for two iconic Ford vehicles – Mustang and F-150 – and is a favorite among customers.

The F-150 3.7-liter V6 outsells all other competitive V6 full-size trucks and carries an EPA fuel economy rating of 17 mpg city and 23 mpg highway. The Ford Mustang equipped with the 3.7-liter V6 and available six-speed transmission broke new ground as the most fuel-efficient Mustang ever with 31 mpg highway and 19 mpg city.

The 250 jobs being added in Cleveland for running the third shift primarily will be filled by employees transferring from Cleveland Engine Plant No. 2, which is scheduled to end production later this week.

Later this month, Ford will add one shift of F-150 production at its Kansas City Assembly Plant, allowing the company to better meet increasing demand for America’s best-selling vehicle.

Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the EcoBoost V6.

Source: Ford

2013 Ford Shelby GT500 Certified As World’s Most Powerful V8

The all-new supercharged 5.8-liter powerplant in the 2013 Ford Shelby GT500 has been officially SAE-certified as the most powerful series production V8 in the world with peak output of 662 horsepower and 631 lb.-ft. of torque.

That’s more power and torque than low volume sports cars costing tens or hundreds of thousands of dollars more than the GT500, which is the most fuel-efficient vehicle in its segment. In fact, the 2013 GT500 is the most fuel-efficient car with over 550 horsepower in any segment available in America.

Unlike high-strung engines found in much more expensive exotic supercars, the GT500 engine generates its massive thrust throughout its operating range with 395 lb.-ft. of torque available just off idle at 1,000 rpm. More than 90 percent of the peak torque is available from 2,200 to 5,800 rpm so that no matter when you squeeze the go pedal, the GT500 will just get up and run.

The combination of the new TVS 2.3-liter supercharger, twin overhead camshafts and four valves per cylinder ensures this stallion can breathe all the way to 7,000 rpm with the peak power production coming at 6,500 rpm and holding fairly steady right to the rev limit.

“Our goal is to create outstanding all-around performance cars, not just stoplight-to-stoplight sprinters,” said Jamal Hameedi, SVT chief engineer. “We’ve backed up this amazing powerplant with a more refined chassis tuning that helps keep the rubber on the pavement without punishing the driver’s spine and six-pot Brembo brakes that dissipate speed with ease stop after stop.”

The broad, flat torque curve of the GT500 engine makes it tractable and easy to drive whether strolling along in traffic or powering out of a turn on a twisting country road. With more than enough grunt to push the coupe to 200 mph and beyond, the chassis has been tuned to absorb the road imperfections that can cause instability at high speeds. The revised front fascia and splitter help manage the flow of air around and under the GT500 so that it offers 33 percent more effective aero loading at 160 mph compared to the 2011 model and feels more firmly planted.

“The engineers at Ford SVT focused on the fundamentals first with solid mechanical grip and strong brakes,” added Hameedi. “On top of that platform they added advanced driver-adjustable electronic assist features including launch control, Bilstein adjustable damping, AdvanceTrac stability control and electric power-assisted steering.”

Even with the most powerful production V8 in the world, the 2013 Shelby GT500 improves on the fuel efficiency of the 2012 model with an EPA-estimated 15 mpg city, 24 mpg highway and 18 mpg combined with no gas guzzler tax. That’s 5 mpg better on the highway than the 2012 Chevrolet Camaro ZL1 even with an extra 82 horsepower and 75 lb.-ft. being generated under the hood. With the 2013 GT500, world-class performance no longer has to mean a world-class thirst for fuel.

The 2013 Ford Shelby GT500 will be built at AutoAlliance International Plant in Flat Rock, Mich.

Source: Ford

Ford Reaches Milestone at the FIA World Rally Championship

Ford claimed its 150th consecutive points finish in the FIA World Rally Championship yesterday. Sixth place for Petter Solberg and Chris Patterson at Rally Argentina enabled Ford to become the first manufacturer to reach the milestone figure in the championship’s 39-year history.

The record-breaking run began in the opening round of the 2002 series in Monte Carlo. At least one of the team’s nominated drivers has finished in a points-scoring position in every round since.

Ford and rally partner M-Sport celebrated the achievement at the finish ceremony of this fifth round of the 2012 championship in Carlos Paz. Ford Racing senior manager Gerard Quinn and Ford World Rally Team director Malcolm Wilson joined Solberg and Patterson in front of their Fiesta RS World Rally Car as they took the applause of the huge crowds.

“This record is the product of a remarkable blend of speed and reliability. We’ve shown over a decade of WRC rallies that we can score consistently. Celebrating 150 consecutive points finishes here today gives us the confidence to go on to mount a challenge for the manufacturers’ title during the remaining eight rounds of the season,” said Quinn.

Source: Ford

The 2012 Automotive News PACE Innovative Partnership Award

Ford Motor Company and Dana Holding Corporation were honored this week with the 2012 Automotive News PACE Innovative Partnership Award. Ford and Dana were recognized for collaborating and bringing to market Dana’s new line of Long® active and passive warm-up technology.

Ford worked with Dana on this unique technology which reduces complexity, increases the system’s response time, reduces emissions and delivers fuel savings of up to four percent by combining the thermal bypass valve with the active warm-up unit. This technology was first introduced on the 2012 Ford Edge followed by the 2013 Ford Taurus.

“This technology is a win for our customers. Not only does it improve cold-weather shift quality, but it also improves fuel efficiency,” said Brian Wolfe, Ford director of transmission and driveline engineering. “We are proud to share the award with Dana.”

“This recognition affirms to us that we are creating market-driven, innovative technologies and truly partnering with our customers to deliver these breakthrough innovations to the marketplace,” said Roger Wood, Dana president and chief executive officer. “To have earned this award with an important customer such as Ford is a real honor.”

The Automotive News PACE Awards honor superior innovation, technological advancement and business performance among automotive suppliers.

Source: Ford

Ford Claims Five Edmunds Value Awards

Ford dominated five categories of Edmunds’ 2012 Best Retained Value Awards. See below for excerpts from Edmonds.com, or see all the winners here.

Coupe $25K-$35K: 2012 Ford Mustang Coupe
“In any of its iterations, the 2012 Ford Mustang lineup represents the best pony car you can buy today.”
Pros: Powerful V6 and V8 engines; capable handling; excellent brakes; Ford Sync system; performance customization.

Coupe Over $45,000: 2012 Ford Shelby GT500
“The 2012 Ford Shelby GT500 injects blood-pumping performance and retro styling into a package that is nevertheless easy to live with every day. Among muscle cars, it’s the top dog.”
Pros: Incredible power; inspiring engine note; aggressive styling; relative exclusivity.

Convertible Over $45,000 2012 Ford Shelby GT500 Convertible
“The 2012 Ford Shelby GT500 injects blood-pumping performance and retro styling into a package that is nevertheless easy to live with every day. Among muscle cars, it’s the top dog.”
Pros: Incredible power; inspiring engine note; aggressive styling; relative exclusivity.

Large Light Duty Truck: 2012 Ford F-150
“The 2012 Ford F-150 offers so many models and useful features that customers should have no problem finding one that fits their needs.”
Pros: Powerful and fuel-efficient engine lineup; inviting and functional cabin; distinctive special-edition models; innovative electronics features.

Large Heavy Duty Truck: 2012 Ford F-350 Super Duty
“With an ideal mix of power, brawn and refinement, the 2012 Ford F-350 Super Duty is a top pick for a heavy-duty truck.”
Pros: Substantial towing capability; innovative features; refined ride quality.

To learn more about these Ford vehicles or to take them for a test drive, stop by Beach Ford in Virginia Beach or Suffolk.

Source: Edmunds

Ford’s New Documentary Series Aimed at Helping Consumers Make a Green Shift

Ford charged into Earth Day by launching new initiatives that encourage people to take a more sustainable approach in life year-round with a national electrified vehicle education program, multi-city tour, and the debut of a 10-film, short documentary series with SHFT.com, an award-winning sustainability lifestyle platform.

The documentary, “The Big SHFT: 10 Innovators Changing Our World,” profiles cutting-edge innovators who are shaping new sustainable businesses and influencing positive change around the world. Examining topics from food and fashion to urbanization, technology and design, the series puts the spotlight on today’s game changers in sustainability. The series was developed with SHFT.com co-founders Adrian Grenier and Peter Glatzer and was directed by Gilly Barnes.

“Sustainability is the biggest issue facing business in the 21st century, and the problem will not be solved by one person or group,” said Bill Ford, executive chairman of Ford Motor Company. “How we answer the challenge of the future of mobility will have a lasting impact on generations to come. By partnering with organizations like SHFT, we are able to inspire people to make smart decisions about the products they choose today.”

This new series is comprised of 10 short films profiling 10 unique innovators and eco-entrepreneurs changing how industries are shaping sustainability. The series will be featured on many platforms including SHFT.com, Huffington Post, AOL and on U.S. Virgin Airlines in-flight entertainment.

“It’s been truly inspiring creating our documentary series profiling 10 incredible visionaries committed to taking on the challenge of sustainability across some of the largest industries,” said Grenier. “This series continues our exciting partnership and allows us to recognize not only Ford Motor Company as an innovator in sustainability but specifically Bill Ford’s leadership on environmental and manufacturing solutions.”

Source: Ford

Ford Engines Continue to Shrink — Yet Become More Powerful

For decades, size meant everything when it came to engines – bigger was better and there was no replacement for displacement. But volatile gasoline prices and growing consumer interest in clean technologies are turning that notion on its head.

Today, buyers desire cars and trucks powered by smaller engines that offer better fuel efficiency without sacrificing performance.

When the EcoBoost®-equipped 2013 Fusion, Escape and 2.0-liter Taurus arrive on dealer lots this spring and summer, Ford will offer an industry-leading seven vehicles with the smallest engines in their segments – more than any competitor.

