Customers are reacting positively to the new Ford C-MAX Energi plug-in hybrid and C-MAX Hybrid, which combined to outsell Toyota Prius plug-in and Prius v during November, the first full month both C-MAX hybrids were available.
A total of 4,848 C-MAX hybrids were sold in November compared with a total of 4,456 Toyota Prius plug-in and Prius v hybrids. The C-MAX sales figures helped Ford achieve its best hybrid sales month ever in November with 6,985 delivered.
“The C-MAX hybrids are off to a great start and our dealers and customers, especially in California, cannot get enough of them early in the launch,” said Dave Mondragon, Ford Motor Company general marketing manager.
Ford dealers in California say customer reaction to the C-MAX hybrids has been phenomenal.
“Because Ford has so perfectly hit the nail on the head with C-MAX hybrids, we have a tremendous number of former import buyers in the dealership every weekend who say they are ready to purchase a domestic vehicle,” said Tim Paulus, owner and president of The Ford Store Morgan Hill, located just south of San Jose in Northern California.
The Ford Store Morgan Hill bought a 2013 Prius v and gives customers the chance to drive and compare it with a C-MAX. Paulus says not a single customer prefers the Prius v over the C-MAX hybrids.
“We really weren’t sure if customers in Northern California would give C-MAX hybrids a shot because the region has traditionally been import-heavy,” says Paulus. “But they truly love the vehicle, so it’s very exciting.”
The strong momentum now carries into 2013, as C-MAX Energi and C-MAX Hybrid will kick off the year as Official Cars of the 2013 International CES, the world’s largest annual innovation event, scheduled Jan. 8-11 in Las Vegas.
To learn more about the Ford C-MAX, stop by Beach Ford in Virginia Beach or Suffolk to take one for a test drive.