The all-women vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a 2013 Ford Mustang GT, is on target for the unveiling of the winning design at this year’s SEMA show on Oct. 30 in Las Vegas.
The customized car, known as “High Gear,” was donated by Ford and will be auctioned on eBay immediately following reveal with proceeds slated for the SEMA Memorial Scholarship Fund, an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.
Click below to listen to an interview with Seely as she discusses the inspiration and design philosophy behind “High Gear.”
Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance, street-legal components for this historic build. In addition to the customization of the Mustang GT by a team of all women, many of the products donated came from companies owned by women.
“It was amazing to experience the huge amount of support offered by the SEMA member companies,” said Susan Carpenter, SEMA Businesswomen’s Network product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket.”
The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary groups including the powertrain team, paint and body team, undercarriage team, interior and sound system team and the quality inspection team.
“There are many valuable one-of-a-kind Mustangs, yet none of them have ever been customized entirely by a team of women,” said Sherry Kollien, SEMA Project Manager, Ford Motor Company. “It’s worth stating that whoever successfully bids for this car is going to receive a very special piece of Mustang history.”