The Beach Blog

Ford’s Virtual Test Track Experiment

This is Ford’s state-of-the-art VIRtual Test Track EXperiment (VIRTTEX) simulator. It’s used to check real-world driving scenarios and then develop and test out future safety and driver-aid technologies.

Ford is the only North American automaker with a high-fidelity, motion-based simulator featuring a spherical dome on top of a hydraulic system to mimic vehicle movement. The simulator was developed in 2001.

In 2003, Ford conducted one of its first driver-distraction studies in VIRTTEX, which measured a driver’s failure to detect safety-relevant events while doing visual or manual tasks such as retrieving voicemail on a handheld cell phone.

Recent upgrades to VIRTTEX include improved image rendering technologies and capabilities to study driver performance. It has also expanded to include a high-resolution, digitally projected 360-degree horizontal field-of-view to test and measure driver acceleration, braking and steering. Overall driver reactions to various conditions factors in, too.

The improved imagery creates the most realistic scenarios thus far, including other traffic, pedestrians and landmarks alongside the roadway, and Ford engineers hope to respond with technologies that can warn drivers of imminent collision, drowsiness and other potentially dangerous scenarios behind the wheel.

VIRTTEX has already helped in the development of heads-up displays, drowsy driver alerts and lane departure warning technology soon to be available on the all-new Ford Fusion.

Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the technologies available at Ford.

Source: The Ford Story

The New Escape All-Wheel-Drive System Gives Drivers More Control

As winter rain, ice and snow slows travel across the country, the all-new Ford Escape’s all-wheel-drive system offers drivers a little extra traction.

The new Escape’s intelligent all-wheel-drive system pre-emptively reassesses conditions about 20 times faster than it takes to blink an eye, readjusting the power split to give the driver the precise blend of handling and traction at all times.

If, for example, the front of the vehicle is on ice and the rear is on pavement, the all-wheel-drive system can send all the torque the powertrain can produce to the rear, putting power where the driver needs it.

“This is a very robust system, tested and tuned around the world in many conditions,” said Joe Torres, senior engineer, all-wheel-drive system development.

Using advanced software and sensors, the system gathers data from 25 external signals, including wheel speed, accelerator pedal position and steering wheel angle, to deliver outstanding driving performance in both wet and dry conditions as well as excellent off-road traction.

Torque Vectoring Control and Curve Control
Available together for the first time in an SUV in the all-new Ford Escape, the Torque Vectoring Control and Curve Control systems always pre-emptively split the torque produced by the powertrain between the front and rear axles. Splitting the torque offers several benefits to the driver. First, it transfers the power, which means when a driver corners hard, the vehicle will better follow the intended steering path. For example, if the vehicle is understeering – the tendency to go straight when cornering – the system will automatically split more torque to the rear wheels to help counteract that effect and provide more neutral steering.

Second, and new to this all-new SUV, are feedback sensors and software that calculate – based on the driver’s steering angle – where the driver wants to go versus where the vehicle is heading, and make the appropriate split.

An advanced computer uses all the inputs from an array of sensors and data – such as lateral acceleration, driver-demanded torque and steering angle – and processes that information to get the vehicle to turn in the direction the driver wants it to go. The Ford system builds on the pre-emptive actions by adding and subtracting torque as needed through an electromagnetic clutch.

All of these adjustments, corrections and calculations are made every 16 milliseconds.

Learn more about the new Ford Escape at Beach Ford in Virginia Beach or Suffolk.

Source: Ford

New Mirror in Ford Escape Reduces Outside Noise

Ford engineers are using an elliptical acoustic mirror to reduce noise in the all-new Ford Escape.

This high-tech device was used for the first time on Escape to reduce wind noise and deliver a quieter interior. The mirror resembles a satellite dish with a microphone. The mirror identifies “hot spots” where noise penetrates the interior of the vehicle, allowing drivers to listen to music or conversation inside the car instead of external noises.

This technology is deployed more commonly by European luxury vehicle manufacturers and is considered a breakthrough among U.S. manufacturers. The mirror measures noises on the surface of the vehicle and in the airflow.

The engineering team was able to make changes to the Escape shape, specifically the mirrors and A-pillar, while in the early clay model phase to test theories and validate expected results. Work was done in the Ford Aeroacoustic Wind Tunnel in Germany.

“We previously didn’t have this tool available,” said Peter Kleesattel, interior quietness development engineer. “Essentially we were able to optimize the shape earlier. In noise and vibration, the basic idea is you have noise sources outside the vehicle and you have the path.

“The path could be through the glass, door or insulation. Now we’re able to optimize the shape early on, reduce the exterior source and create a quieter interior.”

The optimized shape means the new Escape is quieter than the outgoing vehicle, and preliminary data show it will be among the leaders in interior quietness. In particular, the tuning work on the A-pillar helps ensure better noise performance in crosswind situations.

Wind noise performance has been optimized through more than 160 hours of engineering. In a typical eight-hour block, more than 20 configurations can be tested, including glass, mirror sealing and door sealing.

“Using the elliptical acoustic mirror helped the team pinpoint the source of the noise,” said Bill Gulker, NVH (noise, vibration and harshness) supervisor. “Previous technologies required more of a trial-and-error approach to finding the issue.”

Learn more about the all-new Ford Escape at Beach Ford in Virginia Beach or Suffolk.

Source: Ford

In-Car Health and Wellness Research

Ford, Microsoft, Healthrageous and BlueMetal Architects recently announced an alliance to research technology to help people monitor and maintain health and wellness while on the move.

The alliance was unveiled during the “Doctor in Your Car” keynote address at the Digital Health Summit at the International CES.

“People are spending more time in their cars, and with the tremendous growth in mobile healthcare solutions, Ford is dedicated to understanding the value of being able to connect to health and wellness-related services while driving,” said Gary Strumolo, manager of Infotainment, Interiors, Health and Wellness at Ford Research and Innovation. “Our connectivity platform – Ford SYNC – provides easy, voice-controlled access to mobile devices such as smartphones and tablets, and therefore it makes sense to research areas that are important to our customers.”

Customer research and societal trends suggest there’s a strong business case for Ford to explore opportunities in health and wellness technology, Strumolo said.

The car that cares
Strumolo said Ford seeks to develop “the car that cares.” As people spend more time in their cars, the ability to manage health and wellness on the go becomes more important.

The goal is to figure out how to extend health management into the personal vehicle in a nonintrusive fashion. The prototype system was designed by BlueMetal Architects.

Using information collected from blood pressure monitors, activity monitors and glucose meters along with behavioral data shared by the user, Healthrageous is able to help people lead healthier lifestyles by shedding unhealthy habits.

Microsoft’s contribution is to translate robotic sensory information provided by the vehicle into an application that also provides a voice and touch-screen interface, while integrating biometrical data that come from a wearable device.

Ford SYNC allows this all to be done hands-free.

“This alliance signifies an important step in bringing health innovation into people’s everyday lives,” said Todd Bremner, chief technical officer for BlueMetal Architects. “Ford’s SYNC platform allows us to imagine, design and build natural user experiences leveraging voice and touch, which seamlessly bring wellness into your everyday commute.”

Source: Ford

The All-New Ford Fusion

Ford’s all-new Fusion is the first sedan to offer gasoline, hybrid and plug-in hybrid versions – each expected to deliver top fuel economy.

The all-new Fusion is the latest in a series of vehicles from Ford developed to satisfy customers everywhere looking for leading fuel efficiency, helpful technologies and game-changing looks.

“Our vision for Fusion was clear – deliver the very best of what ‘One Ford’ stands for,” said Derrick Kuzak, group vice president of Global Product Development. “We brought our global teams together around a blank slate with the charge to develop a midsize car with ground- breaking design and jaw-dropping fuel economy – one that featured technologies to help make our customers safer and better drivers. This car is the result.”

Technologies
• Lane Keeping System: This class-exclusive technology consists of three elements to help a driver maintain proper lane position. Using a small, forward-facing camera behind the inside rearview mirror, the system “looks” down the road, monitoring lane lines to determine that the car is on course. The system will alert a driver if drowsiness or erratic lane-keeping is detected. The second element warns a driver with a steering wheel vibration if the Fusion drifts too close to lane markings. Finally, lane keeping aid will actually apply pressure on the steering to help bring the car back into proper lane position.

• Adaptive cruise control: Using forward-looking radar, this system “looks” down the road when activated, slowing the Fusion when slower traffic is detected ahead. Adaptive cruise control enables collision warning with brake support to help slow the car if the potential of a crash is detected.

• Active park assist: Employing sensors, this technology can identify a suitable parallel parking space, calculate the trajectory and steer the car to properly position it within the spot. All a driver need do is operate accelerator and brake pedals.

• Blind Spot Information System (BLIS®) with cross-traffic alert: Sensors in both Fusion rear quarter-panels are able to detect traffic in a driver’s blind spot, providing both audible and visual warnings if traffic – unseen by the driver – is detected. BLIS technology enables cross-traffic alert, warning the driver of oncoming traffic when backing out of a parking space with obstructed views, such as between two large vans

Design:
• Silhouette innovation: Fusion’s sleek profile sets it apart from the powertrain/cabin/trunk “three-box” designs synonymous with midsize sedans

• Technical graphics: Fusion’s functional design elements such as headlamps, LED taillamps and polished exhaust tips communicate enhanced technological capability.

• Inside: The new Fusion offers a sporty, driver-oriented environment with next-generation seating that brings expanded functionality. A higher center console supports the driver-centric theme and yields clever storage for items a driver wants to keep handy.

• More Space: Additional passenger space was designed-in by moving the instrument panel toward the windshield, contributing to the cabin’s airy, open environment.

Stop by Beach Ford to learn more, or visit fordfusionstory.com.

Source: Ford

Ford and Cambridge University Work to Design Vehicles for Visually Impaired

Ford has joined forces with Cambridge University in England to gain a better understanding of visual impairment issues that come with an aging society and to use digital tools to better design vehicles for those with vision problems.

The World Health Organization reports that 285 million people worldwide suffer from some form of visual impairment. Of these, about 65 percent are aged 50 and over. And with a rapidly aging population, the number of visually impaired is expected to grow.

Working with Cambridge University
To respond to this growing problem, Ford has joined forces with a team of experts from the University of Cambridge’s Engineering Design Center. The team has developed a Vision Impairment Simulator to enable designers and engineers to gain a better understanding of the effects of a wide variety of visual impairments.

“It allows you to simulate visual impairments on any image. You load in an image, select a visual impairment and it lets you see the image as someone with that impairment would see it,” said Sam Waller, an inclusive design research associate at Cambridge, who developed the software. “You can then load in other designs and instantly compare the effects, or you can change the impairment and see how the design stands up to different problems.

“Even in the case of age-related macular degeneration, where the loss of central vision moves around with the eye, the software simulates this effect by allowing the user to move the “blind-spot” around to see its effect on different parts of the image,” Waller said.

Ford is using the software to study and optimize the design of its instrument displays, to ensure they can be safely and comfortably read by as many drivers as possible. The software also has been used to improve the design of mobile phones and for teaching inclusive design at several universities.

