Through the first half of 2015, Mustang reclaimed the U.S. title for best-selling sports car, a title it hasn’t held since 2009. This year also marks Mustang becoming the best-selling sports car in the world.
A big reason for this surge is that while Mustang has retained many V8 pony car loyalists, the addition of a thoroughly modern, efficient, 310-horsepower, 2.3-liter EcoBoost four-cylinder engine is greatly expanding the car’s appeal. In addition, Mustang gained an independent rear suspension for the first time in its 50-year history.
With the launch of the new Mustang, these two offerings combined are bringing new and younger buyers into Ford showrooms.
Nowhere is this truer than in Southern California.
#EcoBoost FTW – especially in SoCal
The EcoBoost option is helping Mustang capture sales beyond traditional sports car buyers.
“According to J.D. Power PIN data, the conquest rate for EcoBoost Mustang is just over 56 percent in Southern California,” said Erich Merkle, Ford sales analyst. “Almost all of our Mustang growth there can be attributed to EcoBoost.”
But it gets better, Merkle explained, as Mustang sales are skewing younger; from 2014 to 2015, Mustang saw gains with Millennial buyers – from 30 percent of sales to 47 percent.
“In Southern California – Mustang’s hottest market – buyers are younger,” said Merkle. “Of all buyers, 40 percent are Millennials, but these younger buyers account for 47 percent of EcoBoost Mustang sales. The EcoBoost option has flipped a switch with young buyers.”
With 60 days often cited as a normal days-to-turn metric for the industry, Mustang sits on dealer lots for just 16 days in Southern California, according to J.D. Power – making it the hottest Mustang market in the United States.
Winter weather is synonymous with snowball fights, sledding, and fireside relaxation. But when it’s time to run to the grocery store for hot chocolate, or make a trip for the holidays, sadly more than 116,800 people are injured in snowy, slushy or icy pavement every year.
Winter weather is fun to play in, but very dangerous to drive in. If you do need to brave the weather (emphasis on need), we have some tips that can help make the drive somewhat safer:
- Accelerate and decelerate slowly. Applying the gas slowly to accelerate is the best method for regaining traction and avoiding skids. Don’t try to get moving in a hurry. And take time to slow down for a stoplight. Remember: It takes longer to slow down on icy roads.
- Drive slowly. Everything takes longer on snow-covered roads. Accelerating, stopping, turning – nothing happens as quickly as on dry pavement. Give yourself time to maneuver by driving slowly.
- Don’t stop if you can avoid it. There’s a big difference in the amount of inertia it takes to start moving from a full stop versus how much it takes to get moving while still rolling. If you can slow down enough to keep rolling until a traffic light changes, do it.
- Don’t power up hills. Applying extra gas on snow-covered roads just starts your wheels spinning. Try to get a little inertia going before you reach the hill and let that inertia carry you to the top. As you reach the crest of the hill, reduce your speed and proceed down hill as slowly as possible.
- Don’t stop going up a hill. There’s nothing worse than trying to get moving up a hill on an icy road. Get some inertia going on a flat roadway before you take on the hill.
- The normal dry pavement following distance of three to four seconds should be increased to eight to ten seconds. This increased margin of safety will provide the longer distance needed if you have to stop.
- Know your brakes. Whether you have antilock brakes or not, the best way to stop is threshold breaking. Keep the heel of your foot on the floor and use the ball of your foot to apply firm, steady pressure on the brake pedal.
- Stay home. If you really don’t have to go out, don’t.
And if all of your best efforts fail you, and you end up in a fender bender or other accident. You can repair or replace your vehicle at Beach Ford. Our service department is open 12 hours a day on weekdays, and from 8am-4pm on Saturdays. Or you can invest in a brand-new Ford F-150 or Ford Escape to deal with weather of all types.
I hope you are well on your way to adjusting to the change that comes this time of year when we shake off the summer doldrums and shift back into a higher gear. The kids are back to the school routine and overall everyone just gets a little more busy. Summers, these days, seem to get shorter and shorter with each passing year. Fall has its charms, however, with football, cooler temperatures, and the leaves changing color. In Hampton Roads, Virginia, it is usually flat out beautiful this time of year and it’s great to be here!
It’s also the great time to come visit at Beach Ford. The cooler temperatures and the great selection of new and used Ford vehicles make this an excellent time to shop for a car or truck. As we head into the end of 2015 many great values can be had! Several of our most popular models have 0% APR financing for 72 months, which makes it awfully easy to calculate your payments and it really minimizes the monthly amount you would owe the bank! At Beach Ford, the Ford line-up could not be better. Come see for yourself why we sell more new Fords than any other Ford dealer in southern Virginia!
Our customers are our friends, who have come to know and appreciate our low-pressure, highly informative way of doing business. For 37 years, my family has tried to represent the very best in the automotive business and we’ve made a lot of good friends along the way. We look forward to showing you the very best Ford Motor company has to offer.
Thank you for being a part of the Beach Ford family,
It’s no secret that vehicle service and maintenance seldom make the list of top driving pleasures. So the last thing you want to happen is to get dragged into the garage over things you can avoid. Here are simple preventive care tips in dealing with six stealthy troublemakers so you can save time, money and grief.
1. BIRD DROPPINGS
Bird droppings will corrode your paint finish. As the heat of the day warms your car, the exterior metal expands and becomes porous, allowing acid from bird droppings to penetrate your car’s clear coat. As the exterior metal cools at night, the clear coat hardens around the droppings, which now can penetrate the base coat.
To avoid this acidic etching, clean any bird droppings off of your vehicle as quickly as possible. A handy way to always be prepared is to keep a spray bottle of Motorcraft® Detail Wash (available for purchase at fordparts.com) and a soft cloth on board your vehicle to wipe away your troubles before damage occurs.
2. SEA AIR
If you live by the coast, be warned: Sea salt spray and excess moisture will accelerate the corrosion process for metal. Be sure to clean off your car’s undercarriage and other metallic parts consistently. For good measure, use a rust inhibitor and cover your vehicle with a waterproof tarp. Consult these vehicle cleaning tips to help further protect your car and give it that showroom shine.
3. ROAD SALT
Road salt will help prevent you from careening on slick ice in the winter, but it also can cause serious exterior corrosion if you don’t take preventive measures. Stop salt from eating away at your car’s undercarriage and body by cleaning your vehicle consistently and having it waxed and sealed by a professional. Want to be even more prepared for winter driving? Follow this simple checklist.
The cold can stop you in your tracks in three ways: slowing your battery, thickening your car fluids and deflating your tires.
Battery: Your battery works when chemical reactions generate electrons to supply the current. These chemical reactions slow down in colder temperatures, sometimes causing the battery to stop functioning. To help prevent this from happening, have your battery checked for corrosion, aging and other damage (even if it seems to be working fine) at your local Ford Dealer Service Center where you can get it inspected as part of The WorksTM Package. Your battery could be near the end of its useful life and could leave you stranded soon. Always carry battery jumper cables to assist yourself and others. Be sure to check out this article on how to jump-start your battery.
Car Fluids: Check and maintain your vehicle’s coolant level to make sure your engine is running at the right operating temperature. Coolant serves the dual purpose of making sure your radiator fluid doesn’t freeze in cold and boil in heat. Make sure you use Motorcraft® coolant for the best results (available for purchase at fordparts.com). Read this article on how to add coolant for more detailed instructions.
Tire pressure: Every time the temperature drops by 10 degrees, tire pressure drops by 1 psi, so check and maintain your pressure more often in colder weather. Your dashboard may be equipped with Ford’s Tire Pressure Monitoring System that will let you know if any of your tires are significantly underinflated. Learn more about proper tire inflation and how to spot tire damage by reading this article.
Tire Grip: Tire performance suffers as temperatures dip below 45° F. While most all-season tires can handle light snow, they aren’t built for winter performance, especially if you’re located near the Snow Belt. Get some winter tires to keep safe and avoid the risk of losing traction. Created with more aggressive tread design, deeper sipes and cold-temperature compounds, they will help you grip an icy or snowy road with confidence.
Sap, tannic acid and pollen from leaves can stain and damage your paint finish, especially if the leaves get wet. So make sure you brush off those maple leaves, fern fronds, and pine needles the next time you decide to park in the shade. Stains aren’t your only leaf worry. That beautiful fallen foliage can disguise road hazards such as potholes, soft verges and deep patches of water. Be sure to avoid parking over piles of leaves, as the hot muffler or catalytic converter could even cause these piles to ignite.
Additionally, accumulating leaves under the hood on the vents will restrict airflow but also, if ignored, possibly rot and rust your car, negatively impacting your cabin air supply. You can learn when to replace your cabin filter by reading this article and how to do so by checking out this infographic.
6. DELAYED MAINTENANCE
According to polling research, more than one in two car owners delay servicing. Postponing these critical checkups and repairs compromises vehicle safety and reliability, likely causing more serious and more expensive problems down the line. Regular maintenance will do wonders in extending your vehicle life and helping keep you and your loved ones safe. Make sure you service your battery, get your oil changed and have your brakes checked and replaced periodically or as use necessitates. Schedule an appointment at Beach Ford here.
Ford, America’s truck leader, today introduces the all-new 2017 Ford F-Series Super Duty – the toughest, smartest, most capable Super Duty truck lineup ever.
The backbone is an all-new, fully boxed frame comprised of more than 95 percent high-strength steel that offers up to 24 times stiffer than the previous frame – enabling the most towing and hauling capability ever delivered by Super Duty. The new truck line features heavier-duty four-wheel-drive components, driveline, axles and towing hardware.
For the first time, the Super Duty body uses high-strength, military-grade, aluminum alloy, which is more dent- and ding-resistant than the outgoing steel body and not subject to red rust corrosion.
Together, high-strength steel and high-strength aluminum alloy help reduce weight by up to 350 pounds while Ford is reinvesting additional weight savings everywhere it counts, to give customers more towing and hauling capability than ever before.
See the new frame in action in this video pushing it to its limits.
Black is the most popular vehicle color and Ford F-150 is the overall most searched-for black-colored vehicle on Autotrader – according to the car shopping site.
Autotrader site search activity between January and June 2015 shows one in four new cars searched on Autotrader was black. These results track to Ford marketing data that shows Tuxedo Black, synonymous with Metallic Black, tops the list as the overall most popular paint option nationally for the 2015 Ford F-150.
“Color is a very important part of the vehicle purchase,” said Barb Whalen, Ford color and materials design manager. “After, ‘What vehicle did you get?’ it’s usually the second question asked – ‘What color is it?’ People relate their style to their color selection because it says something about their personality.”
The popularity of black can be attributed in part to its association with strength and with more luxurious vehicles – according to Paul Czornij, North American coatings designer with BASF, a paint supplier for F-150.
“Black is a color of mystery, strength and boldness, and it’s very common on high-end vehicles because there’s that projection of power and strength,” said Czornij.
What color is your Beach Ford vehicle?
DEARBORN, Mich., Sept. 16, 2015 – Drivers of Ford electric and plug-in hybrid vehicles can now access their battery charge status, unlock their doors and get a driving score from their last trip with the MyFord® Mobile application for smartwatches.
“The app gives drivers the ability to quickly check important data like available range before leaving on a journey – without having to access the mobile application on their smartphone,” said David Hatton, Ford manager, Connected Vehicles and Services. “The app can also notify users when their car is fully charged, helping a driver be courteous to other electric vehicle owners so they can free up the charging spot or avoid fees applied at some charging stations when you overrun your time after the charge is complete.”
The watch apps were specifically developed for easy use and to fit smartwatch displays. For example, rounded gauges used match the look of round watch faces like that of the new Moto 360. If desired, using Apple Watch, the user can access the glance feature to simply swipe up on the watch interface to quickly launch the app. The apps are built to complement the MyFord Mobile platform, which debuted on Android and Apple smartphones in 2012.
- Range and charge status for battery electric and plug-in hybrid vehicles
- Capability to initiate preconditioning of vehicle cabin remotel
- Locking/unlocking capability
- Vehicle mileage summary
- Last trip summary includes personal driving score, percentage of electric vehicle miles
- Vehicle location provides walking or driving directions back to your parked car
The last trip feature lets drivers monitor their driving score – showing miles per gallon or miles per gallon equivalent, trip miles, and braking and driving efficiency. The graphic shows more green leaves the more efficient you drive.
