Black is the most popular vehicle color and Ford F-150 is the overall most searched-for black-colored vehicle on Autotrader – according to the car shopping site.
Autotrader site search activity between January and June 2015 shows one in four new cars searched on Autotrader was black. These results track to Ford marketing data that shows Tuxedo Black, synonymous with Metallic Black, tops the list as the overall most popular paint option nationally for the 2015 Ford F-150.
“Color is a very important part of the vehicle purchase,” said Barb Whalen, Ford color and materials design manager. “After, ‘What vehicle did you get?’ it’s usually the second question asked – ‘What color is it?’ People relate their style to their color selection because it says something about their personality.”
The popularity of black can be attributed in part to its association with strength and with more luxurious vehicles – according to Paul Czornij, North American coatings designer with BASF, a paint supplier for F-150.
“Black is a color of mystery, strength and boldness, and it’s very common on high-end vehicles because there’s that projection of power and strength,” said Czornij.
What color is your Beach Ford vehicle?