As Ford’s share of the U.S. electrified vehicle market has quadrupled in the past year, the company is announcing improvements to the on-road fuel economy performance of its hybrid vehicles, hiring new engineers, and expanding its research facilities for expected continued growth.
This year, Ford’s share of the U.S. electrified vehicle market is up 12 share points to nearly 16 percent, while Toyota’s share is down 8 share points, and more customers are trading in their Priuses for the new Ford C-MAX Hybrid. Last month, 64 percent of C-MAX Hybrid buyers came from non-Ford brands.
“Strong consumer acceptance of Ford hybrids shows that our plan to lead in fuel economy across our lineup is working,” said Raj Nair, group vice president, Global Product Development. “Our commitment to deliver great fuel economy in our cars, utilities and trucks is a key reason we are seeing strong growth in coastal markets and with import buyers.”
Electrified vehicles part of larger Ford success story
The company’s strong product lineup has led to Ford’s U.S. market share growing at a faster rate than competitors – gaining nearly a full percentage point through the first half of the year. The Ford brand also achieved the fastest retail share growth of any automotive brand on the coasts, up almost 2.5 percentage points compared with 2008, based on Ford’s analysis of Polk retail registration data.
Consumer demand is strong across the company’s lineup – with its fuel-efficient cars, utilities and trucks all showing gains this year.
Better on-road mileage performance for hybrids
As its electrified vehicle market share grows, Ford also is taking action to improve the on-road fuel economy performance of 2013-model hybrid vehicles in the United States and Canada. Starting in August, the company will make calibration updates designed to improve on-road fuel economy for owners of the 2013 Ford C-MAX Hybrid and the 2013 Ford Fusion Hybrid.
“We are committed to continuously improving the fuel economy of our vehicles,” said Nair. “We believe these actions will provide our customers enhanced on-road fuel economy satisfaction.”
Expanding for the future
This year, Ford also will expand its electrification engineering team by nearly 50 percent, growing to 500 salaried employees. Further, the company is investing an additional $50 million in electrified product development and testing centers in Dearborn.
Ford will double electrification battery-testing capabilities by the end of the year – to a total of 160 individual battery-test cells – helping to speed hybrid and electric vehicle development by as much as 25 percent.
“This investment in new engineers and expanded facilities helps us prepare for growth,” said Nair. “All of us at Ford remain absolutely committed to offering customers a choice of leading fuel-efficient vehicles – from EcoBoost®-powered gasoline engines and hybrids to plug-in hybrids and electrified vehicles.”