Included with this update, the main app offers a Google Maps feature with pinch/zoom capability, which provides availability of nearby charging stations.
The app with smartwatch features is designed for new or existing owners of Ford C-MAX Energi, Ford Focus Electric and Ford Fusion Energi.
Ben Bristow owns Black Creek Workshop, a company that specializes in carpentry for Historic Preservation & Fine Arts Conservation. Ben’s Beach Ford Transit is perfect for driving long distances and hauling supplies and equipment for his business. Come check one out at Beach Ford!
Tell us your Beach Ford Story here: http://beachford.com/testimonials.html
Winter weather is on the way, and your car feels it just as much as you do! The extreme conditions of winter require some special care on your part to keep things running smoothly through the holidays. Luckily most of the maintenance needed can be done during fall at Beach Ford.
Before the cold weather claims Southern Virginia, you’ll want to:
- Have your battery level checked for optimum performance. Cold weather is hard on batteries.
- Clean, flush and put new antifreeze in the cooling system. As a general rule of thumb, this should be done every two years.
- Make sure heaters, defrosters and wipers work properly. Consider winter wiper blades and use cold weather washer fluid. Wiper blades should be replaced every six months.
- Check tire tread depth and tire pressure. If snow and ice are a problem in your area, consider special tires designed to grip slick roads. During winter, tire pressure should be checked weekly as it may drop with temperature.
- Be diligent about changing the oil and filter at recommended intervals. Dirty oil can spell trouble in winter. Have your technician check the fuel, air and transmission filters at the same time.
- If you’re due for a tune-up, have it done before winter sets in. Winter magnifies existing problems such as pings, hard starts, sluggish performance or rough idling.
- Have the brakes checked. The braking system is the vehicle’s most important safety item.
- Have the exhaust system checked for carbon monoxide leaks, which can be especially dangerous during cold weather driving when windows are closed.
- Check to see that exterior and interior lights work and headlights are properly aimed.
- In especially severe conditions you may want to keep your gas tank at half-full to avoid freezing.
Jay Leno teamed up with Ford Motor Company and the Shelby GT350 Mustang to raise $885,000 at a charity auction to support U.S. veterans.
The preproduction GT350 was driven and signed by former President George W. Bush, at the Gooding & Company auction Aug. 15 as part of the Pebble Beach Concours d’Elegance. All proceeds from the sale will benefit the George W. Bush Institute’s Military Service Initiative, which helps foster a successful transition and reintegration from military service to civilian life for veterans post-Sept. 11, 2001.
“We appreciate the opportunity to work with Jay Leno as a part of his efforts to increase awareness and raise funds for the Bush Institute’s Military Service Initiative,” said Henry Ford III, global marketing manager, Ford Performance. “We’re indebted to the courageous men and women who have fought to preserve our freedoms. Providing this Ford Shelby GT350 Mustang – which President Bush drove and signed – is a small token of our gratitude for their sacrifices.”
Ford allocated the 2016 Shelby GT350 preproduction unit to Leno through Sondland Durant Foundation in support of the Bush Institute’s Military Service Initiative. In June, Henry Ford III joined President Bush for a walk-around of the car at his ranch in Crawford, Texas. President Bush drove the Shelby GT350 and signed the car’s dash.
Leno drove the Shelby GT350 onto the auction block and, with Henry Ford III, helped amp up the bidding excitement. Peter W. Chiarelli, retired U.S. general who served as the 32nd vice chief of staff for the Army, was also on the auction block and carried out his offer to perform push-ups for additional funds donated. Bidding for the Shelby reached an impressive $700,000, which was increased to $885,000 by donations from auction guests.
The 2016 Shelby GT350 Mustang features Ford’s latest 5.2-liter flat-plane V8 engine – the most powerful naturally aspirated engine in the company’s history. The car is equipped with a Track Pack featuring MagneRide suspension, stiffer springs, an engine oil cooler and transmission cooler.
“Our Ford Performance team did not hold back in the build of the 2016 Ford Shelby GT350 Mustang,” said Dave Pericak, Ford director, Global Performance Vehicles. “We not only wanted to showcase Ford’s cutting-edge performance and design capabilities, but build a vehicle that is true to Carroll Shelby’s original GT350. I’m grateful Jay Leno included Ford in his efforts to support our nation’s greatest heroes with the auction of the Shelby Mustang. I’m confident Carroll would be very happy his legacy of performance vehicles and helping our veterans continues today.”
George W. Bush Institute’s Military Service Initiative honors the service and sacrifice of veterans and military families post-Sept. 11, 2001, by improving their well-being and helping unleash their potential. For more information about the organization, visit www.BushCenter.org
DEARBORN, Mich., Sept. 9, 2015 – Growing businesses are increasingly turning to Ford commercial vans, making Ford the largest and fastest-growing manufacturer of commercial vans in the United States in the first half of 2015, according to Ford analysis of IHS new vehicle registrations through June.
Ford vans have been America’s best-selling commercial vans for 36 years, helping businesses transport equipment to job sites, shuttle passengers to their destinations and more. The new Transit, which went on sale just last summer, can be converted to serve as emergency response vehicles, food trucks and mobile dog grooming studios.
Businesses can choose from 58 vehicle configurations with the introduction of a dual sliding door option on the 2016 Transit van, meaning the vehicle with the most configurations in its class just got even more flexible.
“Transit customers appreciate the van’s flexibility because it can enable them to right-size their vehicle to the needs of their vocation.” says Yaro Hetman, Ford brand manager for Transit, Transit Connect and E-Series. “There are 12 ship-through upfitters located within 30 miles of Kansas City Assembly Plant, making it easy and fast for customers to design their Transit vans to serve their business requirements.”
Transit sales success has led Ford to capture 56 percent of the U.S. commercial van market as of June 2015 – up from 48 percent in June 2014, according to IHS new commercial vehicle registration data.
Commercial van sales are increasing as the U.S. economy is growing, and Ford vans drove 80 percent of growth in the segment in the first half of the year, according to Ford analysis of IHS data.
Ford commercial van sales increased 28 percent January through June, while the segment overall grew 11 percent.
Ford vans are top sellers in 47 states, according to Ford analysis of IHS data. Those 47 states represent 99.09% of the U.S. population.
Ford Transit became the best-selling full-size van in America just six months after it went on sale, replacing America’s best-selling van for 35 years, E-Series, first sold in 1961 as Ford Econoline. For the 2015 model year, Ford produced more than 100,000 Transit vans, wagons, cutaways and chassis cabs at Kansas City Assembly Plant.
Ford Transit Connect, America’s small commercial van pioneer, has been on sale since 2009 and has reigned as the country’s best-seller in the segment for the last five years. Transit Connect leads the small commercial van segment with 69 percent share and is on pace to have another record year, with commercial sales up 43 percent in the first half of 2015.
DEARBORN, Mich., Sept. 8, 2015 – Customers around the world have made Ford Mustang the best-selling sports car on the globe during the first half of the year, according to global IHS Automotive registration data.
During the first six months of 2015, customers globally registered 76,124 vehicles – a 56 percent increase versus the same period last year.
“Initial global response to the Mustang has been strong, and we are only in second gear,” said Stephen Odell, executive vice president, Global Marketing, Sales and Service. “We continue accelerating production and global reach with right-hand-drive models now coming out of the plant.”
Production of the right-hand-drive Mustang model is officially underway at Flat Rock Assembly Plant in Flat Rock, Mich., continuing the car’s first-ever global launch.
This is the first year Mustang is available to customers in more than 100 markets around the world – including those where motorists drive on the left side of the road.
The addition of a right-hand-drive Mustang to Ford’s global vehicle lineup allows export to more than 25 of those markets around the globe, including the UK, South Africa, Australia, New Zealand and Japan, as well as Cyprus, Malta and a smattering of Caribbean islands.
Global sales leader
Sales in the U.S. and Asia began last winter, and Mustangs made their way to European markets this summer.
In the U.S., Mustang sales were up 70 percent in August, overtaking the Chevy Camaro for best-selling sports car in the U.S., based on Ford reported sales data.
New buyers are driving U.S. sales growth, especially in regions such as Southern California – the largest sports car market in the country, according to IHS – where Mustang retail sales have more than doubled this year.
While Mustang is a new entry into the China market, it is already one of the nation’s top-selling sports cars, with hottest sales in Beijing, Guangdong and Shanghai.
Models are just starting to hit dealerships in Europe, with customers eagerly awaiting delivery of the first right-hand-drive models in markets such as the UK. Almost 2,000 Ford Mustang orders have been taken in the UK since January. First customer deliveries are expected in November, with extra supply secured to meet the greater-than-expected demand.
Customer anticipation for Mustang in Europe was obvious last year when Ford opened pre-ordering for 500 Mustangs during the 2014 UEFA Champions League finals; customers filled the pre-order list in mere minutes.
Another right-hand-drive market eagerly awaiting units is Australia, where nearly 3,000 orders already have been received. Four hundred orders have been received in New Zealand, another right-hand-drive market where customer deliveries begin this fall.
And which colors are most popular among all-new Mustang customers? Initial sales show that in Europe, Magnetic Grey and Race Red are the most popular exterior paint color choices. Race Red is also the top choice for customers in China, followed by Black. Meanwhile, Black takes the top spot in both the U.S. and the Middle East.
# # #
Footnote: 1. IHS Automotive global registration data includes all registrations in the IHS global sport segment, January-June 2015.
DETROIT, Sept. 2, 2015 – Ford Motor Company announces two new initiatives today that strengthen its leadership in community service and provide younger employees an innovative opportunity to explore their growing interest in civic engagement and volunteering.
Ford and Executive Chairman Bill Ford are launching the Bill Ford Better World Challenge, a global grant program that will award up to $500,000 to community service projects identified by company employees. The program, jointly funded by the company and Bill Ford, will work in tandem with Ford Volunteer Corps – Ford’s international network of 30,000 volunteers that is celebrating its 10th anniversary this year.
Ford is also starting Thirty Under 30, in which 30 U.S. employees under the age of 30 will be selected for a yearlong course to learn civic engagement and leadership skills with a focus on philanthropy and volunteerism. The program will also pair employees with nonprofits so both Ford and charitable organizations can learn from younger generations.
“Community service is one of the hallmarks of our company and the Ford family,” said Bill Ford. “As we celebrate the incredible achievements of the Ford Volunteer Corps, we are looking to the future with innovative programs that further harness the power of our volunteers and build the next generation of community leaders.”
The Ford Volunteer Corps was launched by Bill Ford in 2005 in response to the devastating Indian Ocean tsunami. Assisting in post-tsunami rebuilding efforts was among the Corps’ first work, as employees from Ford Thailand took a 14-hour bus ride to spend a week at a time in sweltering conditions mixing concrete, making roof tiles, digging foundations, building walls and helping villagers start to get their lives back.
That outreach and sense of community has grown into a highly coordinated global network in which each year 30,000 volunteers work on 1,600 projects across six continents. Whether helping children read, fighting hunger or delivering clean water, thousands of Ford volunteers have worked on 9,000 projects in more than 40 countries, contributing more than 1 million hours of community service.
To expand on that, the Bill Ford Better World Challenge aims to give employee volunteers the opportunity to work with local groups where Ford does business to apply for community service project funding under the new grant program. The projects will focus on three categories that create sustainable solutions to community needs – mobility; basic needs such as food and shelter; and water-related issues including access, sanitation and hygiene. Funding is expected to be awarded by the middle of 2016.
Meantime, the Ford Volunteer Corps’ signature Global Week of Caring is being expanded from one week in September to the entire month. Ford Global Caring Month will open more opportunities for Ford employees to volunteer and broaden the company’s global focus on community service.
Nearly 20,000 volunteers are expected to work on 360 projects around the world – from cleaning up beaches in Angola to renovating a daycare for children with disabilities in the United Kingdom. In the United States, more than 2,300 Ford employees will participate in more than 160 volunteer projects across nine states throughout the month, including a Ford Accelerated Action Day Sept. 11.
The new Thirty Under 30 program, which gets under way next year, taps into a growing interest among younger employees to become involved in their communities beyond sending money to charitable organizations. The program will start as a U.S. pilot project.
“I often say that the work I do is for my children and grandchildren,” said Bill Ford. “I believe we must help younger generations become careful stewards of the world they are inheriting.”
