Ford vehicles are going head-to-head with the competition in this year’s EcoBoost® Challenge—with regular drivers at the wheel.
Are you ready to take the challenge? Stop by Beach Ford in Virginia Beach or Suffolk and take one for a test drive.
More than 57 percent of Ford Motor Company’s F-150 retail sales so far this year are powered by V6 engines – the highest six-cylinder engine mix in the industry since 1967 – and the company expects that trend to continue for the rest of the year.
V8 engines led truck sales for decades until recently. Over the last three years, retail registrations of light duty pickups powered by V6 engines grew more than 600 percent and F-150 was directly responsible for 91 percent of that growth, based on Ford analysis of Polk retail registration data. In 2013, Ford accounted for 78 percent of all V6-powered half-ton pickups, according to data from Polk, recently acquired by IHS.
Of all the trucks Ford sold in the calendar year, more than 48 percent of them were powered by a V6 engine.
“We expect those numbers to hold for the rest of the year,” said Doug Scott, Ford Truck marketing manager. “It really is amazing when you consider we are doing that with just two V6 engine choices – the 3.5-liter V6 Ecoboost and the 3.7-liter Ti-VCT V6 engine. When we come out with the new 2015 F-150, we will offer three different V6 engines, so the potential is there to go even higher.”
The new 2015 Ford F-150 will offer a new 2.7-liter Ecoboost engine, to be made in Lima, Ohio, in addition to the 3.7-liter Ti-VCT V6 and 3.5-liter EcoBoost engines.
In the last three years, no competitor has ever eclipsed a 20 percent take rate for V6 engines in half-ton trucks. It’s been a predominantly V8 crowd, until the introduction of Ford’s EcoBoost engine.
“There is a new truck buyer out there who doesn’t hold to the old notion that a truck must be powered by a V8 engine,” Scott said. “Just five years ago, you would have had a hard time making a case for V6 truck engines. Not today. It’s all about fuel effectiveness. It’s the combination of city and highway mileage, horsepower, torque, towing capacity, payload and value. What is the most efficient package for the work I’m trying to do? That’s the key question.”
And it’s one F-150 truck buyers are answering in record numbers for V6 engines.
Stop by Beach Ford in Virginia Beach or Suffolk to learn more.
The 2015 Ford Focus, the world’s best-selling nameplate, is expected to hold onto this coveted title with a bold new look that emulates other recent Ford vehicle designs and more advanced technologies that improve driver comfort and safety.
The new look and added technologies were revealed yesterday at the Mobile World Congress in Barcelona, the world’s largest exhibition for the mobile industry.
“We have taken the title of world’s best-selling nameplate to impressive new heights with the redesigned Focus,” said Joe Hinrichs, Ford executive vice president and president of The Americas. “Its combination of compelling, modern design and the most high-tech interior in the class will appeal to contemporary consumers who desire a small car with very sophisticated features. What makes Focus so attractive to consumers today – being great to drive, delivering exceptional fuel economy and value, and offering leading-edge in-car technologies – is amplified with the new Focus.”
Award-winning 1.0-liter EcoBoost
In addition to a host of styling and technological advances, the new Focus will offer the remarkably efficient, fun-to-drive, award-winning 1.0-liter EcoBoost® engine with a six-speed transmission – surpassing the fuel efficiency of the previous model, and once again raising the bar amongst the competition. Twice already, automotive journalists have named Ford’s 1.0-liter EcoBoost powerplant International Engine of the Year, for 2012 and 2013.
Stylish new Focus
The new Focus will arrive with a more stylish, bold look. It features a restyled hood and grille, signature lighting for the headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in the United States.
A package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies including a rearview camera and an available Blind Spot Information System (BLIS®) and lane-keeping system.
The 2015 Ford Focus goes on sale in the second half of 2014.
The new 2015 Ford Expedition, revealed today, continues to represent the smart choice for people who need a full-size utility vehicle that provides capable performance, usable space and advanced technology.
Expedition now features Ford F-Series’ popular 3.5-liter EcoBoost® engine, more technology than ever and a fresh new look. Launching later this year, it is the latest Ford nameplate to offer a Platinum series.
“This new Expedition is proof Ford is committed to remaining the leader in utilities – small, medium and large,” said Jackie DiMarco, Expedition chief engineer. “We listened to our customers and created a full-size utility vehicle that doesn’t compromise in performance, technology or design.”
Improved on the road
From the outset, engineers worked to make the 2015 Expedition a technologically advanced vehicle that is easy to drive and offers refinement for all types of drivers.
The new EcoBoost engine dramatically changes the driving characteristics of Expedition. Compared with the 5.4-liter V8, the 3.5-liter EcoBoost gives drivers not just better fuel economy, but more power and torque on demand at very low engine speeds.
To maximize performance and control, the vehicle is equipped with a six-speed SelectShift® automatic transmission featuring a manual mode that allows the driver to use a shift-mounted rocker switch to select the desired gear.
The new Expedition also features Ford’s innovative electric power-assisted steering, which gives drivers noticeably improved maneuverability at low speeds and better feel at high speeds, and saves fuel because it operates more efficiently than traditional pump-driven systems. The technology reduces steering effort and makes Expedition more engaging to drive.
More technology customers want
The new Expedition debuts with popular technology upgrades consumers are now demanding, including SYNC with MyFord Touch and driver-assist features such as radar-based Blind Spot Information System with cross-traffic alert.
The updated interior of Expedition incorporates a fresh center stack to accommodate new technologies, such as an 8-inch touch screen for SYNC with MyFord Touch. The driver information cluster features two full-color 4.2-inch LCD screens.
Fresh style and design
The new Expedition pushes full-size utility vehicle design to a higher level, with fresh interior and exterior styling and a diverse series lineup – each with a distinct look and feel to give customers more choice than ever. A Platinum trim package, which has been very successful on Ford F-Series, will be available on Expedition for the first time.
“The Platinum series brings Expedition into a whole new arena of design and style,” said Scott. “One of the strengths of Expedition has always been the different trim series we offer. From XLT to Limited and now with Platinum, we have an Expedition that will fit any customer’s needs.”
The Expedition exterior has been updated with an all-new front end featuring available LED fog lamps for a fresh, aggressive look.
An all-new wheel lineup including factory-installed 22-inch models, a redesigned rear hatch and subtle, chrome-tipped exhaust pipes round out the exterior changes to the 2015 Expedition.
With this new model debuting at the DFW Auto Show – deep in the heart of the full-size utility vehicle market – Ford is building on a successful tradition of Expedition capability and quality with significant improvements in design, performance, efficiency and available technology.
Test drive one soon at your local Beach Ford.
Less is more, EcoBoost comes to Mustang
The new 2.3-liter EcoBoost engine brings turbocharging to the Mustang powertrain lineup. Designed to meet the needs of drivers looking for outstanding performance and projected best-in-class fuel efficiency, this EcoBoost engine has been developed specifically for Mustang.
With a projected 305-plus horsepower and 300-plus lb.-ft. of torque, this EcoBoost engine fits the bill for a true Mustang powerplant.
“This EcoBoost engine delivers the healthy output that Mustang drivers expect regardless of the speed,” said Scott Makowksi, EcoBoost powertrain engineering manager. “This EcoBoost engine might be small in displacement, but it delivers where a Mustang driver expects it with a broad, flat torque curve and great driveability under any conditions.”
The beating heart of a pony
No Ford Mustang engine lineup would be complete without a great V8 engine at its core. The 5.0-liter V8 powers into a new generation with a host of upgrades that enable it to breathe better, especially at higher engine speeds. Many of these changes are derived from the lessons learned in developing the special edition 2013 Mustang Boss 302.
Getting air into the cylinders and exhaust out is the key to generating more power and torque from any engine, and that has been the focus of development on the V8, which features:
-Larger intake valves
-Larger exhaust valves
-Revised intake camshafts
-Revised exhaust camshafts
-Stiffer valve springs – ensures that the valves close completely at high rpm
-New cylinder-head casting – revised ports that provide a straighter path to the valves for less-restrictive intake and exhaust flow; combustion chamber modifications accommodate larger valves
-Sinter forged connecting rods – lighter and more durable for high-rpm operation
-Redesigned piston tops – deeper cutouts clear the new larger valves
-Rebalanced forged crankshaft – supports higher-rpm operation
These upgrades are projected to generate more than 420 horsepower and 390 lb.-ft. of torque.
More than most drivers, Mustang owners like to take control and shift for themselves. Whether they select a fully manual gearbox or the updated automatic transmission, the experience will be better than in any previous pony.
The Getrag manual has a new shift linkage design for shorter throws and improved precision. The shift lever is now positioned closer to the driver and away from the cup-holders so the driver has a clear path for shifting.
Mustang blends outstanding all-around performance and everyday usability. Drivers who prefer to let the car handle the shifting during their daily work run, but still want to take control when the roads get twisty, will appreciate the new steering-wheel-mounted shift paddles with rev-matching downshifts that are now standard with the Select-Shift six-speed automatic transmission.
With a choice of powertrains to match driving styles and lifestyles, the new Mustang has contemporary technology under the hood to match its modern design and remain quintessentially Mustang.
“Ford is delivering great fuel economy across our lineup, from EcoBoost in our F-150 and 15 other vehicles to our electrified vehicles,” says Doug Scott, Ford truck group marketing manager. “Fuel economy is the No. 1 unmet need for truck customers, which is why the F-150 EcoBoost’s leading combination of fuel economy and capability is resonating so well.”
F-150 EcoBoost helped F-Series surpass 60,000 sales in October, the sixth-straight month it achieved this milestone – and the first time since the period of April through September 2006.
F-150 EcoBoost Saves 45 Million Gallons of Gas Annually
Ford’s strategy to deliver fuel-saving technology across its lineup is helping customers conserve at the pump, with F-150 owners making a big dent in gasoline usage.
In fact, F-150 EcoBoost owners collectively are saving an estimated 45 million gallons of gas annually, while out-towing competitive trucks of similar vintage by at least 1,000 pounds.
“F-150 EcoBoost is a great example of how our customers save at the pump while outworking the competition,” says Scott.
Ford recently celebrated the 2-millionth EcoBoost engine produced globally since the 2009 launch of the engine line. Growing customer demand for EcoBoost-powered vehicles in major markets worldwide is driving engine production higher. Factory output now averages more than 100,000 engines per month, up from 65,000 units in 2012.
“Ford EcoBoost can deliver great performance and lower fuel bills, a recipe that is proving incredibly popular with consumers around the world,” says Joe Bakaj, vice president, powertrain engineering for Ford. “EcoBoost engines are attracting new customers to the Ford brand every day, and our plants are working hard to keep up with demand.”
Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the F-150 with EcoBoost.
The new Ford Fiesta equipped with the award-winning 1.0-liter EcoBoost® engine will be America’s most fuel-efficient non-hybrid, gasoline-powered car with a certified 45 mpg rating on the highway, topping Honda Fit by 12 mpg and Toyota Yaris by 8 mpg on the highway.
The U.S. Environmental Protection Agency has certified the 2014 EcoBoost-powered Ford Fiesta, arriving at dealers later this year, at 45 mpg highway.
The fuel economy rating not only establishes the Fiesta 1.0-liter EcoBoost as best-in-class, but it also outperforms some competitors’ diesels and hybrids on the highway driving cycle. The 2014 Honda Insight achieves 44 mpg highway, while the 2014 Volkswagen Golf diesel with a manual transmission delivers 42 mpg highway.
This also makes the Fiesta the only car in its class that produces more than 120 horsepower and achieves 45 mpg on the highway. Plus, while the 1.0-liter EcoBoost engine is officially SAE-certified at 123 horsepower and 125 lb.-ft. of torque, it features an overboost function that allows it to make more than 145 lb.-ft. for up to 15 seconds.