“For us, it is about promoting inclusive design, focusing on ability variation rather than disability, and designing to meet the needs of as many people as possible,” Waller said. “The software features a slider which enables you to instantly change the severity of the visual impairment, from very mild to very severe, so that companies can set a target for the level of visual impairment they will accommodate.”

Source: Ford

The F-150’s Fuel Saving Technologies Get High Marks for Quality

The F-150’s EcoBoost engine and another fuel-saving technology – electric power assist steering – earned high ratings from customers in Ford’s 2011 U.S. Global Quality Research System, or GQRS, helping to power the F-150 to some of the industry’s strongest independent quality rankings in 2011.

The V-6 EcoBoost-equipped F-150 is achieving customer quality ratings on par with F-150s equipped with the popular 5.0-liter V-8 engine, according to data from GQRS, a quarterly survey conducted for Ford by RDA Group of Bloomfield Hills, Mich. The data was gathered from surveys of more than 1,600 F-150 owners who purchased their trucks between September 2010 and May 2011.

“Ford F-150 customers are very discerning so we are pleased they rate our new EcoBoost technology as highly as V-8 engines that some thought truck customers would never give up,” said Doug Scott, group marketing manager, F-Series trucks. “We believe this is a good sign as we plan to roll out this innovative, powerful and fuel-saving technology to most of our lineup during the next few years.”

Electric power-assisted steering, or EPAS – another Ford truck first – is also giving the F-150 a quality edge, with steering that adapts to changing road conditions and vehicle speed, allowing for more confident handling and improved fuel economy.

Internal customer data show these technologies have reduced warranty claims with 25 percent fewer complaints for vehicle vibration and 33 percent less reported issues with drifting and pulling. This means customers are happier with the new system than the reliable outgoing hydraulic-assisted steering system.

“The F-150 is a symbol of how Ford is reinventing its lineup to lead the industry in fuel economy and quality,” says Bennie Fowler, Ford Group Vice President, Global Quality and New Model Launch. “We have demonstrated with our EcoBoost engines that we can deliver new technology with great fuel economy improvements and leading quality.”

Stop by Beach Ford in Virginia Beach or Suffolk to take the F-150’s EcoBoost and electric power assist steering for a test drive.

Source: Ford

Ford Adds “Do Not Disturb” Feature to MyKey

Ford is adding a feature to its MyKey® technology to block incoming phone calls and deter text messages while teens are behind the wheel.

The Do Not Disturb feature, which is available on all 2011 vehicles featuring SYNC® with MyFord Touch®, will be available as a feature parents can control through MyKey beginning with the new Explorer in early 2012.

Unlike turning the phone off, drivers can still make voice-activated outgoing phone calls and the SYNC 911 Assist™ feature can make a call in case of emergency.

“Adding Do Not Disturb to MyKey is yet another way Ford is helping parents to encourage their kids to drive safer,” said Andy Sarkisian, Ford Safety Planning and Strategy manager. “We are continually listening to our customers and responding to parents’ desire to make sure their kids are paying attention to the road, not their cell phone.”

Along with the added Do Not Disturb feature, MyKey features include:

• A top speed of 65,70,75or 80 mph
• “No belts, no tunes” feature that mutes audio system until front occupants buckle up
• The ability to block satellite radio channels carrying adult programming
• Volume control that can limit the audio system to 44 percent of maximum output
• Traction control system cannot be deactivated
• A speed chime alert at 45, 55 or 65 mph
• Early low-fuel warning beginning at 75 miles until empty

“Our dealers tell us that when they have a buyer with kids in the house and they mention the MyKey feature, every single one of them says, ‘How do I turn that on?’ Customers are very happy with the feature,” Sarkisian said.

To learn more about MyKey and Sync, stop by Beach Ford in Virginia Beach or Suffolk.

Source: Ford

New Lane Keeping System Can Detect Drowsy Drivers

An innovative new Lane Keeping System will be available in the 2012 Ford Explorer that can warn drivers if it detects they are getting too tired to drive.

Ford will introduce in early 2012 an innovative Lane Keeping System with three unique features designed to help drivers stay in control behind the wheel, including a Driver Alert System that can notify drivers if it detects signs of drowsiness. In this case, a coffee cup light will appear on the dashboard instrument cluster to suggest the driver take a break.

“The Explorer is loaded with new innovations, including this new lane keeping technology that helps drivers stay in control of their vehicle if they drift out of their lane or show signs of drowsiness,” says Raj Nair, vice president, Engineering, Ford Global Product Development.

The system uses a small forward-facing camera mounted on the windshield behind the rear view mirror, and is able to identify lane markings on both sides of the vehicle.

When the vehicle is on the move, the camera looks at the road ahead and predicts where the vehicle should be positioned relative to the lane markings.

“Our engineering teams tested this technology for thousands of miles in many parts of the country to help ensure it performs on a wide range of roads with different lane markings,” said Michael Kane, vehicle engineering supervisor for Driver Assistance Technologies for Ford.

Source: Ford

Ford at 18th World Congress on Intelligent Transport Systems

Ford Motor Company will publicly demonstrate how cloud-based technology can make vehicles smarter during the 18th World Congress on Intelligent Transport Systems next week.

Ford Motor Company Executive Chairman Bill Ford will discuss the future of transportation, emphasizing how intelligent vehicles and innovations such as smart electrification can help solve emerging transportation issues on roads around the world.

Meanwhile, Ford researchers and engineers will showcase technology designed to personalize the driving experience that is centered on three areas of cloud-based innovation: intelligent routing, intelligent driving and intelligent operation.

“With this technology we are talking about pure customer benefit – creating the right individualized and optimized experience for each person, vehicle and situation,” said Paul Mascarenas, Chief Technical Officer and vice president, Ford Research and Innovation. “As our transportation system evolves – say, with lower emissions zones – the research we are doing now will help us meet the future needs of our customers. For example, cars could one day adapt their powertrain performance to these types of varying driving conditions.”

At the Google I/O conference in May, Ford introduced its research and innovation into using the cloud to predict driver behavior to optimize vehicle control systems and improve vehicle performance attributes such as fuel or hybrid-electric efficiency.

Ford’s commitment to the technology was further showcased when the Ford Evos Concept was introduced at the 2011 Frankfurt Motor Show in September. The Evos Concept explores the potential for connecting a vehicle to the cloud in order to tailor the driving experience based on variables such as personal tastes and moods of the driver.

“Ford already offers cloud-based services through Ford SYNC®, but those services thus far have been used for infotainment, navigation and real-time traffic purposes to empower the driver,” said Ryan McGee, technical expert, Vehicle Controls Architecture and Algorithm Design, Ford Research and Innovation, who will be presenting during the conference. “This technology has the potential to empower our vehicles to anticipate a driver’s needs for various reasons, such as optimizing a vehicle’s powertrain efficiency.”

In the example that will be featured at the World Congress on Intelligent Transport Systems, researchers will show how a prototype Escape Plug-In Hybrid (PHEV) could use a combination of cloud-based and proprietary technology to learn when to switch from being gasoline-powered to all-electric upon entering a lower emissions zone. Cities such as London, Berlin and Stockholm already have such zones.

McGee said if a vehicle was able to predict exactly when it might be entering such a zone, it could optimize itself to comply with regulations and at the same time optimize energy usage over the total distance of the route by switching the engine to all-electric mode at specific times.

Source: Ford

Ford’s New Door Edge Protector

The feature called Door Edge Protector will debut in January 2012 on the Ford Focus. The system – designed by Ford engineers in Cologne, Germany – works automatically when the door is opened. A protective flap concealed in the door moves into position in a fraction of a second as the door opens providing a buffer that prevents damage to paint and body work.

“The Door Edge Protector will be one of those features that we think will make customers say ‘Why didn’t someone think of this sooner?’” said Matthias Tensing, product development system engineer. “It will be relief to parents with children in the backseat or anyone who needs to park in a tight spot.”

Offering maximum protection with minimal impact on weight and without affecting existing mechanisms or side impact performance, the Door Edge Protector retracts in just 60 milliseconds to allow for doors being slammed shut and includes a clutch mechanism that prevents damage if the flap is obstructed when returning. A special rubber compound is used that can withstand thousands of usage cycles and creates a minimum of noise as it springs into position. The protective flap is quickly and easily removed by heavy users, with a replacement unit simply clipping into place.

Source: Ford

Ford SYNC App Developer Challenge

ROXIMITY, a location-aware alert service won the Ford SYNC App Developer Challenge held this past weekend during the TechCrunch Disrupt Hackathon in San Francisco.

“We chose ROXIMITY’s location-based service because it represents an important consumer trend, and it’s an area we’d like to investigate for potential in-car integration through SYNC,” said Julius Marchwicki, SYNC AppLink™ program manager. “The concept has huge potential as it moves the trend of ‘daily-deal’ finders a level deeper by combining it with more refined location data and context-aware services.”

The ROXIMITY development team now has the opportunity to develop a SYNC-enabled version of their app and travel to the International CES in Las Vegas in January 2012 with Ford, where they will be able to demonstrate their app as part of Ford’s presence at the show.

Developed by Denver-based co-founders Danny Newman, Joe Mease and Austin Gayer, ROXIMITY provides real-time deals and specials that are relevant to where a user is walking or driving, based on their personal preferences and interests. For example, a user walking by a shopping mall could receive a customized message with a special deal on food or half-off shoes.

Integrating ROXIMITY with Ford SYNC would provide drivers with voice-controlled, hands-free access to the service. Users could choose to hear nearby specials as they drive through the city, or ROXIMITY could alert them automatically to special offers and deals based on their location provided by SYNC’s GPS receiver.

SYNC is a voice-activated technology available in Ford vehicles. It helps keep drivers’ eyes on the road while giving them the information they want, like weather, radio stations, traffic reports, directions, etc. If you haven’t done so already, stop by Beach Ford in Virginia Beach or Suffolk to check out the Ford SYNC system.

Source: Ford

Ford EVOS Concept

Ford will debut the Ford Evos Concept at the 2011 Frankfurt Motor Show in September. It represents the ultimate expression of Ford’s new global design language, and explores key future powertrain and vehicle technologies.

The vehicle introduces Ford’s first truly global design language as the momentum of the company’s One Ford product plan continues to build.

“The Ford Evos Concept unites three key elements which are at the core of our One Ford global product strategy: outstanding design, smart technologies and fuel economy leadership,” said Derrick Kuzak, group vice president of Global Product Development.

“With its compelling design and innovative technology experience, this is a clear demonstration of the exciting vision we have for the Ford brand. While you will never see this car on the road, the next generation of Ford products around the world will display many of the distinctive design ideas and advanced technologies it showcases.”

Technology vision for enriched customer experience
The concept’s technology experience embraces a new generation of driver interaction and awareness currently under development in the Ford Research and Innovation laboratories. Seamless connectivity between the vehicle and the driver’s ‘personal cloud’ of information is at the heart of the vision for its capabilities.

“The possibilities are fascinating when we explore how to enable a seamless lifestyle between home, office and car linked by access to the driver’s personal information,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation.

The personalized, cloud-connected lifestyle
Drawing from a detailed understanding of the driver’s preferences and driving habits, the Ford Evos Concept combines this personal information with additional data from the cloud, such as the driver’s work schedule and local traffic or weather conditions. This information provides a personalized and seamless experience as the driver transitions in and out of the car.