A new Nielsen survey among 1,000 U.S. respondents over the age of 18 found 63 percent of the Millennials in the group felt community volunteering was important, compared to 56 percent among the rest of the respondents. More than half of the Millennials said they would volunteer for charity instead of giving money, versus 17 percent who said they would prefer to only send money. Millennials are typically defined as people born from 1982 to 2004.
“Younger generations have shown they see community building as part of their career goals,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “With Thirty Under 30, we are not only helping our younger employees work with nonprofits, we will learn from them how to design corporate philanthropy in the future.”
Consumer reports shocked the automotive world last week when they announced “the all-wheel-drive Tesla Model S P85D sedan performed better in our tests than any other car ever has, breaking the Consumer Reports Ratings system.” The electric car scored a 103 out of 100 and helped re-shape the rating scale as we move into the electric future of automobiles.
If you’re thinking “how is that even possible?!” so are we. So we dug a little deeper. The Tesla Model S P85D takes advantage of certain traits that come with being an electric car, first being high launch-speed. This Tesla design is “brutally quick” and accelerates from 0 to 60 mph in 3.5 seconds thanks to nearly 700 horsepower off the line. This makes the Tesla Model S P85D fastest the 4 door sedan in the world. This kind of acceleration is unprecedented and certainly adds to Tesla’s seat in the market.
The 2nd area where Tesla simply can’t be competed with right now is fuel economy. The power usage on the fully-electric vehicle equates to roughly 87 mpg; more than then regular Model S. Additionally, despite having more horsepower AND more energy savings, there is also better handling and road performance. Even the folks at Consumer Reports are baffled by this. They say, “the car set a new benchmark, so we had to make changes to our scoring to account for it.”
Despite the score, the car is not perfect. At a price of nearly $128,000 it is far out of reach of the average consumer and remains a luxury item. But in design, the Tesla Model S P85D has opted for a practical interior over a plush and luxurious one. Features like seat massaging and ventilation are noticeably missing in this model at this price range. The car does serve the practical market or the luxury car industry very well on either end of the spectrum.
The driving rage is less than desired as well, at 200 miles it is very important for consumers to plan their trips in accordance with local power stations… or pack a 2nd Tesla in the trunk.
While the Model S P85D is a stride in engineering it still lacks affordability practicality over long distance and is far from a perfect car.
If you are interested in electric cars and want to see if there is a more affordable option available for you, come to Beach Ford and ask about the 2015 Ford Focus Electric which gets an estimated 110 MPG.
Ford Performance engineers are busying trail testing prototypes of the all-new F-150 Raptor, the toughest, smartest and most capable Raptor ever. The all-new Raptor is able to tackle even tougher hills, ruts and bumps along trails than the previous model. Here an early engineering prototype that combines parts from the 2017 Raptor with the 2015 F-150 climbs tight two track trails in Northern Michigan, where the team is testing the new truck’s components over challenging terrain. The 2017 F-150 Raptor has better ground clearance than the first-generation Raptor and comes standard with new 3.0-inch FOX Racing Shox with custom internal bypass technology. The shock absorption technology works to damp and stiffen suspension travel over rough terrain. An all-new four-wheel-drive, torque-on-demand transfer case further improves Raptor’s trail performance. The new transfer case, which manages power distribution between the front and rear wheels, combines the best attributes of clutch-driven, on-demand all-wheel drive with durable, mechanical-locking four-wheel drive. You’ll be able to test the all-new Raptor for yourself in Fall 2016.
Ford recently rolled the first SHELBY® #GT350R Mustang off the line at their Flat Rock assembly plant. Ford claims it is “the most athletic Mustang ever, designed to tackle the world’s most challenging roads and race tracks while creating an exhilarating experience for the driver. ‘This is a special day for all Mustang enthusiasts,’ said Bill Ford, executive chairman, Ford Motor Company. ‘We have taken the GT350 formula to the next level of innovation, style and performance. Today the legend continues.'”
Ford isn’t the only one to mod a mustang though… There is an endless sea of aftermarket tuning kits for the ‘stang as well as various Ford-approved models similar to the GT350. Standing out within the huge crowd of tuned Mustangs is hard to do. And the newest GT350 does admirably, but so does a truly original kit from the mind of Henrik Fisker.
Henrik Fisker is an automobile designer, and was a founding partner and executive chairman of Fisker Automotive; an automaker originally based in Anaheim, California. The company’s first and only product was the Fisker Karma, one of the world’s first production plug-in hybrid electric vehicles. It debuted at the 2008 North American International Auto Show, creating the premium green car segment in which most major manufacturers have since announced they would compete.
Fisker set his sights on the 2015 Mustang and created an absolute beast of a car. The outside will have cringe with awkward lines and an aesthetic similar to a Hot Wheels car. But the Rocket gets a Whipple supercharger that boosts the V8’s output to 725 horsepower, and the car’s suspension has been thoroughly reworked to help put all that grunt to the ground.
According to Steven Ewing of Autoblog.com the new Rocket “does a lot of things right, and feels genuinely special. But for $110,000 – or $137,000, as tested – it ought to. That’s more than twice the price of a base GT350. It’s not the prettiest ‘Stang by a long-shot, but it’s really great to drive, and is a totally unique creation that’s more powerful than anything Roush or Saleen is doing these days. Those who want it will love it. And there’s certainly nothing wrong with one more fast Mustang in the world.”
TPMS stands for Tire Pressure Monitoring Sensor and is a part that is designed to inform the driver when any tire on a vehicle is bellow 25 percent of the recommended tire pressure. All 2008 model year and forward vehicles must be equipped with a TPMS sensors system by law.
And while the system is a great safety feature, the tire pressure monitoring system is not a substitute for manually checking your tire pressure. For more precise measurements, use a tire gauge to check your tire pressure at least once a month. Failure to properly maintain tire pressure can increase the risk of tire failure, loss of control, vehicle rollover and personal injury.
What do I do when I get a TPMS warning?
If the TPMS warning light is illuminated, you should stop driving as soon as possible to check your tire pressure and inflate your tires to the correct pressure. Even if the TPMS light turns on and then turns off a short time later, your tires still need to be checked. Driving on a significantly under-inflated tire causes the tire to overheat and can lead to tire failure. Under-inflation also reduces fuel efficiency and tire tread life, and may affect the vehicle’s handling and stopping ability.
What if my TPMS malfunctions?
When the TPMS is not operating properly, the TPMS warning light will flash for about one minute and then remain continuously illuminated. As long as the system malfunction exists, the blinking sequence will repeat at vehicle start-up to indicate that the TPMS is not working properly.
When the malfunction indicator is active, the system may not be able to detect or signal low tire pressure. TPMS malfunctions can occur for a variety of reasons, including replacement tires or wheels that prevent the TPMS from functioning properly. Always check for the TPMS malfunction indicator after replacing any of the tires or wheels on your vehicle.
To quickly fix your TPMS with correct equipment, make an appointment with a Beach Ford service department today!
The Ford Free Ride sales event is still trucking along! New 2015 Ford Vehicles qualify for 0% APR Financing for 72 Months!
Get $1,000 Labor Day Bonus Cash on New 2015 Ford Cars & SUVs!
Come to Beach Ford for your Free Ride! See our website for details, terms, and conditions: http://goo.gl/GnYSg3.
The 2015 Ford Mustang will feature a plethora of brand-new features right of the production line, and while a new airbag may not be as glamorous as the others, but it is bound to save lives and reduce injury.
The all-new Ford Mustang is the first vehicle equipped with a knee airbag that is integrated within the door of the glove box, instead of the instrument panel, so passengers get maximum room to stretch out. The technology consists of an innovative moulded plastic design which uses fewer components and saves weight for fuel efficiency enhancements.
Watch a video describing the design of the product here:
DEARBORN, Mich., Aug. 18, 2015 – Focus ST customers can get more performance out of their vehicle thanks to a new kit from Ford.
And on that front, the new Focus ST mountune upgrade kit delivers in spades.
The idea of a street-legal, reliable, largely stock 2.0-liter four-cylinder engine making nearly 300 lb.-ft. of torque might have seemed ludicrous 10 years ago, but the components of the MP275 Focus ST performance upgrade not only combine to produce up to 296 lb.-ft. of torque with 93-octane fuel, they are designed for maximum reliability as well.
“The 2015 Focus ST MP275 upgrade is the latest addition to Ford Performance’s vast Focus and Fiesta performance catalog that gives enthusiasts the components they need to take their car to the next level,” said Adam Gair, product manager, Ford Performance.
When the parts installation and tuning is performed by an authorized Ford Performance technician, Focus ST retains its factory warranty – a huge benefit for any customer looking to get the most out of the ownership experience.
The heart of the system is a performance ECU calibrated to deliver a more aggressive engine mapping program, including a quicker throttle response, without compromising durability. Power spikes from 252 horsepower to 275 horsepower.
Unlike many aftermarket kits that compromise reliability and driveability on the street while also hampering emissions, the mountune system keeps Focus ST street-legal in all 50 states.
The upgrade kit includes:
- mountune induction kit
- mountune high-flow intercooler
- mountune mTune handset
- All installation hardware
A mountune air filter end cap can be added to the mountune high-flow air filter to control sound and provide air filter protection in harsh weather conditions. More details on the kit can be found at the Ford Performance website.
Ford’s Free Ride sales event is happening now! Now through Labor Day Weekend, take advantage of 0% APR Financing for 72 Months on ALL Cars, Trucks AND SUVs!
PLUS $1,000 Labor Day Bonus Cash on ALL Cars & SUVs!
Stop by your Beach Ford dealer today to learn more and get your Free Ride!
Ford Motor Company announced during Gamescom a competition that challenges video game developers to create solutions for global mobility issues.
The Ford Smart Mobility Game Challenge, developed with Cologne Game Lab, encourages developers to turn the challenge of integrating different transport modes within a city into fun and engaging online games. Gamescom 2015 – the largest interactive games trade fair in Europe – is taking place this week in Cologne.
Gamification has proven to be an effective way to solve real-life problems in many areas. The learnings from the Ford Smart Mobility Game Challenge could lead to innovative solutions and new approaches to integrating urban transport, with joined-up door-to-door journeys. For instance, the games developed could reward participating commuters for successful journeys, based on criteria such as time-taken, cost, comfort and convenience. They also could utilise personal data and technology including smart phones and watches.
Five finalists will be chosen by a panel of gaming and mobility experts, including:
- Bjoern Bartholdy, professor for media design and co-director, Cologne Game Lab
- Will Farrelly, User Experience Innovation, Ford Smart Mobility, Ford of Europe
- Tracy Fullerton, director of the USC Games Program and chair of the Interactive Media & Games Division, University of Southern California
- Dan Greenawalt, creative director at Turn 10 Studios in Redmond, Washington, U.S.
- Prof. Paolo Tumminelli, Design Concepts, Köln International School of Design
The winner will receive €10,000 and the opportunity to show their work at the 2016 Mobile World Congress in Barcelona.
“The Smart Mobility Game Challenge is designed to harness the creativity of the gaming community and empower gamers to take a fresh approach to tackling today’s global mobility issues,” said Ken Washington, vice president, Ford Research and Advanced Engineering. “Applying the fun, engaging and rewarding aspects of games to journey planning can allow people to improve their commutes, track their success and become aware of how their behaviour impacts the transport infrastructure as a whole.”
The Smart Mobility Game Challenge is part of Ford Smart Mobility – Ford’s effort to help change the way the world moves through innovation. The challenge follows a recent Ford-commissioned survey of 5,500 commuters in major European cities that showed a majority of people consider their journey to work more stressful than their actual jobs.* The finalists will be asked to incorporate the key insights from this survey into their game development plans.
Ford has embraced gamification to accelerate the development of autonomous technologies and to enhance the Ford ownership experience. Ford’s SmartGauge technology rewards drivers for fuel- and energy-efficient driving, and the MyFord Mobile app enables drivers to remotely manage the charging of their electric vehicles and shows CO2 savings as exercise balls or hot-air balloons. Ford also is using gaming elements in developing MoDe:Link, the prototype journey-planning app that is part of the Handle on Mobility electric bike experiment.
“Gaming offers a degree of user engagement and empowerment that you don’t get from other mediums,” Washington said. “By utilising these qualities the Smart Mobility Game Challenge can help develop solutions that enable travellers to take control of their journeys.”
Games could reward commuters for walking or cycling in good weather, and connect them to services beyond public transport, such as Ford’s GoDrive car-sharing service. By encouraging commuters to take under-utilised routes, games also could help ease congestion.
