Ford announced Monday that Alan Mulally, president and chief executive officer of Ford Motor Company, will deliver the opening keynote address at the 2010 International Consumer Electronics Show (CES) in Las Vegas on January 7th. Mulally plans to reveal Ford’s latest innovations and announce new technology developments related to Ford’s popular, voice-activated SYNC technology.
“Ford continues to lead by bringing together the automobile and consumer electronics industries,” said Mulally. “With the introduction of SYNC, we enabled our technology partners to allow consumers to use their mobile devices through the automobile in a safer way. At CES, we will show how Ford vehicles will become docking stations for mobile devices, thanks to our alliances with key technology players, and we will demonstrate how voice activation will be the key technology for future in-car experiences.”
Ford SYNC has enabled the driver to interact with people, information and entertainment…all while helping reduce driver distractions.
“Alan Mulally has positioned Ford as a leading innovator in the automotive industry, and we are pleased to welcome him back to CES,” said Gary Shapiro, president and CEO, Consumer Electronics Association, the producer of the International CES. “For the auto industry and all other businesses that use technology, CES is the single must-attend event where business gets done.”