Ford’s new global family of EcoBoost engines offer customers more affordable, high-efficiency powertrain choices, along with Ford’s growing lineup of hybrid and electric models. On average, an EcoBoost engine can improve fuel economy by as much as 20 percent.

Available now in displacements of 1.6, 2.0 and 3.5 liters, Ford’s EcoBoost engines are designed to offer drivers outstanding performance in everything from economy cars to trucks.

Most of the Ford vehicles with the smallest engines in their segments – 2013 Escape and 2013 Fusion (1.6 liters); Explorer, Edge and Taurus (2.0 liters); and Interceptor and F-150 (3.5 liters) – deliver the same or greater power than the larger, heavier engines in competitive vehicles, along with higher fuel economy.

Replacing large engines with smaller-displacement EcoBoost engines is one way Ford is delivering on its promise to lead or be among the leaders in fuel economy in every segment in which it competes.

As with cell phones, laptops and other consumer electronics, Ford’s engines will continue to shrink – yet become more powerful – in the coming years.

The next new EcoBoost engine scheduled for launch in North America, a 1.0-liter three-cylinder coming in 2013, will be Ford’s smallest yet. This compact, innovative engine – which is the same length as the average laptop computer – is rated at 125 horsepower, making it one of the highest output-per-liter regular production engines Ford has ever made.

This year, Ford Motor Company will offer EcoBoost engines in 12 Ford and Lincoln nameplates – Focus ST, 2013 Fusion and Escape, Taurus, Interceptor, Flex, Edge, Explorer and F-150, as well as the latest Lincoln MKT and MKS models and the all-new Lincoln MKZ.. By 2015, the company plans to offer an EcoBoost engine on 90 percent of its North American nameplates.

Source: Ford

It’s Spring. Live the Good Life.

Dear Beach Ford Family,

Most years, it is only now that we begin to get the warmer weather associated with spring. What is it about this time of the year that makes us a little more carefree and upbeat? Taking this year as an example, it seems we should have been feeling this way for quite some time! Do you remember a warmer February or earlier March? Anyway, I for one, will take it! Spring, whether it comes in February or in April, is always a good change from the rain and damp cold that characterize our winters.

So here we go. Opening day for baseball, dusting off the golf clubs, working in the garden, breaking out the shorts, and yes, cutting the grass! All welcome signals that it is time to be outside and to feel good!

I truly believe this is a big part of what drives the retail automobile business each and every year. People are ready to be renewed and that includes what they drive, as well!

Each spring, we always enjoy that first Mustang convertible sale. The client is sometimes unsure at the beginning, wondering if they are making the practical car buying decision. But they always smile, ear-to-ear, when it’s time to take their new “summer car”—their new Mustang convertible—home to show their family and friends. And there are usually no regrets, just the fun and the enjoyment of living a small part of the good life.

This part of our job never gets old.

At Beach Ford, we welcome you to live your version of this good life! Our vehicle line-up has never been better, the values have never been greater, and our friendships have never been stronger than they are right now. Come see how easy and affordable living your automotive-dream can be. We are here to help, and you deserve it!

Thank you for being our Beach Ford Family!

Tom Barton

World’s First Digital Road Trip: Plug N Play in Electric City with the 2012 Focus Electric

Ford is giving Facebook users the chance to take a road trip in the all-new Focus Electric before the car is available in most markets and without even having to step away from their computers.

Called “Plug N Play in Electric City with the 2012 Focus Electric,” the Facebook-based game gives the user and four of his or her friends the ability to take a short trip in a virtual version of the car using Mapquest® mapping data to calculate how far different destinations are in proximity to charging stations along the way.

“This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time,” said Chad D’Arcy, Focus Electric marketing manager. “We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long.”
The trip provides a glimpse into just some of the technologies and features of Focus Electric, rated America’s most fuel-efficient five-seat passenger vehicle and certified by the U.S. Environmental Protection Agency to offer the equivalent of 110 miles per gallon (MPGe) city, 99 MPGe highway and 105 MPGe combined.

Ford Launches the 2012 Focus Electric in a New and Different Way.

Ford’s research shows many Americans simply do not yet understand the technology of electrified vehicles. In an effort to help, the company is building on social media innovations such as the Fiesta Movement by taking the Focus Electric to consumers in a very targeted, digitally focused manner with an educational foundation.

“Social networking allows Ford to meet customers it might not connect with through traditional advertising, making it easier to open a dialogue with a whole new audience,” said D’Arcy.

Ford announced earlier this week it is casting for “Plugged In,” Yahoo!’s first reality competition series pitting teams of two against each other in a competition for the chance to win a Focus Electric. The series highlights many of Focus Electric’s features as contestants rely on the vehicle to complete various challenges.

Plug N Play in Electric City

Ford’s Electrified Vehicles Facebook page – home to the Plug N Play in Electric City game – was developed and launched in late 2010 to help consumers understand the differences between electrified vehicle technologies so they can make informed decisions about alternative-fuel vehicles. Now with more than 38,000 subscribers, the page can be found at www.facebook.com/FordElectricVehicles.

Plug N Play in Electric City highlights many of Focus Electric’s features, such as the technology behind the car’s advanced charging system and how easy it is to use.

“We worked diligently to provide an experiential application that offers both entertainment as well as education for our fans,” said Scott Monty, Ford global digital and multimedia communications manager. “It’s fun to share experiences through Facebook – and we hope to educate our customers on Focus Electric features along the way.”

Plug N Play in Electric City is paired with Ford’s electrified vehicle website at http://www.ford.com/technology/electric/, including a “Ford for Me” that allows consumers to describe their driving habits so the best electrified vehicle technology can be matched to their needs. More than 200,000 visitors already have checked out the Ford site.

Source: Ford

Ford and Dow Team Up to Bring Low-Cost, High-Volume Carbon Fiber Composites to Future Vehicles

Cutting the weight of new cars and trucks by up to 750 pounds by the end of the decade is a key component of Ford’s strategy to improve fuel efficiency. In order to help achieve that goal, Ford Motor Company is partnering with Dow Automotive Systems, a business unit of The Dow Chemical Company, to research the use of advanced carbon fiber composites in high-volume vehicles.

“There are two ways to reduce energy use in vehicles: improving the conversion efficiency of fuels to motion and reducing the amount of work that powertrains need to do,” said Paul Mascarenas, Ford chief technical officer and vice president, Research and Innovation. “Ford is tackling the conversion problem primarily through downsizing engines with EcoBoost® and electrification while mass reduction and improved aerodynamics are keys to reducing the workload.”

Ford is investigating a range of new materials, enhanced design processes and new manufacturing techniques that would enable automotive structures to meet increasingly stringent safety and quality standards while cutting weight.

“Vehicle weight reduction for our customers through intelligent design with a materials focus has been a priority for Dow Automotive Systems,” said Florian Schattenmann, director of Research and Development for Dow Automotive Systems. “This partnership with Ford on carbon fiber composites is a logical next step to progress already achieved through the use of lightweight, high-strength polymers and structural bonding technology.”

Carbon fiber composites have been used in aerospace and racing cars for decades due to their unique combination of high strength and low mass. Until recently, these materials have been far too costly for use in high-volume mainstream applications.

Dow Automotive Systems and Ford have signed a joint development agreement that will see researchers from the two companies collaborate on several fronts. The development teams will focus on establishing an economical source of automotive-grade carbon fiber and develop component manufacturing methods for high-volume automotive applications.

“Reducing weight will benefit the efficiency of every Ford vehicle,” added Mascarenas. “However, it’s particularly critical to improving the range of plug-in hybrid and battery electric vehicles.”

If the joint development effort is successful, carbon fiber components may begin appearing on new Ford vehicles in the latter part of this decade as product development teams work toward meeting new fuel efficiency standards of more than 50 mpg and extending the range of plug-in vehicles.

Source: Ford

Truckin’ Magazine Names Ford F-150 FX2 SuperCrew the Truckin’ Half-Ton “Truck of the Year”

After testing four half-ton pickups in a well-rounded set of challenges, the experts at Truckin’ magazine named the Ford F-150 FX2 SuperCrew the Truckin’ half-ton Truck of the Year.

“Ford stepped up to the plate and hit a grand slam with the EcoBoost F-150 FX2,” said Truckin’ Feature Editor Maxwell Matthewson. “They gave the consumer everything they wanted in one package: impeccable styling, remarkable performance, and gas mileage that doesn’t punch you in the gut at the fuel pump.”

The new FX Appearance Package is available on both FX2 and FX4 trucks and delivers a unique look with stealthy, flat-black accents. New 20-inch six-spoke wheels with flat-black paint are just one of the specialized styling cues on the exterior. A unique body-side decal is matte black with color read-through for a distinctive appearance. A chrome exhaust tip, black-finished grille, and blacked-out headlamps and taillamps round out the exterior upgrades.

Unique interior touches include black-painted dash accents, brushed-metal surfaces, and satin shifter knob, door handles and air conditioning vent bezels. Also new for 2012, the FX Luxury Package now offers cooled front seats, which combine with the previously available heated seats.

“The new FX package delivers a distinctive style that truck buyers are looking for without compromising on any of the F-150’s rugged qualities,” said Raj Sarkar, F-150 Marketing manager. “Earning this recognition from such a discerning group of personalization and performance experts as Truckin’ is gratifying.”

With a twin-turbocharged direct-injection gasoline EcoBoost V6 engine making 365 horsepower and 420 lb.-ft. of torque, the Ford F-150 delivers power and performance comparable to competitive, naturally aspirated V8 engines, while delivering significantly improved fuel economy, up to 20 percent better.

The 2012 Ford F-150 FX2 with EcoBoost offers 22 mpg on the highway (4×2) – mileage that’s superior to competitors’ full-size V6 and V8 conventional gasoline trucks and beats even midsize pickups with V6 engines.