“With the new Fiesta 1.0-liter EcoBoost we’re pushing into fuel economy numbers only seen on hybrids and diesels,” said Joe Hinrichs, executive vice president and president of the Americas for Ford. “Coupled with the new Fiesta ST, Fiesta covers the performance-efficiency continuum in the subcompact segment better than any other nameplate in the market.”
Colin Braun drove a Riley Technologies Daytona Prototype race car, powered by the new 3.5-liter, V-6 Ford EcoBoost race engine, to a new Daytona single lap speed record of 222.971 mph during a special record run attempt yesterday, topping the 26-year-old speed record of 210.364 mph set by Bill Elliott in a Ford Thunderbird during qualifying for the 1987 Daytona 500.
Braun and the Michael Shank Racing team also set new world speed records for 10 miles from a standing start (210.018 mph average), and 10 kilometers from a standing start (202.438 mph average). All times from today’s session are subject to Federation Internationale de l’Automobile (FIA) homologation.
Braun, at 25 years of age, wasn’t even born when Elliott set the previous speed record. But he knows the significance of what was accomplished during today’s speed trials.
“It was a challenging day,” said Braun afterward. “There was a lot of work put in by a lot of people to accomplish these records. The power in the new EcoBoost engine was incredible, and it was amazing how fast it came up to speed on the runs.
The new Ford EcoBoost engine was prepared for the record run by Ford Racing engine partner Roush Yates Engines. Both the new car and new twin-turbo engine will compete in the 2014 TUDOR United SportsCar Championship that kicks off with the Rolex 24 at Daytona in January.
“It’s a very proud day for all of us at Ford,” said Allison. “To take a Ford EcoBoost race engine that is basically production technology, and to beat speed records that have been on the books for decades really says something for our new engine and the program we launched last week.
“It’s a great way to kick off a new era of EcoBoost and sports car racing for Ford in the 2014 United SportsCar Championship, and we couldn’t have done it without Shank and his team, and the team at Roush Yates.”
“We’re so excited about the Ford EcoBoost engine. It’s relevant, production technology from Ford coming into a race program, and we need more of that in racing,” said team owner Michael Shank.
“When we broke the track speed record today with it, well, that was big. But to come back and set two world speed records that have been around since 1979 … well, that’s something you can tell the grandkids some day.”
Come to Beach Ford in Virginia Beach or Suffolk and take the EcoBoost engine for a drive of your own. (Let’s try not to set any speed records though.)
“…every sunset is merely the latest milestone on a voyage that never ends…” — Ronald Reagan
Four short years ago, the auto industry was in a very bad place. Ford had mortgaged the family jewels to get a loan large enough to avoid an outright bankruptcy and their foes on the other side of Motown were indeed heading into bankruptcy. It was not pretty, back in 2009, for anyone even associated with the car business!
Fortunately for those of us with Ford, however, we were beginning to learn about a new direct-injection, twin turbo charged, powertrain that was supposed to deliver 20% more fuel economy than the regularly aspirated engines that preceded them. No hybrid technology, no expensive batteries, no 6 year pay-back time in gas savings to offset a huge price premium paid at delivery… None of this. And what was even better, the new engines called EcoBoost (“Eco” for fuel-economy and “Boost” for the increased power) not only got the 20% better fuel economy, they were in some cases more powerful than the larger displacement engines they could replace! Ford had invested what little money they had in recent years on something not heard of in the industry – smaller, more fuel-efficient engines with more horsepower! Are you kidding me?!!
Four years on, since those equally dark yet hopeful days in 2009, Ford announced a milestone achievement on September 16, 2013. At the Louisville Kentucky Assembly Plant, Ford produced the 2,000,000th EcoBoost engine – a 2.0 liter for an Escape. Today, Ford produces 5 different EcoBoost powertrains. The 1.0-liter, the 1.5-liter, the 1.6-liter, the 2.0-liter, and the 3.5-liter, all offering great fuel economy and plenty of power! In fact, an F-150 driven for 10 years with a 3.5-liter Ecoboost would save a person $4,000 than if they were driving an F-150 equipped with the old 5.4-liter V8, at today’s gas prices. That’s a lot of money!
Thankfully, Ford continues to experiment and improve new technology in every realm of auto manufacturing. Considering the technological improvements on the engines Ford produces, it is with pride that we call ourselves “The Ford Motor Company!”
Thank you for being a member of the Beach Ford Family,
Ford recently announced police agencies will soon be able to order a Ford Police Interceptor utility vehicle with the 365-horsepower 3.5-liter EcoBoost® V6.
The engine, which delivers 350 lb.-ft. of torque, has been available in a variety of Ford vehicles, including the Police Interceptor sedan, and is the choice for more than 40 percent of Ford F-150 truck buyers.
“We continue to look at ways we can offer our customers additional product enhancements to further meet their unique needs,” said Gerry Koss, Ford fleet marketing manager. “Our Police Advisory Board and customers across the country identified the EcoBoost engine as their No. 1 want in the Police Interceptor utility vehicle.”
Agencies often need to outfit vehicles with an increasing amount of equipment, but still require first-responder, pursuit-capable performance and handling; the new Ford Police Interceptor utility vehicle is designed to meet these requirements.
“With the Police Interceptor utility vehicle representing half of our police orders, it is evident our two-vehicle strategy was on target,” said Koss. “Our engineering team designed this vehicle specifically for the police market.”
Positive Feedback from Law Enforcement
The Police Interceptor utility has received very positive feedback from law enforcement agencies, including the performance of the standard 3.7-liter Ti-VCT V6 engine, which delivers 304 horsepower and 279 lb.-ft. of torque, said Bill Gubing, chief engineer for Police Interceptor.
Gubing cited recently released results of Los Angeles County Sheriff’s Department testing and evaluation of 2013 model year vehicles, which show Ford’s Police Interceptor utility vehicle swept all categories, including acceleration, braking, 32-lap high-speed and pursuit versus the Chevrolet Tahoe equipped with a 5.3-liter V8 engine.
“The 3.5-liter EcoBoost will offer best-in-class performance and top-notch fuel economy,” said Gubing. “That means law enforcement agencies that require this level of capability won’t have to compromise.
Mike Kluzner’s experience is considered only somewhat unusual among the ranks of Ford’s in-house software engineers. Kluzner got his start designing laser weapon systems capable of disabling the navigation systems of enemy satellites.
His employer? The former Soviet Union.
Today, Kluzner designs software for onboard fuel system diagnostics on Ford vehicles sold worldwide. Kluzner holds more than 20 patents on onboard diagnostics.
“During my work for the military, I was trained very early on how to establish and maintain consistent product performance,” said Kluzner, who was born Mikhail Igor Kluzner and has lived in the United States since 1990. “This became part of my engineering DNA.
“The same process for analyzing key physical relationships works for what we do today in engine combustion, catalyst chemistry and mechanics,” he added. “These are all part of Ford’s software engineering expertise.”
Kluzner, who began his career with the company in 1996, is one of dozens of in-house powertrain control software engineers at Ford. A large part of these engineers’ jobs is to continually improve and reinvent the control strategies on Ford’s award-winning EcoBoost® engines.
Other engineers in the group have backgrounds that include designing software to detect damage to heat tiles on the international Space Shuttle, as well as work in particle physics.
The importance of these software engineers to the global expansion of the EcoBoost franchise is hard to overestimate. The software they are working on must manage and optimize increasingly sophisticated hardware in the EcoBoost engines to make Ford vehicles more powerful, cleaner and fuel efficient.
“No doubt, turbocharging, direct injection and cam timing hardware are key ingredients of Ford’s EcoBoost recipe, but the secret sauce is the software,” said David Bell, Ford global boost system controls engineer. “The hardware existed, but without our unique software and engine tuning, EcoBoost wouldn’t have been as successful with consumers.”
Without the software engineers’ work, EcoBoost could not have succeeded in the marketplace. But by offering increased fuel economy with no zap to performance, EcoBoost has been an unqualified success. Customers are snapping up EcoBoost-equipped vehicles as fast as Ford can make them. Sales of vehicles with EcoBoost are approaching 70,000 units per month worldwide.
Stop by Beach Ford in Virginia Beach or Suffolk to take one of our EcoBoost-powered vehicles for a test drive.
The Focus ST’s chassis, engine, sound and comfort are tuned to deliver a truly sporty experience combined with a high level of refinement.
Performance meets efficiency under the hood
Focus ST is powered by a 2.0-liter EcoBoost® engine, which offers 154-mph performance and achieves an outstanding EPA-estimated rating of 23 mpg city and 32 mpg highway, with 252 horsepower and 270 lb.-ft. of torque.
Focus ST’s lightweight, all-aluminum EcoBoost engine provides the power of a larger engine in a fuel-efficient smaller displacement, leveraging three key technologies: High-pressure direct injection, low-inertia turbocharging and twin independent variable camshaft timing.
Mated to the 2.0-liter EcoBoost is a six-speed manual transmission, which has specially revised gearing to produce the maximum punch from each throw of the gearshift.
Sound and driving dynamics
Sound engineers ensured Focus ST’s four-cylinder EcoBoost engine delights drivers with a robust tone. A significant part of this process is the famed sound symposer, first found on the previous Focus ST and subsequently employed on the European Focus RS and RS500 models.
From the driver’s seat, customers will experience the Ford sport steering system. This variable-ratio steering rack is designed to increase the agility of Focus ST on winding roads, yet still inspire the same high-speed confidence. The unique system makes steering less sensitive when driving in a straight line, but increases the feel during cornering.
Bold look inside and out
The interior of the core Focus model is designed with a cockpit feel. In the ST, that sporty feeling is heightened with everything the driver touches and feels, reinforcing that it is unmistakably an ST model.
Details range from specially designed pedals, steering wheel and gearshift. The darker headline and trim on the pillars, an integral part of ST design DNA, adds to the performance driving feel.
With its striking one-piece interpretation of Ford’s signature trapezoidal grille, its sculpted side skirts and dynamic rear bumper with prominent diffuser-style vents in the lower fascia, Focus ST’s design adds aggression and aerodynamic stability compared to the base models.
The 2014 Ford F-150 Tremor is the first-ever EcoBoost®-powered sport truck that addresses the needs of street truck enthusiasts looking for high-performance V8 power with V6 fuel economy.
The short-wheelbase, regular-cab Tremor goes on sale this fall delivering distinctive looks and performance. The all-new truck couples the style of the FX Appearance Package with an EcoBoost engine and a launch-optimized 4.10 rear axle – the shortest final drive ratio offered in an EcoBoost F-150 – helping provide customers with fast acceleration.
Tremor signals its sport truck capabilities with a custom-inspired FX Appearance Package featuring stealthy, flat-black accents that include unique 20-inch flat-black wheels, stylized bodyside graphics and black badges with red lettering.
Tremor is the only regular-cab F-150 offering a flow-through center console and bucket seats. Interior touches include black leather seating surfaces with red piping, brushed-metal accents and a red-stitched steering wheel. Alcantara seat inserts add texture and style as well.
“The new Tremor gives F-150 customers yet another option to drive a highly capable, distinctive performance truck with features typically found only in the aftermarket,” said Brian Bell, F-150 product marketing manager. “Plus, the Built Ford Tough EcoBoost engine is available for the first time in a short-wheelbase F-150.”
F-150 Tremor is powered exclusively by Ford’s groundbreaking 3.5-liter EcoBoost engine, which features:
–365 horsepower at 5,000 rpm on regular fuel
–420 lb.-ft. of torque at 2,500 rpm
–Twin independent variable camshaft timing for improved performance and fuel economy
–Up to 90 percent peak torque available from 1,700 rpm to 5,000 rpm
An electronic locking rear differential that’s standard for both two- and four-wheel-drive versions helps deliver the power to the pavement by improving traction during takeoff.
