“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
Design with purpose
“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”
Designers enhanced truck functionality, while creating new advanced features. For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.
Leading fuel efficiency
The Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.
EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.
Work and play smarter, not harder
Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:
• Dual-Purpose Tailgate Step and Cargo Cradle
• Dynamic Hitch Assist
• 360-Degree Point-of-View Camera
• LED Headlamps and Taillamps
• LED Cargo Box and Side Mirror Lighting
• Hidden Cargo Ramps
About Beach Ford
Our Dealerships offer new Ford cars, trucks, vans, and all makes of used cars and trucks. We built a 30,000 square foot world class collision repair and paint facility and a 53,000 square foot Quality Care Service Center in Virginia Beach. We have also built an 83,000 square foot collision/paint repair and Quality Care Service Center in Suffolk. We have done all this to ensure we take care of our customers long after their initial purchase.
Some recently used post categories for your browsing pleasure.