The Beach Blog

January Note from Tom Barton

Dear Beach Ford Family,

Happy New Year! I hope you all had a wonderful Holiday Season and have had a good start to 2012! I want to thank everyone in our Beach Ford Family for making 2011 a great year. For the second year in a row, Beach Ford’s new vehicle sales improved by over 20% and our service and parts sales also showed improvement vs. the previous year. Our family of customers is the reason for our success and it feels good to be growing again!

2012 should be another great one for Ford Motor Company and Beach Ford. There are four impressive new models coming out this year that will provide plenty of excitement throughout the year. First, will be a Focus ST sports coupe that will have a 2.0L Ecoboost engine, capable of 250 horse power! This car is really something and will give Beach Ford customers who are into small performance cars, plenty to brag about! This vehicle should be available before Spring.

Next will be a re-freshed 2013 Taurus with enough of a new look to reinvigorate the full size, upscale buyer who appreciates a little luxury without paying the luxury price tag.

Then comes the all new, completely re-designed, 2013 Ford Escape! This vehicle will be available in the Spring also, and is a beauty with a sleek new design that will change the way you look at a small SUV.

Later this Summer, the 2013 Ford Fusion will make its way to our showroom floor. I have seen this vehicle in its planning stages for over two years on my trips to Dearborn. It is nothing short of stunning. It just won “Car of the Show” at the Detroit Auto Show that is going on through January 20th. I know of no other mid-size sedan with as much elegant style as the new Fusion – it will be truly a game changing product for us and it will be available this summer. The best way to describe it is “Aston – Martin infused with plenty of Detroit DNA!” Just beautiful!

It was not so long ago that I might struggle a bit when writing a column like this, concerning future products. There just wasn’t that much coming out – at least worth writing about, anyway. Ford makes this easy now and it makes this business more exciting and more fulfilling than ever. I look forward to seeing you at our showroom sometime soon! It is going to be an exciting year!

Thank you for being a part of the Beach Ford Family,

Tom Barton