Connectivity comes standard on F-150 Tremor with MyFord Touch® powered by SYNC®. Designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack.
If you’d like to learn more about the F-150, EcoBoost or any of the available technologies, stop by Beach Ford today. We’ll keep you updated on when the 2014 F-150 Tremor will come to showrooms.
The new 2013 Ford F-150 Platinum, available now at Beach Ford combines contemporary design with V8 power and Ford toughness to create one of the best trucks on sale today.
The F-150 Platinum comes with a roomy SuperCrew® Cab and features some exclusive exterior treatments. The front end features High-Intensity Discharge (HID) headlamps with chrome trim, foglamps and a large satin-finish grille surround with chrome insert.
All handles and both bumpers are body-colored to give the truck a clean look. The side mirrors come with chrome caps, and power retractable sill steps are also included as standard equipment on the Platinum. Twenty-inch polished cast-aluminum wheels complete the exterior look.
Inside, the power-sliding rear window is tinted for privacy, and dual-zone automatic climate control, ambient LED lighting, heated and cooled front seats and power-adjustable pedals provide the ultimate level of comfort. Wood trim can be found on the steering wheel and around the cabin, and the seats are covered in leather.
Features like remote keyless entry with remote start, a rearview camera and reverse parking sensors are also included standard on the Platinum.
Power and Fuel Economy
Powering the Platinum is the new 5.0-liter V8 engine making 360 hp and 380 lb/ft of torque. This engine strikes a great balance between power and fuel economy with EPA-estimated mileage of 21 mpg highway.
Buyers looking for more power or towing ability can choose either the available 411-hp 6.2-liter V8 or the 3.5-liter EcoBoost® V6 with 420 lb/ft of torque. Regardless of engine choice, the Platinum comes equipped with a smooth and durable 6R80 six-speed automatic transmission. This transmission features a tow/haul mode and also comes with SelectShift Automatic® manual shifting capability.
The F-150 Platinum is also loaded with safety features. The six standard airbags include Safety Canopy® side-curtain airbags to protect occupants in the event of a rollover. The vehicle also comes equipped with the AdvanceTrac® electronic stability control system with Roll Stability Control (RSC®), Trailer Sway Control and Trailer Brake Control as standard.
Take the Platinum F-150 for a Test Drive.
With its collection of segment-exclusive features – like turbocharged EcoBoost engine options and HID headlamps – and its Built Ford Tough® durability, the F-150 stands out in the truck market. When you add in the luxury details and powerful styling of the Platinum trim level, no other truck on the market can match the combination of ability and refinement.
Come in today and experience one of the greatest Ford F-150 pickups ever created, the 2013 Ford F-150 Platinum.
Source: IMakeNews, Inc.
Bolstered by the popularity of products such as EcoBoost® engines, Ford is No. 2 on the 2013 Best Global Brands Report released Wednesday by consulting firm Interbrand.
“In 2012, Ford (#2) moved sustainability from the periphery to the center of its business strategy,” the annual report states.
The fuel economy claim is for Fiesta SE with the Super Fuel Economy package that includes Ford’s 1.6-liter engine and PowerShift automatic transmission. Along with the EPA-certified 41 mpg highway rating, Fiesta achieves 30 mpg in the city and 34 mpg combined.
The claim is significant because fuel economy is often cited as the No. 1 reason for purchase consideration in the subcompact class, according to Ford data. The new 2014 Fiesta will be arriving in dealerships soon.
“The 2014 model is shaping up to be a game changer for Fiesta,” said Liz Elser, Ford Fiesta marketing manager. “With the addition of Fiesta ST and the award-winning 1.0-liter EcoBoost®, we have fantastic performance and fuel efficiency. But with today’s news, buyers will have a fuel-efficient Fiesta no matter which they choose.”
Two key technologies help Fiesta achieve fuel economy leadership – its advanced aerodynamics and dry, dual-clutch PowerShift automatic transmission.
In terms of aerodynamics, the SFE package adds rear spoiler, side air deflectors, underbody shields, lower grille blockers, low-rolling-resistance tires and cruise control. Together, these features decrease the amount of fuel needed to push the car through the air at speed.
The second enabler is the PowerShift transmission. Unlike regular, hydraulically operated automatic transmissions that use power-sapping torque converters, wet clutches and pumps, Ford’s new dual-clutch PowerShift automatic consists of two manual transmissions – in the same case – working in parallel. Each has its own independent clutch unit controlled by computers, and fast-acting electromechanical actuators that shift the gears.
Learn more about fuel efficient Fords at Beach Ford in Virginia Beach or Suffolk!
Ford Motor Company’s ultra-fuel efficient 1.0-liter EcoBoost engine was just named 2013 International Engine of the Year, marking the second straight year Ford’s acclaimed three-cylinder engine has received the award.
The 1.0-liter EcoBoost – which combines direct fuel injection, turbo charging and variable valve timing to lower fuel consumption without sacrificing power – received the highest score in the history of the awards. The engine also won the “Best Engine Under 1.0-liter” category at the annual awards presented by Engine Technology International magazine.
Ford also confirmed plans to double production of the engine at its Cologne (Germany) Engine Plant to more than 1,000 engines a day to meet demand.
“With a technology as mature as the internal combustion engine, it’s very rare to achieve a true breakthrough, but that is exactly what the team accomplished with this engine,” said Joe Bakaj, Ford vice president, Global Powertrain. “You have to drive it to believe a small three-cylinder engine can deliver such performance and fuel economy.”
A panel of 87 automotive journalists from 35 countries around the world judged the awards on drivability, performance, economy, refinement and the successful application of advanced engine technology. Ford is one of three car makers to record back-to-back victories in the 15-year history of the awards.
The Ford 1.0-liter EcoBoost has also won the International Paul Pietsch Award 2013 for technological innovation at German magazine Auto Motor und Sport Best Cars Awards and the Dewar Trophy from the Royal Automobile Club in Great Britain, a Breakthrough Award from Popular Mechanics magazine in the U.S.
“Who’d have believed it? A 1.0-liter engine that has it all, powerful, fuel efficient, clean and lightweight,” said Peter Lyon, U.K. juror and freelance journalist. “This is a masterpiece.”
Dean Slavnich, co-chairman of the 15th International Engine of the Year awards and editor of Engine Technology International Magazine, said: “Baby EcoBoost – Ford’s first-ever three-cylinder design – is still the engine to beat across the board. It’s economical in real-world conditions while the compact turbo helps ensure that the entire package can power larger vehicles like the Grand C-MAX with ease.”
Learn more about the EcoBoost engine, or even take one for a test drive at Beach Ford in Virginia Beach or Suffolk.
Polk global market registration data revealed sales of the compact Focus totaled 1,020,410 cars worldwide in 2012 to take the title of world’s best-selling vehicle overall. It also confirmed the Ford Fiesta as the best-selling subcompact car globally, with 723,130 registrations last year.
“Focus and Fiesta represent the culmination of our One Ford global product strategy,” said Jim Farley, Ford executive vice president, Global Marketing, Sales and Service and Lincoln. “Our global products are resonating with consumers – especially in the best-selling, most competitive segments – with their unique combination of fuel efficiency, high quality, rich content and fun-to-drive personalities. Through One Ford, we’re able to bring economies of scale and fantastic value to customers all around the world.”
Last year in Europe, the Focus became the first Ford ever offered with the innovative 1.0-liter EcoBoost engine that went on to be named the “International Engine of the Year 2012.” In addition the Focus ST went on sale in Europe and in markets worldwide. In 2012, Ford also launched the stylish new Fiesta, followed this year by the Fiesta ST.
The Fiesta’s latest success follows confirmation that Ford’s global B-car was the best-selling small car in Europe in 2012 according to automotive data intelligence provider JATO Dynamics, with European consumers buying a new Ford Fiesta every two minutes on average.
Market gains for Focus were driven by consumer demand in China and the United States. China registrations were up 51 percent last year, and U.S. Focus sales were up 40 percent in 2012.
“Since its launch in China in late March of last year, Focus sales continue to strengthen, with the car now ranking as the best-selling passenger car in China in 2012 for the first time ever,” Farley said. “With additional manufacturing capacity added last year, we now have a tremendous opportunity to further strengthen our global small car sales in 2013, with sales off to a very strong start already.”
Global new vehicle registrations for the Ford F-Series – America’s best-selling pickup for 36 straight years – totaled 785,630 trucks last year, putting it in the No. 3 spot among all vehicles sold worldwide.
Stop by Beach Ford in Virginia Beach or Suffolk to take one of the world’s best-selling vehicles for a test drive.
Every now and again it’s good to take stock of where you come from. From a personal standpoint, it helps reinforce your identity and in some cases serves as a much needed grounding. In the business world it is also a healthy exercise to reflect on where your company comes from. When it comes to the Ford Motor Company, the look-back is rich with important milestones, not only for the car business, but for industry in general.
When I was young, I held the impression that Henry Ford invented the automobile – he did not, but he did invent the modern way they are made on October 7th 1913, with his moving assembly line at the Highland Park Assembly plant. A few months later, way back when, Ford began paying its workers $5 per day for 8 hours of work – the previous pay was $2.34 for 9 hours of work. This was unheard of at the time and set Ford at the forefront in terms of employee satisfaction and overall talent in the car industry.
Fast forward to World War II, when Ford converted from civilian production to 100% military production for over three years, making jeeps and airplanes for America’s war effort. And so it goes; in 1990 Ford basically invents the midsize SUV with the introduction of the Explorer, which goes on to be the number one selling SUV in America. In 1993 Ford begins producing the Flex fuel burning Taurus and in 1997 begins producing taxi cabs for New York City that run on natural gas. They build the first hybrid electric SUV with the Escape in 2005. Today Ford builds things like the Ecoboost engine and puts innovations like SYNC and MyFord Touch in almost all of our vehicles – and luckily the pursuit of innovation never stops!
At Beach Ford we are always looking for new ways to make our customer’s experience better. When you look back on our history here at the dealership, you realize that we were one of the first to make the main focus of our marketing about service to our customers. About being part of an automotive family and about dealing with people you know and can trust. We resisted all the advertising gurus’ advice to scream about cutting prices and all gimmicks generally used in marketing a car dealership – we just engaged in straight-talk and we backed it up on the showroom floor! We respected our customers as we would a family member or at the very least, a good friend. And people came and they came back. To this day, our goal is to maintain that level of respect and trust with our customers, our family.
For 35 years, it has reminded us of who we are. Maybe more importantly, it has kept us grounded. We are pretty sure this is the way our customers want it.
Thank you for being a member of the Beach Ford Family,
“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
Design with purpose
“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”
Designers enhanced truck functionality, while creating new advanced features. For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.
Leading fuel efficiency
The Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.
EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.
Work and play smarter, not harder
Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:
• Dual-Purpose Tailgate Step and Cargo Cradle
• Dynamic Hitch Assist
• 360-Degree Point-of-View Camera
• LED Headlamps and Taillamps
• LED Cargo Box and Side Mirror Lighting
• Hidden Cargo Ramps
All-new Fusions, Fiestas, Escapes and Transit vans share the stage with muscular Mustangs, tough F-Series trucks and the rest of the freshest vehicle lineup available on the Ford stand at this year’s North American International Auto Show (NAIAS).
More than 65 vehicles will grace the Ford exhibit this year, including a Ford-based fire-rescue truck, a Gleaners mobile food pantry Transit Connect and Ford Police Interceptors.
“The theme of this year’s Ford stand is ‘People Serving People,’” said Elena Ford, director of Global Marketing, Sales and Service Operations. “The everyday heroes who use these commercial vehicles will be a part of the exhibit to share their experiences with guests.”