The half-ton shootout appears in the April 2012 issue of Truckin’ magazine, on newsstands now. The test compares the Chevrolet Silverado 1500 4WD Crew Cab LTZ, Ram 1500 Sport Crew Cab 4×4 and Nissan Titan 4×4 Pro-4X pickups to the winning Ford F-150. F-150 delivers class-leading towing capability of 11,300 pounds and hauling capacity of 3,030 pounds – a combination no other competitor can match.

To read the Truckin’ article, please click on this link: http://www.truckinweb.com/features/1206tr_truckins_2012_half_ton_truck_shootout/index.html

Ford F-150 continues to get recognition among the media, winning recent awards such as:

• Motor Trend Truck of the Year
• Cars.com Work Truck of the Year
• Autobytel Truck of the Year award for the 2012 Ford F-150 EcoBoost
• Motor Week Drivers’ Choice Award
• Most Rugged Truck Brand, Kelley Blue Book 2012 Brand Image Award
• Texas Auto Writers Association Truck of Texas
• Vincentric Best Value in America award for Full-Size, Half-Ton Pickups
• Ford F-150 is manufactured at Ford’s Dearborn and Kansas City production facilities.

Source: Ford

Social Media Enhances Ford Customer Service

Ford is expanding its customer service to social media. By proactively monitoring comments, questions and concerns on Facebook, Twitter, auto enthusiast forums and message boards, agents are able to regularly engage with thousands of customers – and potential customers – in real time.

“Being online lets you cater to an audience that is used to instant gratification,” said Mont Wright, Customer Satisfaction manager in the Business Assistance Center.

“Many of these questions and these comments may never come to the phone – or even to e-mail,” Wright said. “In some situations, we can change a negative to a positive. In others, we can reach out to new customers. It’s been a very positive experience for us.”

When Steven Yourstone wanted answers about the arrival of his 2011 Explorer, he contacted Ford using the Ford Explorer Facebook page.

“They really seemed to reach out and care,” said Yourstone, a department chair at the University of New Mexico in Albuquerque. “They’re always in the threads, and they’re pretty knowledgeable, too.”

Yourstone is very satisfied. He’s become an active member of the community on http://facebook.com/fordexplorer.

“I’d much rather use social media because the experts are very quick at getting responses back, and I don’t have to go through a menu system and listen to music and press the right buttons – that’s just not for me,” Yourstone said.

Other consumers must agree. In an average week, the Ford social media team will proactively engage customers from sites like http://www.explorerforum.com, http://www.themustangsource.com and http://www.fiestafaction.com, along with Ford Facebook walls and Twitter pages, reviewing thousands of comments.

“This growing channel, in addition to phone and e-mail, allows our customers to choose their preferred communication method,” said Elizabeth Foley, Ford Customer Service Social Media Program manager. “We always want to be where the conversation is taking place to better help our customers.”

With eight customer service agents at the helm, the social media team uses a customized search engine tool that allows agents to quickly find and respond to customer queries, comments or concerns.

The interactions run the gamut – from queries on new product arrivals to questions on warranties to concerns about repairs. Through social media, the agent can even enhance the experience for the customer through hyperlinks and added instructions.

“The ecosystem is much richer and satisfying online,” Yourstone said. “The agents can accentuate and contextualize their responses with photos, links and other important items you simply don’t receive through more traditional customer service methods.”

The agents have been specially trained to work in social media.

“This is a very public customer service platform,” said Foley. “It allows us, as a large corporation, to humanize our efforts by providing unscripted, personalized responses to each tweet or post.”

In addition to engaging with customers on Twitter via @FordService, Ford has been monitoring the sites for about a year.

Customer service satisfaction in social media averaged 84 percent positive for 2011.

Source: Ford

Ford Wins Four 2012 Kelley Blue Book Brand Image Awards

Ford has won four 2012 Kelley Blue Book Brand Image Awards – more than any other automaker. Ford took top honors as Most Family-Friendly Brand; Best Exterior Design Brand, Non-Luxury; Best Interior Design Brand, Non-Luxury; and, for the fourth year in a row, Most Rugged Truck Brand.

The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. See below to read Kelley Blue Book’s comments on each honor:

Most Family Friendly Brand
“Ford’s revamped people-shuttling vehicles have struck a chord with those looking to haul growing families and their gear in safety and comfort. The re-invented Explorer has helped lead this effort thanks to its more car-like ride and seating for up to seven, while good looks and roomy interiors have attracted others to the Taurus sedan and Flex crossover.”

Best Interior Design Brand, Non-Luxury
“Ford’s upscale interior styling seemingly blurs the line between luxury and non-luxury interior design. Overflowing with high-quality materials and the latest high-tech gadgets, Ford interiors break the perceptions of what can be achieved in a mainstream vehicle.”

Most Rugged Truck Brand
“In 1925, Ford produced its first ever pickup truck. 87 years later, Ford’s F-150 has become the quintessential American truck and the country’s best-selling vehicle for three decades. From ranchers to boaters to the everyday Joe, the Ford F-Series offers something for anyone seeking a durable pickup with everyday versatility.”

Best Exterior Design Brand, Non-Luxury
“A bold, dynamic exterior design is one of the key ingredients in Ford’s recent recipe for success. While Ford’s current ”Kinetic” design language is well received by the American public, the Blue Oval refuses to rest on its laurels. Ford is aiming to shake-up the industry once again with its next-generation global design platform set to debut on the 2013 Fusion.”

Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the 2012 Brand Image Winners.

Source: KBB.com

Beach Ford Custom Mustang

Tom Barton of Beach Ford in Virginia Beach shows us one of the shop’s custom Mustangs.

Beach Ford professionals use a great deal of craftsmanship and care to make each custom vehicle truly distinct.

This 3.7 liter V6 Mustang has a painted race stripe, custom wheels, a beautiful body kit, and a hood scoop. It’s a happy medium between the basic Mustang and the Shelby.

Stop by Beach Ford to learn more.

Ford Helps Fleet Customers Manage Costs

Ford’s industry-leading lineup of fuel-efficient engines and alternative-fuel technologies for fleet customers will further expand next year when the all-new Ford Transit commercial van comes to market with a new clean diesel and EcoBoost® V6 engine. The new Transit will achieve at least 25 percent better fuel economy than current E-Series vans.

“With fleet operators facing skyrocketing fuel prices and constant pressure to reduce costs, Ford continues to expand its range,” said Kevin Koswick, director, North American Fleet, Lease and Remarketing Operations for Ford. “By offering multiple options to help solve these challenges, Ford is giving fleet customers true power of choice in finding solutions that best meet their specific needs.”

Ford is committed to continuing to provide customers a range of options to reduce their operating costs through a lineup of industry-leading fuel-efficient engines and alternative-fuel technologies, including EcoBoost, hybrid, plug-in hybrid, battery-electric, biodiesel and CNG/LPG.

Diesel engine for new Ford Transit
To meet diverse needs in the full-size van segment, Ford has confirmed it will offer an all-new North American diesel engine option for the new Ford Transit cargo and passenger vans when production starts in Kansas City in 2013. This will be in addition to the fuel-efficient, powerful 3.5-liter EcoBoost V6 gasoline engine that is already winning raves.

Overall, the new Transit will achieve at least 25 percent better fuel economy compared to similar E-Series vans, due to its advanced gas and diesel powertrains and smart weight savings that will trim at least 300 pounds. That means commercial and retail customers could save potentially thousands of dollars in operating costs from fuel savings alone.

Fleet emissions calculator
Beyond providing fleet customers with a range of fuel-efficient engine choices for vans and other vehicles, Ford also has developed a specialized new tool to help optimize fleet purchases based on specific fuel types and operating locations.

Called the Vehicle Emissions and Fuel Cost Calculator, the new tool is designed to help fleet customers understand their current carbon footprint and to model various scenarios based on the types of vehicles they choose for their fleets. The tool incorporates important information to evaluate fuel costs and emissions, providing a unique opportunity for fleet managers to quickly evaluate multiple options.

Stop by Beach Ford in Virginia Beach or Suffolk, and learn what vehicles will suit your fleet’s needs with the highest efficiency.

Ford Adds New Jobs to Increase Fuel-Saving Technologies Even More.

Over the past five years, Ford has doubled the size of the team working on fuel-saving technologies like EcoBoost® turbocharged gasoline engines, hybrids, plug-in hybrids and electric vehicles globally, and is now converting one of its largest research and development labs as it continues to hire for further fuel-saving advancements.

Ford’s team of more than 1,000 engineers working on hybrid and electrification programs – including Fusion Hybrid and Fusion Energi plug-in hybrid – has grown so fast that the company this week announced the conversion of its 285,000-square-foot Advanced Engineering Center in Dearborn, Mich., to electrified vehicle development.

“Ford remains absolutely committed to providing a wide range of choices of top fuel economy solutions for our customers – from EcoBoost-powered gasoline vehicles and hybrids to plug-in hybrids and full electrics,” said Mark Fields, Ford president of The Americas. “To meet growing demand for our fuel-efficient vehicles, we are continuing to invest in new jobs in the U.S. and converting our facilities for further advancements.”

The new jobs are part of Ford’s plans to add more than 12,000 hourly and salaried jobs by 2015 in the United States. The company also has announced it is tripling production capacity of its hybrid, plug-in hybrid and electric vehicles in the U.S. next year compared with 2011.

From EcoBoost to hybrids and from plug-in hybrids to full electric vehicles, this year Ford will offer nine vehicles reaching an anticipated 40 mpg or more.

Kevin Layden, director of Ford Electrification Programs and Engineering, says the new Fusion is the best example of how Ford is giving customers true power of choice for fuel-efficient vehicles. “From Fusion with EcoBoost and Fusion Hybrid to Fusion Energi plug-in hybrid – each of these cars will help customers save money at the pump,” Layden said. The new Fusion is expected to deliver best-in-class fuel economy across the lineup.

Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the fuel-saving vehicles waiting for you.

Source: Ford

The New Ford Explorer Sport

The first-ever performance version of the Ford Explorer arrives this year with the highest projected fuel economy among gasoline-engine-powered, high- performance SUVs.

