It’s sometimes fun to watch the auto industry change. Anyone over 40 would be capable of remembering when 4-cylinder engines only powered vehicles that were often referred to as, “Econo-boxes.” Only stripped-down work trucks were ever powered by a V-6, certainly not a top of the line F-150! Heck, in the not-so-distant past, power seats and windows only came in the most expensively packaged vehicles. My son, age 13, recently had the opportunity to roll up an old pickup window by hand. He still thinks that’s hilarious. Very recently even, hybrid vehicles were somewhat of a novelty – a car only a “greenie” or the highly affluent would drive. Not so much anymore and Ford is very much in the game!
A formidable competitor to Ford now dominates hybrid/electrified vehicle sales in the industry. They are almost synonymous with the words “hybrid vehicle.” But, this is changing and changing fast. Ford is now a comfortable number 2 in the hybrid industry, thanks to the introduction of vehicles like the C-Max Hybrid, the C-Max Plug-in Hybrid, the Fusion Hybrid and the Fusion Plug-in Hybrid. Ford also makes an all-electric Focus, but it is the hybrid versions of C-Max and Fusion that have really allowed Ford to dramatically increase its market share in this important arena. Ford ended 2012 with 7.5% of the hybrid market. Through the first 6 months of 2013, that share now stands at 16.2%. No small feat!
The reason why is even more exciting! Other automakers’ hybrids look, well, kind of odd. They are awkward and asymmetrical; they look, and are by comparison, slow… The Ford C-Max and Fusion look like a car you would want to drive, hybrid or not. The Fords get comparable, if not better, overall fuel economy and most importantly, they have power! You would not know you are driving a hybrid based on the vehicle’s power, unless someone told you! In today’s market, you better have both fuel economy AND power. Good looks never hurt either! Ford has all three.
This is what the modern Ford Motor Company is all about. Competing with the best in the world and doing so with better quality and fair prices. At Beach Ford, our salespeople know hybrids. They are proud to represent them. Come by and let our staff show you all there is to know about Ford’s hybrid and electric vehicles. There is a new challenger in the hybrid/electric ring, and it is Ford. Come see for yourself!
Thank you for being a member of the Beach Ford Family,