Throughout the approximately 60,000-square-foot exhibit, Ford will showcase power-revving and fuel-efficient EcoBoost® engine technology, a Focus ST road rally driving simulator, a Mustang Nation display, and ever-durable Ford trucks along with several other demonstrations. The stand boasts the freshest new vehicle lineup of any automaker, featuring EcoBoost engine technology available on nine different nameplates.
Technological innovation has been at the heart of Ford Motor Company for more than a century and this year Thomson Reuters has recognized that with a place on its Top 100 Global Innovators list. The full list can be found at http://www.top100innovators.com.
“Developing creative solutions to real problems in mobility and manufacturing has always been a core of the Ford philosophy and today we are encouraging innovation more than ever,” says Bill Coughlin, CEO, Ford Global Technologies. “We’re in an increasingly competitive marketplace and embracing the challenge to continuously improve quality, safety, energy efficiency and technology.
“Enhancements to programs like the Employee Patent Incentive Awards encourage our team members to think outside the box for new solutions.”
Invention submissions are up 60% since the launch of the enhanced invention incentives that included memberships to TechShop as an early award.
Getting onto the Top 100 Global Innovators list takes a major investment in developing intellectual property and Ford engineers and researchers have come through recently with nearly 500 patents granted for hybrid electric vehicle technology. The search for ever-improving fuel efficiency has also yielded more than 25 patent applications for the controls for Auto Start-Stop and 125 for EcoBoost® engine technology alone. Innovation goes beyond the engine compartment to include human-machine interfaces like the innovative SmartGauge® instrument cluster, the EcoGuide driver coaching system and the new EV+ system on Ford electrified vehicles.
“From the Model T and the moving assembly line to the latest C-MAX Energi and Fusion Energi plug-in hybrids, Ford has been on the leading edge of using technology to benefit our customers and we don’t plan to slow the pace anytime soon,” adds Coughlin.
Ford’s new Fiesta will redefine the small car with a projected best 40 mpg-plus fuel economy rating, an exciting new look, and special features and technology that make it the most fun-to-drive car of its size.
“Customers want cars that are expressive and fun while offering class-leading fuel economy,” says Mark Fields, Ford president of The Americas. “Fiesta delivers all the excitement drivers are looking for in a car we believe will raise the bar even higher for small cars in North America.
“Our goal with this Fiesta was to take a car that was already a leader in fuel efficiency, performance, connectivity and personality, and make it even better,” Fields adds.
Fuel efficiency and fun
The most dramatic and distinctive Fiesta to date will deliver the best miles per gallon among its rivals, led by Ford’s patented new 1.0-liter EcoBoost® engine. This landmark engine, already selected for both the Popular Mechanics 2012 Breakthrough Award and Engine Technology International’s International Engine of the Year Award in Europe, is expected to deliver more than 40 mpg.
With that, Fiesta is projected to be the most fuel-efficient non-hybrid subcompact in America, and stands as a shining example of Ford’s commitment to provide consumers with the most fuel-efficient cars, SUVs and trucks.
Small is smart
In addition to its new EcoBoost engine, Fiesta boasts a best-in-class suite of technologies and features that give drivers the perfect blend of a connected world and an untethered driving experience.
A new MyFord Touch® system with 6.5-inch touch screen that features enhanced voice control is now available, providing drivers more options than ever for navigation, communication and entertainment functions. Fiesta still features SYNC® AppLink™ capabilities pioneered on the first Fiesta, which allows drivers to access and control Ford-approved smartphone apps with voice commands and vehicle controls while on the go, helping drivers keep their hands on the wheel and eyes on the road. Turn-by-turn navigation remains part of SYNC Services.
“This car was built for the digital generation,” says John Schneider, Ford chief engineer, Upperbody Electronics. “With Bluetooth® connectivity and MP3 capabilities, tech-savvy people who use social media to be constantly connected with the world around them won’t be slowed down when they get in this car.
“It has always been the belief at Ford that entry-level drivers deserve the best technology,” Schneider adds. “We launched SYNC AppLink on Fiesta, and now transitioning to MyFord Touch with this new touch screen enables us to go further in our quest to give drivers the best in in-car electronics.”
The new 2014 Ford Fiesta on sale next year will be the first vehicle available in the United States with Ford’s award-winning 1.0-liter EcoBoost® engine. Though the car has not yet undergone EPA testing, it is expected to be certified as the most fuel-efficient non-hybrid car available in the United States.
The smallest engine available in its class, Ford’s patented 1.0-liter EcoBoost won’t be short on power, torque or refinement. The smooth, quiet-running engine is projected to produce 123 horsepower and peak torque of 148 lb.-ft.
“Customers are going to be pleasantly surprised at what the smallest member of the EcoBoost engine family can do,” said Joe Bakaj, Ford vice president of Powertrain Engineering. “Most customers are not going to be thinking about the number of cylinders under the hood when they drive the new 1.0-liter EcoBoost Fiesta. They’ll notice an extremely smooth and quiet idle, terrific acceleration accompanied by a sporty sound at high revs, and – most importantly – outstanding fuel economy.”
The newest member of Ford’s global EcoBoost engine family, the 1.0-liter will join the most fuel-efficient lineup in Ford Motor Company’s history. Next year, Ford will offer eight vehicles rated at 40 mpg or higher – double today’s total, and more than any other automaker. Ford tops Toyota in fuel economy in every segment in which both companies compete.
The 1.0-liter EcoBoost engine in the Fiesta expands Ford’s power of choice strategy by giving customers interested in a very fuel-efficient car a new alternative.
“Many customers would like the fuel efficiency of a modern diesel or a hybrid, but can’t stretch their budgets to cover the cost premium,” said Bakaj. “That’s where the EcoBoost Fiesta fits in. It will offer a highly fuel-efficient alternative at a lower cost.”
To tell the F-150 story, Ford is extending its “We Own Work” campaign across the F-Series lineup, inviting social engagement by providing an online forum for hard-working, hard-playing owners to share their F-150 stories and recognize their collective contributions.
“‘We Own Work’ is a direct reflection of Ford F-Series leadership across tough jobs in a variety of industries demanding strength and durability,” says Doug Scott, Ford Truck Group Marketing manager. “Both Super Duty and F-150 have dominant positions in their respective segments across industries where dependability and durability is core to getting the jobs done.”
From heavy construction to road maintenance, Ford F-150 holds a dominant market share position against its light-duty competitors, according to R.L. Polk data.
For example, F-150 leads in a variety of fields, including:
• 62 percent market share in road and highway maintenance
• 68 percent share in hazardous materials work
• 67 percent share in the oil pipeline industry
“For F-150, we tend to see a higher mix of personal use than with Super Duty,” Scott says. “But to the truck, there is no difference between towing a trailer full of environmental conservation equipment or a pontoon boat. It’s all work, and Ford holds an equity stake in getting the job done, whether the end result is work or play.”
Best-in-class V6 towing
The Ford F-150 pickup equipped with the standard 3.7-liter V6 engine has the highest towing capacity among competitive models. F-150 can tow a 6,700-pound trailer, besting the 2013 Ram 1500 3.6-liter V6 by 200 pounds, the Chevrolet Silverado 4.3-liter V6 model by 1,300 pounds and the Tundra’s standard 4.0-liter V6 model by an additional 1,800 pounds.
EcoBoost: 200,000 turbocharged sales and climbing
In August, sales of the Ford F-150 pickup equipped with the advanced 3.5-liter EcoBoost engine crested 200,000 units since sales began in February 2011. Ford’s patented EcoBoost engine delivers an unmatched combination of best-in-class towing and payload, torque and fuel economy.
One of those 200,000 EcoBoost-powered F-150 pickups – a four-door SuperCrew – was purchased by an oil field service contractor named James Tapp. Crisscrossing Oklahoma maintaining oil pumping machinery in the field, Tapp has put more than 87,000 trouble-free miles on his F-150 in just 17 months.
Averaging more than 5,100 miles per month, Tapp rarely shuts off his truck unless it is parked in his garage at home.
“During business hours, I literally live and work in my truck,” Tapp says. “When the truck isn’t hauling me out to some remote oil rig needing service, it’s idling nearby. When it isn’t working, it gets used to haul my family.”
This Ford F-150 with EcoBoost power is Tapp’s fourth brand-new Ford pickup, although his current truck most recently replaced a Ram.
The “We Own Work” program will continue to feature F-150 owners like Tapp, who are using their EcoBoost-powered trucks hard for work and play, enjoying the performance, efficiency and durability this advanced engine provides.
Ford set a Guinness World Records® achievement today by holding the world’s largest game of “Red Light – Green Light” to highlight the company’s first use of its fuel-saving Auto Start-Stop technology on a gas-powered vehicle, the new 37-mpg EcoBoost® Fusion.
The game was a unique and fun element of an employee celebration at Ford’s Dearborn World Headquarters as part of a five-city U.S. launch of the all-new Fusion. Four hundred and fifty-one employees got the chance to take a trip back to their childhood while participating in “Red Light – Green Light” to showcase the Auto Start-Stop feature that allows Fusion drivers to save fuel and produce fewer emissions when stopped in traffic. The record was made official by Guinness World Records Adjudicator Michael Empric.
EcoBoost is taking over the world – at least when it comes to Ford Motor Company’s motorsports program in the month of August.
Ford’s latest engine technology, which provides increased fuel efficiency and decreased emissions without sacrificing power, has been a major hit with consumers worldwide. Beginning with the first weekend in August, motorsports fans will get a heavy dose of Ford EcoBoost highlighted through a unique livery on selected racing vehicles around the world.
Ford will use its North American racing programs in NASCAR Sprint Cup and Nationwide, NHRA drag racing and Best in the Desert, while its FIA World Rally Championship and China Touring Car Championship programs will also participate.
“Simply put, our Ford EcoBoost technology is going global with our production cars around the world, and we wanted to find a unique way to highlight that fact,” said Jim Farley, Ford group vice president, Marketing, Sales and Service. “What better way to do that than to use our global motorsport program as a way to reach out with the Ford EcoBoost message to the millions of fans who follow the sport all across the globe.
“Motorsport fans are just like any consumer. They care about having a combination of power and fuel economy, whether it’s in the cars they drive to the track, or in the cars that their favorite drivers compete with on the track.”
August’s EcoBoost Livery Campaign
The livery campaign kicks off on the weekend of Aug. 3-5 with NHRA star Bob Tasca III sporting Ford EcoBoost on his NHRA Mustang Funny Car in Seattle for the annual Northwest Nationals while Petter Solberg and Jari-Matti Latvala will team up in their Ford Fiesta RS WRC for the World Rally Championship event in Finland.
The promotion will continue the following weekend of August 10-12 at Watkins Glen International as champion drivers Matt Kenseth and Ricky Stenhouse Jr. compete in the NASCAR Sprint Cup and Nationwide Series, respectively. Kenseth will be in his No. 17 Ford EcoBoost Fusion while Stenhouse drives his No. 6 Ford EcoBoost Mustang.
Two other series will round out the Ford EcoBoost blitz August 17-19 with Steve LaRoza piloting his Ford EcoBoost-powered F-150 in the Las Vegas to Reno off-road race sanctioned by the Best in the Desert Racing Association, and Fan Gaoxiang will sport Ford EcoBoost on his Focus in the China Touring Car Championship event at the Ordos International Circuit in China.
The Ford EcoBoost livery made its debut on the 2013 NASCAR Fusion that debuted in January and race fans have also seen the livery debut earlier this year in series such at Rally America and Formula Ford Great Britain.
“Not every race car with Ford EcoBoost on it during those weekends actually runs an EcoBoost engine,” said Raj Nair, Ford group vice president, Global Product Development. “First and foremost, this is a marketing effort to let the world know more about this great technology.
“But the fact is, we do have cars in World Rally, Best in the Desert, and sports car racing that are currently using Ford EcoBoost Technology in competition. This helps us prove-out the technology in terms of power, fuel economy and reliability in a competitive and demanding race setting, then take those learnings from the track to the street.”