With a twin-turbocharged EcoBoost® V6 engine making at least 350 horsepower and four-wheel drive with a Terrain Management System™, Explorer Sport delivers enhanced on-road dynamics with sporty design cues inside and out.

“Adding an EcoBoost drivetrain to Explorer Sport delivers even more fuel efficiency and performance to the lineup,” said Bill Gubing, Explorer chief engineer. “This is our highest- performance, most capable Ford Explorer ever.”

Power, capability, fuel efficiency
Completely new for 2011, the Ford Explorer has been winning over customers with its improved on-road handling, impressive comfort and convenience technologies, and fuel economy never before delivered by an SUV.

For the 2013 model year, Explorer Sport brings high-performance SUV power and projected fuel economy of up to 16 mpg in city driving and 22 mpg on the highway.

“Explorer Sport makes no compromises,” said Carl Widmann, vehicle engineering manager. “By carefully beefing the chassis and suspension, precisely calibrating the Terrain Management System and adding comfort and convenience features, we’ve delivered an SUV that delivers great dynamics and performance – while towing up to 5,000 pounds.”

The Explorer Sport features a paddle-shifted six-speed SelectShift Automatic™ transmission with a unique 3.16 to 1 final drive ratio to provide the balance of responsive acceleration and economical low-rpm cruising for better fuel efficiency.

Comfort, convenience, connectivity
As the top of the Explorer line, Sport offers a robust array of standard and optional customer-focused technologies that make driving more comfortable, convenient and connected. These include:

• 4WD with Terrain Management System
• Dual-Zone Electronic Automatic Temperature Control
• 10-way power driver’s seat with power recline and lumbar
• Six-way power passenger seat with recline and lumbar
• First-row heated seats
• Compass and exterior temperature display
• Rear view camera
• SYNC® with MyFord Touch® driver connect technology
• Sony® Premium Audio System with HD Radio™ and 12 speakers

Explorer Sport can be tailored to individual preferences with the following options as well:

• Active park assist
• Blind Spot Information System (BLIS®) with cross-traffic alert
• Inflatable rear seat belts
• 110-volt outlet
• PowerFold mirrors
• Intelligent access with Push-Button Start
• Remote Start
• Adjustable pedals with memory
• Dual-panel moonroof
• Power liftgate
• Class III trailer-towing package

To learn more about the new Explorer Sport, visit Beach Ford in Virginia Beach or Suffolk.

Source: Ford

Galax-stang: A 1966 Ford Galaxy 500 Meets a 2006 Ford Mustang

Tom Barton of Beach Ford in Virginia Beach bought a 1966 Ford Galaxy 500 with the original 390 engine and had it customized by the professionals at Beach Ford. Parts were taken from a totaled 2006 Ford Mustang, including the original 4.6 liter V8 engine, dashboard, center console and front seats.

They call it “The Galax-stang.”

Stop by Beach Ford to learn more about our custom auto work, and what we can do for you.

F-150 Wins Best Value Award

The Ford F-150 is winner of the eighth annual Vincentric Best Value in America award for full-size, half-ton pickups.

Using its comprehensive, proprietary cost-of-ownership database, Vincentric measures and analyzes cost of owning and operating vehicles and the impact on value to buyers. “Our awards take into account all costs involved with owning a vehicle,” said David Wurster, President of Vincentric. “Which enables consumers to understand automotive value and measure the impact that owning a specific vehicle will have on their financial situation.”

F-150 beat out Chevrolet Silverado for the second year in a row. Key factors were its best-in-class fuel economy, low insurance costs and lowest depreciation rate, adding up to 3 percent lower-than-expected ownership costs for F-150.

Stop by Beach Ford in Virginia Beach or Suffolk, and take the F-150 for a test drive.

Sources: Ford, Vincentric

New Ford Police Interceptors Deliver Better Fuel Economy

With fuel prices headed for record highs this year, the fuel efficiency of the new Ford Police Interceptors has the potential to help America’s cash-strapped cities reduce their fuel bills.

Ford engineers tuned the all-new Police Interceptor sedan and utility vehicle models to save fuel even when they are standing still.

The city and highway fuel economy ratings for the new Police Interceptors have increased by an impressive 25 percent over the retired Crown Victoria. But many law enforcement vehicles spend the majority of their lives idling, and that is where the new models can provide even more fuel savings.

“Our latest fuel-efficient V6 engines deliver on our promise for increased performance and improved economy, while providing government agencies with a money-saving solution,” said Bill Gubing, chief engineer of the Ford Police Program.

Top fuel economy and performance
The Police Interceptor sedan and utility vehicle that are now being delivered to law enforcement agencies are available with efficient powertrain packages that provide more performance and better fuel economy, and are paired with standard and exclusive all-wheel drive for optimized traction and control.

• The base 3.5-liter V6 in the Police Interceptor sedan delivers 288 horsepower and EPA-certified fuel economy of 18 mpg city, 26 mpg highway.

• The optional EcoBoost® 3.5-liter V6 in the all-wheel-drive Police Interceptor sedan is rated at 365 horsepower and is EPA-certified at 16 mpg city, 23 mpg highway. In recent Los Angeles Sheriff’s Department testing, the EcoBoost Police Interceptor beat all competitive police cars from General Motors and Chrysler in 0-60 mph acceleration tests

• The Police Interceptor utility is built with a 3.7-liter V6 rated at 304 horsepower. The EPA rating of 16 mpg city, 22 mpg highway is best in class, topping the Chevrolet Tahoe PPV.

A recent study of police car use showed the average police vehicle idles for up to 6.7 hours in every 10-hour shift. And, according to Police Fleet Magazine, the typical police vehicle wastes half a gallon of fuel for each hour it idles.

A 35 percent fuel economy gain during idling for a government agency with 100 vehicles would save taxpayers $153,300 per year with gasoline prices at $4 per gallon, if the vehicle idled for a minimum of three hours per day for two shifts.

The 3.5-liter V6 engine in the Police Interceptor sedan uses 35 percent less fuel idling than did the 4.6-liter V8 engine in the Crown Victoria. The 3.7-liter V6 in the Police Interceptor utility uses 32 percent less fuel when idling than the Crown Victoria’s engine.

To learn more about the performance results for the Ford Police Interceptor, visit http://media.ford.com/article_display.cfm?article_id=35655.

Source: Ford

All-New Ford Escape with EcoBoost Has Best-In-Class Towing Ability

Packing 237 horsepower and 250 lb.-ft. of torque, the optional 2.0-liter EcoBoost® engine in the all-new 2013 Ford Escape enables the vehicle to tow 3,500 pounds – best in class among small SUVs with turbocharged four-cylinder engines.

The 2.0-liter EcoBoost engine delivers the ultimate combination of fuel economy, performance and capability that SUV customers with active lifestyles need in today’s environment of record-high fuel prices.

The next closest competitor, the Volkswagen Tiguan, has a tow rating of just 2,200 pounds, while turbocharged versions of Kia Sportage and Acura RDX have tow ratings of 2,000 pounds and 1,500 pounds respectively.

The 2.0-liter EcoBoost engine replaces the 3.0-liter V6 engine in the current Escape with no loss of performance and with fuel economy to be higher than the V6’s 19 mpg city, 25 mpg highway EPA rating.

“Smaller-displacement engines have a fundamental efficiency advantage,” said Roger Maynard, Powertrain supervisor for the 2013 Ford Escape. “These inherent efficiencies are improved with the EcoBoost technology of direct fuel injection and turbocharging.”

The all-new Escape will be available with a choice of three four-cylinder engines. In addition to the 2.0-liter EcoBoost, Escape will be offered with a 1.6-liter EcoBoost four-cylinder rated at 177 horsepower and a naturally aspirated 2.5-liter four-cylinder cranking out 171 horsepower. All three engines are mated to a fuel-saving six-speed automatic transmission. Escape also features EPAS – electric power-assisted steering – a fuel-saver as well.

The all-new Escape comes to dealerships later this spring. The current Escape is the best-selling sport utility vehicle in the United States. Stop by Beach Ford in Virginia Beach or Suffolk to take it for a test drive.

Source: Ford

The New Ford Taurus

The new Ford Taurus delivers more of what large sedan customers really want for the 2013 model year – with even better fuel economy, more technology, design refinement, improved craftsmanship and enhanced driving dynamics.

“We have significantly upgraded Ford’s flagship sedan through obsessive attention to detail,” said Mark Fields, Ford president of The Americas. “This evolved Taurus builds on the transformation we achieved in the 2010 model. Delivering so many upgrades so soon further underscores Ford’s leadership and commitment to bringing high-quality, fuel-efficient cars for our customers.”

Greener, yet powerful
A choice of new engines offers customers increased fuel efficiency, without compromising the responsive performance they want.

Taurus is the first car in Ford’s North American lineup to offer the advanced 2.0-liter EcoBoost® engine. Ideal for full-size sedan buyers seeking maximum fuel efficiency without sacrificing performance, this advanced engine combines direct injection of gasoline and a turbocharger to provide performance comparable to naturally aspirated V6 engines offered by competitors.

The EcoBoost 2.0-liter is anticipated to deliver an estimated 240 horsepower and 270 lb.-ft. of torque while delivering highway fuel economy of at least 31 mpg. That performance bests Toyota Avalon by 3 mpg.

Ti-VCT 3.5-liter V6 engine
The 3.5-liter V6 is offered as standard equipment in Taurus SE, SEL and Limited series models.

In the new Taurus, this engine benefits from the addition of twin independent variable camshaft timing (Ti-VCT), achieving better fuel economy, more horsepower and a reduction in part-throttle emissions compared to the previous standard Taurus V6. This engine delivers an expected increase of 2 mpg highway, with 10 percent more horsepower than the current model.

EcoBoost 3.5-liter V6 engine
The EcoBoost 3.5-liter V6 – standard equipment in the high-performance Taurus SHO – is Ford’s most powerful EcoBoost offering, delivering 365 horsepower and 350 lb.-ft. of torque.