It could automatically play the same music or news program that was just streaming at home, for example, or heat or cool the interior to an ideal temperature before the driver gets in without having to be requested by predicting departure time based on his calendar.

Enhanced driving experience
Learning driver habits and capabilities, the technology can overlay map and weather data sourced from the cloud to adjust powertrain, steering, suspension and braking systems for optimum enjoyment, comfort and safety.

Driver wellness
With a seamless connection to the cloud, the Ford Evos Concept monitors the physical state and workload of the driver and adjusts the driving experience accordingly.

In dynamic driving situations, the vehicle may simplify the appearance of the instrument panel to display only necessary gauge information and switch the driver’s connected smartphone to “Do Not Disturb” mode to help keep the focus of attention on the road.

Cloud-optimized hybrid powertrain
Completing the vision for the Ford Evos Concept is a state-of-the-art lithium-ion plug-in hybrid (PHEV) powertrain providing the same next-generation performance and fuel economy as the Ford C-MAX Energi scheduled for introduction in North America in 2012 and Europe in 2013.

Ford ‘powersplit’ hybrid architecture allows the electric motor and gas engine to work together or separately to maximize efficiency. Cloud connectivity would provide further opportunities to enhance performance and efficiency by selecting the optimum combination of powertrain modes for any given journey.

For more information, visit the Ford EVOS Concept minisite.

Source: Ford

Consumers Drive Ford Focus Electric Simulator

Potential customers are getting a chance to help develop the final in-dash display for the Ford Focus Electric through the use of a specially designed driving simulator.

The feedback is helping Ford engineers make sure the Focus Electric’s unique version of the MyFord Touch is easy to use and meets the needs of potential owners. The new Ford Focus Electric uses the high-tech driver interface to help drivers optimize range of fuel-free driving.

When stepping into the simulator, a user sees exactly the same information that would appear in the real Ford Focus Electric, including two 4.2-inch full-color LCD screens flanking the speedometer in the center. These screens provide details on battery state of charge, distance to charge point, the corresponding budget and expected range surplus.

“These screens are an integral part of Focus Electric and we thought the best way to make sure they would do their job is to have people come in and try them out for themselves,” said Paul Aldighieri, HMI engineer. “The only true way to get a feel for what the screens are telling the driver is by actually getting behind the wheel.”

Many drivers have participated in the simulator exercise since last year. Studies evaluated how well participants comprehended the gauge concepts and validated the gauge design. Feedback showed the core behaviors of the system were well understood, and the engineering team received feedback on how to improve the interface. The team incorporated the feedback and received high acceptance levels for the new graphics.

Additionally, engineers received feedback on alternatives for the terminology used to represent what eventually became the charge point, budget and surplus screens.

Graphically representing surplus mileage beyond charge point destination was identified by this group as a benefit. One guest indicated he had recently gone to the movies with some friends in his electric car. After the movies, one of his friends asked if they could go out for ice cream; this particular guest had to discourage that as he had not accounted for it in planning the evening’s travels. After seeing Ford’s surplus gauge, he thought this would have given him better data to consider adding on a spontaneous stop to get ice cream.

Making efficiency fun
MyFord Touch on the all-new Focus Electric offers drivers unique features that provide easy-to-understand information about range, destinations and charge points.

For those who want more in-depth information, the cluster’s MyView feature offers greater personalization choices. Using five-way buttons on the steering wheel, Focus Electric owners can configure their own custom information screen in the left display.

Source: Ford

Complimentary Live Operator Assist for Ford SYNC

Getting directions or finding a business using SYNC® Services has become even easier thanks to a new feature called Operator Assist that allows users to instantly connect with a live person.

The new feature provides customers with the ability to safely connect with a live person who can quickly access information databases to help drivers get where they’re going.

Operator Assist is currently in a beta test trial phase and being offered as a complimentary feature for registered users of SYNC Services. No additional software or hardware is needed.

“Ford is committed to continuously improving the ownership experience and delivering the level of connectivity that customers want,” said Doug VanDagens, director, Ford Connected Services Solutions Organization. “By leveraging what’s available in the cloud, we continue to innovate and improve our customers’ experience without having to touch the vehicle or inconvenience the owner.”

Learn more about the SYNC Services and Operator Assist at Beach Ford, during the Ford Technology Tour this Thursday. Space is limited to RSVP now.

Source: Ford

Ford Works to Improve Tire Technology

Ford Motor Company is working to develop innovative new tires that improve safety, boost fuel economy and enhance vehicle handling.

Located at Ford’s Research and Innovation Center in Dearborn, the dedicated tire team works closely with Ford’s Chassis Engineering and Vehicle Engineering functions, as well as leading tire companies, to test new compounds, new tread designs and other innovations.

Most automakers don’t influence significantly the development of the tires they use. But tires — the only component that touches the road while you drive — are one of the most important components of any vehicle.

The team has focused most of its attention on tire tread, because it’s the main contributor to rolling resistance.

The three key attributes to any road tire tread are traction, wear and rolling resistance. The challenge to building a better tire is that often improving one attribute may compromise another.

“Traditionally, the challenge of improving tire treads is to expand all facets of the ‘magic triangle’ – grip, wear and rolling resistance. We want to improve all attributes without compromising others,” said Dan Haakenson, technical expert, Vehicle Dynamics. “Our goal is to anticipate, innovate and incorporate technologies to make Ford a leader in fuel economy and to help deliver superior low-rolling-resistance tires to customers faster than anyone else.”

Driving toward a no-compromise solution

Producing no-compromise vehicles has its roots in an exhaustive, focused examination of each component – like tires – to optimize design, systems and materials.

“While Ford doesn’t manufacture tires, we do want to become smart buyers for our customers,” said David Rohweder, global chief engineer for Tire and Wheel Engineering.

“Fuel economy is on the minds of consumers globally more than ever and is a critical factor for most when purchasing new vehicles,” said Rohweder. “Ford is leading the drive for innovation for fuel economy, and one mechanism to do that is through the research program on advanced tire technologies.”

Source: Ford

Ford Easy Fuel Feature Prevents Gasoline Theft

The only thing worse than paying more for gasoline is paying more for gasoline and having it stolen out of your gas tank. As reports of fuel theft continue to rise, Ford owners can feel a little more secure knowing their vehicles have fuel system innovations such as the Easy Fuel® (capless fuel filler) feature.

The Ford Easy Fuel feature is designed to easily let fuel in and make it difficult to get fuel out.

That’s important as gas prices hover at the $4 per gallon mark, and demand remains high with drivers in the United States consuming about 400 million gallons of gas daily.

“Our first goal is to make the refueling process as easy and trouble-free for the customer as possible,” said Brian Aitken, supervisor, Fuel Systems. “But if it also slows down would-be thieves. Ford customers benefit that way as well.”

Reports of gasoline theft have been rising across the United States, from New Jersey to California.

“It’s not a shock that illegal siphoning is rising with the sharp increase in the price at the pump,” said Patrick DeHaan, a senior petroleum analyst for GasBuddy.com, an independent website that monitors the fuel industry. “Criminals will do anything for money, and that includes trying to take liquid gold out of your gas tank.”

With Easy Fuel, a spring-loaded flapper door is held closed by latches that can only be released by a standard-size fuel nozzle. This eliminates the need for a fuel tank screw cap. When the proper nozzle is inserted into the filler neck of the system, the latches release, and the nozzle pushes the spring-loaded flapper door to the open position. When the nozzle is removed, the flapper door automatically is forced closed by the spring.

Easy Fuel has a unique mis-fueling inhibitor to reduce improper refueling and siphoning. The inhibitor consists of a fuel nozzle detector that guides the nozzle to the opening. If a nozzle or foreign tube of a different size – a diesel nozzle or plastic hose, for example – is placed in the filler neck of a gasoline-powered vehicle, the latches will not release.

“Unless they understand how the mis-fueling inhibitor works and come prepared, many would-be fuel thieves are unsuccessful in siphoning fuel from Ford vehicles,” said Aitken.

Check out the Ford Easy Fuel Feature at Beach Ford in Virginia Beach or Suffolk.

Source: Ford

Launching Intelligent Safety Vehicles Quicker and More Afforadably

Previously, we wrote about The Future of Vehicle Safety: Cars Talking to Traffic Lights and to Each Other.

Now, Ford Motor Company is hosting Europe’s most influential safety leader to discuss how to bring intelligent vehicle technology to global customers quicker and more affordably.

Ford is leading research and working with automakers and safety leaders globally on a standardized platform for the advanced wireless systems that will allow vehicles to “talk” to each other to reduce crashes and congestion.

Dr. Andre Seeck, president and chairman of the board of directors, European New Car Assessment Programme (Euro NCAP), will tour Ford’s Research and Innovation Center in Dearborn and participate in discussions centered on intelligent vehicle research and other advanced safety technologies the company plans to introduce globally.

“Intelligent vehicle technology has the potential to significantly reduce crashes. We want to work with Ford and others who are leading development of this technology to harmonize the underlying standards and requirements on a global level,” said Seeck.

Ford researchers are developing advanced crash avoidance systems that use GPS technologies and advanced Wi-Fi® signals, or dedicated short-range communications, on a secured channel allocated by the Federal Communications Commission to create intelligent vehicles that communicate with each other in traffic and help drivers avoid or mitigate crashes.

In addition to serving as president of Euro NCAP, Seeck also is head of Vehicle Technology with the German Federal Highway Research Institute (BASt).

“Dr. Seeck has strong influence on safety globally, so we are excited to work with him on this next frontier of safety,” said Jim Vondale, director, Ford Automotive Safety Office. “Ford has been a pioneer in safety technology for many decades. Now we are leading the development of crash avoidance technologies, including our intelligent vehicle research, to help drivers avoid crashes in the first place.”

Ford led the industry in developing new safety technologies, including seat belts in the 1950s, airbags in the 1980s and today with the industry’s first rear inflatable safety belts to help protect occupants in crashes.

Source: Ford

Ford Practices “Less is More” Mentality for Interior Designs

Ford Motor Company designers believe less can be more. Using the Ford SYNC® in-car communications system as an interior design differentiator, the company is moving to reduce manual controls by increasingly replacing them with voice commands.

Today’s designers have the world at their fingertips, and consumers who want it all – and less, says Scott Strong, Ford global director if Interior Design. People want more comfort, more safety, more connectivity and more functionality. But they also want less cost, less complexity, less anonymity.

Technology and design innovation has provided a steppingstone to change. For instance, the hardware of the six-disc CD changer, at one time a must-have for audiophiles, no longer takes up space in the interior or trunk, and yet Ford has found more ways to bring music into the cabin, including via USB, SD card, Bluetooth streaming audio and satellite radio – all of which can be accessed by voice command.

Navigation hard drives are also a thing of the past in Ford vehicles. Using the simple SD card to store navigation data rather than a hard drive installed in the dash, Ford has been able to convert that space into practical storage while again giving consumers voice command for directions and other travel information.

“Think of the smartphone and its extreme functionality,” Strong said. “Its individual components could fill a library, yet this compact little gem is a perfect example of the 21st-century philosophy of less is more.

“The technology attracts you – it doesn’t overwhelm,” he explained. “That’s how we are designing future interiors around SYNC.”

