I’ll bet you have never heard of an MCA. Yeah, they used to be a record company that first signed Lynyrd Skynyrd, but what I mean has to do with the acronym that car companies use to describe a refresh in the design of particular vehicle lines.
All vehicle lines have a product cycle plan, usually 4-6 years with basically the same design or look. A “Mid-Cycle-Action” or MCA would take place in year 3 of a particular vehicle’s 6 year cycle plan. These are important events in a vehicle’s design strategy, as they are what consumer’s now expect in order to keep the look of a model fresh and updated. For years Ford and other car makers would allow a vehicle’s design to grow tired or even stale for lack of inspired changes that customers would appreciate and enjoy. It cost all manufacturers sales, as it gave their customers a reason to look elsewhere at something newer and more exciting.
Well, now, thankfully, Ford is doing MCA’s very well and they’re not letting themselves get complacent with a hugely successful design, even after a product sets sales records and is tremendously popular. Take Fusion, for example. Last year the totally redesigned Fusion was one of the big hits of the year in the car industry. An unmitigated success! Such success would have caused the “old-guard” at Ford to, perhaps, relax a little and count on the vehicle’s new design to carry it for 4 or 5 years with no changes. Not now.
At a recent Ford meeting I got to see the MCA Fusion and I can honestly say that I thought I was looking at a major refresh! The way the design team at Ford differentiated the vehicle was brilliant! The car was gorgeous and will make many Fusion owners happy to trade in their vehicle for the newer version. This is how smart car makers go to market and I could tell that the design team for Fusion was proud of their work!
This is really how it should be. Car makers allowing their engineers and designers to make great cars that people want to own and drive and do it in a way that keeps the creativity, the art, at the forefront of style and design. This is what Ford does now. It’s a great time to be a Ford dealer and it’s an even better time to be a Ford customer! Come see the latest styles and great designs today, at Beach Ford!
Thank you for being a part of the Beach Ford Family,