Ford is delivering more fuel-efficient vehicle choices in 2012 than ever before and a fresher new vehicle lineup than any full-line automaker in the U.S.
“Customers are starting to see the true benefits of our One Ford plan,” said Mark Fields, Ford president of The Americas. “With more new vehicle options and an even broader range of fuel-efficient cars, utilities and trucks, Ford is delivering real power of choice for millions of consumers who are paying more attention than ever to what happens at the pump – no matter what the price.”
Ford is offering eight vehicles that deliver 40 mpg or better by year-end – double its number versus 2011 and more than any other full-line automaker. In fact, Ford’s eight-vehicle tally is more than the number of 40-mpg-or-better vehicles Toyota and General Motors offer combined.
Ford also is tripling its electrified vehicle production capacity by 2013, growing its electrified vehicle lineup to six models – including the all-new C-MAX Hybrid. The compact hybrid utility vehicle, which arrives this fall, is expected to achieve 47 mpg, at least 3 mpg better than Toyota Prius v with more performance and technology.
Ford plans for 10 to 25 percent of its global sales to be electrified vehicles (hybrids, plug-in hybrids and full electric vehicles) by 2020, and continues to find ways to make more affordable, high-volume, internal-combustion engines even more fuel efficient.
Ford has invested record amounts in its powertrains and new vehicles since launching its Blueprint for Sustainability. Since 2007, the company has improved fuel economy in its vehicles in all key segments, including:
• Small cars: Focus has improved its highway fuel economy 21 percent between 2007 and the 2012 model’s 40 mpg
• Midsize cars: The gas-engine-powered all-new Fusion is projected to be 28 percent more fuel efficient than its 2007 counterpart when it goes on sale this fall
• Full-size cars: The new 2.0-liter EcoBoost® Taurus, now EPA-certified at 32 mpg highway, is 27 percent more fuel efficient than the 2007 Ford Five Hundred
• Sports cars: Mustang maintains its unbeaten balance of power and fuel economy with a 24 percent fuel economy improvement
• Utilities: The new EcoBoost-powered Escape delivers a 32 percent improvement in fuel economy compared to the previous V6 Escape, while Explorer has reinvented modern full-size SUVs, fueled largely by its 40-percent fuel economy improvement to 28 mpg highway for the 2.0-liter EcoBoost compared to the previous model’s V6
• Trucks: F-150 improves 21 percent versus five years ago to 23 mpg city
“Whether you are talking about new technologies, engines or vehicles themselves, customers increasingly are looking for good value,” said Raj Nair, group vice president, Global Product Development. “Customers are telling us Ford is delivering what they truly want – including the newest vehicles to choose from in America.”
Stop by Beach Ford in Virginia Beach or Suffolk to take one of our fuel efficient Ford vehicles for a test drive.
The Taurus’ new 2.0-liter EcoBoost® four-cylinder engine is certified at 32 mpg highway – better than the 2012 Chrysler 300, Chevrolet Impala, Dodge Charger and Toyota Avalon.
The all-new Taurus demonstrates fuel economy isn’t limited to compact car sizes. All three engine options for the 2013 model have now been certified at 25 mpg or higher in EPA highway estimates.
“Ford understands people want fuel-efficient vehicles but don’t want to sacrifice power, cargo space or convenience preferences to get them,” said Raj Nair, vice president of Engineering for Global Product Development. “Taurus fuel economy showcases Ford’s success in developing smaller yet more powerful engines for its larger vehicles.”
Taurus offers comfort, convenience and technology comparable to premium German sport sedans, while beating their diesel and hybrid variants for fuel economy. The 2.0-liter EcoBoost helps Taurus deliver a 26-mpg combined EPA rating, higher than Mercedes-Benz E350 Bluetec diesel and Porsche Panamera S Hybrid.
Compared to smaller vehicles, Taurus 2.0-liter bests V6 models of Honda Accord and Toyota Camry, with comparable power.
Power of choice
EcoBoost engines are fundamental to Ford’s strategy of providing technologically advanced, high-output, smaller-displacement powertrains that deliver exceptional fuel economy and uncompromised performance for millions of drivers around the world.
The 2013 Taurus demonstrates to consumers there is no need to trade power, performance, comfort or convenience to achieve savings at the gas pump.
Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the 2013 Ford Taurus.
Ford Motor Company’s new 1.0-liter EcoBoost® engine – which launched to acclaim this year in the Focus in Europe –was recently named 2012 “International Engine of the Year” based on votes cast by 76 journalists from 35 countries around the world.
The small, high-tech three-cylinder engine also hauled in two other awards – “Best New Engine” and “Best Engine Under 1.0-Liter.” The awards were presented by Engine Technology International magazine.
This marks the first time Ford has won International Engine of the Year in the 13-year history of the awards. Moreover, the 1.0-liter EcoBoost garnered the highest score in the history of the awards.
“We set the bar incredibly high when we set out to design this engine,” said Joe Bakaj, Ford vice president, Global Powertrain. “We wanted to deliver eye-popping fuel economy, surprising performance, quietness and refinement – and all from a very small three-cylinder engine.
“The team responded to this seemingly impossible challenge with some really exciting innovation,” Bakaj added. “The result is a game changer for gas engines globally.”
Said Dean Slavnich, chairman of the International Engine of the Year awards and editor of Engine Technology International: “This is a fitting victory for a truly remarkable engine.”
The 1.0-liter EcoBoost engine uses a low-inertia turbocharger to deliver power quickly when the throttle is opened from low rpm. The turbocharger’s impeller delivers high power at speeds of up to 248,000 rpm.
Further 1.0-liter EcoBoost innovations include:
• An exhaust manifold, cast into the cylinder head, lowers the temperature of exhaust gases to enable the optimum fuel-to-air ratio across a wider rev band
• A unique cast iron block warms the engine more quickly than a conventional aluminum block to cut the amount of “warm-up” energy required by 50 percent, and cut fuel consumption
• Two main engine drive belts are immersed in oil to deliver a quieter, more efficient engine
• Offsetting the engine configuration by deliberately “unbalancing” the flywheel and pulley instead of adding energy-draining balancer shafts
The 1.0-liter EcoBoost debuted this year on the Focus in Europe and will be offered next in C-MAX and B-MAX in Europe later this year. The 1.0-liter EcoBoost will be made available in Ford models in the U.S. and Asia Pacific and Africa next year.
The new Focus 98-horsepower 1.0-liter EcoBoost engine delivers best-in-class fuel efficiency of 58.9 mpg and CO2 emissions of 109 g/km. The 123-horsepower model returns 56.5 mpg with CO2 emissions of 114 g/km.
In its first full month of sales across Europe, more than 4,700 customers ordered a Focus 1.0-liter EcoBoost, accounting for nearly a quarter of all Focus cars ordered in Ford’s 19 traditional European markets.
In determining International Engine of the Year, judges consider driveability, performance, economy, refinement and the successful application of advanced engine technology. The popularity of the 1.0-liter EcoBoost engine with judges saw it receive 28 percent more points than its closest rival and the highest points total of any engine in the history of the competition.
“For a three-cylinder to power a vehicle like the Ford Focus with such ease proves the future is very, very bright for the internal combustion engine,” said Slavnich of Engine Technology International. “Power, response and very good real-world fuel consumption figures are just the tip of the iceberg when it comes to this engine and what it offers drivers today. Well done, Ford!”
Other judges also praised the 1.0-liter EcoBoost.
“If downsizing is the way ahead, there is currently no better example than this,” said U.K.-based journalist John Simister. “Same power as the naturally aspirated 1.6-liter engine it replaces, and much punchier to drive.”
“With good torque at the very low end, this high-tech three-cylinder turbo gives the driving performance of a small turbo-diesel, but without noise and vibrations,” said Christophe Congrega of French-based L’Automobile Magazine.
The gains extend the peak torque from 3,000 rpm to 4,500 rpm. This is the first overboosted Ford EcoBoost engine sold in North America.
Ford engineers made sure the overclocked EcoBoost 2.0-liter would have a very robust cooling system. “The turbo itself is specified for sustained, high-output performance, but they’ve programmed the car’s computer to dial in more boost past 3,000 rpm to give it that extra something,” says engineer Lisa Schoder, who is Marketing manager for Focus ST.
“We limit peak turbo boost to maintain a wide margin of safety and durability over the life of the car,” Schoder adds. “But overboost is cool in that it tweaks more acceleration through the turbo for brief periods for performance-hungry drivers.”
More information regarding Focus ST can be found at http://www.ford.com/cars/focus/focusst/ or https://www.facebook.com/OfficialFordST.
“Like our hardworking customers, Ford is committed to getting the job done right with our industry-leading trucks,” said Mark Fields, Ford president of The Americas. “The 2013 F-150 demonstrates our commitment to continuously improving our trucks with new features and capabilities, allowing F-Series owners to be increasingly productive.”
For 2013, the Ford F-150 receives new front-end design and advanced technologies such as MyFord Touch® with voice-activated driver controls and available high-intensity discharge (HID) headlamps.
“Farm families have always represented an important F-Series truck constituency,” said Doug Scott, Ford Truck group marketing manager and FFA sponsor board member. “For these multitasking customers, a Ford pickup means family transportation, economic livelihood, rugged capability and reliability. Like FFA, Ford pickups are an enduring agricultural tradition, and we are delighted to join forces with them to reveal the new F-150 models.”
For 2013, the most fuel-efficient and capable light-duty pickup on the market continues to push forward with updated design and advanced technologies. F-150 also adds even more breadth to its expansive lineup with a new Limited luxury model and availability of the groundbreaking EcoBoost® engine, powerful 6.2-liter V8, electronic-locking rear axle and Hill Descent Control™.
The 2013 Ford F-150 adds Ford’s award-winning SYNC® voice-activated communications and entertainment system with 911 Assist® and Vehicle Health Report as standard equipment in XLT series and above. This enables hands-free, voice-activated control of enabled mobile devices.
Buyers may choose from an optional suite of SYNC Services, including Traffic Information, Turn-by-Turn Directions, Business Search, Send to SYNC from Google Maps and MapQuest, News, Sports, Weather and Horoscopes.
From the powerful yet fuel-efficient EcoBoost® engine to the mighty 6.2-liter V8, the most powerful eight-cylinder engine in the segment, F-150 offers an engine to meet the needs of every customer. Each engine across the F-150 lineup is mated to a fuel-saving electronic six-speed automatic transmission with tow/haul mode, with tow packages and STX series and above adding SelectShift® capability.
F-150 engine choices include:
3.7-liter four-valve Ti-VCT V6
• Best-in-class 302 horsepower at 6,500 rpm
• Unsurpassed 278 lb.-ft. of torque at 4,000 rpm vs. V6 competitors
• Best-in-class 17 mpg city and best-in-class 23 mpg highway (4×2)
• Best-in-class 6,100 pounds maximum trailer tow vs. V6 competitors
5.0-liter four-valve dual-overhead-camshaft Ti-VCT V8
• Best-in-class 360 horsepower at 5,500 rpm vs. standard V8 competitors
• 21 mpg highway, unsurpassed 15 mpg city (4×2)
• Best-in-class 10,000 pounds maximum trailer tow vs. standard V8 competitors
6.2-liter two-valve single-overhead-camshaft V8
• Best-in-class 411 horsepower at 5,500 rpm
• Best-in-class 434 lb.-ft. of torque at 4,500 rpm
• 13 mpg city, 18 mpg highway (4×2)
• Best-in-class 11,300 pounds maximum trailer tow
3.5-liter Ti-VCT EcoBoost engine
• 365 horsepower at 5,000 rpm on regular fuel
• Best-in-class 420 lb.-ft. of torque at 2,500 rpm vs. premium V8 competitors
• Up to 90 percent peak torque available from 1,700 rpm to 5,000 rpm
• Best-in-class 11,300 pounds maximum trailer tow vs. all competitors
• Best-in-class 3,120 pounds payload vs. all competitors
• Unsurpassed 16 mpg city, 22 mpg highway vs. all competitors
“The 2013 Ford F-150 adds more style and technology that sets a benchmark for capability and efficiency in light-duty pickups,” said F-150 Marketing Manager Raj Sarkar. “We continue to focus on the no-compromise solution for our customers, giving them all of the conveniences and technologies they want with the capability they need and the fuel efficiency to go further.”