SYNC, launched in the fall of 2007, has since been installed on more than 3 million cars, trucks and crossovers and the available features continue to increase, from 911 Assist™ to Vehicle Health Report to AppLink.

“We’ve added features to SYNC that people want,” Strong said. “You have the power of voice commands, you have the power of all these apps, and they’re all packaged in a little software chip that resides behind a clean, efficient touch screen interface in our vehicles.”

“It’s about quality of life,” says Strong, “– about achieving more with less.”

To learn more about the SYNC system, stop by Beach Ford in Virginia Beach or Suffolk.

Source: Ford

SYNC News

Tweet hands-free, use voice-control commands to choose your tunes and never get lost again with new SYNC apps.

SYNC AppLink
This app from Ford gives SYNC users hands-free voice-control of Apple iPhone, BlackBerry and Android apps. A free download for the 2011 Ford Fiesta, AppLink lets users listen to favorite songs on Pandora, check out news reports via Stitcher or have Twitter feeds read with OpenBeak.

Instant Phone Connection
If you’re in the middle of a call when you enter your vehicle, SYNC instantly connects to your phone. That way, you don’t have to hang up and call back. When you’re ready to exit your vehicle, SYNC transfers the call back again.

No More Folding Maps
As a SYNC Traffic, Directions & Information user, you can use your smart phone and the new SYNC Destinations app to access 25 saved destinations at your SYNC owner account. You’ll get turn-by-turn directions and traffic information. The app can even create alternate routes or search for a location.

Vehicle Health
In just a few simple steps, you can set up SYNC to give you a health report with your vehicle’s diagnostics and maintenance information. If anything needs work, use your SYNC to schedule a service appointment online.

To learn more about these features, visit syncmyride.com or stop by Beach Ford in Virginia Beach or Suffolk and let a member of our knowledgeable team tell you all about the many features of SYNC.

Source: “Sync News.” My Ford Spring 2011: 09. Print.

Teens Say Parents are Riskier Drivers Than They Claim

U.S. teens and tweens say their parents are riskier drivers than they claim, according to a new national survey commissioned by Ford Motor Company. While nearly all parents say they are safe drivers and good role models for their kids, more than half (51 percent) admit their teens and tweens have asked them to slow down, stop talking or texting by hand, or practice other safe driving behaviors.

An even larger number (80 percent) of teens and tweens have seen their parents engage in risky actions behind the wheel while looking to their elders as driving role models.

“There seems to be a gap between parents saying they drive safely and what their kids observe,” said Sue Cischke, Ford group vice president, Sustainability, Environment and Safety Engineering. “Eating, reading and hand-held texting are bad habits that teens and tweens pick up. Ford continues to be part of the solution by expanding our teen safe driving education program and in-vehicle technologies that help improve safe driving behavior.”

Ford continues to invest heavily in new safety technology and is ramping up its Driving Skills for Life program by extending its cost-free training to 30 additional markets in 2011, providing parents and new drivers with enhanced tools and driving skills.

Handing over the keys, and advice
“Open communication with your child is vital as they are reaching the driving age,” said family communications expert Dr. Charles Sophy. “First, set a positive example or they won’t take you seriously. Then, take time to talk with them about expectations like curfews, driving destinations and speed limits, and do so on a regular basis. Encourage them to attend local driving clinics or volunteer with community police departments to see firsthand what happens on the road. This can help empower your youngsters to make good decisions.”

Safer driving tools
Ford is also making advancements in auto safety technologies to shape teens’ current and future driving experiences, such as:
• MyKey – Programmable teen safety feature can limit the vehicle’s top speed (at 65, 70, 75 or 80 mph) and audio volume to 44 percent of total volume. MyKey also encourages seat belt use by muting the audio system if front occupants aren’t buckled up, and can be programmed to block inappropriate radio content
• SYNC® – Hands-free communication technology links with a user’s cellular phone and music player so they can more safely make calls and listen to their favorite songs. The 911 Assist feature helps quickly connect drivers directly to a local emergency operator in the event of an accident
• Intelligent vehicles – Ford is the first automaker to tour the country with prototypes of “talking vehicles” with advanced Wi-Fi technology that one day could alert drivers of potential collisions they don’t see and reduce traffic congestion and wasted fuel. Intelligent vehicles could potentially help in 81 percent of all police-reported light-vehicle crashes involving unimpaired drivers, according to a NHTSA report

For more information about Ford Driving Skills for Life, visit www.drivingskillsforlife.com to get details about this year’s tour including modules, quizzes, car care and driving tip videos and games. Free educator packets are available for students, parents, educators and community organizations.

Stop by Beach Ford in Virginia Beach or Suffolk to take a car for a test drive, and experience all the Ford safety technologies first-hand.

Source: Ford

Ford Takes Home Three Gold Medals from the 2011 Edison Awards

Three of Ford’s latest industry-exclusive technologies took Gold at the internationally known 2011 Edison Best New Product Awards™ gala in New York last night.

Joining the Ford family of 2011 Edison Award Gold winners was a Silver award for SYNC® AppLink.

“We are pleased that our latest consumer technologies have been recognized as Edison Award winners, a testament to our skilled and motivated teams that are passionate about and committed to developing industry-first innovations our customers want and value,” said Derrick Kuzak, group vice president, Ford Global Product Development.

The distinguished awards program symbolizes the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.

MyFord Touch, MyKey, SYNC AppLink and rear inflatable seat belts – each an industry-first innovation – were announced as Edison Award finalists earlier this year, joining an impressive yet compact list of nominated products and services from innovation powerhouses such as Nike, Disney, Logitech, The Coca-Cola Company and Lockheed Martin.

For more information about the 2011 Edison Awards, please visit www.edisonawards.com.

To learn more about the MyFord Touch, MyKey, SYNC AppLink and rear inflatable seat belts, stop by Beach Ford in Virginia Beach or Suffolk and experience them in our show room.

Source: Ford

Ford PowerShift Six-Speed Automatic Transmission Saves on Fuel Consumption

With gasoline already more than $4 per gallon in some American cities, the new fuel-saving dual dry-clutch Ford PowerShift six-speed automatic is the right transmission at the right time.

Ford PowerShift – the company’s most sophisticated transmission ever – is part of a suite of advanced fuel-saving technologies available immediately on the Fiesta and the all-new Focus, enabling both cars to deliver as much as 40 mpg on the highway.

“The Ford PowerShift transmission is a technological leap over the competition,” said Piero Aversa, PowerShift engineering manager. “Now that it’s available in the new Focus as well as Fiesta, PowerShift gives us two great small cars that not only lead in fuel economy, but are more fun to drive as well.”

The all-new Focus, available in sedan and five-door body styles and featuring a 160-horsepower, direct-injected 2.0-liter engine, is arriving now at Ford dealers across the nation.

More than 95 percent of new-car buyers purchase their vehicles with automatic transmissions, even though many prefer the crisper acceleration, sportier performance and higher fuel economy traditionally offered by manual transmissions. Ford’s PowerShift dual dry-clutch transmission delivers the convenience of an automatic with the fuel efficiency and fun-to-drive sporty feel of a manual gearbox.

PowerShift is part of Ford’s commitment to lead or be among the leaders in fuel economy in every segment in which the company competes. Ford offers six-speed transmissions in nearly its entire North American lineup of Ford and Lincoln brand luxury vehicles. Ford is the only automaker to offer North American vehicle buyers 12 sales segment fuel economy leaders, with four vehicles EPA-certified at 40 mpg or higher.

Stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk to learn more about Ford’s PowerShift in the Fiesta and Focus.

Source: Ford

Ford Offers Industry-First Truck App Software for Towing

The Ford F-Series has an all-new software application for safe and easy towing and off-roading—an industry first in truck technology.

With more than 50 percent of F-Series owners regularly towing a trailer, Ford developed the first application to walk drivers through the proper trailer connection process.

The Truck App is available on F-Series’ class-exclusive LCD instrument cluster screen, where traditional stats on fuel economy, vehicle settings and trip tracking also live.

“The 4.2-inch LCD productivity screen presents detailed information in an engaging, easy-to-use manner so customers get the most out of their Ford trucks for work and for play,” said Joseph Fodera, cluster applications engineer.

A checklist asks drivers a set of questions to help ensure the trailer is connected properly:
• Ball coupler connected and locked?
• Tongue jack raised?
• Mirrors adjusted?
• Electrical wiring connected?
• Lights functioning correctly (running lights, left/right turn and brake lights)?
• Trailer Brake Controller gain setting adjusted?
• Wheel chocks removed?
• Safety chains connected?

For those who own multiple trailers, Truck App allows drivers to name each trailer and collect and store accumulated mileage for each – for up to 10 different trailers, displaying helpful information such as accumulated miles for a particular unit, trailer brake gain (with available integrated brake controller) and output.

Off-road information
The Truck App also caters to the off-road enthusiast with unique information screens such as pitch-and-roll, which shows the angle of surface incline, the degree of tilt and steering angle.

Stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk to learn more.

Source: Ford

The Future of Vehicle Safety: Cars Talking to Traffic Lights and to Each Other

The all-new Ford Focus already has a number of class-leading driver assistance systems such as Active City Stop, Lane Keeping Assistance, Traffic Sign Recognition and Blind Spot Detection. But Ford isn’t done yet. The future of vehicle safety will use more vehicle-to-infrastructure (V2I) and vehicle-to-vehicle (V2V) communication—something Ford is already demonstrating with its “smart intersection,” established near Ford’s Research & Innovation Centre in Dearborn, Mich., USA.

The smart intersection communicates with specially-equipped test vehicles to warn drivers of potentially dangerous traffic situations, such as when a vehicle is about to run through a red light. The intersection is outfitted with technology that can monitor traffic signals and GPS data to assess potential hazards, and then transmit the information to vehicles.

Once the information is received, the vehicle’s collision avoidance system may be able to determine whether the car will safely cross the intersection or if it needs to stop. If the system determines the need to stop and senses that the driver is not decelerating quickly enough, it issues visual and audio warnings to the driver.

In Europe, Ford’s Research & Advanced Engineering division is also contributing to various research projects in cooperation with other OEMs, suppliers, research institutes and governments in order to develop and evaluate innovative safety features that make use of V2I and V2V communication. A key part of this is the ‘Safe and Intelligent Mobility – Test Field Germany (simTD)’ project, which will run throughout 2012 around Frankfurt/Main, Germany, as a 400-vehicle field test, designed to evaluate feasibility and scalability of cooperative wireless systems in a real-world environment.

The fully-functioning smart intersection in Dearborn is clearly just the beginning of Ford’s approach to safety for the future. There are challenges still ahead, as successful deployment of cooperative systems can only be effective if all vehicles use similar equipment and “speak the same language.” Christian Ress, technical expert connectivity, Ford Research & Advanced Engineering Europe says, “That’s why it’s critical for Ford to work closely with other automakers, suppliers and governments to agree on standard communication protocols and message sets. At Ford, we would like a system for connected vehicles that works in a similar manner globally.”

Source: Ford

Ford Uses New Advertising Techniques to Explain the New Technologies in the Ford Focus

The new Focus is the highest-tech and most globally integrated car Ford has ever produced.