Gamification has proven a powerful problem-solving tool in research fields including the search for a cure for AIDS, where a significant breakthrough was achieved through the creation of an online video game calledFoldit.** Gamification also is helping researchers study cancer,1 and is incentivising energy efficiency2 and recycling initiatives.3
Ford has developed the Smart Mobility Game Challenge with leading academic institute and think tank Cologne Game Lab, part of the Faculty of Cultural Sciences at the University of Cologne. Developers can submit their entries at www.ford-smart-mobility-game-challenge.com until Oct. 1, 2015.
“Games are designed to entertain, but for the developers it’s a serious business that requires astute problem-solving abilities as well as creativity – exactly the qualities needed to tackle the challenge of integrating existing transport systems,” Bartholdy said. “We’re excited to partner with Ford in putting the talents and know-how of the gaming community to great use with Ford Smart Mobility Game Challenge.”
A unique all-new Ford Focus RS featuring an exterior designed by players of the Forza Motorsport racing game also was this week unveiled at a special Microsoft event ahead of Gamescom. Ford also has joined with Microsoft to feature the all-new Ford GT in the new Forza Motorsport 6 game for the Microsoft Xbox One console. Visitors to the event will be able to view the Ford GT ultra-high-performance supercar – the game’s cover star.
# # #
* Survey conducted for Ford Motor Company by Opinion Matters during April 2015https://media.ford.com/content/fordmedia/feu/en/news/2015/04/27/for-europeans–the-journey-to-work-causes-more-stress-than-their.html
** Foldit players competed to predict the structure of protein molecules and in less than three weeks cracked the code of a retrovirus enzyme that had stumped scientists for more than a decade
It’s interesting to contemplate what it takes to be the very best at something. Is it sheer talent that does the job? Discipline and commitment? Hard work or is it dogged persistence? A can-do attitude and a strong resistance to quitting? I could go on, but the answer is all of these attributes in varying degrees, depending on the individual. In the world of Ford automotive technicians, the Senior Master Technician stands above all others in terms of dedication, knowledge, persistence, and of course talent. They are the best of the best in automotive repair and maintenance skills. They are the Phd.’s of our Service operation and they take care of your car or truck!
Having your transportation cared for by these people is one of the benefits of coming to a franchised Ford dealership like Beach Ford. We have the most Senior Master Technicians of any Ford store in Hampton Roads and these incredibly talented people are some of the most respected in our company. There are 10 separate areas of concentration that these technicians must master before they achieve this status and it usually takes 4-5 years to fulfill the requirements. There is no higher distinction among Ford automotive technicians. Keep in mind, these technicians work all day and still have to find time to study and pass exams that are performed in the classroom, as well as, on real vehicles themselves in front of instructors. Oh, and there is the requirement that these technicians have a minimum of 5 years at a Ford dealership before being eligible for Senior Master status. They are the smartest people at our dealership and they keep your car running well!
We are very proud of our Senior Master Technicians at Beach Ford. They earn every bit of their distinction and they are indeed master craftsmen. Come let them take care of your car or truck at Beach Ford!
Thanks for being a member of the Beach Ford Family,
The Ford Fiesta has been named to KBB.com’s list of its 10 Best Back-to-School Cars of 2015. Each year, KBB.com’s expert editors hand-picked a selection of new cars they recommend for students. Each of the KBB.com new-car recommendations is available around $20,000 or less, according to Kelley Blue Book’s Fair Purchase Price. The 2016 Ford Fiesta remains an outstanding balance of high tech features, fun to drive personality, and excellent efficiency. This year, Fiesta receives the new SYNC® 3 enhanced voice recognition communications and entertainment system, along with new color options and black appearance package. Click here for more on the KBB.com award.
The moment that a service technician approaches and says “To pass your state inspection we’ll need to replace your brake pads,” can make anyone squirm and wish they hadn’t come to get their inspection done. Brake pads are a key part to your car because they apply pressure and friction to a vehicle’s brake rotors — those flat, shiny discs that you can sometimes see just behind the wheels of some vehicles. This is what allows your vehicle to come to a complete stop at your local ice cream shop.
They can be made from material ranging from specialized glass composites, to metallic allows, and ceramic. Cost for your part will vary by the make and model of your car and the material you choose; however, the standard price for the pads by themselves hovers around $40 for a set of 2.
What options are available?
Composite brake pads – made of a mixture of materials, they are gentle on rotors, but produce a fair amount of dust and have a short service life.
Alloy brake pads – synthetics mixed with some proportion of flaked metals. These are harder than non-metallic pads, and are more fade-resistant and longer lasting, but at the cost of increased wear to the rotor/ drum which then must be replaced sooner.
Metallic – these pads are used only in racing vehicles, and are composed of sintered steel without any synthetic additives. They are very long-lasting, but require even more force to slow a vehicle and are extremely wearing on rotors. They also tend to be very loud.
Ceramic – composed of clay and porcelain bonded to copper flakes and filaments, these are a good compromise between the durability of the metal pads and the grip and fade resistance of the synthetic variety.
Can I install them myself?
Like most parts on a car, it is possible to install brake pads yourself. However because of the vital nature of this part it is recommended that you have your car serviced by trained professionals like those at Beach Ford.
DEARBORN, Mich. July 23, 2015 – As our nation marks 25 years of the landmark Americans with Disabilities Act, BraunAbility and Ford Motor Company are introducing a vehicle with the potential to change the face of an industry and bring greater mobility to people in wheelchairs.
The BraunAbility MXV™ – a wheelchair-accessible vehicle based on Ford Explorer – gives wheelchair users the quality and dependability of a BraunAbility mobility vehicle and the adventurous, “unstoppable” spirit of the world’s best-selling sport utility vehicle. The BraunAbility MXV is the company’s first-ever volume production SUV offering.
Named for founder Ralph Braun, the Winamac, Indiana-based company has revolutionized what independence means to wheelchair users, establishing itself as a world leader in automotive mobility products, including wheelchair-accessible vehicles and lifts for consumer, commercial and taxi markets. Braun, who passed away in 2013 at the age of 73, was honored as a Champion of Change by President Barack Obama in 2012.
The MXV concept vehicle was introduced earlier this year in Daytona, Florida, when BraunAbility celebrated the moment by promising the first production MXV would be donated to wounded veteran Mike Delancey. Delancey, a United States Marine paralyzed by a sniper’s bullet while serving in Iraq in 2006, survived 42 days in intensive care, and is now working to open Wounded Warrior’s Abilities Ranch – a place where veterans can strengthen body and mind through exercise and recreation.
Production of the new MXV will begin in August in BraunAbility’s 170,000-square-foot manufacturing facility in Winamac, with vehicles available in early fall. The BraunAbility MXV will be available for purchase at more than 200 authorized BraunAbility mobility dealers throughout the United States.
The BraunAbility MXV features patented sliding-door technology, removable driver and passenger seats, and a powered, lighted in-floor ramp. In addition, the interior space of the vehicle is maximized to create ample room for wheelchair navigation and comfort.
“For our first-ever wheelchair-accessible SUV, it was important we worked with the best,” said Nick Gutwein, BraunAbility president and CEO. “We wanted to create a vehicle that personifies freedom and independence, and the Ford Explorer provides the ultimate base to achieve that.”
BraunAbility scoured the popular SUV segment in search of the right vehicle before settling on Ford Explorer – the best-selling SUV in the U.S. for the last 25 years.
Innovative sliding-door technology and the lighted, in-floor ramp are highlights, but they are just two of the features that make this a uniquely accommodating ride. Wheelchair users will be able to drive the vehicle from a wheelchair, or ride as a passenger. Additional features include:
- 54-inch door height
- 28-inch ramp width
- Sliding shifter for increased space
- Space-saving front seat base design
- Integrated key fob that operates both door and ramp
- Available tow package
- Transfer seat capable
With Explorer’s middle-row seat removed, the BraunAbility MXV provides interior space to fit the most common power wheelchair models, and its 56-inch cabin height provides a spacious interior for a comfortable ride.
Featuring a 3.5-liter V6 engine, the BraunAbility MXV delivers performance and capability Explorer drivers have embraced for years, including an EPA-estimated rating of 17 city mpg, 24 highway mpg and 20 combined mpg. Actual mileage will vary. The MXV also delivers an estimated 5,000-pound maximum tow capacity.
“The MXV is a revolutionary vehicle, and we’re thrilled with Explorer’s role in helping bring it to market,” said Craig Patterson, Ford utility vehicle marketing manager. “For 25 years, the Explorer name has symbolized freedom and adventure, and the BraunAbility MXV adds another chapter to that story.”
What is an alternator?
Alternators are used in modern automobiles to charge the battery and to power the electrical system when its engine is running. It does this by turning mechanical energy into electrical energy with a pulley system. The first car to use an alternator was an unusual system fitted to the early Ford Model T.
The alternator has four main components: The Stator, Rotor, Diode and a Voltage Regulator. When the alternator belt or V-belt spins the pulley on the alternator, the rotor inside the alternator spins. The rotor is basically a magnet or group of magnets that spin inside a nest of copper wires. These wires are called the stator, and the magnets spinning within the stator creates electricity. The next step in the chain is a diode assembly that changes the electricity from AC to DC current that your battery can use. There is a final step in the chain, the voltage regulator. The voltage regulator is basically a gatekeeper that will shut off the flow of juice to your battery if the voltage goes above a certain level, usually 14.5 volts.
How often should they be replaced?
Because there are so many factors that can affect its life, it’s hard to say exactly how long an alternator can actually last. It depends on the car, the engine, the conditions in which it’s used, how much electrical equipment it’s regularly operating and so on. Some cars may lose an alternator at 40,000 miles while others may continue to operate well after 100,000 miles.
How will I know when to replace my alternator?
When you put your key in the ignition and turn the key. Instead of the motor roaring to life, all you hear is a click-click sound. Nothing happens, no matter how many times you try to turn the key. This means your battery and perhaps your alternator has bit the dust and you will need to contact Beach Ford for a new one.
Call 888-219-4077 for the Virginia Beach service department today!
Love Beach Ford and want to share your story? We would love to help! At Beach Ford, we love to hear from our customers. Come with us as we visit members of the Hampton Roads community to hear them share their story and their experience at Beach Ford. Tell us yours too!
Starting off this campaign, Rick Reed of Inlet Fitness in Virginia Beach, VA tells us about his experience with Beach Ford and why he comes to us more than any other dealer in the area. Rick and his family have purchased their vehicles from Beach Ford for many years and he loves his Beach Ford F-150.
NEWPORT BEACH, Calif., July 21, 2015 – Ford, America’s truck leader, introduces its most advanced and luxurious truck ever – the Ford F-150 Limited.
The new Limited expands the F-150 model lineup – Ford’s toughest, smartest, safest and most capable F-150 ever – with more standard technology and driver convenience features than any other light-duty pickup. The Limited, a 2016 model, goes on sale this winter.
“The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck,” said Raj Nair, Ford group vice president, Global Product Development. “We’re adding segment-exclusive technology, and features that improve productivity, convenience and capability with distinctive style.”
There’s a Ford F-150 for every truck customer, beginning with work-ready versions that have a starting MSRP below the Chevrolet Silverado 1500 WT, as well as the popular mid-range F-150 XLT. But the new F-150 Limited meets the growing, untapped needs of luxury customers looking for exclusivity, convenience and fine craftsmanship that’s differentiated from other high-series trucks. F-150 Limited surpasses the well-appointed Lariat, the Western-themed King Ranch and contemporary Platinum edition models.
In 1999, the company introduced the special-edition 2000 Harley-Davidson F-150. In 2001, the first King Ranch F-150 arrived. The 2009 F-150 took truck luxury to new heights with the Platinum model, and the first-generation Limited was added with the 2013 model year.
The 2016 Ford F-150 Limited stands out with exclusive 22-inch polished aluminum wheels and raised dimensional LIMITED lettering on the hood, unique grille and satin-finished chrome badge on the tailgate. The chrome front bumper has body-color end caps while the rear bumper is body color; bright belt moldings visually tie the two together. The exterior is further accented by satin-chrome door handles and chrome exhaust tip.
Available colors include Shadow Black, Magnetic, Blue Jeans and White Platinum Metallic tri-coat.
The standard equipment list is a showcase of the best F-150 Limited has to offer to make getting work done easier and with greater comfort.
