Ford’s market share is growing at a faster rate than its competitors in the United States, gaining nearly a full percentage point through May, largely in the competitive SUV and midsize sedan segments – and on the coasts.
“Our gains for the Ford brand in the U.S. are driven by our new products,” said Joe Hinrichs, Ford president of The Americas. “We are absolutely committed to continuing the aggressive introduction of new products throughout our showroom.”
Since the introduction of the new Fiesta three years ago, the Ford brand has achieved the fastest retail share growth of any automotive brand on the west and east coasts combined – up almost 2.5 percentage points compared with 2008 – based on Polk retail registration data.
The share gains demonstrate the success of Ford’s push to win over customers by investing more in small cars, midsize sedans and small utilities – in what Ford has dubbed the “super segment.”
“What’s so encouraging is the quality of our share gains,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln. “Customers are increasingly choosing highly equipped vehicles such as our Titanium models.”
Throughout the U.S., sales growth remains strong across Ford’s product portfolio. Sales of Ford’s F-Series, the best-selling pickup in the United States for 36 years, rose 22 percent through May, topping 70,000 units last month for the first time since March 2007.
Ford also is now on track to be the best-selling utility vehicle brand in the United States for the third straight year. Utility sales, led by the new Ford Escape and Explorer, are up 18 percent through May, with Escape sales on pace to surpass 150,000 vehicles in the first six months of 2013.
Stop by Beach Ford in Virginia Beach or Suffolk. See what all the fuss is about!