According to J.D. Power and Associates’ 2009 Automotive Performance, Execution and Layout (APEAL) Study, Ford, Lincoln and Mercury have gotten even better since 2008. The study is the industry’s top measure of customer satisfaction in design, content, and vehicle performance.
The Ford brand improved by 17 points, moving up six rank positions from last year. Lincoln improved 18 points and climbed two spots. And Mercury improved eight points.
The Ford Flex and F-150 scored better than the segment average in every category. The new F-150 improved 52 points from last year and scored 16 points better than all redesigned trucks in the survey.
“Ford’s quality rankings continue to climb consistently year after year and we intend to keep the momentum going to become the best in the industry,” said Bennie Fowler, group vice president, Global Quality. “To do so, we’re raising the stakes and redefining what it means to deliver a quality product by giving consumers more than just defect-free cars and trucks; we’re exceeding their expectations with features they would expect to find only in high-priced luxury lines.”
To read more on Ford’s ongoing goal of product excellence, click here.