Ford F-Series trucks have long been known for their definitive power and capability, but they’re also admired for the versatility of the platform, which can be adapted to everything from off-roading to low-riding. At the SEMA (Specialty Equipment Market Association) show in Las Vegas this week, the versatility of F-Series is shining in the industry spotlight.
“These trucks sell imagery across the board,” said Melvin Betancourt, Ford specialty design manager. “Customers in the truck world want to go off-roading, or at least have the image that they can, or have a truck they can cruise in. We have trucks that fit everything in those categories.”
F-Series trucks have not only been a major presence at SEMA, but they have also garnered three awards in the past five years, including the Accessory-Friendly Truck design award. They have also been awarded Motor Trend’s Truck Trend Top 5 Trucks from SEMA for the 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept. Additionally, Ford F-Series is the best-selling line of trucks in the marketplace for 33 years running and the most customized trucks in the $31.85 billion aftermarket industry.
The 2011 Ford F-150 offers an all-new powertrain lineup, including a new 3.7-liter V6 engine that is projected to deliver best-in-class 23 mpg highway, pending final EPA certification. A new twin-turbo 3.5-liter EcoBoost™ engine with Ti-VCT also will be available, and has been torture-tested for tough truck use in the lab and on the road. The new 5.0-liter V8 engine is projected to deliver best-in-class 21 mpg highway pending EPA certification.
The F-Series dynamic duo is rounded out with an all-new 2011 Ford F-Series Super Duty, with the first Ford-designed, Ford-engineered and Ford-manufactured heavy-duty diesel 6.7-liter Power Stroke® V8 turbocharged engine. This versatile Ford diesel is a key reason why the 2011 F-Series Super Duty has best-in-class payload of 7,070 pounds and best-in-class towing capability of 24,400 pounds.
F-Series project trucks showcased at this year’s SEMA show include:
2011 Ford F-150 by Godfather Customs
Godfather Customs is demonstrating that going green can still mean style with its Ford F-150 with a 3.5-liter EcoBoost engine. Modifications include a 2.5-inch cowl induction hood, bumper cover and roll pan and handle relocator. A tonneau bed cover and liner and halo taillamps round out the customizations.