Growing customer demand for cars and trucks powered by Ford’s fuel-efficient 3.5-liter EcoBoost® and 3.7-liter V6 engines brings a third shift of engine production to Cleveland Engine Plant No. 1 beginning Monday.
“Our engine plant in Cleveland is the first and only facility in North America to produce EcoBoost engines, and we are tripling production capacity to meet customers’ growing needs for fuel-efficient engines,” said Mark Fields, president of The Americas, at an employee celebration at the plant earlier this week. “EcoBoost engines are a key part of our plan to give customers the power of choice – from EcoBoost-powered vehicles and hybrids to plug-in hybrids and full electrics.”
Introduced in 2009 on the Ford Taurus SHO and Lincoln MKS, EcoBoost technology combines direct injection and turbocharging.
This solution has been popular with customers, who have purchased 180,000 Cleveland-built 3.5-liter EcoBoost V6 engines since 2009. In 2011, Ford sold a record 121,000 vehicles equipped with 3.5-liter EcoBoost V6 engines when F-150 began offering an EcoBoost option.
In first-quarter 2012 alone, Ford sold more than 39,000 vehicles equipped with the 3.5-liter EcoBoost engine, representing more than a 285 percent increase from the first quarter of 2011.
The F-150 3.7-liter V6 outsells all other competitive V6 full-size trucks and carries an EPA fuel economy rating of 17 mpg city and 23 mpg highway. The Ford Mustang equipped with the 3.7-liter V6 and available six-speed transmission broke new ground as the most fuel-efficient Mustang ever with 31 mpg highway and 19 mpg city.
The 250 jobs being added in Cleveland for running the third shift primarily will be filled by employees transferring from Cleveland Engine Plant No. 2, which is scheduled to end production later this week.
Later this month, Ford will add one shift of F-150 production at its Kansas City Assembly Plant, allowing the company to better meet increasing demand for America’s best-selling vehicle.
Stop by Beach Ford in Virginia Beach or Suffolk to learn more about the EcoBoost V6.
For decades, size meant everything when it came to engines – bigger was better and there was no replacement for displacement. But volatile gasoline prices and growing consumer interest in clean technologies are turning that notion on its head.
Today, buyers desire cars and trucks powered by smaller engines that offer better fuel efficiency without sacrificing performance.
When the EcoBoost®-equipped 2013 Fusion, Escape and 2.0-liter Taurus arrive on dealer lots this spring and summer, Ford will offer an industry-leading seven vehicles with the smallest engines in their segments – more than any competitor.
Ford’s new global family of EcoBoost engines offer customers more affordable, high-efficiency powertrain choices, along with Ford’s growing lineup of hybrid and electric models. On average, an EcoBoost engine can improve fuel economy by as much as 20 percent.
Available now in displacements of 1.6, 2.0 and 3.5 liters, Ford’s EcoBoost engines are designed to offer drivers outstanding performance in everything from economy cars to trucks.
Most of the Ford vehicles with the smallest engines in their segments – 2013 Escape and 2013 Fusion (1.6 liters); Explorer, Edge and Taurus (2.0 liters); and Interceptor and F-150 (3.5 liters) – deliver the same or greater power than the larger, heavier engines in competitive vehicles, along with higher fuel economy.
Replacing large engines with smaller-displacement EcoBoost engines is one way Ford is delivering on its promise to lead or be among the leaders in fuel economy in every segment in which it competes.
As with cell phones, laptops and other consumer electronics, Ford’s engines will continue to shrink – yet become more powerful – in the coming years.
The next new EcoBoost engine scheduled for launch in North America, a 1.0-liter three-cylinder coming in 2013, will be Ford’s smallest yet. This compact, innovative engine – which is the same length as the average laptop computer – is rated at 125 horsepower, making it one of the highest output-per-liter regular production engines Ford has ever made.
This year, Ford Motor Company will offer EcoBoost engines in 12 Ford and Lincoln nameplates – Focus ST, 2013 Fusion and Escape, Taurus, Interceptor, Flex, Edge, Explorer and F-150, as well as the latest Lincoln MKT and MKS models and the all-new Lincoln MKZ.. By 2015, the company plans to offer an EcoBoost engine on 90 percent of its North American nameplates.
Ford’s industry-leading lineup of fuel-efficient engines and alternative-fuel technologies for fleet customers will further expand next year when the all-new Ford Transit commercial van comes to market with a new clean diesel and EcoBoost® V6 engine. The new Transit will achieve at least 25 percent better fuel economy than current E-Series vans.
“With fleet operators facing skyrocketing fuel prices and constant pressure to reduce costs, Ford continues to expand its range,” said Kevin Koswick, director, North American Fleet, Lease and Remarketing Operations for Ford. “By offering multiple options to help solve these challenges, Ford is giving fleet customers true power of choice in finding solutions that best meet their specific needs.”
Ford is committed to continuing to provide customers a range of options to reduce their operating costs through a lineup of industry-leading fuel-efficient engines and alternative-fuel technologies, including EcoBoost, hybrid, plug-in hybrid, battery-electric, biodiesel and CNG/LPG.
Diesel engine for new Ford Transit
To meet diverse needs in the full-size van segment, Ford has confirmed it will offer an all-new North American diesel engine option for the new Ford Transit cargo and passenger vans when production starts in Kansas City in 2013. This will be in addition to the fuel-efficient, powerful 3.5-liter EcoBoost V6 gasoline engine that is already winning raves.
Overall, the new Transit will achieve at least 25 percent better fuel economy compared to similar E-Series vans, due to its advanced gas and diesel powertrains and smart weight savings that will trim at least 300 pounds. That means commercial and retail customers could save potentially thousands of dollars in operating costs from fuel savings alone.
Fleet emissions calculator
Beyond providing fleet customers with a range of fuel-efficient engine choices for vans and other vehicles, Ford also has developed a specialized new tool to help optimize fleet purchases based on specific fuel types and operating locations.
Called the Vehicle Emissions and Fuel Cost Calculator, the new tool is designed to help fleet customers understand their current carbon footprint and to model various scenarios based on the types of vehicles they choose for their fleets. The tool incorporates important information to evaluate fuel costs and emissions, providing a unique opportunity for fleet managers to quickly evaluate multiple options.
Stop by Beach Ford in Virginia Beach or Suffolk, and learn what vehicles will suit your fleet’s needs with the highest efficiency.
With a twin-turbocharged EcoBoost® V6 engine making at least 350 horsepower and four-wheel drive with a Terrain Management System™, Explorer Sport delivers enhanced on-road dynamics with sporty design cues inside and out.
“Adding an EcoBoost drivetrain to Explorer Sport delivers even more fuel efficiency and performance to the lineup,” said Bill Gubing, Explorer chief engineer. “This is our highest- performance, most capable Ford Explorer ever.”
Power, capability, fuel efficiency
Completely new for 2011, the Ford Explorer has been winning over customers with its improved on-road handling, impressive comfort and convenience technologies, and fuel economy never before delivered by an SUV.
For the 2013 model year, Explorer Sport brings high-performance SUV power and projected fuel economy of up to 16 mpg in city driving and 22 mpg on the highway.
“Explorer Sport makes no compromises,” said Carl Widmann, vehicle engineering manager. “By carefully beefing the chassis and suspension, precisely calibrating the Terrain Management System and adding comfort and convenience features, we’ve delivered an SUV that delivers great dynamics and performance – while towing up to 5,000 pounds.”
The Explorer Sport features a paddle-shifted six-speed SelectShift Automatic™ transmission with a unique 3.16 to 1 final drive ratio to provide the balance of responsive acceleration and economical low-rpm cruising for better fuel efficiency.
Comfort, convenience, connectivity
As the top of the Explorer line, Sport offers a robust array of standard and optional customer-focused technologies that make driving more comfortable, convenient and connected. These include:
• 4WD with Terrain Management System
• Dual-Zone Electronic Automatic Temperature Control
• 10-way power driver’s seat with power recline and lumbar
• Six-way power passenger seat with recline and lumbar
• First-row heated seats
• Compass and exterior temperature display
• Rear view camera
• SYNC® with MyFord Touch® driver connect technology
• Sony® Premium Audio System with HD Radio™ and 12 speakers
Explorer Sport can be tailored to individual preferences with the following options as well:
• Active park assist
• Blind Spot Information System (BLIS®) with cross-traffic alert
• Inflatable rear seat belts
• 110-volt outlet
• PowerFold mirrors
• Intelligent access with Push-Button Start
• Remote Start
• Adjustable pedals with memory
• Dual-panel moonroof
• Power liftgate
• Class III trailer-towing package
To learn more about the new Explorer Sport, visit Beach Ford in Virginia Beach or Suffolk.
Ford engineers tuned the all-new Police Interceptor sedan and utility vehicle models to save fuel even when they are standing still.
The city and highway fuel economy ratings for the new Police Interceptors have increased by an impressive 25 percent over the retired Crown Victoria. But many law enforcement vehicles spend the majority of their lives idling, and that is where the new models can provide even more fuel savings.
“Our latest fuel-efficient V6 engines deliver on our promise for increased performance and improved economy, while providing government agencies with a money-saving solution,” said Bill Gubing, chief engineer of the Ford Police Program.
Top fuel economy and performance
The Police Interceptor sedan and utility vehicle that are now being delivered to law enforcement agencies are available with efficient powertrain packages that provide more performance and better fuel economy, and are paired with standard and exclusive all-wheel drive for optimized traction and control.
• The base 3.5-liter V6 in the Police Interceptor sedan delivers 288 horsepower and EPA-certified fuel economy of 18 mpg city, 26 mpg highway.
• The optional EcoBoost® 3.5-liter V6 in the all-wheel-drive Police Interceptor sedan is rated at 365 horsepower and is EPA-certified at 16 mpg city, 23 mpg highway. In recent Los Angeles Sheriff’s Department testing, the EcoBoost Police Interceptor beat all competitive police cars from General Motors and Chrysler in 0-60 mph acceleration tests
• The Police Interceptor utility is built with a 3.7-liter V6 rated at 304 horsepower. The EPA rating of 16 mpg city, 22 mpg highway is best in class, topping the Chevrolet Tahoe PPV.
A recent study of police car use showed the average police vehicle idles for up to 6.7 hours in every 10-hour shift. And, according to Police Fleet Magazine, the typical police vehicle wastes half a gallon of fuel for each hour it idles.
A 35 percent fuel economy gain during idling for a government agency with 100 vehicles would save taxpayers $153,300 per year with gasoline prices at $4 per gallon, if the vehicle idled for a minimum of three hours per day for two shifts.
The 3.5-liter V6 engine in the Police Interceptor sedan uses 35 percent less fuel idling than did the 4.6-liter V8 engine in the Crown Victoria. The 3.7-liter V6 in the Police Interceptor utility uses 32 percent less fuel when idling than the Crown Victoria’s engine.
To learn more about the performance results for the Ford Police Interceptor, visit http://media.ford.com/article_display.cfm?article_id=35655.
Packing 237 horsepower and 250 lb.-ft. of torque, the optional 2.0-liter EcoBoost® engine in the all-new 2013 Ford Escape enables the vehicle to tow 3,500 pounds – best in class among small SUVs with turbocharged four-cylinder engines.