“One out of every four vehicles sold worldwide is from the C-segment. Ford is creating new ways to cut through the clutter and win consumers’ attention with information they care about most – technology that improves their lives,” said Jim Farley, group vice president of Global Marketing, Sales and Service.

The way the company is introducing the new product to worldwide consumers is a first of its kind, too.

“We had to find a way to talk about all the new features and technologies, delivering everything from better fuel economy to hands-free connectivity with mobile devices and even a more fun driving experience,” says Farley. “And we had to do it in a quick and engaging way.”

Ford partnered with a team of marketing experts throughout WPP’s global operations to simultaneously develop 50 television commercials highlighting 14 key Focus technologies, many of which never have been offered in the segment before or are not available on competitors’ larger, more expensive models.

The quick-hitting spots – generally 15 seconds for North American audiences and 20 seconds for European ones – are tailored for worldwide markets where Focus will be sold. The collection marks Ford’s first-ever global product advertising campaign.

“This seems especially fitting, given the new Focus is Ford’s first global product created from day one under our One Ford plan, which drives us to better leverage our global assets and deliver profitable growth,” Farley said.

Stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk to check out all the new features of the Ford Focus first hand.

Source: Ford

The Ford Vertrek Concept at the 2011 Geneva Motor Show

Ford’s new Vertrek concept is making its European debut at the 2011 Geneva Motor Show. The Vertrek concept is based on Ford’s global C-segment platform. It represents the vision of the company’s top design and engineering talent on how best to attract and satisfy future SUV customers around the world.

“In markets around the world, consumers are very clear about what they want in a compact SUV – strong design, great driving quality, smart technology and the capability to help get them to places they love to be,” said Frank Davis, Vice President Product Development, Ford of Europe. “And this holds true no matter where they live – in the U.S., Europe, China – these are global trends.”

Importantly, the Vertrek concept showcases the cargo-carrying capability that consumers expect, but adds a level of craftsmanship and quality often lost in compact SUVs.

“This concept supports the idea of a ‘grab your gear and go’ capability, but does it in a very sophisticated way,” added Davis. “It blends capability and great design and craftsmanship.”

Purposeful technology and smarter solutions
A wide suite of customer-focused Ford technologies, including SYNC, Active Park Assist, Blind Spot Information System with cross-traffic alert and Intelligent Access with push-button start are featured in the Vertrek concept.

Powertrain technology is also advanced, providing anticipated best-in-class fuel economy with the 1.6-liter Ford EcoBoost engine – just one of the possible future powertrain choices. The concept also previews the Ford Auto-Start-Stop system, which contributes further to fuel efficiency and low emissions.

EcoBoost is fundamental to Ford’s strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel economy. In addition to turbocharging with direct injection, Ford engineers have enhanced EcoBoost’s technology capabilities by adding variable valve timing and precisely controlling all aspects of the engine. Ford has at least 125 patents on its EcoBoost technology.

Improved highway fuel economy especially important
Ford’s global data show that compact SUV customers increasingly use their vehicles for weekend getaways, making improved highway fuel economy a must. This highlights the importance of the aerodynamic design of the Vertrek concept, and led to the inclusion of an accessible, small-displacement internal combustion engine in the vehicle rather than a hybrid or electric powerplant that might be more attuned to city dwellers.

“Increased fuel economy, especially outstanding highway fuel economy, is what these customers want because they are active on the weekend, taking trips and seeking new experiences,” said Frank Davis. “They want their vehicle to look good, drive well and use less fuel.”

Source: Ford

The New TracKey for the 2012 Mustang Boss 302

Future owners of the 2012 Mustang Boss 302 will have to choose between two keys. One has a black Boss logo, the other has a red logo. What’s the big deal? One (okay, it’s the red one) is a TracKey. Slide the TracKey into the lock cylinder, and you have a competition-ready track car.

To unleash the competition-ready track car features enabled by the Boss red key, an authorized Ford dealer installs TracKey powertrain control module (PCM) software after the customer takes delivery.

A joint project between Mustang engineers and Ford Racing, TracKey adds a second set of PCM software to a customer’s Mustang Boss 302, activated by the specially programmed vehicle key. When the TracKey is in use, the new TracMode software alters more than 400 engine management parameters, increasing low-end torque and turning the stock Boss into a competition-ready track car. Remove TracKey and start Boss with the standard key, and all factory engine settings are restored for a comfortable drive home from the course.

“From an engine management standpoint, we’ve done just about everything possible to give TracKey users a full race car experience,” explains Jeff Seaman, Mustang powertrain engineer. “It’s not for use on the street – for example, the deceleration is set up to preserve the brakes, and the throttle response is very aggressive. A skilled driver on a closed course will really appreciate the benefits.”

As part of the TracKey software package, Ford engineers also devised a two-stage launch control feature similar to that used on the Cobra Jet race car. Using a combination of steering wheel buttons, drivers can set the tach needle to a desired launch rpm. Floor the throttle and the engine will rev to the preset rpm until the clutch is released, helping aid acceleration and vehicle control from a standing start.

Source: Ford

Learn more about Ford Mustangs. Visit Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk.

The 2011 Ford Explorer: Focusing on the Little Things that Matter

You know the feeling…when you get in a car, and it feels like the engineers had your happiness in mind while designing every inch of it. The crisp click of a door lock or the way your finger glides over the window switch can make or break your initial experience with a vehicle. That’s why Ford engineers seek the perfect feel for switches and dials on new vehicles, including the recently named North American Truck of the Year, the all-new 2011 Ford Explorer.

The science of haptics, which measures how consumers react to physical objects, has shown that touch evokes a strong visceral response. Objects with a strong, solid feel may convey an emotional response ranging from a feeling of high quality to an enhanced sense of security.

“In recent years, we’ve made significant strides in understanding perceived quality of touch and feel,” said Gary Strumolo, manager, Ford Research and Advanced Engineering. “We’ve developed sophisticated technologies and systems to study the subject and established the know-how and technical capabilities to design for best-in-class touch and feel.”

“Touch is an extremely powerful sense,” said Pietro Buttolo, technical specialist in Ford’s research lab. “It has an undeniable impact on people’s perception of a vehicle’s quality. Our research shows that touch is instinctive – people know immediately what they like, what feels good to them. Now that we understand those parameters, we’re designing to them.”

In the all-new Explorer, premium craftsmanship is a key priority. Designers focused on making the Explorer interior environment pleasing from both aesthetic and tactile perspectives – down to the smallest detail. The result is a redesigned switch package, including door locks, windows and mirrors.
“This new package of switches solidifies the feel of a quality, finely crafted vehicle,” said Electrical Manager Susan Young.

Stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk to experience the 2011 Ford Explorer inside and out.

Source: Ford

Will “Talking” Vehicles Make Roads Safer?

Ford is aggressively accelerating its commitment to wirelessly connected intelligent vehicles – known as vehicle-to-vehicle communications. This makes Ford the first automaker to build prototype vehicles for demonstrations of vehicle-to-vehicle communications across the U.S.

“Ford believes intelligent vehicles that talk to each other through advanced Wi-Fi are the next frontier of collision avoidance innovations that could revolutionize the driving experience and hold the potential of helping reduce many crashes,” said Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering.

An October National Highway Traffic Safety Administration (NHTSA) report on the potential safety benefits of vehicle-to-vehicle communications estimates that intelligent vehicles could help in as many as 4,336,000 police-reported, light-vehicle crashes annually, or approximately 81 percent of all light-vehicle crashes involving unimpaired drivers. Experts say intelligent vehicles could be on the road in five to 10 years.

Ford’s demonstration vehicles will hit the road this spring, starting at major technology hubs across the country.
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Ford Focus Drivers Perfect Eco-Friendly Driving Techniques with EcoMode

New Ford Focus owners can learn a thing or two about driving skills that can maximize their miles per gallon. EcoMode is a handy software application aimed at helping customers in the art of eco-driving – and then rewards those that practice more fuel-efficient driving skills with in-car kudos displayed on the instrument cluster.

“The foot of the driver has one of the biggest impacts on real-world fuel economy of a vehicle and was the starting point for the development of EcoMode,” said Thomas Schick, an engineer with the Ford of Germany Core Vehicle Integration team who helped design the software. “This is a useful tool that creates awareness between personal behavior and fuel consumption and offers up hints on how to improve. Applying those hints and recommendations is all up to the driver.”

Eco-driving refers to specific on-road behaviors that can improve fuel economy, save money and reduce greenhouse gas emissions. In recent internal tests, Ford found that eco-driving skills can improve fuel economy by an average of 24 percent. The nationwide Auto Alliance-supported EcoDriving initiative further claims that if every American put eco-driving skills to work on the road and achieved just a 15 percent benefit in fuel economy, more than 22 billion gallons of gas would be saved each year.

Practices most often preached within the eco-driving world include:
• Using the highest drivable gear
• Smooth accelerations and decelerations
• Maintaining constant speeds and anticipating traffic flow
• Using cruise control on the highway
• Avoiding excessive idling
• Avoiding short trips with a cold engine

Within the driver information menu on the instrument cluster, Focus drivers can review their generated score against the software’s optimized patterns.
Throughout a drive, the scoring system generates hints on how to gain more points. A driver looking at the advice screen may see the hint “Smooth driving saves fuel” displayed on the cluster if he or she is accelerating, decelerating or braking unnecessarily.

“Trying to reach the maximum score while in EcoMode leads to a driving style that is optimized for fuel economy,” said Schick.

Learn more about the Ford Focus at Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk.

Source: Ford

Your Personal Tour of the Ford C-Max

From its sliding rear doors to clever 5+2 seating and kinetic design, there’s a lot to the new Ford C-MAX for North America. Wendy King is the brand manager for the vehicle, and she provides a quick introduction to the car in the video above.

Source: The Ford Story

Ford Creates New Generation of Fuel-Efficient Small Cars

Ford is producing 10 new-generation, fuel-efficient smaller cars, offering consumers its greatest variety of small vehicle choices, fuel or no fuel.

Delivering on its promise to create a new generation of global small cars, Ford showcased 10 new C-segment vehicles together on one stage at the 2011 North American International Auto Show. Led by the all-new Ford Focus, the vehicle lineup demonstrates how Ford is transforming its product range for a high-tech, fuel-efficient future.

The impressive new model array sees the world debut of Focus Electric, the first fuel-free, zero-emissions passenger car from Ford Motor Company; the debut of two all-new, high-mileage family-friendly C-MAX vehicles including Ford’s first production plug-in hybrid electric vehicle (PHEV); and the global reveal of a vision for a future small sport utility vehicle – Ford Vertrek concept.

“It’s about giving consumers more options for fuel-efficient vehicles of this size and footprint and providing them the power of choice for electrified vehicles, as well,” said Mark Fields, Ford president of The Americas. “Today, a world-class, all-new Focus family joining the new Fiesta lineup is delivering more choice. Now, we’re bringing even more to customers with the versatility of the new C-MAX and three different alternatives for customers who want to save fuel by going electric, offering real choice and more products people really want.”
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The Ford Vertrek Concept

Ford Motor Company unveiled its vision for a sleeker, sportier and more stylish compact sport utility vehicle (SUV) at the 2011 North American International Auto Show. The Ford Vertrek concept previews the company’s ambition for a next-generation, global compact SUV that could lead the industry in both design and fuel efficiency.