Like all Ford EcoBoost engines, this engine produces peak torque across a broad plateau from 1,500 to 5,250 rpm. Peak torque building quickly off idle ensures responsive acceleration.

From the driver’s seat, the result is linear power delivery.

Combining direct injection and a pair of turbochargers, the V6 EcoBoost engine avoids lag by employing impellers that spool up quickly for swift response. This Taurus SHO combination of power, consistent torque delivery, all-wheel drive and up to 25 mpg on the highway is unmatched by competitors.

Six-speed transmissions
Each Taurus engine is mated to a unique six-speed automatic transmission specially tailored to that application. Six-speed transmissions add fuel economy and performance, as they allow for lower gearing to be optimized for improved off-the-line acceleration, yet enable higher gears to help provide economical cruising by keeping engine rpm levels low.

Even smarter
America’s most innovative full-size sedan gets even smarter with an array of even more class-leading technologies including SYNC® with MyFord Touch®, which replaces many traditional buttons, knobs and gauges with clear, colorful LCD screens and steering wheel-mounted five-way toggles.

The new Taurus is manufactured at Ford’s Chicago Assembly Plant.

Learn more about the Ford Taurus and many other new Ford vehicles at Beach Ford in Virginia Beach and Suffolk.

Source: Ford

Ford Celebrates Pi Day with the Ford Fusion

March 14 isn’t just another day on the calendar for Ford engineers. To them, and to many other math fanatics around the world, today is Pi Day (3.14 day), a day recognizing the role mathematics has in everyday life. At Ford, math plays a critical role in developing smarter, safer and more fuel-efficient cars like the all-new Fusion.

“When someone sees an all-new Fusion driving down the street, what they’re really looking at is a mathematical machine processing thousands upon thousands of equations every millisecond,” said Gil Portalatin, Ford Motor Company product development engineer. “Without math, the Fusion is a completely different vehicle from the way it looks to the way it drives.”

Ford Pi Day celebrations
Today, Ford engineers are posting a different math equation every 3 minutes and 14 seconds to www.reddit.com and asking the community to solve each one. The first person to correctly answer one of the 42 total equations wins “Reddit Gold,” which gives users special exclusive features for their account.

Math and Fusion fuel efficiency
The all-new Fusion is expected to deliver best-in-class fuel economy. The hybrid version will offer at least 47 mpg in the city, a rating that wouldn’t have been possible without the key role math played in its development.

“We used math to make the Fusion more aerodynamic, to reduce its rolling resistance and to find the right inflation point for the tires,” said Portalatin. “Then we used math to figure out the Fusion’s fuel economy, or miles per gallon, by taking distance traveled by time and dividing it by the amount of energy used.”

Math and Fusion safety
The all-new Fusion offers an unprecedented portfolio of driver assistance technologies based on sensors, cameras and radar that enable the car to see, perform mathematical equations, make a decision and respond.

Fusion math can help drivers maintain proper lane position (Lane Keeping System), guide them when in reverse and see if any vehicles are inside the driver’s blind spots (Blind Spot Information System, or BLIS®).

Math and Fusion technology
Fusion also uses math to park itself by employing sensors that can identify a suitable parallel parking space, calculate the trajectory and steer the car to properly position it within the spot. All a driver needs to do is operate the accelerator and brake pedals.

Math is a key part of the Fusion’s adaptive cruise control system as well. With the adaptive cruise control system, the Fusion constantly calculates the speed and distance a vehicle is ahead of you. Fusion then decides how much it needs to increase or decrease its speed to maintain the set distance from the other vehicle.

While Pi Day isn’t a national holiday, not getting a day off on March 14 won’t stop Ford engineers from celebrating.

“By celebrating PI Day, we hope to get people to appreciate the impact math has in helping them get from home to work, school or the grocery store,” said Portalatin. “Without math, the auto industry and your vehicles would look and drive completely different.”

Source: Ford

2013 Ford F-Series Super Duty Platinum Series

Ford F-Series Super Duty customers demand a truck with toughness and capability, yet they still appreciate the amenities that make their driving experience more enjoyable. The 2013 F-Series Super Duty offers both, with a first-ever Platinum series model and the addition of SYNC® with MyFord Touch®.

“The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury,” said Brian Rathsburg, F-Series Super Duty Marketing manager. “It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for.”

Building on the success of the F-150 Platinum light-duty series that debuted in 2009, the F-Series Super Duty Platinum offers customers the ultimate in truck luxury.

Available only in the Super Duty crew cab, it can be ordered as an F-250, F-350 or F-450 pickup and with the Ford-designed and Ford-built 6.7-liter Power Stroke® diesel engine or the 6.2-liter V8 gas engine.

The Platinum series makes a bold statement with a grille that features a satin chrome surround highlighted by perforated mesh inside. The updated grille is enhanced by a monochromatic bumper and chrome tow hooks.

The exterior of the Super Duty Platinum is lavished in chrome, including the door handles, mirror caps, running boards and exhaust tip. The tailgate is trimmed with a satin chrome appliqué, similar to the one used on the F-150 Platinum. Twenty-inch polished-aluminum wheels with painted black inserts round out the stunning exterior design of the Super Duty Platinum.

The interior showcases luxury in the form of unique wood grain appliqués. The steering wheel is heated and leather-wrapped, with genuine wood accents. The instrument panel, center stack and door trims are wrapped in premium wood grain. A new storage area on top of the dash includes two USB ports, audio-video connections, SD card slot and a 12-volt charging port for cell phones and other digital devices.

The driver’s seat has 10-way power-adjustable seating and both captain’s chairs are upholstered with softer, premium leather, which is also used on the armrests and console.

Other standard features include:
• SYNC with MyFord Touch
• Navigation System
• Power-adjustable pedals
• Rear view camera
• Remote Start System
• Universal garage door opener
• Power-telescoping mirrors

Super Duty Platinum is available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and White Platinum. Interior color offerings include Pecan and Midnight Black. Another new exterior color, Blue Jean Metallic, will be available for Super Duty models other than Platinum.

Source: Ford

Ford Provides Aid for Tornado Victims

In the wake of recent tornadoes, Ford Motor Company Fund is donating $75,000 to the American Red Cross and its chapters, as well as the Dare to Care Food Bank in Louisville to assist with disaster relief primarily in southern Indiana, and northern and eastern Kentucky. With matching employee donations, total contributions are expected to reach $100,000.

Some of the funds also will support relief efforts in other areas impacted by the tornadoes, including southern Ohio where Sharonville Plant employees are volunteering their time to assist with rebuilding efforts.

“Our hearts go out to our neighbors in the wake of these destructive tornadoes,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We are ready to help those impacted by this tragedy.”

The American Red Cross and Ford have been active partners for more than 30 years.

Source: Ford, American Red Cross

The New 2013 Mustang

The modern evolution of the Mustang continues with the new 2013 model, with a Mustang that delivers on style, substance, a new exterior design, updated technology and new driver tools.

“The new Mustang is the perfect example of continuing to build on excellence,” said Dave Pericak, Mustang chief engineer. “It takes the greatness of the 5.0-liter and V6 and pushes refinement to the next level. The car has been spot-on functionally, and now we’re adding more features and technology to further improve the driver’s experience.”

More aggressive design
For the 2013 model, which goes on sale this spring, the front end of the car offers a more aggressive design with a significantly more prominent grille. A more powerful splitter adds to the appearance. Functional heat extractors on the hood of the GT are specifically placed and designed to help move hot air out of the engine compartment and cool the engine.

“With this new Mustang, we are delivering a more distinctive and emotional design presence that celebrates the total performance of Mustang,” said Darrell Behmer, Mustang chief designer. “This latest Mustang design is very respectful of its heritage while continuing to look forward with a more powerful and modern look.”

Rocker panels running along the car are now body-color, adding a more premium look. The rear of the car has been updated with a high-gloss black panel that connects the taillamps. Keeping the sequential turn signal Mustang is known for, the taillamps have a smoked appearance that matches the more purposeful look up front.

Other new design elements include signature lighting, a revamped wheel lineup, and new finishes for the wheels. The new car also offers many new options, including leather trimmed seats, a pony projection light, and heated mirrors.

New driving technologies
The 2013 Mustang maintains the outstanding balance and driving behavior Mustang owners expect, but with new technologies and packages for enhancement. The 5.0-liter engine will now deliver 420 horsepower.

The new Mustang can be specified with a six-speed SelectShift Automatic™ transmission. This advanced control strategy offers the driver a choice between fully automatic operation and manual control.

“This lets owners take an automatic out on a track day or whenever they want to drive sportier, and lets them have the convenience of switching to manual control,” said Tom Barnes, vehicle engineering manager for Mustang. “This is an improvement in our powertrain offerings that delivers a sporty yet smooth experience.”

Unlike some competitive transmissions, SelectShift won’t second-guess the driver with an override shift. With SelectShift, manual control is truly manually controlled, allowing the driver to hold a gear right up to redline if desired.

Technology options for the 2013 Mustang include the GT Track Package, the Brembo Brake Package, Hill Start Assist, selectable steering, a 4.2-inch LCD productivity screen, two new audio systems, and SYNC AppLink.

Learn more this Spring at Beach Ford.

Source: Ford

MyFord Touch is a Big Seller

Ford SYNC and the MyFord Touch connectivity system are helping drive more than half of new Ford owners to purchase Blue Oval vehicles.

Features of MyFord Touch rank as some of the top purchase reasons for new models, including the Ford Explorer and Edge, which both launched with the system in late 2010. Customer order rates for MyFord Touch have increased 5 percentage points heading into the new model year for both Explorer and Edge, which were already at 79 and 72 percent, respectively. Additionally, 56 percent of buyers said in owner surveys that SYNC and MyFord Touch were important to their purchase decision.