The 2.0-liter EcoBoost engine delivers the ultimate combination of fuel economy, performance and capability that SUV customers with active lifestyles need in today’s environment of record-high fuel prices.
The next closest competitor, the Volkswagen Tiguan, has a tow rating of just 2,200 pounds, while turbocharged versions of Kia Sportage and Acura RDX have tow ratings of 2,000 pounds and 1,500 pounds respectively.
The 2.0-liter EcoBoost engine replaces the 3.0-liter V6 engine in the current Escape with no loss of performance and with fuel economy to be higher than the V6’s 19 mpg city, 25 mpg highway EPA rating.
“Smaller-displacement engines have a fundamental efficiency advantage,” said Roger Maynard, Powertrain supervisor for the 2013 Ford Escape. “These inherent efficiencies are improved with the EcoBoost technology of direct fuel injection and turbocharging.”
The all-new Escape will be available with a choice of three four-cylinder engines. In addition to the 2.0-liter EcoBoost, Escape will be offered with a 1.6-liter EcoBoost four-cylinder rated at 177 horsepower and a naturally aspirated 2.5-liter four-cylinder cranking out 171 horsepower. All three engines are mated to a fuel-saving six-speed automatic transmission. Escape also features EPAS – electric power-assisted steering – a fuel-saver as well.
The all-new Escape comes to dealerships later this spring. The current Escape is the best-selling sport utility vehicle in the United States. Stop by Beach Ford in Virginia Beach or Suffolk to take it for a test drive.
The new Ford Taurus delivers more of what large sedan customers really want for the 2013 model year – with even better fuel economy, more technology, design refinement, improved craftsmanship and enhanced driving dynamics.
“We have significantly upgraded Ford’s flagship sedan through obsessive attention to detail,” said Mark Fields, Ford president of The Americas. “This evolved Taurus builds on the transformation we achieved in the 2010 model. Delivering so many upgrades so soon further underscores Ford’s leadership and commitment to bringing high-quality, fuel-efficient cars for our customers.”
Greener, yet powerful
A choice of new engines offers customers increased fuel efficiency, without compromising the responsive performance they want.
Taurus is the first car in Ford’s North American lineup to offer the advanced 2.0-liter EcoBoost® engine. Ideal for full-size sedan buyers seeking maximum fuel efficiency without sacrificing performance, this advanced engine combines direct injection of gasoline and a turbocharger to provide performance comparable to naturally aspirated V6 engines offered by competitors.
The EcoBoost 2.0-liter is anticipated to deliver an estimated 240 horsepower and 270 lb.-ft. of torque while delivering highway fuel economy of at least 31 mpg. That performance bests Toyota Avalon by 3 mpg.
Ti-VCT 3.5-liter V6 engine
The 3.5-liter V6 is offered as standard equipment in Taurus SE, SEL and Limited series models.
In the new Taurus, this engine benefits from the addition of twin independent variable camshaft timing (Ti-VCT), achieving better fuel economy, more horsepower and a reduction in part-throttle emissions compared to the previous standard Taurus V6. This engine delivers an expected increase of 2 mpg highway, with 10 percent more horsepower than the current model.
EcoBoost 3.5-liter V6 engine
The EcoBoost 3.5-liter V6 – standard equipment in the high-performance Taurus SHO – is Ford’s most powerful EcoBoost offering, delivering 365 horsepower and 350 lb.-ft. of torque.
Like all Ford EcoBoost engines, this engine produces peak torque across a broad plateau from 1,500 to 5,250 rpm. Peak torque building quickly off idle ensures responsive acceleration.
From the driver’s seat, the result is linear power delivery.
Combining direct injection and a pair of turbochargers, the V6 EcoBoost engine avoids lag by employing impellers that spool up quickly for swift response. This Taurus SHO combination of power, consistent torque delivery, all-wheel drive and up to 25 mpg on the highway is unmatched by competitors.
Each Taurus engine is mated to a unique six-speed automatic transmission specially tailored to that application. Six-speed transmissions add fuel economy and performance, as they allow for lower gearing to be optimized for improved off-the-line acceleration, yet enable higher gears to help provide economical cruising by keeping engine rpm levels low.
America’s most innovative full-size sedan gets even smarter with an array of even more class-leading technologies including SYNC® with MyFord Touch®, which replaces many traditional buttons, knobs and gauges with clear, colorful LCD screens and steering wheel-mounted five-way toggles.
The new Taurus is manufactured at Ford’s Chicago Assembly Plant.
Learn more about the Ford Taurus and many other new Ford vehicles at Beach Ford in Virginia Beach and Suffolk.
Now that record sales of 127,683 EcoBoost-equipped vehicles in 2011 are on the books, Ford aims to more than triple production capacity of vehicles using this fuel-efficient technology in 2012.
Ford will expand its portfolio of fuel-efficient offerings this year with the fuel-saving 1.6-liter EcoBoost engine in the Escape and Fusion nameplates, and five new electrified vehicles.
“EcoBoost expansion and availability in high-volume nameplates such as the all-new Ford Escape and Fusion will take this affordable, fuel-saving technology to the heart of the market,” said Ford Group Vice President of Sustainability, Environment and Safety Engineering Sue Cischke. “Ford is committed to delivering class-leading fuel economy for our customers, which benefits the environment and helps the U.S. move toward greater energy independence.”
The full-size Taurus sedan becomes the first Ford vehicle to offer customers a choice between two EcoBoost engines. It will offer a 2.0-liter EcoBoost four-cylinder making an estimated 237 horsepower and giving customers up to an anticipated class-leading 31 mpg, while the iconic Taurus SHO sport sedan features a 365-horsepower, twin-turbocharged 3.5-liter EcoBoost V6 delivering 25 mpg highway.
The green and mean Focus ST arrives this year as a high-performance – yet fuel-efficient – sport compact EcoBoost application.
Additionally, Ford offers an EcoBoost-powered Police Interceptor for 2012. It is the first-ever turbocharged law-enforcement vehicle offering.
By the end of 2012, nine Ford models will deliver or are anticipated to deliver an EPA-certified 40 mpg highway or higher, with still more fuel-efficient vehicles on the way.
Happy New Year! I hope you all had a wonderful Holiday Season and have had a good start to 2012! I want to thank everyone in our Beach Ford Family for making 2011 a great year. For the second year in a row, Beach Ford’s new vehicle sales improved by over 20% and our service and parts sales also showed improvement vs. the previous year. Our family of customers is the reason for our success and it feels good to be growing again!
2012 should be another great one for Ford Motor Company and Beach Ford. There are four impressive new models coming out this year that will provide plenty of excitement throughout the year. First, will be a Focus ST sports coupe that will have a 2.0L Ecoboost engine, capable of 250 horse power! This car is really something and will give Beach Ford customers who are into small performance cars, plenty to brag about! This vehicle should be available before Spring.
Next will be a re-freshed 2013 Taurus with enough of a new look to reinvigorate the full size, upscale buyer who appreciates a little luxury without paying the luxury price tag.
Then comes the all new, completely re-designed, 2013 Ford Escape! This vehicle will be available in the Spring also, and is a beauty with a sleek new design that will change the way you look at a small SUV.
Later this Summer, the 2013 Ford Fusion will make its way to our showroom floor. I have seen this vehicle in its planning stages for over two years on my trips to Dearborn. It is nothing short of stunning. It just won “Car of the Show” at the Detroit Auto Show that is going on through January 20th. I know of no other mid-size sedan with as much elegant style as the new Fusion – it will be truly a game changing product for us and it will be available this summer. The best way to describe it is “Aston – Martin infused with plenty of Detroit DNA!” Just beautiful!
It was not so long ago that I might struggle a bit when writing a column like this, concerning future products. There just wasn’t that much coming out – at least worth writing about, anyway. Ford makes this easy now and it makes this business more exciting and more fulfilling than ever. I look forward to seeing you at our showroom sometime soon! It is going to be an exciting year!
Thank you for being a part of the Beach Ford Family,
A record seven of this year’s Ward’s 10 Best Engines winners integrate state-of-the-art direct fuel injection, demonstrating the rapid pace of technology development as auto makers downsize their engines.
Forced induction also is well-represented, with four turbocharged and one supercharged powerplant on this year’s list. In each case, forced induction enables a smaller, more fuel-efficient engine to deliver outstanding performance.
“With so many engines featuring gasoline direct-injection and forced induction, we’re pleased to have a list that is rich in technology,” says Drew Winter, editor-in-chief of WardsAuto World magazine. “Plus, every engine reinforces the idea that even fuel-efficient vehicles must be fun to drive.”
Now in its 18th year, the Ward’s 10 Best Engines competition recognizes the latest powertrain technologies that are affordable to most consumers, boost horsepower and torque, sound appealing and integrate well with their respective vehicles.
Ford’s turbocharged four-cylinder EcoBoost was honored for its application in the Explorer and Edge. WardsAuto editors report they got a 24 mpg return in the Edge, “which deserves plaudits in this segment.”
For the second time Ford’s 5.0-liter V8 makes the list. In the Mustang Boss 302, editors note, it is “a 444-hp beast that pays homage to muscle cars of old, but uses modern overhead cam and aluminum construction.”
The awards will be presented at the North American International Auto Show.
Take two of Ward’s Best Engines for a test drive today at Beach Ford.
The F-150’s EcoBoost engine and another fuel-saving technology – electric power assist steering – earned high ratings from customers in Ford’s 2011 U.S. Global Quality Research System, or GQRS, helping to power the F-150 to some of the industry’s strongest independent quality rankings in 2011.
The V-6 EcoBoost-equipped F-150 is achieving customer quality ratings on par with F-150s equipped with the popular 5.0-liter V-8 engine, according to data from GQRS, a quarterly survey conducted for Ford by RDA Group of Bloomfield Hills, Mich. The data was gathered from surveys of more than 1,600 F-150 owners who purchased their trucks between September 2010 and May 2011.
“Ford F-150 customers are very discerning so we are pleased they rate our new EcoBoost technology as highly as V-8 engines that some thought truck customers would never give up,” said Doug Scott, group marketing manager, F-Series trucks. “We believe this is a good sign as we plan to roll out this innovative, powerful and fuel-saving technology to most of our lineup during the next few years.”
Electric power-assisted steering, or EPAS – another Ford truck first – is also giving the F-150 a quality edge, with steering that adapts to changing road conditions and vehicle speed, allowing for more confident handling and improved fuel economy.
Internal customer data show these technologies have reduced warranty claims with 25 percent fewer complaints for vehicle vibration and 33 percent less reported issues with drifting and pulling. This means customers are happier with the new system than the reliable outgoing hydraulic-assisted steering system.
“The F-150 is a symbol of how Ford is reinventing its lineup to lead the industry in fuel economy and quality,” says Bennie Fowler, Ford Group Vice President, Global Quality and New Model Launch. “We have demonstrated with our EcoBoost engines that we can deliver new technology with great fuel economy improvements and leading quality.”
Stop by Beach Ford in Virginia Beach or Suffolk to take the F-150’s EcoBoost and electric power assist steering for a test drive.
The Ford Escape, America’s best-selling SUV, will raise the bar even higher with the debut of an all-new model that features 11 new exclusive features and fuel economy projected to top any vehicle of its kind on the market today.
“We call our all-new Ford Escape the ‘Smarter Utility Vehicle’ because it offers the strengths that customers today really value – fuel economy, versatility and new technology that makes driving and living with the vehicle easier and more fun – all wrapped in a sleek, more modern design,” said Derrick Kuzak, group vice president, Global Product Development. “Ford understands that more people every year are looking at vehicles like Escape, and we want to give them even more reasons to buy.”