The Ford Vertrek concept is based on Ford’s global C-segment platform. It represents the vision of the company’s top design and engineering talent on how best to attract and satisfy future sport utility vehicle customers around the world.

“Vertrek concept is a no-compromise solution we feel utility vehicle customers will embrace around the world,” said Derrick Kuzak, Ford group vice president of Global Product Development. “It is a revolution compared to what is typically seen in this segment in North America and is a stylish evolution compared with products outside North America. This new design is sleeker and more fuel efficient and delivers the capability, including people and cargo volume, customers demand globally.”

The Ford Vertrek concept combines the best of Ford’s distinctive design and driving quality with outstanding levels of cargo space, trailer-tow and off-road capability, promising a vehicle that meets the needs of next-generation compact utility vehicle customers around the world.

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Ford Uses Social Media to Answer Questions in Real-Time

Ford Motor Company is sparking up a conversation with more than 135,000 Explorer fans on Facebook as a way to build one-on-one relationships with owners and prospective customers and get real-time feedback on Ford’s all-new SUV.

Called “Explorer Live”, the Facebook program was set up in response to the outstanding reaction to the live reveal of the Ford Explorer on Facebook on July 26. More than 75,000 people logged in on that day to see the new Explorer for the first time.

“Explorer Live is a program that allows us to get to the Holy Grail of marketing – direct, unfiltered dialogue with thousands of customers with real-time responses to their questions and to our answers,” said Matt VanDyke, director, Ford U.S. Marketing Communications. “The ability to interact with customers and get feedback from them about what they really want from their vehicle allows us to tailor our marketing outreach accordingly.”

Customers have used the Facebook page to ask questions and share information and, as Eric Peterson, Ford Explorer Communications manager explains, this gave the team an idea.

“We were getting up to 25 questions a day from Facebook fans with topics ranging from simple and easy-to-answer questions right up to very technical and detailed product questions,” said Peterson. “Our response was to come up with a series of different ways to respond.

“At the basic level, for a simple question about something like product availability, we respond directly to the customer in almost real time. However, where we spot a trend in questioning, we wanted something more engaging, and that came in the form of rapid-response videos.”

The video responses give Ford the opportunity to respond to a question using either product experts, or in some cases, celebrities such as Bret Michaels and Snoop Dogg. The videos can be straight product-related responses, or, as in the case of the Michaels video, a more tongue-in-cheek response that provides product knowledge mixed with entertainment.

With more than 40 videos posted, more than 100 in production and more than 250,000 views, the Explorer Live program has fostered a new creative energy within Ford’s marketing team, VanDyke said.

“Traditional TV advertising takes months to develop through initial scripts, research, filming, editing, revisions and finally on to the screen,” VanDyke said. “The Explorer Live program is a completely different way of working, with the turn-around time from idea to filming to posting being sometimes as short as 72 hours.

“For our creative team, this has been extremely liberating – to have an idea one day and to see it on film just a few days later. It is really changing the paradigm for us – allowing us an unfiltered link to the end customer in a way that traditional TV advertising does not.”

To see more of the creative work, log on to www.facebook.com/fordexplorer and join the more than 135,000 fans getting regular updates from the 2011 Ford Explorer.

Source: Ford

Stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk to learn more about the Ford Explorer and MyFord Touch.

Ford Wins the “Best of What’s New” Award from Popular Science

Ford Motor Company won two 2010 “Best of What’s New” awards last week from Popular Science, marking the fourth straight year Ford has been honored by the world’s top science and technology magazine. The company’s inflatable rear seat belts and 2011 Fiesta won in the automotive category and will be featured in the publication’s December issue.

“Appearing for a fourth year in the Popular Science Best of What’s New awards is an important accomplishment for Ford, proving that we’re delivering innovative technology consumers really want and can use,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Inflatable belts show how technology can benefit safety, while Fiesta proves that customers don’t have to sacrifice high-tech features when they choose to drive a small car.”

Inflatable rear seat belts
Ford recently introduced the world’s first production automotive inflatable seat belts, combining attributes of traditional seat belts and airbags to provide added crash safety protection for rear seat occupants. The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers – often children and older adults who can be more vulnerable to such injuries.

The new belts will launch on the all-new Ford Explorer, which goes into production next year for the North American market. Over time, Ford plans to offer the technology in vehicles around the world.

“For 23 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our views of what’s possible in the future,” said Mark Jannot, editor-in-chief of Popular Science. “The Best of What’s New award is the magazine’s top honor, and the 100 winners − chosen from among thousands of entrants − represent the highest level of achievement in their fields.”

To learn more about the Ford Fiesta, visit Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk.

Source: Ford

In-Vehicle Technology for Stress-Free Driving

A nine-month advanced research project conducted by Ford and the Massachusetts Institute of Technology (MIT) New England University Transportation Center revealed drivers are less stressed while performing high-stress tasks like parallel parking when using selected new technological advancements. This study is an extension of an ongoing alliance between Ford and MIT to improve driver focus, wellness and safety through the integration of vehicle technology.

Physiological measures to detect stress were monitored using a specially equipped 2010 Lincoln MKS test vehicle. The use of advanced technology resulted in a more than 12 beats per minute (bpm) reduction in heart rate while parallel parking. When backing out of parking spaces with the Ford Motor Company Cross-Traffic Alert, drivers were more likely to appropriately stop and yield to an approaching vehicle than when the system was unavailable.

For the past seven years, Ford has been actively collaborating with MIT’s New England University Transportation Center to understand the correlation between stressors and driving performance and identify technological advancements that both mitigate stress and create a more enjoyable experience.

In the study of the Active Park Assist system, data were collected from 42 subjects equally distributed between males and females across three age groups – drivers in their 20s, 40s and 60s. Each of the test drivers was monitored using heart rate as an objective method of assessing driver workload and stress on the road. In addition, a subjective measure was monitored by asking subjects to rate their perceived stress level at the completion of each driving maneuver. Detailed evaluations of their experience and impressions of the technology were also collected at the end of the experiment.

“The substantial changes in the objective physiological markers of driver stress, coupled with changes in perceived stress, suggest that the driver’s well-being can be increased through this technology,” said Bryan Reimer, associate director of research, New England University Transportation Center at MIT.

A second experiment focused on Ford’s Cross-Traffic Alert technology. Using a methodology similar to the parallel parking study, drivers were given an opportunity to experience backing out of a blinded parking spot with and without Cross-Traffic Alert. The most notable finding was that at one point in the experiment, all drivers who received a traffic alert warning from the technology stopped and yielded to an approaching vehicle, while only 71 percent of the drivers backing out without the aid of the technology appropriately stopped.

“The point of technology in a vehicle is to help the driver; it’s to serve the driver and so if there is a particular task where it’s something the driver may not be familiar with a comfortable feeling all the time and we can help, by using technology, than that’s what we’re really going to do in our vehicles,” said Jeff Greenberg, Senior Technical Leader in the Ford Research Laboratory.

Stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk to learn more about these new technologies.

Source: The Ford Story

The 2012 Ford Focus Achieves Fuel Efficiency with New Engine

The 2.0-liter engine coming early next year to the North American version of the 2012 Ford Focus will be one of the first on the market to combine the technology of gasoline direct injection (DI) with twin independent variable camshaft timing (Ti-VCT) and E85 flex fuel capability.

The combination of these technologies help make the dual-overhead-camshaft (DOHC) Focus 4-cylinder one of the most powerful, fuel-efficient and refined engines in its class and one of the most advanced non-turbocharged four-cylinder powerplants Ford has ever offered. Horsepower is rated at 160 and torque 146 lb.-ft., up from 140 and 136 respectively in the 2011 Ford Focus.

Direct injection improves fuel economy and performance by delivering the precise amount of gasoline right into the combustion chamber. The advanced fuel injection system works in concert with Ti-VCT, which adjusts the valve timing for optimum performance, helping Focus achieve an estimated 40 mpg highway with automatic transmission. And flex fuel capability gives drivers the choice of using less-expensive E85, a blend of 85 percent ethanol and 15 percent gasoline.

The direct-injected 2.0-liter Ti-VCT I-4 also serves as another example of Ford delivering fuel economy leadership by using advanced technologies to produce surprising power from minimal displacement. The engine can deliver outstanding fuel economy and emissions along with the throttle response, performance and flexibility expected from a world-class engine.

“By combining direct injection and Ti-VCT, we’ve been able to make a quantum leap in fuel economy and performance,” said Derrick Kuzak, group vice president, Global Product Development. “We’re meeting the goals of our global powertrain strategy, and we now have another key engine in our lineup.”

Source: Ford

Ford Plans to Expand Voice Command Apps

Ford has started to release its Software Development Kit (SDK) to the next round of developers so that they can modify existing smartphone apps for voice command and control through the Ford SYNC voice recognition system.

“What we see emerging as we explore new ways to safely enhance connectivity and reinvent the driving experience is a mutually beneficial ‘collaborative community’ where our shared customer – anyone who drives a car and owns a smartphone – is the true beneficiary,” said Derrick Kuzak, Ford group vice president of Global Product Development.

Ford is reviewing more than 1,000 submissions made on the SYNC Developer website for future SDK release. The release marks the latest move by Ford to forge a more open collaborative bond with the wireless, consumer electronics and app developer communities to create a safer and smarter in-car connectivity experience. The first app partners include Pandora Internet radio, Stitcher smart radio, and Orangatame’s OpenBeak, with more to be announced soon. Further down the road, Ford will also examine the potential of apps that can provide exciting new levels of safety knowledge as well as improvements in driver productivity and convenience.

Ford is in the process of evaluating the potential of existing apps for in-car use, including categories for finance, such as alerts about stock price drops and drive-by payments, location-based services like navigation, traffic and business searches, and scheduling and planning, such as when flights are delayed or rescheduled.

“We know our customers want connectivity from a convenience perspective and need it from a safety perspective,” said Kuzak. “We want to leverage growing network speeds to create a world of apps on wheels that makes the vehicle experience simpler, safer, more productive and convenient.”

Source: TheFordStory.com

Preparing the Houston Area for Electric Vehicles

Ford Motor Company and CenterPoint Energy, Inc.’s electric transmission and distribution subsidiary announced Tuesday a collaboration to help prepare the Houston area for the operation of electric vehicles. Ford and CenterPoint Energy will work together to develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical infrastructure can support the necessary demand.

“Ford has a an aggressive plan to bring five new electrified vehicles to market over the next two years including the Transit Connect Electric later this year and the Focus battery electric in late 2011,” said Chris Pick, Global Electrification Business Planning Manager, Ford Motor Company. “There is an incredible excitement for electric vehicles in the Houston area. To support the roll out and acceptance of these vehicles in Houston and across the country, it is crucial to work with local utilities to make sure the necessary electric infrastructure is ready.”

“Together we will develop strategies to ensure the emissions and distribution impacts of charging electric vehicles will be minimized by encouraging both more efficient use of household electricity and plugging in vehicles at times when renewable energy resources are more likely to be the power source,” said Charles Flynn, director of Energy Efficiency Programs for CenterPoint Energy. “Long term, we hope to leverage and showcase CenterPoint Energy’s smart meter and intelligent grid deployment coupled with Ford’s smart charging solutions.”‪

Ford and CenterPoint Energy also plan to work with state and local officials around permits and regulations to support the electric vehicle infrastructure. An easy charging station permit process is considered one of the keys to electric vehicle acceptance in the Houston area, Texas and across the country.