Ford continues to migrate MyFord Touch across its product line, including into the new 2013 Ford Flex and Taurus reaching dealer showrooms this spring. At the same time, Ford is launching a significantly upgraded version of MyFord Touch for current owners that Ford and Microsoft engineers developed by listening to owner, dealer and employee feedback.

“It is gratifying to see SYNC and MyFord Touch technology are driving purchase consideration of new Ford cars, utilities and trucks, and helping our vehicles stand out in the marketplace,” said Derrick Kuzak, group vice president for Ford Global Product Development. “We are committed to continuous improvement of these and other technologies, and to continue delivering even more of the products and technologies people truly want.”

To learn more about the Ford SYNC and MyFord Touch system, stop by Beach Ford in Virginia Beach or Suffolk and let one of our helpful sales representatives give you the grand tour of this new technology.

Source: Ford

Ford U.S. Sales Increase; Focus Up 115 Percent

Ford Motor Company posted a 14 percent increase in February U.S. sales versus year-ago levels, with 179,119 vehicles sold.

“Sales momentum built as February unfolded, with higher fuel prices driving consumer demand for more fuel-efficient vehicles in the second half of the month,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Customers are recognizing Ford for investing in new cars, utilities and trucks with strong fuel economy, especially Focus, Escape and EcoBoost-powered vehicles.”

Ford Motor Company’s car sales were up 16 percent in February, with Focus contributing 40 percent to the company’s total vehicle growth – more than any other vehicle. Utilities gained 5 percent, with Escape setting a best-ever February sales record with 18,666 vehicles sold. Escape has had two consecutive best-ever sales months in January and February – its strongest-ever start to a year.

America’s top-selling vehicle for 30 years, the Ford F-Series posted a 26 percent increase, totaling 47,273 pickups.

Stop by Beach Ford today and check out all the great Fords available right now. You’ll see for yourself why Ford sales are always on the rise.

Source: Ford

KBB.com Names the Ford Flex to “10 Best Family Cars of 2012″ List

The Ford Flex has been named to the Kelley Blue Book kbb.com 10 Best Family Cars of 2012 list. Each year the kbb.com editors decide the 10 Best Family Cars, which cater to unique family specifications and situations.

Editors say the appealing Flex – with three rows of seating and plenty of opt-up possibilities such as all-wheel drive, EcoBoost® and console fridge – is rare enough “to let you maintain a degree of exclusivity in neighborhoods glutted with minivans and crossover SUVs.”

The latest kbb.com list features new vehicles that are family-approved in a big way, offering safety, comfort, child-friendliness, strong consumer ratings and impressive Kelley Blue Book Total Cost of Ownership statistics. Transportation cost during the ownership period is important for families trying to get by on tight budgets, so a vital part of the selection process is identifying vehicles that have low cost of ownership in the initial five-year ownership period. Available on kbb.com, Total Cost of Ownership information examines depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new models.

“Kbb.com’s 10 Best Family Cars of 2012 helps busy parents navigate a hectic, confusing automotive market, offering suggestions for all types of families,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “After driving and evaluating nearly all of the new cars available on the market today, we identified the vehicles that offer the greatest combination of features and value for everyday families. Parents will be able to cross-off ‘find a new car’ on their to-do lists by looking at the choices selected as our 10 Best Family Cars of 2012.”

Bring your family in to Beach Ford and take the 2012 Ford Flex for a test drive.

Source: kbb.com

The Ford Focus is Connected World Magazine’s 2012 Car of the Year.

Connected World magazine named the Ford Focus its Connected Car of the Year 2012.

“Ford is honored to receive this award from Connected World magazine,” said Paul Russell, Ford Focus brand manager. “The award embodies the global nature of the Focus with its fun-to-drive character and smart technology customers are looking for.”

Connected World editors base their awards on three broad factors: safety, convenience and information options.

• Safety: Safety encompasses active safety features and distraction-free driving, including hands-free and vehicle safety features, emergency response services and stolen vehicle/roadside assistance features.

• Convenience: Editors concentrate on overall comfort and driver/owner convenience. Criteria include remote access to the vehicle, vehicle diagnostic information, traffic and navigation features, as well as driver assistance programs.

• Information: Editors focus on vehicles providing information options in a distraction-free manner; these attributes include streaming content, device-pairing capabilities, social media connections and Web connectivity.

“The Ford Focus sets a high bar in the small category when it comes to connectivity with MyFord Touch® and SYNC®,” said Peggy Smedley, editorial director, Connected World magazine. “They just keep getting better and better. No other car in its class comes close to offering such a high level of safety, convenience and infotainment. Techies and non-techies alike are enjoying this connected ride.”

Since going on sale in March 2011 as a 2012 model, the new Ford Focus has been awarded several industry and consumer awards, including being named to Car and Driver’s 10Best list and Automobile Magazine’s All Stars.

Take the award-winning Ford Focus for a test drive today at Beach Ford in Virginia Beach or Suffolk.

Source: Ford

Ford Says Color Affects Attention and Mood

Ford researchers realize that a person’s attention span is limited, and lighting can play a key role in providing a driver with critical and noncritical driving-related information without diverting attention.

Lighting in a vehicle is about space and dimension, said Mahendra Dassanayake, Ford technical leader for Design, but there’s more to it.

“Lighting gives you a sense of orientation,” said Dassanayake. “It’s a unique combination of functionality and comfort. Lights, graphics and displays are critical to drivers; we need to make sure that information is presented to the customer in an effective way.”

For the all-new Ford Fusion, developing the ice blue color available in the ambient, or accent, lighting palette was critical, since it is a shade that can help keep drivers and passengers more alert. This makes it easier for a driver to absorb all the other messages coming from inside the vehicle.

Starting with science
It all starts with how the brain recognizes light.

“The brain does not see color,” Dassanayake said. “What we call color of light is actually a form of electromagnetic energy with different wavelengths.

“Light is like a pond, with ripples as the wavelengths. These ripples form and reflect and interact with each other, just like a ray hits a surface and sends a signal and then another sends a signal, and the sensation between the two is what people perceive as blue or red or green.”
Certain levels or combinations of light trigger enzymes in the brain. Those enzymes cause emotional responses within the body – states we recognize as stress or calmness or happiness.

“The emotions are created based on the secretions of these enzymes that are associated with certain light wavelengths,” Dassanayake said. “There are certain triggers.”

So it’s not your imagination – color can affect how you feel. In fact, it affects everything from your buying choices to your blood pressure.

On the Ford Fusion, the palette is ice blue, purple, blue, orange, red, white and green. The palette allows the customer to set and change each color, depending on wants and needs.

With a seven-color palette, customers have several options. “We’re opening this up to let the customer decide,” Dassanayake said. “It’s offering them a choice.”

Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the color options inside the Ford Fusion.

Source: Ford

Ford’s Virtual Test Track Experiment

This is Ford’s state-of-the-art VIRtual Test Track EXperiment (VIRTTEX) simulator. It’s used to check real-world driving scenarios and then develop and test out future safety and driver-aid technologies.

Ford is the only North American automaker with a high-fidelity, motion-based simulator featuring a spherical dome on top of a hydraulic system to mimic vehicle movement. The simulator was developed in 2001.

In 2003, Ford conducted one of its first driver-distraction studies in VIRTTEX, which measured a driver’s failure to detect safety-relevant events while doing visual or manual tasks such as retrieving voicemail on a handheld cell phone.

Recent upgrades to VIRTTEX include improved image rendering technologies and capabilities to study driver performance. It has also expanded to include a high-resolution, digitally projected 360-degree horizontal field-of-view to test and measure driver acceleration, braking and steering. Overall driver reactions to various conditions factors in, too.

The improved imagery creates the most realistic scenarios thus far, including other traffic, pedestrians and landmarks alongside the roadway, and Ford engineers hope to respond with technologies that can warn drivers of imminent collision, drowsiness and other potentially dangerous scenarios behind the wheel.

VIRTTEX has already helped in the development of heads-up displays, drowsy driver alerts and lane departure warning technology soon to be available on the all-new Ford Fusion.

Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the technologies available at Ford.

Source: The Ford Story

Beach Ford’s Passion for Fine Automobiles

Dear Beach Ford Family,

Have you ever been so passionate about something, it all but consumed you? I mean in the way something like an avocation that grabs your imagination and approaches a mild addiction. Sportsmen of all kinds, collectors, and hobbyists of all types understand this. Witness an avid fly-fisherman in just about any Orvis retail outlet or an Antique enthusiast at an estate sale, and you’ll see what I am talking about! It is unbridled passion and it is catching to anyone who observes.

At Beach Ford, we have a passion for fine automobiles that is shared with our thousands of Beach Ford family members. It is this passion that causes us to take a new Ford vehicle, straight from the factory, and make it unique, to personalize it so that it captures someone’s imagination. We do this more than most people know.

Recently, we took a red Mustang with a factory red paint job and created something inspiring. One of our craftsman painters in our collision center, painted a flawless black racing stripe from the bottom of the front spoiler, up the hood, over the roof, and down the tail end of the car. I am not talking about a sticker-stripe, I am talking about a beautifully, perfectly, painted stripe with zero imperfections. Additionally, we added a custom grill and a body kit that gives the Mustang a heftier look and a street-style stance. We then replaced the brushed aluminum, factory wheels with a set of gorgeous black “American Muscle” wheels that tie in perfectly with the painted stripe. It is a sight to behold and will set its eventual owner apart from the other muscle-car owners in their neighborhood. And I can almost guarantee the future owner will have a passion. A passion for the allure of the automobile. I can’t wait to meet this person and share the moment!

At our dealership, we enjoy helping our family of customers indulge their passion for fine cars and trucks. It’s what we do every day! Come see us and get caught up in it!

Thank you for being a part our Beach Ford family!
-Tom Barton

Three Fords Rank Highest in Durability in J.D. Power and Associates’ 2012 Vehicle Dependability Study

Ford Motor Company’s continuing emphasis on long-term quality is paying off for its customers.