BLIS® with cross-traffic alert, chrome front tow hooks (4×4 only), panoramic vista roof, power-deployable running boards, quad-beam LED headlamps, remote start and tailgate release, as well as an integrated trailer brake controller come standard. A technology package includes a lane-keeping system, 360-degree camera system and dynamic trailer hitch assist.
Interior equipment includes heated and cooled black and Mojave leather front seats that are unique in design and feature Limited badging, 10-way power adjustment and class-exclusive1 multicontour massaging. Heated rear seats and SYNC® 3 with AppLink™ are also included.
SYNC 3 is Ford’s newest communications and entertainment system that features enhanced voice recognition, high-speed performance, capacitive touch screen and easier-to-understand graphical interface.3
F-150 Limited also includes a Sony® 10-speaker sound system with HD Radio™, subwoofer and single CD player paired with a five-year subscription to SiriusXM Traffic and Travel Link to complete the package.
The interior is further differentiated from other F-150 models with a laser-engraved VIN plate on the center console lid including production number. Unique front and rear floor mats, unique instrument cluster face, genuine fiddleback eucalyptus, and aluminum interior accents and unique scuff plates with ice blue backlighting further distinguish the Limited model.
All-new, segment1-first Pro Trailer Backup Assist is available that makes it easier for drivers of all skill levels to back a trailer up to launch a boat or park in a driveway. The technology allows customers to steer a trailer instinctively by turning a knob left or right to indicate direction; the truck controls its steering and limits vehicle speed.
Advanced power and fuel efficiency
The 2016 F-150 Limited is powered by the 3.5-liter EcoBoost® V6, which allows for towing of up to 10,100 pounds when properly equipped. This advanced powertrain produces 365 horsepower and 420 lb.-ft. of torque – the latter unsurpassed by any truck with a comparable engine in its class1 – and has an EPA-estimated fuel economy rating of 17 mpg city, 24 mpg highway and 20 mpg combined.2
The engine is paired with an electronic six-speed automatic transmission with tow/haul and sport modes that features SelectShift® with progressive range select. Four-wheel-drive models are equipped with two-speed automatic four-wheel drive that automatically shifts between two-wheel and four-wheel drive depending on driving surface traction conditions.
2016 Ford F-150 Limited Standard Features Comparison
|Standard high-end features||2016 Ford
|2016 Chevrolet Silverado 1500 High Country||2016 Ram 1500 Limited|
|High-strength, military-grade, aluminum-alloy body||Yes||No||No|
|Advanced gasoline turbo direct-injection engine||Yes||No||No|
|Quad-beam LED headlamps||Yes||No||No|
|Adaptive cruise control||Yes||No||No|
|Multicontour massaging seats||Yes||No||No|
|360-degree camera system||Yes||No||No|
|LED side-mirror spotlight||Yes||No||No|
|Remote tailgate release||Yes||No||No|
The 2015 F-150 is the only full-size, light-duty truck to earn the highest rating from the National Highway Traffic Safety Administration, a five-star crash test rating for all crash test modes and cab configurations – SuperCrew, SuperCab and Regular Cab.4
1Class is full-size pickups under 8,500 pounds GVWR. Premium performance engines.
2Two-wheel-drive, 2015 model tested.
3Driving while distracted can result in loss of vehicle control. Only use SYNC/other devices, even with voice commands, when it is safe to do so. Some features may be locked out while vehicle is in gear. Not all features are compatible with all phones. Message and data rates may apply.
4Government five-star safety rating is part of the National Highway Traffic Safety Administration’s New Car Assessment Program (www.safercar.gov). Tests include driver and passenger front, side, side barrier and pole tests.
What is a cabin air filter and why should you replace it?
A cabin air filter is designed to improve the air quality within your car by filtering dust, particulates, pollution, and other airborne materials before they come through your heating, ventilation and air conditioning system. This part is especially useful for people with allergies, but is generally not required for most vehicles. Like most filters, over time the cabin air filter will clog and become unusable; this happens over the course of about 12,000-15,000 miles for most vehicles (but check you manual to be sure).
Do all cars have a cabin air filter?
No. Not all cars have this filter, it is more popular on modern models. If a technician recommends that you replace your cabin air filter, and you aren’t sure your car has one, be sure to double check or forgo the installation until a later date. For most cars, the filter is located near the glove box and is easily accessible. If you do know you have a cabin filter installed in your model of car and are recommend to change it, ask to look at it first. Depending on how long the filter has been in service, you might be shocked at what you see: leaves, twigs, insects, soot and grime that literally cover the entire surface that comes in contact with incoming air. You’ll know it’s time for a new cabin air filter.
When should I change my filter?
Aside from mileage, some signs that you need a new cabin air filter are reduced air flow through your HVAC system, such as when you crank up the fan too high and you get more noise than results. Another is persistent bad odors. Even if you don’t have these warnings, you should have the filter checked at least once a year, and you may be able to do that yourself.
If you do need assistance, or need to replace your cabin air filter, you can schedule an appointment at either of our Beach Ford locations here: http://beachford.com/
AACHEN, Germany, July 17, 2015 – Driving at night, particularly on unlit roads, can be a nerve-wracking experience. Ford is developing new lighting technologies that will enable drivers to more easily identify potential hazards, including pedestrians, cyclists and animals.
Ford’s Camera-Based Advanced Front Lighting System can widen the beam at junctions and roundabouts to better illuminate hazards that are not in the direction of travel. New Spot Lighting technology helps draw the driver’s attention to pedestrians, cyclists and even large animals in the vehicle’s path or even just off the road.
“Many people who drive at night have had to quickly react to someone or something suddenly appearing in the road – as if from nowhere. Ford’s Camera-Based Advanced Front Lighting System and Spot Lighting help ensure the driver is quickly alerted to people or animals that could present a danger,” said Ken Washington, vice president, Ford Research and Advanced Engineering.
Camera-Based Advanced Front Lighting System builds upon Ford’s Adaptive Front Lighting System and Traffic Sign Recognition, which are already available in Ford vehicles, to provide drivers with improved visibility at roundabouts, stop, and give way or yield signs.
The system also uses GPS information to better illuminate bends and dips on a chosen route. Where GPS information is not available the technology uses a forward-facing video camera mounted in the rear-view mirror base to detect lane markings and predict the road’s curvature, using the information to illuminate the area more effectively.
In a further evolutionary step, in those instances, the camera stores the information in the navigation system. When next the driver uses the same road again, the headlights adapt to the course of the road automatically to better light the way.
Camera-Based Advanced Front Lighting System was developed at Ford’s European Research and Innovation Centre in Aachen, Germany, and Ford expects the technology to be available for customers in the near term.
Spot Lighting – currently in the pre-development phase with Ford engineers in Aachen – uses an infra-red camera in the front grille to simultaneously locate and track up to eight people and bigger animals, including larger dogs, at a range of up to 120 metres.
The system can spotlight two hazards for the driver with a spot and a stripe on the road surface, illuminated by two special LED lamps next to the fog lights. The highlighted objects are displayed on the screen inside the car, marked in a red or yellow frame, according to the proximity of the object and the level of danger presented.
“Camera-Based Advanced Front Lighting can help make it easier for the driver to travel at night in unfamiliar surroundings, and to more easily see unexpected hazards. At roundabouts, for example, our system helps the driver to clearly see the exits – and check if cyclists and pedestrians are crossing the road,” said Michael Koherr, research engineer, Lighting Systems, Ford of Europe. “Spot Lighting makes potential hazards in the road ahead more easily visible to the driver – whether that is a pedestrian, a cyclist, or even a large animal.”
Road safety reports show that on unlit roads there is a significantly increased likelihood of accidents, and that such accidents could involve personal injuries, or fatalities.* Ford is a leading innovator in lighting technology. Systems currently available on Ford vehicles include:
- Dynamic LED Headlights which combines full-LED headlamps offering daylight-mimicking light clarity with Ford’s Adaptive Front Lighting System. The system adjusts the headlight beam angle and intensity to match the driving environment. It can choose one of seven settings according to vehicle speed, ambient light conditions, steering angle, distance to the vehicle in front and windscreen wiper activation
- Glare-Free Highbeam technology for the adaptive LED headlamps. The system detects vehicles ahead and fades out light that could dazzle oncoming drivers, while retaining maximum illumination for other areas
- Auto High Beam Control detects oncoming vehicles and automatically switches to dipped beam, before switching back to high beam once it detects the vehicle has passed
Keeping a car looking fresh off the lot inside and out is either the easiest thing in the world, or the hardest. The difference between the two is being proactive. These simple tips will help you stay ahead of the mess and keep your car shinning all summer long.
1. Keep a razor blade in your car. It’s always a sad moment when you walk outside and see a bird has soiled your perfectly clean windshield. Luckily, scraping a razor blade across the surface of your the glass will clear up most of the mess. Keep the blade stored in a clearly marked cardboard or metal container within your glove-box for safety.
2. Use a plastic cereal container as a trash bin. Those tall and skinny Tupperware containers make excellent trash bins for cars! Just remove the lid, insert a small plastic bag, and seal the lid over it. There should be a small opening on top that you can put trash through and seal. The containers are made to be airtight, so your car won’t smell, and will be mostly clutter-free!
3. Leave some charcoal in your car overnight. This tip sounds messy, but leaving an open container of charcoal in your car will help reduce any unpleasant odors. And the best part? When you’re done you can use the same charcoal for a barbecue!
4. Use nail polish for scratches. If you happen to scratch your mustang while parking in Norfolk (we’ve all been there) all you need to do is apply a little bit of nail polish as a temporary touch up. You can use clear coating on glass, and a matching shade on the car body. If you have a mustang, there is line of nail polish that is made to match your car shade perfectly (if you have Race Red or other iconic colors, that is).
For the all-new Shelby® GT350R, the most track-ready road-going production Mustang ever, Ford dreamed of using the ultimate high-performance material for its unique wheels – carbon fiber.
But while the automotive aftermarket and a low-volume supercar manufacturer have offered carbon fiber wheels, Ford and Australian supplier Carbon Revolution took on the challenge of crafting the first mass-produced, track-capable carbon fiber wheels as standard equipment for Shelby GT350R.
Designed, developed and tested with the highest of quality standards in mind, these first-of-a-kind wheels deliver unprecedented chassis performance, massive weight savings and improved driving dynamics.
In early testing with benchmark vehicles, prototype wheels showed significant potential – improving suspension response times, chassis dynamics, steering feel and ride quality. When the decision was made to pursue this technology for use in a production vehicle, the engineering team was challenged to develop a wheel that met Ford’s strict standards for durability, quality, craftsmanship and premium finish.
Why carbon fiber?
Among sports car enthusiasts, carbon fiber wheels are on the short list of dream components for high-performance vehicles. In the rarefied world of supercars only Koenigsegg has offered optional carbon fiber wheels.
Lowering overall curb weight in general is beneficial to a car’s dynamics, but a reduction in unsprung weight (those components not supported by the suspension) can have a significant impact on handling and performance. Less unsprung weight helps vehicles start, stop and turn faster by reducing wheel rotational inertia, dramatically improving response time to driver input. Lower unsprung weight also translates to suspension components not having to work so hard to keep the tires in contact with the road over undulating or broken surfaces.
Developing new benchmarks
Although Carbon Revolution has been the leading manufacturer of carbon fiber wheels, both Ford and the supplier recognized significant innovation was needed to meet Shelby GT350R program needs. This project would set the standard for mass-produced carbon fiber wheels.
Ford sets extremely high testing requirements for its wheels. Ford wheels must endure tests that include curb strikes, UV and chemical exposure, and extreme heat durability testing. The GT350R wheels would need to fulfill all of these demands in order to proceed to production.
A common misconception of carbon fiber is that while it’s strong, it’s also a brittle material. Some formulations may have this characteristic, but carbon fiber’s durability is a feature of the type of resin and design intent of the part. The wheels of Shelby GT350R are designed to be stiff, light and resilient.
One of the most severe tests for wheels in the Ford development process involves striking a curb at speed – a test that, without proper design, can cause serious wheel and tire damage. Because of the light weight, advanced construction methods and resins in the wheels, along with the highly-developed MagneRide dampers, the suspension was able to react so fast that the driver wasn’t sure the test had been carried out correctly and ran it twice to be sure. The suspension response was fast enough to greatly diminish the severity of the impact – that’s the power of minimizing unsprung weight.