The collaboration between Ford and CenterPoint Energy was announced during Ford’s “Charging Into the Future Tour.” The 14-city tour, which kicked off at Portland State University last month, promotes Ford’s electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Over the next two years, Ford will introduce the Transit Connect Electric small commercial van, the Ford Focus Electric passenger car, two third generation lithium-ion battery hybrids (2012) and a plug-in hybrid (2012). These vehicles will achieve breakthrough efficiency; some, like the pure battery electric Ford Transit Connect Electric and Ford Focus Electric, will use no gasoline at all.

Electrification is an important piece of Ford’s overall product sustainability strategy that includes a range of fuel efficient and alternative fuel technologies including EcoBoost engines, six speed transmissions, power assisted steering, aerodynamic improvements and light weighting materials. Ford’s electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and our global vehicle platforms in order to develop affordable choices for consumers.

Source: Ford.com

New Ford Transit Connect Electric Vans to be Showcased by XCEL Energy

Ford Transit Connect Electric is a collaborative effort between Ford Motor Company and Azure Dynamics Corp., a hybrid electric and electric power train innovator for the commercial truck market.

The coalition, which reflects the increasing interest in electrified vehicles for the commercial sector, has selected Xcel Energy to be among the first in the country to receive the all-electric Ford Transit Connect Electric commercial van. The company will receive a total of 13 vans. An initial van will be delivered in late 2010 with the remaining 12 vans scheduled for delivery in 2011.

“We are excited to be part of this innovative initiative that will help encourage the market for electric vehicles and supports our company’s environmental leadership strategy,” said Dick Kelly, Xcel Energy chairman and CEO. “The Ford Transit Connect Electric is a significant technological achievement in electric transportation, and we want our company and key partners to be among the first to experience this new technology and to help promote it within the communities we serve.”

Xcel Energy will use its Chairman’s Fund to help fund the vehicles for a number of municipalities, government agencies and businesses that wish to purchase the vehicles and demonstrate the technology. The Chairman’s Fund is provided through Xcel Energy shareholders, and supports innovative community projects that advance, demonstrate or promote clean energy technologies.

“Azure’s experience with electric vehicles spans more than 20 years and millions of miles driven,” said Scott Harrison, Azure Dynamics CEO. “Still, we understand that the overall electric vehicle market is in its infancy, and we believe strong partnerships with energy producers like Xcel Energy can lead to important developments for both sides. For this reason, we’re thrilled to welcome Xcel Energy to the Ford Transit Connect Electric lead customer program and are appreciative of its support in getting our product into the hands of several of its noteworthy customers.”

To create the Ford Transit Connect Electric, Azure Dynamics integrates its ForceDriveTM electric drive train into the body of a Ford Transit Connect, the dedicated global commercial van platform that received the 2010 North American Truck of the Year award.

“The Ford Transit Connect Electric is the first of five electrified vehicles we will launch over the next three years,” said Nancy Gioia, director of global electrification. “Through our partnership with Azure Dynamics, the Ford Transit Connect Electric will allow businesses like Xcel Energy to operate more environmentally-friendly while reducing its need for gasoline.”

Commercial van users often have predictable, short-range routes with frequent stop-and-go driving and high idle time—all performance characteristics that allow for maximum benefit of the Ford Transit Connect Electric and its ForceDriveTM powertrain.

The Ford Transit Connect Electric utilizes an advanced lithium-ion battery from Johnson Controls-Saft to achieve a range of up to 80 miles on a single charge and is rechargeable using either a 240-volt or standard 120-volt outlet. Commercial vans generally return to a central location at the end of each driving cycle making for easy overnight recharging. Use of the vehicles will also reduce fuel and maintenance costs, as well as reducing greenhouse gas emissions.

Source: Ford.com

Class-Exclusive Technologies Available for the 2011 Ford Edge

The 2011 Ford Edge comes with a wealth of new class-exclusive features.

Ford Motor Company’s exclusive AdvanceTrac with RSC leads the safety technologies. This electronic stability control system helps maintain a driver’s intended path by measuring side-to-side yaw through steering angle, lateral acceleration and yaw rate sensors and automatically making braking and throttle adjustments.

When AdvanceTrac senses the wheel slipping, it reduces engine torque and applies the appropriate brakes. RSC is an additional vehicle control software module that monitors and helps control vehicle roll rate.

“With class-exclusive safety technology and solid unibody construction, the 2011 Ford Edge will continue to be a leader in safety,” said Elaine Bannon, Edge chief engineer. “For families who place a premium on safety, the new Edge features several new available technologies that can help avoid an accident.”

New available driver assistance and convenience technologies added to the 2011 Ford Edge and how they help include:

• Adaptive cruise control allows the driver to set the vehicle’s cruising speed, using advanced radar technology to monitor traffic ahead and scan for slower vehicles. The system slows the vehicle to adapt for traffic conditions and maintain the preset distance between vehicles. Once traffic clears, the set speed returns. Gap distance settings can be customized from four predetermined options.

• Collision warning with brake support helps reduce speed, automatically pre-charges brakes, provides a red warning light on the windshield as well as an audible beep and engages an electronic brake assist system to help drivers stop more quickly when the system detects a collision is imminent.

• Blind Spot Information System (BLIS®) with cross-traffic alert is a feature that can help detect vehicles in blind spots during normal driving, as well as traffic approaching from the sides when reversing out of parking spots.

• MyKey® is designed to allow parents to encourage teenagers to drive safely and more fuel efficiently, and to increase seat belt usage. The standard MyKey feature allows owners to designate keys that can limit the vehicle’s top speed, audio volume and other features.

• Rear view camera automatically engages when the vehicle is placed in reverse. The camera is located above the license plate, and video is shown on the available 8-inch center stack touch screen.

• Hill start assist helps keep the vehicle from rolling backward, making it easier to pull away when on a slope or hill. With the brake pedal pressed, if sensors detect the vehicle is on a slope, the system is automatically activated. Brake pressure is held in the braking system and the vehicle remains stationary on the slope for up to two seconds after the driver releases the brake pedal.

To check out the 2011 Ford Edge and to learn more about the class-exclusive technologies available, stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk.

Source: Ford.com

Ford Uses Liquid-Cooled Battery System to Help Focus Electric Owners Maximize Range

While air-cooling methods work well for many of today’s smaller car battery systems, the larger, more complex lithium-ion battery technology powering Ford’s all-electric vehicles calls for an aggressive thermal management system.

The all-new Ford Focus Electric, which debuts in the U.S. late next year and in Europe in 2012, will be powered by an advanced lithium-ion battery that utilizes heated and cooled liquid to help maximize battery life and gas-free driving range.

Thermal management of lithium-ion battery systems is critical to the success of all-electric vehicles because extreme temperatures can affect performance, reliability, safety and durability. Ford has chosen an advanced active liquid-cooling and heating system to regulate the temperature of its lithium-ion battery packs, which are designed to operate under a range of ambient conditions.

On hot days, chilled water absorbs heat from the batteries, dispersing it through a radiator before pumping it through the chiller again. On cold days, heated water warms the batteries, gradually bringing the system’s temperature to a level that allows it to efficiently accept charge energy and provide enough discharge power for expected vehicle performance.

“All-electric vehicles do not have a conventional engine on board, so it is critical we maximize the performance of the battery under various operating temperatures,” said Sherif Marakby, Ford director, Electrification Program and Engineering. “Active liquid systems are more effective than air systems at regulating lithium-ion battery temperature. As a result, the active liquid system on Focus Electric will play a key role in providing our customers with the best performance possible.”

The active liquid cooling and heating system also enables the Focus Electric to automatically precondition the battery pack temperature during daily recharging. When the vehicle is plugged in to the power grid, the vehicle system will be able to warm up the battery on cold days and cool it down on hot days.

“We are working closely with our technology partners to accelerate the development of our lithium-ion battery systems to help our future EV customers get the most out of their vehicles,” Marakby said. “Our goal is to build an electric vehicle that delivers on the quality and performance customers have come to expect from Ford.”

The Focus Electric will be built at Ford’s retooled Michigan Assembly Plant and will be available in late 2011. The vehicle will have an expected range of up to 100 miles and use no gasoline at all.

Focus Electric is one of five electrified vehicles Ford will release over the next three years. In addition to the Focus Electric, the Ford Transit Connect Electric small commercial van arrives in late 2010, followed by two next-generation hybrid electric vehicles, as well as a plug-in hybrid electric vehicle in North America in 2012 and Europe in 2013.

Source: Ford.com

Ford and the City of Seattle Partner to Prepare City for Electric Vehicles

Ford Motor Company and the City of Seattle announced a partnership to help prepare the city for the operation of electric vehicles. Ford and the City of Seattle will work together to develop consumer outreach and education programs on electric vehicles as well as share information to ensure the electrical grid can support the necessary demand.

“Ford has an aggressive plan to bring five new electrified vehicles to market over the next two years including the Transit Connect Electric later this year and the Focus battery electric in 2011,” said Mike Tinskey, Manager of Vehicle Electrification and Infrastructure, Ford Motor Company. “There is an incredible excitement for electric vehicles in Seattle. To support the roll out and acceptance of these vehicles in Seattle and across the country, it is important to work with local utilities to make sure the necessary infrastructure and demand on the grid are ready.”

The partnership between Ford and the City of Seattle also involves working with the state and local governments around permitting, electric vehicle tax incentives, and future legislations or regulations. Continued tax incentives as well as an easy process for obtaining charging station permits are both considered keys to electric vehicle acceptance in Seattle and across the country.

“I am pleased Seattle is working to support the environmental benefits of electric vehicles,” Mayor Mike McGinn said. “We are working with Ford to better understand the needs these vehicles will have so we can provide local owners with excellent service to support electric cars.”

The collaboration between Ford and the City of Seattle was announced during Ford’s “Charging Into the Future Tour.” The 14-city tour, which kicked off in Portland, Oregon earlier this week, promotes Ford’s electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Over the next two years, Ford will introduce the Transit Connect Electric small commercial van, the Ford Focus Electric passenger car, two third-generation lithium-ion battery hybrids (2012) and a plug-in hybrid (2012).

These vehicles will achieve breakthrough efficiency; some, like the pure battery electric vehicles Ford Transit Connect Electric and Ford Focus Electric, will use no gasoline at all.

Electrification is an important piece of Ford’s overall product sustainability strategy that includes a range of fuel efficient and alternative fuel technologies including EcoBoost engines, six speed transmissions, power assisted steering, aerodynamic improvements and light weighting materials.

Ford’s electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and our global vehicle platforms in order to develop affordable choices for consumers.

To learn more about Ford’s electrification strategy, visit Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk, and talk to a member of our team.

Source: Ford

Ford Increases Investment in University Research

Some of the world’s brightest university professors and students are pairing up with Ford scientists to explore a wide range of new ideas and technologies that could benefit future Ford vehicle development.