Ford Motor Company has six vehicles ranked in the top three for long-term durability in their segment in the annual J.D. Power and Associates’ 2012 Vehicle Dependability Study.

The vehicles are:

• Ford Fusion, which also received the Midsize Car award for the second consecutive year
• Ford Explorer, which received the Midsize Crossover/SUV award (in a tie)
• Lincoln MKZ, which received the Entry Premium Car award (in a tie), has received an award in its segment for the last four years (Zephyr in 2009)
• Lincoln MKX ranked second among Midsize Premium Crossovers/SUVs
• Ford Ranger ranked second among Midsize Pickups
• Ford Taurus ranked third among Large Cars

According to the study, other Ford models such as the Ford Mustang also performed particularly well, although there is no award in this segment.

The study asks owners about problems they have experienced in the past 12 months with their three-year-old vehicles (for the 2012 study, 2009 model-year vehicles were surveyed). Survey respondents were asked to indicate any problems they experienced with their vehicle in the past 12 months, choosing from a list of more than 200 issues in eight diverse categories.

“It’s the customers who come out ahead,” said Bennie Fowler, Ford Group Vice President, Global Quality and New Model Launches. “The vehicles we are building today are more reliable than ever. Ford has made significant strides over the past few years to achieve world-class levels of long-term quality and desirability.”

According to J.D. Power and Associates, Ford models have performed very well in dependability during the past several years. Building vehicles with high levels of dependability is critical in shaping consumer perceptions, but such perceptions are also often based on historical experiences or anecdotes and may be out of line with the current reality. J.D. Power and Associates recommends that consumers gather as much information as they can on the latest models from a variety of sources to make an informed decision.

“The results of this study are extremely gratifying,” said Fowler. “The ranking amongst the top 10 brands achieved by Ford and Lincoln speaks to our ongoing commitment to develop and deliver best-in-class products.”

For more information on J.D. Power and Associates’ 2012 Vehicle Dependability Study please visit JDPower.com.

Ford Holds Nearly 500 Patents for Hybrid Technology

Ford now holds nearly 500 patents for its hybrid technology, paving the way for the Ford Fusion Hybrid to be America’s most fuel-efficient non-rechargeable sedan, getting 47 mpg.

“Ford continued to invest to develop new products like our new Fusion hybrids during the depths of the economic downturn,” said Chuck Gray, Ford chief engineer of Global Core Engineering Hybrid and Electric Vehicles. “We succeeded in transforming our lineup with leading fuel efficiency, thanks in part to the many Ford inventors who are helping make our Fusion Hybrid America’s most fuel-efficient sedan.”

One of those inventors is Ming Kuang, who has helped grow Ford’s hybrid patent portfolio from 10 in 2000 to nearly 500 today.

“The work on the Fusion Hybrid is all about a commitment I made a long time ago to have a positive effect on our environment,” said Kuang. “It’s about helping make the world my children live in – and the world my children’s children will live in – a better place.”

Kuang, 52, is technical leader in vehicle controls at Ford Electrification Research and Advanced Engineering in Dearborn, Mich.

Kuang’s innovations can be found throughout Ford’s transformed lineup, one-third of which will feature a model with 40 mpg or more in 2012 and build on the company’s commitment to go further by giving fuel-efficiency-minded customers the power of choice.

“I’m proud to have always had the resources and freedom to keep pushing forward on innovations for those vehicles,” said Kuang. “Being part of an organization that has so much respect for research and advanced engineering is what really gets me out of bed every day.”

Source: Ford

Virtually Race the Focus ST for a Chance to Attend the ESPN Summer X Games.

Ford Motor Company is giving fans of the new Focus ST a chance to put the upcoming high-performance hatchback to the test before it goes on sale, by letting them enter a virtual competition that will send the winning driver to the ESPN summer X Games.

The competition puts drivers into the seat of a Focus ST driving simulator at auto shows across the country. The participant with the fastest lap time will win a host of awards, including an invite to the ESPN summer X Games for a meet-and-greet with drivers of Ford’s Octane Academy. Additional prizes also will be awarded to top times on a regional basis.

“This is the perfect way to generate awareness for our ST brand since we know our enthusiast customers love gaming,” said Lisa Schoder, ST Marketing manager. “The Focus ST simulator is tuned with the specs from the actual car, so people can get a true feel for the dynamics of ST performance.”

The challenge will live on the Focus Facebook page at http://www.facebook.com/fordfocus, where a leaderboard will be posted from each show the challenge visits. When the challenge wraps in May, the best times from each show will be entered into an overall sweepstakes to determine the grand prize winner.

Source: Ford

Two Fords Win KBB.com Total Cost of Ownership Awards

The 2012 Ford Escape Hybrid and Expedition have been named winners of Kelley Blue Book’s kbb.com inaugural Total Cost of Ownership Awards. The all-new 2012 awards honor current model-year vehicles and brands with the lowest projected ownership costs, based on Kelley Blue Book Total Cost of Ownership data for the initial five-year ownership period. The 2012 Ford Expedition won in the full-size sport utility category and the 2012 Ford Escape Hybrid was named a winner for hybrid utility. Read what kbb.com had to say about each vehicle below.

Full Size Sport Utility: 2012 Ford Expedition

“An acknowledged master of moving people, toting cargo and towing trailers, the Ford Expedition can seat up to eight in a smartly-styled cabin that’s both comfortable and spacious. In addition to having the lowest fair purchase price and depreciation numbers, the Expedition’s slightly better insurance and repair costs helped it edge out the Chevrolet Tahoe for Full Size Sport Utility honors.”

Hybrid Utility: 2012 Ford Escape Hybrid

“America’s most fuel-efficient SUV, the five-passenger 2012 Ford Escape Hybrid offers an impressive roster of standard and optional features to complement its clean, green powertrain and user-friendly persona. While the Toyota Highlander Hybrid holds advantages in long-term depreciation and repair costs, Ford’s versatile Escape enjoys nearly a $6,200 total cost edge in the Hybrid Utility segment thanks to is lower costs in every other key evaluation category.”

Sources: Ford, kbb.com

The New Escape All-Wheel-Drive System Gives Drivers More Control

As winter rain, ice and snow slows travel across the country, the all-new Ford Escape’s all-wheel-drive system offers drivers a little extra traction.

The new Escape’s intelligent all-wheel-drive system pre-emptively reassesses conditions about 20 times faster than it takes to blink an eye, readjusting the power split to give the driver the precise blend of handling and traction at all times.

If, for example, the front of the vehicle is on ice and the rear is on pavement, the all-wheel-drive system can send all the torque the powertrain can produce to the rear, putting power where the driver needs it.

“This is a very robust system, tested and tuned around the world in many conditions,” said Joe Torres, senior engineer, all-wheel-drive system development.

Using advanced software and sensors, the system gathers data from 25 external signals, including wheel speed, accelerator pedal position and steering wheel angle, to deliver outstanding driving performance in both wet and dry conditions as well as excellent off-road traction.

Torque Vectoring Control and Curve Control
Available together for the first time in an SUV in the all-new Ford Escape, the Torque Vectoring Control and Curve Control systems always pre-emptively split the torque produced by the powertrain between the front and rear axles. Splitting the torque offers several benefits to the driver. First, it transfers the power, which means when a driver corners hard, the vehicle will better follow the intended steering path. For example, if the vehicle is understeering – the tendency to go straight when cornering – the system will automatically split more torque to the rear wheels to help counteract that effect and provide more neutral steering.

Second, and new to this all-new SUV, are feedback sensors and software that calculate – based on the driver’s steering angle – where the driver wants to go versus where the vehicle is heading, and make the appropriate split.

An advanced computer uses all the inputs from an array of sensors and data – such as lateral acceleration, driver-demanded torque and steering angle – and processes that information to get the vehicle to turn in the direction the driver wants it to go. The Ford system builds on the pre-emptive actions by adding and subtracting torque as needed through an electromagnetic clutch.

All of these adjustments, corrections and calculations are made every 16 milliseconds.

Learn more about the new Ford Escape at Beach Ford in Virginia Beach or Suffolk.

Source: Ford

Customer Demand for 2012 Ford Focus on the Rise

Customer demand for the 2012 Ford Focus is on the rise. Paul Russell, Ford Focus Marketing Manager says, “Ford dealers are seeing more small car activity, and that tells us Focus is getting on to more shopping lists.”

Focus was completely redesigned for 2012, bringing up to an 11 percent increase in highway fuel efficiency and being offered in expressive new five-door hatchback and sleek four-door sedan body styles. In addition, Focus brings unexpected convenience and luxury features such as active park assist and leather-faced seating with contrast-colored piping.

“The contemporary styling, fuel efficiency and technology offerings are getting lots of customer attention,” said Mark Wexler, Ford Northern California Regional Manager. “High-end Titanium models are selling at twice the rate we anticipated, showing that our customers want convenience and technology in their fuel-efficient Focus purchase.”

Focus is drawing new customers to the Ford showroom. Matt Wood, Dealer Principal at Elk Grove Ford in Sacramento, Calif., said this trend accelerated last month.

“Almost 40 percent of our January Focus trade-ins were import brands. Focus also is bringing in customers that have been out of the market for some time. These buyers are brand new to us,” said Wood.

A key objective for the 2012 Focus was to offer customers more choices by extending the models offered in the marketplace. Previously announced models include the highly anticipated Focus Electric and the high-performance 250 hp ST model. Additionally, in response to customer demand, Ford will now offer a five-speed manual transmission in the range-topping Titanium Focus models. Buyers migrating from higher-price import brands frequently prefer manual transmissions, especially automotive enthusiasts. Now those buyers can have a manual and their creature comforts.

Source: Ford

Four Ford Vehicles Win U.S. News’ 2012 Best Cars for Families Awards.

Four Ford models have been selected for U.S. News & World Report’s 2012 Best Cars for Families awards. These awards help busy parents navigate a confusing automotive market by identifying the cars that offer the best combination of factors important to everyday families.

