To tell the F-150 story, Ford is extending its “We Own Work” campaign across the F-Series lineup, inviting social engagement by providing an online forum for hard-working, hard-playing owners to share their F-150 stories and recognize their collective contributions.
“‘We Own Work’ is a direct reflection of Ford F-Series leadership across tough jobs in a variety of industries demanding strength and durability,” says Doug Scott, Ford Truck Group Marketing manager. “Both Super Duty and F-150 have dominant positions in their respective segments across industries where dependability and durability is core to getting the jobs done.”
From heavy construction to road maintenance, Ford F-150 holds a dominant market share position against its light-duty competitors, according to R.L. Polk data.
For example, F-150 leads in a variety of fields, including:
• 62 percent market share in road and highway maintenance
• 68 percent share in hazardous materials work
• 67 percent share in the oil pipeline industry
“For F-150, we tend to see a higher mix of personal use than with Super Duty,” Scott says. “But to the truck, there is no difference between towing a trailer full of environmental conservation equipment or a pontoon boat. It’s all work, and Ford holds an equity stake in getting the job done, whether the end result is work or play.”
Best-in-class V6 towing
The Ford F-150 pickup equipped with the standard 3.7-liter V6 engine has the highest towing capacity among competitive models. F-150 can tow a 6,700-pound trailer, besting the 2013 Ram 1500 3.6-liter V6 by 200 pounds, the Chevrolet Silverado 4.3-liter V6 model by 1,300 pounds and the Tundra’s standard 4.0-liter V6 model by an additional 1,800 pounds.
EcoBoost: 200,000 turbocharged sales and climbing
In August, sales of the Ford F-150 pickup equipped with the advanced 3.5-liter EcoBoost engine crested 200,000 units since sales began in February 2011. Ford’s patented EcoBoost engine delivers an unmatched combination of best-in-class towing and payload, torque and fuel economy.
One of those 200,000 EcoBoost-powered F-150 pickups – a four-door SuperCrew – was purchased by an oil field service contractor named James Tapp. Crisscrossing Oklahoma maintaining oil pumping machinery in the field, Tapp has put more than 87,000 trouble-free miles on his F-150 in just 17 months.
Averaging more than 5,100 miles per month, Tapp rarely shuts off his truck unless it is parked in his garage at home.
“During business hours, I literally live and work in my truck,” Tapp says. “When the truck isn’t hauling me out to some remote oil rig needing service, it’s idling nearby. When it isn’t working, it gets used to haul my family.”
This Ford F-150 with EcoBoost power is Tapp’s fourth brand-new Ford pickup, although his current truck most recently replaced a Ram.
The “We Own Work” program will continue to feature F-150 owners like Tapp, who are using their EcoBoost-powered trucks hard for work and play, enjoying the performance, efficiency and durability this advanced engine provides.