This year, Ford awarded 13 University Research Program (URP) grants to 12 different universities around the globe. All of these programs are championed by Ford research teams and vary in scope from testing the properties of thermoplastics modified with nano materials and developing an in-vehicle safety alert system for diabetic drivers, to studying the environmental and economic impact of batteries for electric vehicles.

The new Ford URP projects add to an active research portfolio that now comprises 30 studies in partnership with 26 universities globally.

“Research collaborations are a driving force behind the innovations bringing consumers to Ford – and will be crucial to keep them coming back,” said Gerhard Schmidt, Ford chief technical officer and vice president, Research and Advanced Engineering. “The spirit of collaboration fostered by initiatives such as the Ford University Research Programs maximizes our chances of developing relevant technologies our customers want and value.”

In recent years, Ford has fine-tuned the objective of URP, moving away from more exploratory and long-term research towards highly collaborative projects focused on innovations with more near-term implementation potential. This move has made competition for the grants a lot tougher. For the recently announced program, Ford reviewed more than 70 high-quality project proposals, yet only approved 13.

“As our scientists and engineers have become increasingly adept at innovating with their university counterparts, the quality of proposals has risen and the interest in awards has become more intense,” said Ed Krause, external alliances manager for Ford Research and Advanced Engineering.

Over the past two decades, URP projects have produced fruitful results for Ford. Subject areas have included alternative power systems, automotive engineering and safety, environmental issues, infotronics, electronics and controls, materials and structures, manufacturing and quality, and powertrain.

In the late 90s, Ford awarded the University of Illinois a URP to study how to control and reduce diesel emissions. That joint research was critical to the development of the aftertreatment system now featured on the 6.7-liter Power Stroke V-8 turbocharged diesel powering the 2011 Super Duty.

In recent years, Ford has invested more than $100 million in total in these advanced collaborative research efforts, resulting in numerous technical advancements and intellectual properties.

University of Michigan Professor Jessy Grizzle, who has been conducting engine and emissions control research with Ford through the University of Michigan strategic alliance for years, says the collaborative spirit of such an alliance provides a rich learning experience for the students as well as the professors as they explore new and intuitive ways to teach their curriculum.

“I’ve been working with students and strong engineers at Ford for nearly 25 years developing rich, relevant and practical solutions that can help minimize the environmental impact of transportation,” said Grizzle, who has co-authored 16 patents with Ford. “From a university perspective, the discovery process and seeing your research come to life through real hardware implementation is extremely rewarding in and out of the classroom.”

Source: Ford.com

Ford and Nuance Advance Voice Recognition of SYNC

Ford made in-car voice activation a reality when they introduced SYNC in 2007. Now, Ford engineers – working with voice technology pioneers Nuance Communications (NASDAQ: NUAN) – plan to raise the bar with the next generation of SYNC, a system that can understand 100 times more commands than the original.

The voice upgrades will be available on the next generation of SYNC, launching this year on the new 2011 Ford Edge.

“Ford is committed to making voice recognition the primary user interface inside the car because it allows drivers to keep their eyes on the road and hands on the wheel,” said Jim Buczkowski, director of Ford electronic and electrical systems engineering. “The improvements we’ve made will make it easier for drivers to use and interact with it, even those customers that have never used voice recognition before.”

Ford is working with speech technology leader Nuance to create and integrate a vast library of possible driver requests. This library will enable the SYNC speech engine to recognize different words that mean the same thing (aliases) and integrate a vast number of points-of-interest.

“With this latest generation of SYNC, users can control the system without having to learn nearly as many commands or navigate as many menus,” said Brigitte Richardson, Ford global voice control technology and speech systems lead engineer. “As we’ve gained processing power and learned more about how drivers use the system, we’ve been able to refine the interface. Customers can do more and say more from the top-level menu, helping them accomplish their tasks more quickly and efficiently.”

Ford voice engineers refined SYNC beginning with the two features customers interact with first: the voice recognition system and Samantha, the digital voice behind system commands.

To help SYNC react to driver commands more quickly and accurately, the team integrated Nuance’s Unsupervised Speaker Adaptation (USA) technology. USA learns the voice of a driver within the first three voice commands, quickly creating a user profile and adapting to tone, inflection and even dialect for a 50 percent improvement in recognition performance.

“The power of the SYNC voice control system is its ability to understand and respond to more natural language commands – and the advanced adaptability of the speech recognition technology enables the system to train itself with each successive use,” said Michael Thompson, senior vice president and general manager, Nuance Mobile. “The adaptability of SYNC is pretty remarkable – a feature functionality Nuance and Ford worked hard to develop to ensure seamless customer interaction with the system every time it starts up. So even if the car owner has a cold or someone borrows the car, SYNC will adapt to the changed voice and process spoken commands without missing a beat.”

In an attempt to help Samantha, the “voice” of SYNC, sound less computerized, Ford boosted the size of her speech profile approximately fivefold.

Ford knows that customers are increasingly using mobile electronics while driving, and studies show hands-free, voice-activated systems such as Ford’s SYNC offer many more safety benefits.

According to a 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents. The improvements to SYNC should help drivers focus more on the task of driving.

Stop by Beach Ford Virginia Beach or Beach Ford Lincoln Suffolk to learn more about when you can test out the new SYNC for yourself on the 2011 Ford Edge.

Source: Ford.com

Ford Uses Eco-Friendly Soy Oil in Rubber Automotive Parts

Ford Motor Company’s biomaterial researches have engineered a patent-pending formula to use renewable soy oil to improve rubber car parts and make them environmentally friendly.

By using renewable soy oil, Ford researchers more than doubled rubber’s stretchability. Soy-based rubber parts such as radiator deflector shields, air baffles, cupholder inserts and floor mats are under consideration for future Ford vehicle programs.

“Ford is focused on finding innovative ways to make our vehicles more eco-friendly,” said Cynthia Flanigan, Ford technical leader in elastomeric polymers. “Soy-based rubber has win-win potential as it provides superior stretchability and serves as a renewable resource that helps reduce carbon dioxide emissions from raw materials.”

The scope of Ford’s recent rubber research included the use of soy fillers (flour, meal) as well as soy oils. Used together, soy oil and soy fillers could replace up to 26 percent of the petroleum-based content in automotive rubber applications.

Ford is a pioneer in the use of biomaterials in vehicles. Ford was the first automaker to demonstrate that soy-based foams could be formulated to pass stringent requirements for automotive applications, starting with seats for the 2008 Ford Mustang and headliners for the 2010 Ford Escape and Mercury Mariner. The new 2011 Ford Explorer will become the 23rd model to feature soy foam.

With bio foam on more than 2 million vehicles, Ford has annually reduced its petroleum oil usage by more than 3 million pounds and its carbon dioxide emissions by 11 million pounds.

“By increasing the use of recycled or renewable content and reducing the use of undesirable materials whenever possible, we’re helping to reduce waste to landfills by millions of pounds – and we’re doing it around the world,” said John Viera, Ford’s director of Sustainability and Environmental policy.

Source: Ford.com

New SYNC 911 Assist App

Ford just announced a new capability for the SYNC 911 Assist application. Now, the system can communicate a vehicle’s exact location to emergency responders by using GPS coordinates.

The nonsubscription-based app remains available to customers at no additional cost.

“Ford is committed to continuously enhancing the owner experience, and SYNC is a key part of that strategy,” said Doug VanDagens, Director of Ford Connected Services. “SYNC 911 Assist is free for the life of the vehicle, and now we’re making it perform even better. That adds unexpected value and peace of mind for the customer.”

Available with certain 2011 model year vehicles, the technology generates the coordinates by using the onboard GPS receiver.

“SYNC 911 Assist calls already come in on priority emergency lines, due to the call being placed from the customer’s personal cell phone versus an intermediary call center,” said Dave Hatton, global product leader/electrical engineer with Ford Connected Services. “Currently, 911 Assist is designed to provide location information to emergency service providers through assisted GPS or signal triangulations—the same system providers rely on when dispatching help to mobile phone user emergency calls.”

When the feature is turned on, 911 Assist can make a call directly to a local emergency operator in the event of airbag activation or emergency fuel pump shut off. The call is fast, direct, and doesn’t involve a separate call center or intermediary.

“Integrated GPS is a logical next step for 911 Assist, leveraging the GPS hardware that is now included with SYNC,” said Gary Jablonski, manager for the Ford Infotainment Product Development Team. “That’s the beauty of the SYNC platform—it can quickly adapt to and accommodate new technologies, features and services that provide great value to customers without great additional costs.”

To learn more about the SYNC system, stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk, and see all the innovative features first hand.

Source: Ford.com

New 911 Assist App

Ford just announced a new capability for the SYNC 911 Assist application. Now, the system can communicate a vehicle’s exact location to emergency responders by using GPS coordinates.

The nonsubscription-based app remains available to customers at no additional cost.

“Ford is committed to continuously enhancing the owner experience, and SYNC is a key part of that strategy,” said Doug VanDagens, Director of Ford Connected Services. “SYNC 911 Assist is free for the life of the vehicle, and now we’re making it perform even better. That adds unexpected value and peace of mind for the customer.”

Available with certain 2011 model year vehicles, the technology generates the coordinates by using the onboard GPS receiver.

“SYNC 911 Assist calls already come in on priority emergency lines, due to the call being placed from the customer’s personal cell phone versus an intermediary call center,” said Dave Hatton, global product leader/electrical engineer with Ford Connected Services. “Currently, 911 Assist is designed to provide location information to emergency service providers through assisted GPS or signal triangulations—the same system providers rely on when dispatching help to mobile phone user emergency calls.”

When the feature is turned on, 911 Assist can make a call directly to a local emergency operator in the event of airbag activation or emergency fuel pump shut off. The call is fast, direct, and doesn’t involve a separate call center or intermediary.

“Integrated GPS is a logical next step for 911 Assist, leveraging the GPS hardware that is now included with SYNC,” said Gary Jablonski, manager for the Ford Infotainment Product Development Team. “That’s the beauty of the SYNC platform—it can quickly adapt to and accommodate new technologies, features and services that provide great value to customers without great additional costs.”

To learn more about the SYNC system, stop by Beach Ford in Virginia Beach or Beach Ford Lincoln in Suffolk, and see all the innovative features first hand.

Source: Ford.com

Students Develop Future In-Car Connectivity Apps

Ford, the University of Michigan, Microsoft and Intel gave students a rare opportunity to develop their ideas of future in-car connectivity. The research project resulted in experimental applications combining social networks, GPS location awareness, and real-time vehicle data.

The applications were developed by students enrolled in a 12-week course set up by Ford Research and Advanced Engineering—Cloud Computing in the Commute, at the University of Michigan. It prototyped social networking and transportation apps as part of a larger Ford initiative called American Journey 2.0, which is a joint open innovation research project involving Microsoft and Intel.

“We consider the collaboration between Ford and the University of Michigan a model for innovation and open collaboration, and it’s an exciting way to help shape tomorrow’s work force,” said Venkatesh Prasad, group and technical leader of the Infotronics team in Ford Research and Advanced Engineering. “Our philosophy is to constantly seek new channels of innovation, and the opportunity to share Ford’s platform and expertise in a university environment has been invaluable.” Read the rest of this entry »