2012 Ford Taurus

Editors selected Ford Taurus as the best full-size car for families because, “An expansive interior, strong crash test ratings and Ford’s MyKey system – which lets parents set speed limits to help keep new drivers safe – make the Taurus a strong choice for families who have kids in car seats as well as teens.”

Also named the 2012 Best Affordable Large Car for the Money, the Taurus has earned a lot of respect from auto critics in 2012. “Ford’s Taurus has a lot going for it,” writes Consumer Guide. “This large sedan is smooth, quiet, refined, and is surprisingly engaging to drive.”

2012 Fusion

Reviewers say that the 2012 Ford Fusion is “practical, fun to drive, and has a high-quality interior.”
Also on the 2012 U.S. News Best Affordable Midsize Cars for the Money list, the 2012 Fusion is a great choice for families at a reasonable price.

“Most car reviewers agree that the Ford Fusion is ideal for families because it has plenty of high-tech safety features, as well as interior and trunk space. It also offers an engaging driving experience, in addition to being practical and fuel-efficient.”

Fusion Hybrid

Reviewers say the Ford Fusion Hybrid is perfect for anyone “in the market for a midsize hybrid that performs like a gas-only car.” Many auto writers say it’s the best hybrid on the market. In fact, Automobile Magazine says, “Overall I’d say this is the best mid-size hybrid you can buy.”

Also on the 2012 U.S. News Best Hybrid Car for the Money list, the Fusion Hybrid was named the “Best Hybrid Car for Families” for its roomy interior and family-friendly tech features.

Ford Edge

Reviewers say “the new Ecoboost engine in the 2012 Ford Edge adds better fuel economy and fun driving dynamics to an SUV that already has an upscale and high-tech interior.”

The 2012 Ford Edge also earned awards from U.S. News for 2012 Best Two Row Midsize SUV for Families and 2012 Best Affordable Two Row SUV for the Money “for its superior combination of interior tech, fuel economy and price.”

Source: Ford and U.S. News

Ford Motor Company’s January Sales Increase 7 Percent

This is already proving to be a great year for Ford Motor Company, whose U.S. sales totaled 136,710 vehicles in January, a 7 percent increase versus year-old levels. The Ford brand totaled 131,589 vehicles in January, making it the best January sales month for the Ford brand since 2008.

“January started off with solid sales versus year-ago levels,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford saw the same solid month, with smaller vehicles in higher demand. Escape continued its record-setting run, and Focus set the pace for car sales in California, Texas and the Southeast.”

Ford brand grew small car, utility and truck sales in January versus a year ago. Focus small car and Escape utility combined provided 49 percent of Ford Motor Company volume growth in January. With 17,259 Escape vehicles sold, it was another best-ever January for Escape, topping last January by 24 percent.

Sales of the Ford Explorer totaled 9,966, a 36 percent gain versus strong year-ago results.

The Ford F-Series, America’s top-selling vehicle for the past 30 years posted January sales of 38,493 vehicles, representing an 8 percent increase. EcoBoost-equipped F-150s represented 42 percent of retail sales in January, providing Ford a retail F-150 V6 engine mix (EcoBoost V6 and Ford’s 3.7-liter V6) of 54 percent for the month.

Stop by Beach Ford to take the new Fords for a test drive, and see why this January was the best one since 2008.

Source: Ford

The Texas Auto Writers Association Presents Ford with the Truck of Texas Award

The Texas Auto Writers Association (TAWA) presented Ford truck team members last week with the prestigious Truck of Texas trophy at an awards luncheon inside Reliant Center – home of the 2012 Houston Auto Show. TAWA named the 2012 Ford F-150 Truck of Texas after the annual Truck Rodeo in October. The nearly three-feet-tall trophy now travels to Kansas City Assembly Plant in Missouri, where the award-winning truck is built.

“We are honored to receive this trophy on behalf of the hardworking and dedicated employees who build this truck with pride,” said Doug Scott, Ford Truck Group Marketing manager. “This award means a lot to us, and we thank the Texas Auto Writers Association for validating what our customers have been telling us about our Built Ford Tough F-150. We appreciate their recognition of the quality of our trucks.”

A total of 48 vehicles were entered in the rodeo and evaluated by the 57 registered TAWA members. TAWA is one of the largest associations of auto writers in the U.S.

Following the truck rodeo, Mike Herzing, president of TAWA, said, “Texas consumers put their trust in TAWA’s automotive journalists. After lining up vehicles from major auto manufacturers, our members determined Ford simply had the best trucks and crossover. But the real winners here are Texas’s truck buyers. Ford delivers the trucks that fit their lifestyles.”

Ford swept seven additional categories for its trucks, crossovers and EcoBoost™ engine technology. Trophies were also presented for the following awards:

• Truck Line of Texas: Ford Motor Company
• CUV of Texas: 2012 Ford Edge
• Heavy-Duty Pickup Truck: 2012 Ford F-250 King Ranch Super Duty
• Luxury Pickup Truck: 2012 Ford F-150 Platinum EcoBoost
• Full-Size Pickup Truck: 2012 Ford F-150 SVT Raptor
• Mid-Size CUV: 2012 Ford Edge Limited
• Outstanding Feature: Ford EcoBoost Engine Technology

Stop by Beach Ford this week and take the Truck of Texas for a test drive.

Source: Ford

More Ford EcoBoost Vehicles in 2012

Now that record sales of 127,683 EcoBoost-equipped vehicles in 2011 are on the books, Ford aims to more than triple production capacity of vehicles using this fuel-efficient technology in 2012.

Ford will expand its portfolio of fuel-efficient offerings this year with the fuel-saving 1.6-liter EcoBoost engine in the Escape and Fusion nameplates, and five new electrified vehicles.

“EcoBoost expansion and availability in high-volume nameplates such as the all-new Ford Escape and Fusion will take this affordable, fuel-saving technology to the heart of the market,” said Ford Group Vice President of Sustainability, Environment and Safety Engineering Sue Cischke. “Ford is committed to delivering class-leading fuel economy for our customers, which benefits the environment and helps the U.S. move toward greater energy independence.”

The full-size Taurus sedan becomes the first Ford vehicle to offer customers a choice between two EcoBoost engines. It will offer a 2.0-liter EcoBoost four-cylinder making an estimated 237 horsepower and giving customers up to an anticipated class-leading 31 mpg, while the iconic Taurus SHO sport sedan features a 365-horsepower, twin-turbocharged 3.5-liter EcoBoost V6 delivering 25 mpg highway.

The green and mean Focus ST arrives this year as a high-performance – yet fuel-efficient – sport compact EcoBoost application.

Additionally, Ford offers an EcoBoost-powered Police Interceptor for 2012. It is the first-ever turbocharged law-enforcement vehicle offering.

By the end of 2012, nine Ford models will deliver or are anticipated to deliver an EPA-certified 40 mpg highway or higher, with still more fuel-efficient vehicles on the way.

Source: Ford

New 2013 Ford Fusion NASCAR Sprint Cup Car

The 2013 Ford Fusion NASCAR Sprint Cup car, unveiled yesterday as part of the Charlotte Motor Speedway Media Tour, was worked on by Ford designers in an effort to bring brand identity back to the sport. The result is undeniable with the 2013 Sprint Cup car mirroring the recently unveiled 2013 Ford Fusion production car.

Featuring a completely redesigned sleek new silhouette and fresh face, the 2013 Fusion Sprint Cup car was designed to be the face of a new era of stock car racing.

”We wanted Fusion to be the car that helped return ‘stock car’ to NASCAR.” stated Jamie Allison, director, Ford Racing. “I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways.”

This marks the third time Ford simultaneously launched production and NASCAR versions of a new model. The first dual launch came in 1968, with the sleek fastback Ford Torino. Legendary NASCAR driver David Pearson drove the Torino to back-to-back NASCAR championships in 1968 and 1969. The second time came in 2006, when the then newly introduced Ford Fusion appeared in showrooms and on the track.

The new NASCAR Fusion entries will be tested throughout the 2012 campaign in preparation for their racing debut at the 2013 Daytona 500 in February.

Source: Ford

New Mirror in Ford Escape Reduces Outside Noise

Ford engineers are using an elliptical acoustic mirror to reduce noise in the all-new Ford Escape.

This high-tech device was used for the first time on Escape to reduce wind noise and deliver a quieter interior. The mirror resembles a satellite dish with a microphone. The mirror identifies “hot spots” where noise penetrates the interior of the vehicle, allowing drivers to listen to music or conversation inside the car instead of external noises.

This technology is deployed more commonly by European luxury vehicle manufacturers and is considered a breakthrough among U.S. manufacturers. The mirror measures noises on the surface of the vehicle and in the airflow.

The engineering team was able to make changes to the Escape shape, specifically the mirrors and A-pillar, while in the early clay model phase to test theories and validate expected results. Work was done in the Ford Aeroacoustic Wind Tunnel in Germany.

“We previously didn’t have this tool available,” said Peter Kleesattel, interior quietness development engineer. “Essentially we were able to optimize the shape earlier. In noise and vibration, the basic idea is you have noise sources outside the vehicle and you have the path.

“The path could be through the glass, door or insulation. Now we’re able to optimize the shape early on, reduce the exterior source and create a quieter interior.”

The optimized shape means the new Escape is quieter than the outgoing vehicle, and preliminary data show it will be among the leaders in interior quietness. In particular, the tuning work on the A-pillar helps ensure better noise performance in crosswind situations.

Wind noise performance has been optimized through more than 160 hours of engineering. In a typical eight-hour block, more than 20 configurations can be tested, including glass, mirror sealing and door sealing.

“Using the elliptical acoustic mirror helped the team pinpoint the source of the noise,” said Bill Gulker, NVH (noise, vibration and harshness) supervisor. “Previous technologies required more of a trial-and-error approach to finding the issue.”

Learn more about the all-new Ford Escape at Beach Ford in Virginia Beach or Suffolk.

Source: Ford