During track testing the extreme performance capabilities of the braking system developed heat which required the maximum technology available from Carbon Revolution. When brake temperature measurements were taken, it was revealed Shelby GT350R’s ultra-powerful brakes were creating rotor temperatures in excess of 900 degrees Celsius. As a result, the wheel design was elevated from a road car specification to a thermal standard more suitable for motorsports.
For decades aerospace companies have treated turbine blade materials subject to extreme heat with ceramic coatings to help improve durability. The technology is also used in top-tier open-wheel racing environments. Athermal barrier coating system developed by Carbon Revolution uses this same technology.
Created specifically for motorsport and aerospace applications where extreme temperature conditions are encountered, Carbon Revolution’s thermal barrier coating system uses a multistage, multimaterial coating formulation that provides an excellent thermal barrier. Using a plasma arc gun to liquefy a ceramic material, the wheels are coated at critical points around the inner wheel “barrel” and on the back of the spokes. The result is an incredibly thin, nearly diamond-hard coating that reliably shields the resin from heat – reducing maximum wheel temperatures and allowing continuous track use by even the most aggressive drivers.
But that’s not the end of the story with regard to testing. Upon extreme exposure to harsh UV environments, corrosive salts and road chemicals, it became apparent that to achieve the durability required by Ford, a special coating would need to be developed to protect the resin from the environment.
Carbon fiber parts are notoriously challenging when it comes to delivering a flawlessly smooth painted surface – the kind of finish Ford demands for all of its vehicles. Several proprietary new processes were developed that resulted in a robust, high-gloss black finish that not only looks good, but ensures a long life for the wheels.
Produced to high standards – tested to ensure quality
Manufacturing carbon fiber wheels begins with the creation of the preformed internal carbon structure, composed of precisely manufactured carbon strands arrayed into woven fabrics. The elements are then placed into a mold using state of the art manufacturing techniques.
An RFID chip with a unique tracking number is embedded in this structure, and each wheel is individually entered into a quality assurance system. Once this structure is assembled, it’s infused with resin and cured at high temperatures.
This process results in a one-piece wheel that ensures maximum strength – eliminating the need to bond or glue the wheel’s spokes and barrel components together.
As the wheel cures, 61 individual checks and more than 246,000 data points are logged before it’s released from the machine. To guarantee quality parts, the cured wheels are analyzed using a 3D computerized tomography (CT) imaging process in which more than 18,000 X-ray images are taken. If the wheel passes inspection, it undergoes machining for the valve stem and mounting hardware holes before it gets painted, coated, assembled, dimensionally checked and shipped to Flat Rock Assembly Plant for installation on a new Shelby GT350R Mustang.
That the new Ford Shelby GT350R Mustang will be rocketship-fast should come as no surprise, but by cutting the weight of each wheel nearly in half compared to an equivalent aluminum wheel (18 pounds versus 33 pounds), handling and acceleration performance see serious benefits. The wheels also provide a reduction in rotational inertia of more than 40 percent, which positively impacts acceleration and braking performance. The wheels are so light, the springs and MagneRide dampers had to be recalibrated because the suspension can respond considerably faster to road inputs.
“The GT350R wheels and tires were developed to be the most track-capable parts we’ve ever produced,” said Adam Wirth, chassis supervisor, Ford Performance. “The carbon fiber wheels reduce vehicle weight by 60 pounds compared to aluminum, yet are stiffer for better steering response.
“We believe this is a game changer for the industry,” he added, “a great example of improved performance through innovation.”
DEARBORN, Mich., July 8, 2015 – The most satisfied owners of full-size pickups chose Ford trucks, according to the automotive researchers and consultants at AutoPacific. The all-new Ford F-150 – the toughest, smartest, most capable F-150 ever – and the Ford F-Series Super Duty have swept the firm’s 2015 Vehicle Satisfaction Awards.
The 2015 Ford F-150 – with best-in-class towing, payload and EPA-estimated gasoline fuel economy, along with the government’s top five-star crash test rating for every cab configuration – won the Vehicle Satisfaction Award for light-duty pickups with the second-highest owner score ever recorded by AutoPacific and the highest rating ever for a truck.
Ford F-Series Super Duty – with best-in-class diesel horsepower and standard torque – won the Vehicle Satisfaction Award for heavy-duty pickups, giving Ford a clean sweep in both truck classes measured by AutoPacific.
AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from fuel economy and performance to interior comfort and styling.
“The Vehicle Satisfaction Awards look at the big picture, including owners’ experiences with overall quality and safety,” said George Peterson, president of AutoPacific, “but it goes deeper than that. We also take into account the heart of the ownership experience to determine those vehicles that are extremely satisfying to their owners.”
AutoPacific’s press release is available here.
Nothing feels as quintessentially American as driving a convertible in the summer with the top down and the radio blaring summer anthems. And while many of the songs change from year to year, there are at least 5 that you should keep in a playlist for when the sun is shining:
“Walking on Sunshine” Katrina and the Waves (1985)
This radio hit from 1985 hits on the good vibes of summer with a positive message, catchy arrangement, and stellar vocals. We dare you to not smile while listening.
“All Summer Long” Kid Rock (2008)
There is something about the nostalgia for the south in this song. It is a tacky addition to this list, but in the car cruising down the highway, you’d hardly notice because you were having a good time all summer long.
“California Gurls” Katy Perry 2010
You can’t help but jam out to the absurdly cheery, bubblegum-smacking melody and catchy lyrics in this global megahit (featuring Snoop Dogg, no less). Perfect for driving down the highway with your windows down, “California Gurls” is a summer tune for the ages.
“Centuries” Fallout Boy 2015
This recent hit is hard to turn off. With a fast beat and solid percussion you just want to head-bang in unison with anyone around you (which can be awkward with headphones in).
“Drop it like its Hot” Snoop Dogg, featuring Pharrell (2004)
When this song comes over the radio everone drops what they’re doing immediately to listen. Whether you hate it or love it, it is no secret that every ultimate summertime party playlist needs this 2004 smash.
Dear Beach Ford Family,
I hope you all are having a great summer! Summer is a busy time for us in the retail automotive business. Longer daylight makes for later shoppers who want to get a look at that new or used vehicle they have been contemplating and lower evening temperatures make the experience a little more enjoyable. I like seeing families climb into their new car or truck, for the first time as owners, driving away with smiles on their faces. It never gets old watching people get excited about driving something new and it is what makes our jobs, in this business, a pleasure.
Not to be outdone, our service department has its busiest months during the summer time. At our larger store in Virginia Beach, we regularly assist over 120 customers per day with their automotive maintenance and service. This can sometimes present a very challenging day for both our employees and our customers. But, I am proud to say that I receive at least 5 hand-written letters per summer where someone from out of town, on vacation, has their family vehicle fixed while vacationing at the oceanfront. In these letters, the customer usually marvels at the professional service provided by Beach Ford’s Service Advisors and Technicians. They always mention that because of the fact that they live in Ohio or Pennsylvania or West Virginia, there is little chance they will ever need our service department again. They then go on to say that our people made them feel like they were lifetime customers, living just down the street. Perhaps the greatest complement our staff could receive and proof, to me, that our staff unconditionally wants to be of service.
At Beach Ford, customer service is universal. We are here to serve everyone and do it as well as we can. Please do not misunderstand, our hometown customers make us, but it is a good day indeed, when the “out of town” customer concludes their letter with, “our vacation was not disturbed and we made it home in our repaired car. Thank you, Beach Ford!!!”
Like they used to say in the old Esso (became Exxon) gas station advertisements, “Happy Motoring!”
Thank you for being a part of the Beach Ford Family,
Ford Motor Company engineers have completed a real-world driving experiment with HP, one of the world’s largest technology companies, discovering which commuting commonalities could provide future breakthroughs for better managing fleets, personalized services and recommendations for individual drivers.
Using HP’s Big Data Discovery Experience Services and the HP Haven big data platform, the engineering team gathered data and analyzed it to determine possibilities for lowering operating costs and optimizing underutilized vehicles for fleets as well as personal driving.
Among the observations of the experiment: Regardless of location, most HP drivers grabbed coffee at the same national coffeehouse and refueled with the same brand of gasoline, while traveling employees often left vehicles unused at the airport for days.
While it’s no surprise road-tripping employees stop for coffee, data analysis about commutes and driving routines could lead to greater economies of scale for company fleets and new solutions for optimizing underutilized vehicles.
“The Fleet Insights experiment is one of the first steps to better understand and learn about how driving behavior is changing,” said Marcy Klevorn, Ford vice president and chief information officer. “Fleets could see operating costs lowered through national buying contracts and improved utilization and maintenance, while individual drivers could receive coupons or create cooperative pools to share unused vehicles.”
The Ford Fleet Insights experiment included HP fleet vehicles that were equipped with wireless sensors plugged into each vehicle. Ford data scientists and IT leaders used the HP Vertica analytics engine, part of the HP Haven platform, to explore patterns and multiple dimensions of fleet driver activity. Also, each driver could access their data using a custom smartphone app to recall trip details, if needed.
“HP and Ford share a common vision around bringing together data, mobility, and analytics to explore new ways to deliver better customer experiences, new revenue streams, and lower fuel and maintenance costs in the automotive industry,” said Martin Risau, senior vice president, Analytics & Data Management Practice, HP Enterprise Services. “The results of this experiment can help unleash improvements for business operations for fleet management and personal driving experiences.”
For decades dads have been telling their sons to change the oil in their car every 3,000 miles. And this standard has persisted throughout the auto industry despite technical advances in engine technology and oil chemistry.
Today’s off-the-shelf oil brands have greatly improved overall viscosity, oxidation resistance, and self-cleaning agents on the molecular level. And standards have changed to accommodate for this (outside of service stations). If you check your car’s user manual, you’ll probably find you’ve been changing your oil more often than you need to, at least according to the people who designed your car. Depending on the make model, and year of your car, the manual may advise an oil change every 5,000 or 7,500 miles. Some people even go 10,000 miles or more without any guilt — or damage to the engine.
For most Ford vehicles made after 2008, every 7,500 miles or every six months, whichever comes first is the standard. If your driving conditions. If you often drive off-road, in dusty areas, idle extensively, tow heavy loads, or travel at slower speeds frequently you mileage may vary. Ford suggestion for those vehicles is every 5,000 miles or every six months, whichever comes first (assuming your car was made after 2008).
The best advice, then? Ignore the oil industry and go by your car’s user manual. You’ll save some money — and possibly keep the world a little greener in the process.
To schedule your next oil change, you can call Beach Ford today at 888-219-4077 or our Suffolk location at 888-415-6324!
In 2014 more than 120,000 traffic accidents were reported in Virginia, and 6,000 of those crashes were in Norfolk alone. Whenever you sit behind the wheel of a car, you take the risk of getting into an accident. Check out this information to familiarize yourself with what to do in case you are in a car accident, and then print this post and place it in your car’s glove box. That way, you’ll have it at your fingertips in the unfortunate event that you need it.
Call the Police
If you feel you are in an emergency situation where anyone’s life, health or safety is at stake, dial 911 immediately. If you don’t feel the situation is an emergency, contact police using the non-emergency phone number for the city in which the accident occurred (Norfolk is: 757-441-5610).
Without police, there will be no official record of the accident. This official record is crucial to ensuring you receive proper compensation from your insurance company. After calling, do not move your car until police arrive at the scene.
Get Medical Attention
If the situation is an emergency, and you or somebody else involved in the accident needs medical attention call 911 and make sure that they are attended to.
If you feel any discomfort at all, seek and accept medical treatment, even if it seems very minor at the time. Adrenaline will mask pain in the moments following the accident, so make sure to check for even dull aches or persistent throbbing.
Take Notes and Get Witness Information
If you don’t have a pen and paper, use the recording feature on your phone, or call a friend to write down all the information for you. You don’t have to wait for police to arrive to speak to witnesses and get testimonials about the accident.
Be sure to record:
- What is the location and time of the accident?
- What area of your car was damaged?
- What type of vehicle hit you? Document the make, model, color, bumper stickers, license plate number, and any other identifying traits of the car.
Witness accounts of the accident are fantastic, but a picture speaks a thousand words. If you have access to a camera, make sure to take many photos of the damage to your car, the other parties’ cars, any injuries you may have, and the location of the accident. Do not move your car until the police have completed their report and you have taken as many photos as possible.