Escape technology makes life better
An array of clever technologies adds to the new Escape’s versatility, helping make life easier for its owners. Key features include:
• An available hands-free power liftgate brings new technology to the SUV market and is enabled by motion technology used in today’s video game systems. A gentle kicking motion under the center of the rear bumper activates, unlocks and raises the liftgate when the driver has the Escape key fob. This allows quick and easy access to the cargo area without needing to set down packages or dig out keys. The same process closes the hatch.
• SYNC® with MyFord Touch®, offers multiple ways for customers to manage and control information through voice commands, menus accessed through controls on the steering wheel, touch screens, buttons or knobs. Upgraded system includes new look, making phone, navigation, entertainment and climate controls even easier to use.
• Parallel parking the Escape is virtually stress-free with active park assist. With the press of a button, the system detects an available parallel parking space and automatically steers the vehicle into the space. Drivers control only the gas and brake pedals.
• Maneuvering parking lots and traveling open roadways becomes even safer and less stressful with Escape’s sensor-based BLIS® (Blind Spot Information System) with cross-traffic alert. BLIS displays an alert in the side mirror when a vehicle is detected entering a blind spot. Cross-traffic alert warns if traffic is detected approaching from the sides, such as when Escape is leaving a parking space in reverse.
• The all-new Ford Escape is the first Ford SUV to combine class-exclusive technology to automatically slow the vehicle when it’s cornering too fast (Curve Control) or help accelerate through a turn (Torque Vectoring Control); a new Intelligent 4WD System helps deliver outstanding handling on pristine pavement and in adverse conditions as well, along with excellent traction off-road.
Spirited performance with outstanding fuel economy
Escape offers Ford’s broadest nameplate range of EcoBoost® engine choices yet. Strong fuel economy comes from either the available 2.0-liter EcoBoost engine or 1.6-liter EcoBoost engine, which makes its American debut in the new Escape.
Versatility and capability come standard
Stowing and towing are even easier in the new five-passenger Escape, thanks to a low liftover height of 27 inches, more innovations and cargo volume that surpasses the outgoing Escape – with 68.1 cubic feet of space behind the first row and 34.3 cubic feet behind the second row.
The new Escape’s rear seats have been designed to fold flat easily. With the touch of a button, the head restraint folds down and with the lift of a handle on the seat, the seatback folds and dives as the seat folds flat and clicks into position.
Escape also features an available two-position load floor, which can be configured to allow the customer to choose among maximum luggage volume or flat load floor.
When properly equipped, the all-new Escape maintains a trailer tow rating of 3,500 pounds.
New SUV goes global
“This all-new Ford model opens a new chapter in the world of SUVs,” Kuzak said. “By being smarter, this utility vehicle will help customers around the globe find better, easier ways to connect with technology, maximize fuel efficiency and find the versatility and capability they need and want.”
The new Focus ST is Ford’s first truly global performance car. Available for both the street and the track, and with innovative design and technology throughout, the new Focus ST will be more powerful and surprisingly fuel efficient, raising the bar once again when it comes to handling too.
“The new Focus ST is a really exciting car for Ford,” said Jost Capito, director of Global Performance Vehicles. “It’s the first performance model to build upon the design and technology strengths of one of our new global production vehicles. It’s a car built for driving enthusiasts around the world, and they will not be disappointed.”
Focus ST delivers the same driving attributes that make all Ford Sport Technologies models stand out amongst the competition. The chassis, engine, sound and comfort of the car are tuned harmoniously to deliver a truly sporting experience with a level of refinement rarely seen in this type of vehicle.
Despite its close resemblance to the Focus ST road car, the Focus ST-R is purpose-built for the track by Ford Racing in North America as a fully prepared competition car. It features a powerful 2.0-liter EcoBoost® engine, FIA-regulation roll cage, uprated brakes and track-tuned suspension.
Performance for the road or the track
Focus ST is powered by the 2.0-liter Ford EcoBoost engine, which offers an uncompromising mix of performance and efficiency. Ford’s lightweight, all-aluminum EcoBoost engine provides the power of a larger engine in a fuel-efficient smaller displacement using three key technologies.
High-pressure direct injection, low-inertia turbocharging and twin independent variable camshaft timing (Ti-VCT) all help to create an advanced combustion system that brings new levels of performance and fuel efficiency to Ford’s gasoline engines.
Focus prominent in motorsports strategy
Focus ST-R is part of an aggressive motorsports presence for Ford as its strategy to support motorsports development across its core global vehicle platforms gains traction. Ford is applying engineering and development expertise for vehicles like Focus ST-R to spur success in competition, similar to that being enjoyed by the Fiesta in RallyCross and X Games.
As the ST-R seeks to make its name on the track, the production Focus ST gives sporting enthusiasts an opportunity to enjoy a performance vehicle on everyday roads.
With its new standard 36-gallon fuel tank, the powerful and fuel-efficient 2012 Ford F-150 EcoBoost® pickup can drive nearly the entire length of California – from Oregon to Mexico – on one tank of gas.
Responding to customer demand, F-150 EcoBoost now has a driving range of 756 miles between fill-ups. That long-distance highway cruising range is designed to save F-150 drivers time by reducing stops for fuel.
“We know the majority of our customers use their F-150s daily for work or play. It’s an essential tool that enhances their productivity,” said Doug Scott, Ford Truck Group Marketing Manager. “Reducing downtime for fuel stops can help them do their jobs more efficiently or get more out of their leisure time.”
Since April, the F-150 EcoBoost has accounted for more than 40 percent of all F-150 sales. The EcoBoost engine can tow an industry-leading 11,300 pounds.
“The F-150’s 365-horsepower, 420 lb.-ft. of torque EcoBoost engine already delivers best-in-class towing,” said Scott. “Now, the 36-gallon fuel tank gives Ford truck customers an unbeatable combination of capability and driving range.”
Ford’s first global performance car, the new Focus ST, is finally out of production. The new model combines strong performance, exceptional handling, eye-catching style and everyday refinement. Focus ST will launch around the world in 2012, being sold in over 40 countries spanning six continents.
Powered by a 2.0-liter Ford EcoBoost engine mated to a specially revised six-speed manual transmission, Focus ST offers an uncompromising mix of performance and efficiency. The lightweight, all-aluminum engine delivers a maximum output of 250PS (246 hp) and peak torque of 360Nm (265 lb/ft), yet helps cut CO2 emissions and fuel consumption by more than 20 percent compared to the previous-generation European Focus ST.
Alongside the five-door model, Ford is also revealing a special treat for European customers – the stylish Focus ST Wagon. A unique offering in the segment, the Wagon shows just how far the performance DNA of an ST model can stretch.
“There’s nothing comparable in the market to the Focus ST Wagon,” said Jost Capito, director of Global Performance Vehicles. “It builds on the practical element of the Focus ST but doesn’t take away any of the performance, handling abilities or refinement of the five-door model. Wagons are very popular in many of the major European countries so we have high hopes for the ST wagon being a great success.”
Ford is expanding its range of EcoBoost engines with the addition of an all-new three-cylinder 1.0-liter engine that will become available in Focus, C-MAX and B-MAX next year.
Ford will introduce two versions of the engine in Focus in early 2012 – with 100PS and 120PS and five-speed and six-speed manual transmissions respectively.
With its 1.0-liter capacity, the three-cylinder EcoBoost engine will be the smallest unit currently produced by Ford. Yet, despite its small proportions, it delivers power and performance to rival a traditional 1.6-liter gas engine while emitting less than 120g/km CO2 in the Focus.
“By offering the Focus with an advanced 1.0-litre petrol engine Ford is not only making a major statement on how serious we are about engine downsizing – it also shows the strength of our development and engineering capabilities. To produce a 1.0-litre petrol engine with such impressive performance and fuel economy is a clear example of our commitment to be class-leading in fuel economy,” said Graham Hoare, executive director, Powertrain, Ford of Europe.
The Ford F-150 EcoBoost® is known for delivering impressive results, but F-150 EcoBoost Challenge winner Carlee Mallard stepped up to the plate by achieving an average of 28.3 mpg throughout her week with an F-150.
The Raleigh-Durham, N.C., resident also held a community service event that attracted 56 volunteers to help gather water and nonperishables for the Raleigh YWCA that will be distributed to people impacted by Hurricane Irene.
“This challenge proved that F-150 EcoBoost can deliver when it comes to fuel economy and capability,” said Raj Sarkar, F-150 marketing manager. “Each driver really flexed the F-150 muscle by showing what these trucks could do. It was truly a challenge in every sense of the word and the drivers excelled.”
The F-150 EcoBoost Challenge saw eight truck fans put the truck to the test in their own communities to try and average the highest miles per gallon for at least 25 miles per day. They also were asked to create, manage and execute their own community service event.
“I was definitely impressed with how far I could stretch the gas. I didn’t have to fuel up once during the whole contest,” said Mallard. “To help boost the fuel economy, I never used air conditioning. I drove mostly on the highway at speeds between 50 and 55 mph because I wanted to avoid stoplights and stop signs.”
The winning driver was determined through a blended score measuring the highest average miles per gallon achieved throughout the week, the most votes on the Ford Facebook page and how many volunteers participated in the community improvement project.
For winning the challenge, Carlee Mallard from Raleigh will receive a year’s supply of Nitrogen Enriched Gasoline, courtesy of Shell.
The Ford Edge crossover, the latest vehicle to receive the company’s EcoBoost® 2.0-liter four-cylinder engine, is now certified by the EPA to deliver 30 mpg highway. This complements the best-in-class Edge V6 fuel economy, giving utility customers plenty of fuel efficient choices.
“Fuel efficiency is important to our customers,” said Amy Marentic, group marketing manager, Large Cars and Crossovers. “Adding the EcoBoost engine to the new Ford Edge crossover makes for 13 vehicles delivering 30 mpg or more in the Ford showroom.”
The Ford Edge delivers 30 mpg on the highway, besting all SUVs its size or larger, in addition to cars such as the Honda Civic Si and the Saab 9-3 automatic. The only competitive utilities offering higher highway fuel economy than Edge with EcoBoost are a few smaller-size vehicles such as the Ford Escape Hybrid.
Combining gasoline direct injection and turbocharging with smaller overall displacement, this advanced new EcoBoost engine delivers the power of a normally aspirated V6, yet delivers four-cylinder fuel efficiency.
13 at 30 or more
Adding a fuel-efficient EcoBoost engine to the popular Edge crossover means the Ford showroom now offers customers a choice among 13 model/powertrain variations that deliver an EPA fuel economy rating of 30 mpg or more.
These Ford offerings are listed here with their respective city/highway EPA-rated fuel economy estimates:
• Edge with EcoBoost: 21 mpg/30 mpg
• Escape Hybrid FWD: 34 mpg/31 mpg
• Escape Hybrid AWD: 30 mpg/27 mpg
• Fiesta five-speed manual: 29 mpg/37 mpg
• Fiesta automatic: 29 mpg/38 mpg
• Fiesta SFE automatic: 29 mpg/40 mpg
• Focus five-speed manual: 26 mpg/36 mpg
• Focus automatic: 28 mpg/38 mpg
• Focus SFE automatic: 28 mpg/40 mpg
• Fusion 2.5-liter automatic: 23 mpg/33 mpg
• Fusion Hybrid: 41 mpg/36 mpg
• Mustang 3.7-liter Coupe automatic: 19 mpg/31 mpg
• Mustang 3.7-liter Convertible automatic: 19 mpg/30 mpg
Stop by Beach Ford in Virginia Beach or Suffolk to check out all the fuel-efficient Ford vehicles and take them for a test drive.
About Beach Ford
Our Dealerships offer new Ford cars, trucks, vans, and all makes of used cars and trucks. We built a 30,000 square foot world class collision repair and paint facility and a 53,000 square foot Quality Care Service Center in Virginia Beach. We have also built an 83,000 square foot collision/paint repair and Quality Care Service Center in Suffolk. We have done all this to ensure we take care of our customers long after their initial purchase.
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