Contact your Insurance Company
Exchange insurance information at the scene of the accident with all parties involved. Contact your insurance company as soon as possible after the accident. Your insurance company will help you file a claim, either with another party in the accident or on your own policy.
Call Your Attorney
Whenever you or a loved one have been injured, it is important to have the help you need in the legal battles ahead.
Plan to Buy a New Car
After your accident you will need to find a new form of transportation even in the interim of repairs. Whether you need drastic repairs or services, are looking for a new Ford F-150 or other best-in-class safety vehicle, Beach Ford is the place to go.
New polling from Ford suggests younger consumers are bucking the trend set by their parents of favoring foreign-made vehicles over those made in America.
Of Millennial consumers polled, 72 percent do not feel loyalty to the automobile brands their parents preferred. Instead, an overwhelming 91 percent trust the quality of American products to be equal or better than products made elsewhere, with 74 percent of members of Generation Y going so far as to say it’s important to buy products made in America.
Younger generations rank the quality of automobiles made in the United States above that of those made elsewhere. Of the respondents, 45 percent say American cars are better, 33 percent go with European-made cars, while 22 percent prefer Asian-made vehicles.
With regard to specific brands, 43 percent of Gen Y and Gen Z consumers rank Ford among the top three brands for making high-quality vehicles. Among those who named multiple brands as providing high-quality vehicles, Ford ranks No. 2 in delivering the highest quality.
“Globalization and evolving approaches to parenting are triggering significant shifts in both the attitudes and behaviors of young consumers,” said Sheryl Connelly, Ford global consumer trend and futuring manager. “Not only are Millennials more aware of how and where products are made, but parents are empowering them to take greater ownership over purchasing decisions. Both trends are yielding a generation of consumers that thinks much more critically about the source, quality and performance of the cars they drive.”
When evaluating the quality of a car, 40 percent of these consumers are likely to factor in their parents’ opinions, while 38 percent value online reviews and 27 percent turn to third-party quality rankings such as Consumer Reports or J.D. Power. Of Millennials polled, 65 percent say how a car feels to drive is important in evaluating quality, while 54 percent believe how it feels inside is important and 43 percent think looks are key.
When these younger consumers are ready to purchase a vehicle or sign a lease, their parents’ opinions take a back seat to more practical considerations. The top factors influencing Millennial buyers’ car-purchasing decisions are cost, gas mileage, how well a car drives and a vehicle’s safety features. By contrast, parent recommendations rank No. 9 among decision-making factors, indicating that while parents may guide or inform the purchasing process, younger consumers are empowered to make the ultimate decision about which car they choose.
Further reinforcing this generation’s appreciation for practical factors, of those polled, 79 percent say they value high quality over good looks.
In response to customer demand for Ford’s newest products, the company this year will produce close to 40,000 extra units by idling select plants for only one week during what has been the traditional two-week summer shutdown.
“To meet surging customer demand for our top-selling trucks and utilities, we are continuing to run our North American facilities during the traditional two-week summer shutdown in order to add close to 40,000 units,” said Bruce Hettle, Ford vice president, North America Manufacturing. “Six of our assembly plants will build for an additional week in order to ensure we’re getting more of our vehicles into dealerships.”
As part of Ford’s annual production schedule, its North American manufacturing facilities will shut down from June 29 to July 10, 2015 for building maintenance and machine retooling. Based on strong customer demand for the company’s newest products – F-150, Edge, Escape and Explorer – six Ford assembly plants, along with supporting powertrain and stamping plants, will shut down only the week of June 29. Assembly plants include Chicago, Dearborn Truck, Kansas City, Kentucky Truck, Louisville and Oakville.
The powertrain and stamping plants taking a reduced summer shutdown this year include; Livonia Transmission, Rawsonville Transmission, Sharonville Transmission, Sterling Axle, Buffalo Stamping, Chicago Stamping, Dearborn Consolidated, Kansas City Stamping, Kentucky Stamping, and Woodhaven Stamping.
Demand for Ford’s trucks and utilities continues to be strong. In April, Ford’s all-new 2015 F-150 was turning in just 20 days on dealer lots, while Edge spent just 10 days on dealer lots. Escape inventories remain tight in a growing small utility vehicle segment. Explorer inventories are also tight, with the new 2016 Explorer just beginning to hit dealer lots as production ramps up.
This is the third straight year Ford has kept plants running during summer shutdown in order to meet strong demand for its products. Over the past several years, the company has invested more than $6.2 billion and added more than 15,000 jobs in its U.S. facilities to help meet customer demand for its newest products.
The increased production was included in the financial guidance Ford confirmed in its first-quarter earnings report on April 28, 2015.
Are considering an electric or hybrid car? Do you know what the difference is between the two? Ford answers lots of common questions about alternative fuel vehicles in this handy infographic! If you’d like to try one out on the road, come by our Virginia Beach or Suffolk locations and test drive an electric or hybrid vehicle today!
Louisville, Ky. June 5, 2015 – Ford Motor Company Fund is sponsoring an Honor Flight to transport Louisville area veterans to the National World War II Memorial in Washington, D.C. on Saturday. The World War II Honor Flight veterans – all in their eighties and nineties – will be greeted at the national memorial by members of Congress and Ford employees.
Ford Fund, the philanthropic arm of Ford Motor Company, is covering the cost of the trip to Washington, D.C. for approximately 70 veterans from Louisville and Kentucky to experience national memorials dedicated in their honor. The trip was organized by Honor Flight Bluegrass, the Kentucky hub of the Honor Flight Network, and coincides with the 71st anniversary of D-Day, the pivotal Allied invasion of Europe during World War II.
“The service and bravery of these soldiers more than 70 years ago will never be forgotten,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “This will be the first visit for many of them to the national memorial dedicated in their honor. It is a small, but important gesture to recognize their tremendous courage.”
This is the third year in a row Ford has sponsored an Honor Flight for Louisville-area veterans. Ford’s support of military veterans dates back more than 90 years, when Henry Ford organized a cross-country caravan of 50 Model T Fords to take disabled veterans to the 1922 national convention of the Disabled American Veterans in San Francisco. Since 1974, Ford and Ford Fund have provided more than $8 million to veterans’ organizations, including support for the National World War II Memorial.
Ford’s support for veterans continues to evolve to meet their changing needs. Earlier this year, Ford collaborated with National Veterans Transition Services, Inc. on the Freedom’s Sisters REBOOT Workshop, a three-week program in Los Angeles that helped women veterans address the unique challenges they face transitioning out of the military. Click here for a video on the program.
As a group compared to men, women veterans are less likely to be married, and are more likely to be single parents and unemployed. In addition to higher rates of homelessness, they also often face gaps in medical care for women’s health issues as they enter a veterans system geared toward treating males.
Ford today employs more than 7,000 veterans plus hundreds of active military personnel, reservists and guardsmen
All great things are American made, be it a new Ford F-150 or a steaming hot doughnut. This Friday June, 5 2015 marks national doughnut day; a delectible holiday dedicated to devouring delicious pastries.
Dunkin’ Donuts will give customers who purchase a beverage one free doughnut of their choice this Friday. But the big franchises aren’t the only show in town! Norfolk and Virginia Beach offer local stores with some supremely sweet selections. We’ve taken it upon ourselves (with some help from google maps) to create the ultimate doughnut drive. We hope you take it in your brand new F-150 from our Memorial Day sales event, but any particular car will do fine.
Assuming that you’re starting in Norfolk, you might as well get a freebie at the Dunkin’ Donuts on Hampton Boulevard near Old Dominion University; the coffee will help wake you up, and you’ll start the day with a donut — it doesn’t get much better than that.
Take 21st street to local shop, O’s Donuts and try out a lemon, orange, strawberry, or less hipster doughnut with any number of tasty toppings. If your sweet tooth is particularly greedy, try their doughnut sundaes!
Say goodbye to Norfolk and hop onto 264 towards Virginia Beach. Do it quickly — and avoid traffic –and there might still be doughnuts to choose from at Happy Day Donuts. Recently opened, this Lynhaven locale made the rest of Virginia very jealous almost immediately. You can treat yourself to gourmet donuts on display in the case or enjoy the warm “topped your way” donuts crafted with care, high quality ingredients and a wide selection of toppings.
The next stop is just 7 minutes away taking Lynhaven Parkway.
At Duck Donuts on Virginia Beach Boulevard you can literally order doughnuts by the bucket and walk out of the store with 18 positively perfect pasties. Make sure you save some for your Friday office meeting though.
Finally, after you have been stuffed to the brim with sweets of all shapes, sizes, flavors, and purveyors, come down to Beach Ford right next door to Duck Donuts. We might not have delicious sweets to hand out, but we do have a great selection of new and pre-owned vehicles for you to try!
DEARBORN, Mich., May 28, 2015 – Ford Motor Company is offering competitors access to its electrified vehicle technology patents – a move to help accelerate industry-wide research and development of electrified vehicles.
In 2014, Ford filed more than 400 patents dedicated to electrified vehicle technologies. This is more than 20 percent of the patents the company filed – totaling more than 2,000 applications.
“Innovation is our goal,” said Kevin Layden, director, Ford Electrification Programs. “The way to provide the best technology is through constant development and progress. By sharing our research with other companies, we will accelerate the growth of electrified vehicle technology and deliver even better products to customers.”
Ford Motor Company is a leader in this area – offering six hybrid or fully electrified vehicles including Ford Focus Electric, Ford Fusion Hybrid, Ford Fusion Energi plug-in hybrid, Ford C-MAX Hybrid, Ford C-MAX Energi plug-in hybrid and Lincoln MKZ Hybrid. In total, Ford has more than 650 electrified vehicle patents and approximately 1,000 pending patent applications on electrified vehicle technologies.
Ford’s innovations have resulted in acclaimed electrified vehicles on the road today, but the company believes sharing its patented technologies will promote faster development of future inventions as all automakers look toward greater opportunities.
“As an industry, we need to collaborate while we continue to challenge each other,” said Layden. “By sharing ideas, companies can solve bigger challenges and help improve the industry.”
To access Ford’s patents and published patent applications, interested parties can contact the company’s technology commercialization and licensing office, or work through AutoHarvest – an automaker collaborative innovation and licensing marketplace. AutoHarvest allows members to showcase capabilities and technologies, then privately connect with fellow inventors to explore technology and business development opportunities of mutual interest. The patents would be available for a fee.
“Ford helped launch AutoHarvest as a founding member to enable efficient and transparent technology licensing across the automotive industry and beyond,” said Bill Coughlin, president and CEO, Ford Global Technologies, which manages intellectual property for Ford.
As part of Ford’s increased focus on new and innovative technologies, the automaker is set to hire an additional 200 electrified vehicle engineers this year as the team moves into a newly dedicated facility – Ford Engineering Laboratories – home to Henry Ford’s first labs in Dearborn.
Available Ford electrified vehicle patents
Here are some of Ford’s electrified vehicle patents available for competitors to purchase:
- Method and Apparatus for Battery Charge Balancing, patent No. US5764027: The patent covers passive cell balancing: discharging a cell through a resistor to lower the state of charge to match other cells. This innovation extends battery run time and overall life. This is the first invention to enable battery balancing at any time, instead of only while charging, and it enables the use of lithium-ion batteries in electrified vehicles. It was invented long before lithium-ion battery-powered vehicles became commonplace – truly ahead of its time.
- Temperature Dependent Regenerative Brake System for Electric Vehicle, patent No. US6275763: The technology works to maximize the amount of energy recaptured in a hybrid vehicle through regenerative braking. By improving the interplay between normal friction brakes and regenerative braking during stopping at certain air temperatures, a driver is able to recapture more energy than previously possible, helping the motorist drive farther on a charge.
- Driving Behavior Feedback Interface, patent No. US8880290: The patent provides a system and method for monitoring driver inputs such as braking and accelerating, and vehicle parameters including energy consumption to assess driving behavior. The feedback can be used to coach future driving behavior that may translate into better long-term driving habits and improve fuel economy. This technology also has enabled drivers of non-electrified vehicles, such as a Ford Focus, to develop better driving habits.
Using an innovative new technology called 3D printing, parts such as the intake manifold on the Ford EcoBoost race engine used in the Chip Ganassi Racing with Felix Sabates Daytona Prototype car are now created on a printer.
“3D computer printers have totally changed the development process for our Daytona Prototype race cars,” said Victor Martinez, 3.5-liter EcoBoost race engine engineer. “3D printing has advanced at such lightning speed in recent years that in a matter of hours, we can create real, usable parts for race cars. That’s exactly what we did for the 24 Hours of Daytona earlier this year.”
From road to track, 3D printing accelerates Ford product development
Ford first started to 3D-print decades ago, purchasing the third 3D printer ever made, in 1988. The company first used 3D-printed parts for prototype buttons, switches and knobs. As the technology has improved, the quality of 3D-printed parts has become remarkably precise, and the parts themselves have become increasingly usable.
So smooth and precise has the finishing process become that 3D-printed parts are now used in real-world settings – on prototype vehicles built for durability testing, and on the Ford race car that won the 53rd running of the grueling 24 Hours of Daytona in January.
Ford’s rapid prototype lab: Where product development never stops
In the competitive world of endurance racing, the push for increased reliability and horsepower never stops and, in Ford’s rapid prototype lab, it doesn’t have to.
“We have the ability to design an entirely new part and, one week later, have that part in hand,” said Martinez. “This lets the engineers who develop our cars – both for road and track – spend more time testing, tuning and refining.”
Computer-aided design mockups are sent to Ford’s rapid prototype lab where they are analyzed and input into one of many 3D printers. Roughly one week later, a finished product is ready to be cleaned, painted and used.
“Toward the end of the 2014 TUDOR United SportsCar Championship season, we began to design a number of revisions for our intake manifold,” explained Martinez. “In order to rapidly prototype and prove them out, we 3D-printed several intakes and tested them on our dyno and verified performance on the track. The iterations we created based on the 2014 intake manifold accelerated the development on our 2015 manifold – which is both lighter and brings improved airflow.”
Take it to the track
Leading up to the 2015 24 Hours of Daytona, Ford Performance engineers opted for a 3D-printed intake manifold for the Chip Ganassi Racing Daytona Prototype car. Employing the most advanced intake yet printed, in combination with carbon fiber intake plenums developed by Multimatic®, a strong, reliable and lightweight intake manifold was created for the No. 02 Target Ford EcoBoost-Riley.
“The prototype manifold exceeded our expectations in testing, so in the essence of time we decided to use it for the race,” said Martinez. “We modified our intake with carbon fiber components, painted it, and then it was ready to go to the track.”
Bringing home the hardware
Chip Ganassi Racing, led by drivers Scott Dixon, Kyle Larson, Jamie McMurray and Tony Kanaan, won the Daytona classic – holding off stiff competition in the last hour of the race.
“It was a great day for Ford and a great day for Ganassi,” said Raj Nair, Ford group vice president, Global Product Development. “We had a great car and great drivers. And, of course, we had really great power, reliability and fuel economy out of the EcoBoost engine. This is a great testament to the entire team. I couldn’t be prouder of them.”
Now, Ford aims to repeat this performance at the TUDOR United SportsCar Championship race at the Belle Isle Grand Prix on May 30.
Ford is expanding its safety recalls on vehicles that have certain Takata airbag inflators after Takata declared that those inflators are defective, bringing the total number of Ford vehicles recalled for Takata airbag inflators to 1,509,535 vehicles to date.
This expanded recall follows Takata’s notification to the U.S. NHTSA last week that certain of its airbag inflators are defective, affecting several automakers across the industry. For Ford, affected vehicles include:
- 2005-2014 Ford Mustang vehicles built at Flat Rock Assembly Plant for driver side airbag inflators;
- 2005-2006 Ford GT vehicles built at Wixom Assembly Plant for driver side airbag inflators;
- 2004 Ford Rangers built in North America at Edison Assembly Plant and
- 2004-2006 Ford Rangers built at Twin Cities Assembly for passenger side airbag inflators.
As disclosed in November 2014, Ford is aware of one airbag deployment that might be related to the issue, in which a driver’s leg was injured by a metal fragment when the airbag deployed after a crash. Ford has not seen any other inflator ruptures on Ford vehicles in the field or in testing to date.
A total of 1,490,764 vehicles in North America are now affected by this expanded recall, including 1,380,604 in the United States and federalized territories, 93,207 in Canada and 16,953 in Mexico.
Dealers will replace the airbag inflator at no cost to the customer.
Customers who want to know if their vehicle is included in these recalls can visit www.ford.com and click on safety recalls at the bottom of the page. Customers can then enter their Vehicle Identification Number (VIN) to see any open safety, compliance or emissions recalls, as well as customer satisfaction programs.
Ford today announced the launch of its first advertising campaign promoting the 2015 Ford Edge. The campaign centers on the empowering sense driving the all-new Edge creates for its customers – that feeling of being “unstoppable.” Ford believes this emotion to be a key driver of vehicle consideration in the utility segment.
Calhoun notes the ads are designed to create an emotional connection with the target customer – people who are successful, business-minded, sports-oriented, eager to try new technology and committed to staying in the know. Historically, Edge does well with women buyers, and that audience was top of mind in development of the new campaign.
The television work, carried by the popular track “Fight Song” by Columbia Records artist Rachel Platten, features a Bronze Fire Edge Titanium being driven through city streets. A woman’s voiceover asserts – “2,434,311 people and only one me. I’ll take those odds.” The spots debut the new tagline, “Be Unstoppable.”
“The all-new Edge defines utility in an urban environment for Ford,” Calhoun explained. “It provides us with an opportunity to showcase the Edge customer having the confidence to handle whatever the day brings – whether that’s an experience in the city or a weekend adventure.”
The campaign launches today with a national television component. It will be followed by print ads, then an aggressive digital execution later this summer. The TV spots will run on national networks and popular cable channels – Discovery, ESPN, Food Network, HISTORY, MSNBC, TBS and TNT.
Target publications for the print ads include Bloomberg Businessweek, Bon Appétit, Condé Nast Traveler, Elle Décor, Food & Wine, Golf Digest, GQ, Real Simple, Shape and Women’s Health.
Sales off to a great start
Last month, Edge sales in the United States were up 78 percent compared to year-ago levels, helping the Ford brand set a new record for April utility vehicle sales. May 2015 performance is expected to be strong as well – with year-over-year gains – as the new Edge enjoys brisk sales and strong interest from buyers.
With the all-new Edge, Ford is also building on its global utility vehicle leadership, having delivered four consecutive years of record sales. In 2014, the company sold an all-time-high 1.4 million utility vehicles in markets worldwide – up 11 percent from 2013. Through the early months of 2015, Ford’s global utility vehicle sales remain strong.
In North America, Ford reigns as the top-selling SUV brand – a title it has held for four straight years. The company expects the all-new Edge will maintain its position as a segment leader. The 2015 Ford Edge is loaded with more technology, higher levels of craftsmanship and greatly improved vehicle dynamics. It also sports an exciting new design.
Dear Beach Ford Family,
Summer’s on the way! Can’t you tell? Saturday afternoons and hearing the low hum of lawnmowers, for me, make it so. Maybe that comforting, droning sound is only an ingrained, familiar memory trigger that says warmer days are here and school is almost done! Regardless, summers make you feel young again and it is one of the best times at our company.
The longer daylight, the newest models of Ford cars and trucks, and an increased inventory selection are all great reasons to come to Beach Ford and just look around. The evenings are particularly a good time for this. The temps are not as hot and things just seem more relaxed. At our dealership we want you to come here and view us as an information resource. A place to actually experience your product of interest, without any pressure to“buy today!” Yes, our dealership is a place to gain additional information about your next car, truck, or SUV that you may not have found yet. This is a place where you can get this information and then take as much time as you like, getting to know the product, and making the best decision for YOU.
Yes, our dealership was built to be a resource, not a closing booth. We are always at our best when we become the place where we impart insight, advice, and good information that is important to you. Use our facilities, our inventory, and our expertise to your advantage. Buy from us only when you know it is the right decision for you and your family. We built this place as a resource for our customers. We look forward to being that for you this summer!
Thanks for being a part of the Beach Ford Family,
DEARBORN, Mich., May 21, 2015 – Ford, America’s truck leader, pioneers towing innovation again by introducing Pro Trailer Backup Assist™ for the 2016 Ford F-150 – a segment-first technology that makes the challenge of backing up a trailer easier than ever for both experts and infrequent towers alike.
Backing up a trailer can be tricky. The truck’s front wheels have to be turned the opposite direction the customer wants the trailer to go. Turn too hard and the trailer can hit the vehicle, or jackknife. Whether working alone or with a spotter, backing up a trailer can be a tension-filled ordeal.
Pro Trailer Backup Assist helps take the frustration out of backing up. It works by letting the customer steer the trailer with a control knob while the truck steers its wheels and limits vehicle speed.
To operate Pro Trailer Backup Assist, the customer rotates a knob to indicate how much the system should turn the trailer. The technology automatically steers the truck to turn the trailer the desired amount. The system may limit vehicle speed to enhance occupant comfort over various road surfaces. The result is less time required to back up a trailer with improved confidence – it even helps towing experts by reducing time lost to maneuvering mistakes.
“Pro Trailer Backup Assist is a smart solution to save time and increase productivity for our customers,” said Doug Scott, marketing manager, Ford Truck Group. “Instead of struggling to back up their trailer, they can spend more time on the job or enjoying the lake.”
Leveraging advanced camera technology, Ford engineers developed the trailer tracking system strategy and tested it for almost a decade. Along the way, Ford earned five patents for the technology, with 10 more pending.
Driver-assist features now on F-150
Pro Trailer Backup Assist joins a suite of driver-assist technologies already available on the all-new 2015 F-150. Among these features is Curve Control, developed exclusively by Ford engineers to help in those cases where customers may enter a turn too quickly. Curve Control helps drivers maintain control of their vehicle by automatically reducing torque and applying four-wheel braking. This can reduce vehicle speed by up to 10 mph in approximately one second – assisting drivers in staying on their intended path.
Available lane-keeping system is designed to help prevent a driver from drifting outside of the intended driving lane. The system is designed to detect the left- or right-hand road lane markings using a camera mounted between the windshield and rearview mirror. A vibration in the steering wheel is used to alert the driver. The system can also provide steering torque to help guide the vehicle back into the lane if needed.
Segment-exclusive adaptive cruise control and collision warning with brake support uses radar in the front of the truck to measure the distance and speed of vehicles detected ahead. Using this information, the F-150 can automatically maintain a consistent following distance set by the driver. The speed will be maintained if adaptive cruise control is activated and the vehicle is traveling at least 15 mph. Collision warning triggers visual and audio alerts if the system detects the following distance is diminishing too quickly and a collision may occur. It also pre-charges the brakes if the driver needs to stop suddenly.
Ford trailering innovations and leadership
Pro Trailer Backup Assist for the 2016 F-150 is the latest in a long line of segment-first and class-exclusive Ford truck innovations and capabilities that make trailer towing easier. Others include:
- Segment-first integrated trailer brake controller, 2005: The first integrated, factory-installed trailer brake controller for the 2005 F-Series Super Duty, the Ford system ties into the truck’s brakes to activate the trailer brakes by sensing truck brake pressure
- Segment-first trailer sway control, 2009: The first trailer sway control for the 2009 Ford F-150, the Ford system senses differences in movement between truck and trailer, using the wheel brakes in both vehicles to counteract sway
- Segment-first smart trailer control module, 2015: First system to the truck’s productivity screen to show the driver which lights on a trailer connected to the truck aren’t working – meaning the driver or a passenger doesn’t have to get out of the truck and walk around the trailer to find lights have blown out
- Class-exclusive dynamic hitch assist, 2015: A rearview camera feature that incorporates a dynamic line based on steering wheel angle in the display helps customers line up their truck and trailer with no spotter or need to exit the vehicle
- Best-in-class light-duty towing, 2015: 2015 Ford F-150 can tow more than any other light-duty pickup truck – up to 12,200 pounds
- Best-in-class heavy-duty towing, 2015: 2015 Ford F-450 Super Duty can tow more than any other heavy-duty pickup truck – up to 31,200 pounds
About Beach Ford
Our Dealerships offer new Ford cars, trucks, vans, and all makes of used cars and trucks. We built a 30,000 square foot world class collision repair and paint facility and a 53,000 square foot Quality Care Service Center in Virginia Beach. We have also built an 83,000 square foot collision/paint repair and Quality Care Service Center in Suffolk. We have done all this to ensure we take care of our customers long after their initial purchase.
Some recently used post categories for your browsing pleasure.